Frost Bake Shop is located in the Laurelwood shopping center, near Turkoyz and Panera Bread. I heard about it from social media, and let me tell you, I'm glad I did. I've been meaning to try Frost for weeks, and since a couple friends were having less-than-ideal days, I decided to surprise them with some cupcakes. Unfortunately, I decided to do this on Labor Day; I feared everything would be closed. Alas, much to my delight, Frost posted on Facebook that they would be open until 4:00 PM on this day. A+ for good social media communication and convenience! Anyway, I walked in to a busy bake shop, indeed. Despite this, I was greeted promptly and multiple salespeople/bakers were available for questions. I was also offered samples, which is naturally always a plus. The decor was cute, yet simple; nothing about it was overwhelming or tacky (think the polar opposite of Yogurt Mountain's horrendous purple and green color scheme). Prices were on point with other bake shops in the area. As you can tell from my previous bit on their decor, I'm big on presentation. This may seem silly, but I LOVE their packaging. I drive like a maniac (the first step to solving a problem is admitting you have one, right?), and whenever I get cupcakes, they always move in the box and the icing gets messed up. Kind of upsetting when you pay 2 dollars for a cupcake. At Frost, I didn't have to worry about this, as they gave my cupcakes to me in boxes that contained inserts that separated each cupcake. Packaging seems like an afterthought in so many other places, but it seems like they actually put thought into it here. I managed to deliver my cupcakes unscathed for once. :) Now for the really important stuff: the goods. Frost has a variety of cakes, cookies, and cupcakes. I got an assortment of chocolate cupcakes with chocolate icing and strawberry cupcakes with strawberry icing. Both varieties were top-notch. A perfect balance of fluffiness and density was present, and they were very moist and fresh. The icing was also on point. Unlike Gigi's, they didn't overload their cupcakes with icing. Equal thought was put into both aspects of the cupcake, and it shows. Needless to say, I'm stoked for my next visit to Frost. This is truly not JUST another bakery in Memphis. read more

So I finally went to Frost Bake Shop today and it was a lovely experience. As soon as we walked in, we were kindly greeted by the welcoming staff. As I admired the beautiful desserts, I was offered a sample of their original cheesecake, which let me just say tasted fantastic. As I enjoyed my sample, I looked around their pretty little shop. So simple, so vibrant, so full of color, I loved it. After deciding what to buy, I ordered their cookie cream pie, chocolate gooey cookie and s'mores bar. Now I suppose I was in a cookie mood but let me tell you Frost makes an awesome cookie. OMG...I mean seriously they do. There desserts were delicious and I cannot wait to try more items on my next visit. read more

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I first heard about Frost Bake Shop in February at the Oscar event downtown. I tried the cupcakes and thought they tasted just fine. I didn't think much about them again until I met the owners at Zoo Rendezvous this month. I tried a chocolate cupcake, which was really yummy, and had a conversation about their new store in Laurelwood. They told me that they have been baking for years and that many restaurants actually serve their cakes. But told me that their new bake shop also sells tiramisu, cakes by the slice, 1/2 ($20) and whole ($38), customized cakes, cupcakes, cookies and much more. I was driving by and stopped in last week to pick up cupcakes for my husband's birthday and ended up with 1/2 chocolate cake instead. They asked me when we would be eating the cake, how long it would be sitting out and asked if I preferred a chilled or room temperature cake? They also made a recommendation on how to keep the cake longer. Wow! Overall, the store was super cute, the workers were all nice and attentive, the carry box was durable and the cake itself was so moist and flavorful, but not too rich! Even 3 days later, it was still really good! read more

Dear Frost - Love your bakeshop, love your cakes, love your cookies. However, I just called to put in an order for a friends birthday - she's a strawberry cake lover but likes cream cheese icing so wanted to order some strawberry cupcakes (knowing you do the cream cheese icing on your carrot cake cupcakes). Was told by your staff that you won't alter recipes in any way to make that happen. Love your products, have raved about them for a while but won't anymore. It's your prerogative to not let customers make requests to "alter recipes" and it's my prerogative to not give you any more business or recommendations. Sorry we're breaking up! read more

I'll preface this by saying I am not a Gigis fan and I've never been to muddy's..... Love this place. The chocolate and coconut cake/cupcake are my favorites. Really moist and actually tastes homemade. And not tooooo much frosting. Would love the pecan pie more if it came in a bigger slice haha...but it's yummy! read more

Frost Bake Shop - I was doing research lol. - Bakeries Near Me - Memphis, Tennessee

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Gooey butter cookie!!!! The strawberry was amazing as well. I bought a dozen gooey cookies (butter, strawberry, and chocolate). All were soft, and gooey in the middle with a light flaky outside. There was not a huge selection of their other items due to the fact that I popped in 10 minutes before they were closing. I'm looking forward to returning and trying more on their menu. read more

Frost Bake Shop - Gooey strawberry, Gooey butter, and Gooey chocolate - Bakeries Near Me - Memphis, Tennessee

Frost Bake Shop is located in the Laurelwood Shopping Center in East Memphis. The company has been making special order cakes and pies for Mid-South families in an industrial kitchen in Bartlett, but the storefront has only been around since last summer. Frost offers 10 flavors of cupcakes everyday, including chocolate, strawberry, caramel, red velvet, lemon and many more. For larger appetites, go for the standard size. If you like your desserts dainty, grab the mini versions. I believe that their whole cakes are actually far superior than their cupcakes, both in texture and moisture. I've actually ordered one of their caramel cakes for my birthday, and it was extremely delicious. At the shop, you can get your cakes whole or by the slice. But the true stars have nothing to do with cake. Here are the top two treats in the display case: - Gooey Butter Cookies - Oh my goodness, these are so good. Creamy, delectable, and buttery, these cookies are soft, rich and absolutely awesome dipped in coffee. - Mississippi Mud -This is my kind of dessert: moist brownie topped with marshmallow cream and slathered with chocolate frosting and drizzled with chocolate ganache. Frost is a one-stop shop for elaborate wedding cakes and custom birthday cakes, and it's one of the only sweet shops open seven days a week. read more

I wish I'd come here sooner! I'm just gonna start off by saying their gooey butter cookies are amazing. Yes, they're super sweet and insanely rich, but with a name like that, it's what you'd expect. If you like chess pie or are the type to lick the bowl when making cake batter, this would be up your alley. You can buy it by the slice too (in bar form), though it looked like it would be a little too gooey for me. They have a ridiculous amount of selection. They have cakes (whole or by the slice), cupcakes, pies, cookies...everything. And the pies? Again, whole or by the slice. But they also have these little mini pies that are adorable. So if you're a huge fan of the edges of crust or you want everyone to have their own individual pies (I imagine that'd be perfect for reheating, for example) they'd be great. The cookies are awesome, like I said. Very rich, so you can only eat one or two at a time. The cupcakes are good too. Very moist and flavourful. It's also great that the cupcakes aren't covered in frosting. So many cupcake shops smother them in frosting, but here it's actually in a good proportion so you can taste both. Everything stays fresh for a long time, too. I went Friday afternoon and it's now Tuesday night and nothing's stale. The employees are nice, too. In case you're not sure what's in something (everything's pretty self-explanatory though) they're happy to explain to you. read more

I haven't been here but someone brought some cupcakes to an event and I got to try some. What I tried made me want to come check this place out myself. I usually go to the Collierville location but since the to go cupcakes were from this location I can vouch they're just as good at each location. read more

I wish you guys would find more people to ship your cakes so people who don't know anything about you can get your sweets. I got lucky and was refered to you by William Sonoma. after looking at your photos I could not help but wanted your banana cake, so thanks mr kloos for your help. read more

Just taking another opportunity to sing the praises of Frost. Now, when someone comes into town to visit, our family doesn't say "Take them to Beale, show them the Pyramid, make sure they get some BBQ!" They say-"Make sure you get them one of those strawberry cakes!!" We're always happy to do so! Thanks, Bill, for such an amazing creation! read more

Frost Bake Shop - Strawberry cake, of course! On the spot decorating by the great staff of Frost! - Bakeries Near Me - Memphis, Tennessee

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This place is good. They were full this afternoon, but although there are a couple of tables, it didn't seem like many people were staying and eating. Props to them for having samples! I have eaten - Chocolate with chocolate icing: Pretty good icing, not as rich and chocolatey as some other chocolate icings in town. The cake was spongy and while it wasn't dry, the overall mouthfeel was not as tender as it could have been. - Vanilla with caramel icing: A dryer vanilla cake. The caramel flavor of the icing was rich and delicious with only the slightest grainy texture (this is a common plight of the caramel icings I've attempted at home). - Strawberry with strawberry icing (mini cupcake sampler): I can't purport to KNOW what is in this concoction, but it had the neon pink color and tongue-twistingly tangy strawberry flavor reminiscent of a Laffy Taffy that is so common in strawberry cakes. I don't know what that's about, but it is not my cup of tea. I was grateful that this was a taster so that I didn't walk out of the store with it. Overall, I might go here again. The pricing is on-point with other local cupcake operations, and the quality is good. I think that generally, if I'm going to drive this far out Poplar, I'll take a left on Mendenhall instead and go to my other favorite bakery in Memphis, UNLESS I'm looking for caramel cake, in which case this is the only viable version I know of in the city. read more

We had a very complicated order at Frost and we had to come back later because we were confused. Kate helped us a lot when we came back. Kate is da bomb.com! read more

I see a couple negative reviews and can't believe those whiny complainers are putting their personal vendetta on here. Don't let a joy-thief rob you of a great experience! I can't say enough positive things about this place. I was in town for company training for several weeks, and went here as much as possible. Their special "gooey butter cookie" is so addictive - you will LOVE it. I couldn't get enough of them! PROS: Staff is super-friendly and hospitable, quality of goods is top-notch, exquisite wedding cakes (saw displayed, tasted their cake), locally owned, everything very fresh, nice sit-down area. MUST-TRY: the gooey butter cake/cookies and if you like chocolate, the gooey chocolate. Their cakes are spectacular too. CONS: Tough to find any, but maybe their coffee could be a little better quality (if you eat your cake/cookies in, and want coffee, they offer a very basic brew as of early 2015). A little pricey, but really on par with any specialty bakery. I put cons on every review I do, and there just isn't anything truly negative to say about Frost. Summary: This is the ONLY place I will say that you absolutely CAN NOT miss out on if you visit Memphis. If you are local and haven't been, you are missing out on the best thing your home town has to offer. read more

I just wanted to start out by saying they went above and beyond anything you could ask for in a business. The day after my wedding someone actually ate the top tier of my cake ---I know I was shocked/mad too. A year later the top tier of my wedding cake was on my door step. They recreated my top tier for free (my mother and father in law paid for it to be shipped) since I now live in New Mexico. I can not thank you enough and the kind gesture you have done. This place also makes the best cakes ---they use real buttercream and cream cheese for the frosting. As gorgeous as my wedding cake was you would have thought it was made with fondant (I hate fondant) Thank you for everything, Catrina and Ben read more

Frost Bake Shop - Grooms cake - included the date and time on the countdown timer on the "bomb" - Bakeries Near Me - Memphis, Tennessee

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I can't believe I have never given a review of Frost! So this is my favorite bakery. I love this place. Well I love their cakes. I have had their cookies too and they are just as good. My favorite cake is the Memphis Cream which is a banana cake with peanut butter pastry cream and topped with a chocolate ganache. It is so good! I also like their strawberry and pumpkin (Seasonal) cakes but the Memphis Cream or just the Banana cakes are the best. I am not a fan of chocolate (I know weird) but I actually can eat and like their chocolate cake as well. read more

OMG!!! Thank goodness I do NOT live close to here. I would be here every stinking day. I've had their Memphis cupcake, Oreo cupcake, gooey chocolate cookie, lemon crisp cookie, peanut butter with chocolate chips cookie, lemon crisp sandwich (my FAV) & chocolate chip & peanut butter sandwich. I greatly enjoy every single bite of each item. Part of me wishes they were larger portions, but I would probably still think the same thing. It so delicious you want more. If you stop by one of the many close eating establishments, save a touch of room for dessert & swing by here. Absolutely no doubt you won't regret it. As a matter of fact, go ahead & get some to to. You will want that treat later. read more

Love it, love it, love it. My first visit to Frost was last weekend and it will not be the last. Finally a bakery in Memphis that could compete in any top city! Why I am a huge fan of Frost Bake Shop: 1. The cakes and cupcakes are about the actual cake. Not the toppings, frosting or decorations. While the frosting and decorations are great, the cake is moist, delicious and amazing and does not require the frosting to make the bite. 2. The employees recognized the importance of customer service and courtesy. 3. The interiors are perfect. It's as if Martha Stewart said, "I would like to open a bake shop in Memphis," and her logo and design team went to work. When ordered to go, all items are perfectly packaged for your enjoyment later. 4. The butter cookies. Just get one. If I wasn't afraid of the already impending obesity, I might just order one of everything. read more

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Fun spot, variety of flavors to entice even the pickiest of people. If cupcakes are your flair, this is the spot. If cake is your flair, this is the spot. If cookies are your flair this is the spot. You want to quietly stuff your face in a nice little nook? This is the spot! The staff is accommodating and willing to offer suggestions. My only disappointment is that they do no have vegan options. I was surprised that they didn't already accommodate this market. Sadly, this impacts my patronage as commitment to my diet has changed. You should definitely give Frost a try! read more

I've been coming to this place for years and I have never seen flies behind the glass. Customers were piling inside with no mask or social distancing. I won't be back for a while. read more

I live in Arizona and needed a retirement cake in Memphis. I found Frost online and contacted them. Alissa gave me a quote and we communicated through phone and email only. I wanted a MATA bus and they assured me they could do it. When I got to town my cake was ready and beautiful! I was thoroughly pleased (as the guest of honor was). The cake was beautiful and delicious. I chose the strawberry because of the rave reviews and it was magnificent. Moist and full of fresh strawberries. I highly recommend this bakery. I received great service and a great product. (See added photos of the cake) read more

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One of my friends works there [Shoutout to Katie] so I went to visit. Great atmosphere and service. They have one thing I have never got at Muddy's. That is CHEESECAKE. I love cheesecake and they have it. Key Lime cheesecake at that. This place is my friend. read more

My daughters birthday cake has come from here every year. The strawberry cake is unbelievable and there is never any left over. I usually come home with a few of the oatmeal cream pies for myself! read more

I heard about Frost from a fellow yelper, he was raving about this place and as we often times don't agree on what defines tasty, I was skeptic, but in this instance he was right! Don't tell him I said that, he doesn't need a bigger head! These cupcakes are AMAZING! There isn't much of a selection but what you get is the best. They have a limited selection of cupcakes, a few cookies and a few bars. They are extremely affordable and I think they make most of their money through custom cakes. Muddy's will always be my cupcake place because I love everything they stand for, but where Muddy's cakes can be too sweet and a little overwhelming at times, Frost had the perfect balance! read more

Amazing bake shop with the best cookies I've had in Memphis. A variety of cakes, cookies, cupcakes, and macarons await the intrepid sweet tooth traveler! The decor sets the mood for this fun and delectably sweet bakery. read more

Frost Bake Shop - Gooey butter and chocolate, crackly ginger, lemon crisp, peanut butter chocolate chip, scottish shortbread, and oatmeal raisin. - Bakeries Near Me - Memphis, Tennessee

I had my inaugural visit a few days ago, and it was superb! Chef Bill was on hand, and he was happy to share company philosophies, care of maintaining from-scratch recipes, and just a happy demeanor. Samples were available of the strawberry cupcake, and I purchased a lemon cupcake (after hearing of zesting 60 lbs of lemons!) and a gooey butter cookie. All three delicious, although my least favorite was the gooey butter cookie due to its denseness. The cupcakes were full of flavor with a nice crumb. read more

The cookies and cupcakes here aren't my favorite, but the sliced full cakes are SO GOOD! This is my favorite place to grab a slice of cake. The red velvet is perfect. I have used them for catering work events as well and they were really great to work with. read more

What is not to love at Frost? A cozy and lively atmosphere, cakes, cookies, pies, cupcakes, oh my. I have not had a bad sampling from Frost yet. I love the banana cupcake but the carrot cupcake is pretty amazing also. The Strawberry cake is a must have, although if you have ordered strawberry cake from any number of Memphis restaurants over the years, you have probably had it already. I have treated plenty of clients to a sampling of Frost cup cakes and the reviews have never been less than stellar! If you have not tried Frost yet, what are you waiting for?!?! read more

Come see mama Kristi. She's the Angel of Sweetness. Her customer service is heavenly. Best bakery ever!!! I recommend the strawberry anything: cupcake and or cake. As far as my other favorite key lime pie, that might be my new favorite here. I've had many key lime pies in my day and this one takes the cake. Just enough tartness and the crust could be eaten on its own. The crunch and creamy filling together make it divine. Can't forget the cakes: carrot, chocolate, German chocolate. Mmmmmm. Gooey butter cookies are straight from the heart of the Midwest, STL style. Usually a cake the cookie version is much easier to eat. BREAKING NEWS! Just had the frost bite w strawberry. Soooo good. Strawberry dipped in bliss. I could go on and on about FROST. Everything here is a treat. Come by today. Get Frosted! read more

it is always a question of muddy's v. frosts. I get my haircut in the shopping center where muddy's is located, so I always go there after my hair is sheared off. I also love muddy's grind house. having said that, I have been to frosts several times. I love their chocolate cake. it is rich without being cloying. as for the problems folks complain about service, these seem mostly about special orders. this must be the bane of bakerys' existences. I was in the Lake Forest Bakery in st. Louis, a venerable institution on more than one occasion where a customer was livid over a cake ordered. also, if you think you have to wait a while at frost's, or muddy's try lake forest pasty shop on a Saturday morning. actually...not recommended, though their products are. read more

VERY PRICY!! However, once you try there cake you suddenly forget you just forked over $300 for you kids birthday cake! We get nothing but compliments each year from friends and family on how well it tastes and how it is decorated. Also, I like how the traditional nondecorated cakes are made daily and I can pick one up at the last minute without ordering it. read more

Frost Bake Shop - Bakeries Near Me - Memphis, Tennessee

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My sweet tooth guided me into this excellent location on a recent trip to Memphis. It was a difficult choice but I decided to try a chocolate cupcake and a couple of cookies. The frosting was perfectly creamy while having just the right amount of sweetness. The cookies were moist and tasty without being to sweet. My sweet tooth and belly were doing a happy dance after I enjoyed my treats read more

I only have one word for Frost Cakes! "YUMMY" ... I have hadFrost on several occasions but recently had my Grandmother's 90th Birthday cake made and on my! Ordered one layer Vanilla and the other Stawberry very moist, and the icing was delicious. ...Beautiful cake and tasty everyone loved the cake ....cakes can be a little pricey BUT well worth it ! read more

Frost Bake Shop - Bakeries Near Me - Memphis, Tennessee

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So the strawberry cake is fantastic everybody loved it so much so that we came back grabbed four strawberry cupcakes and a couple other ones but this is the spot to go if you need treats. read more

Frost Bake Shop - Bakeries Near Me - Memphis, Tennessee

Plenty of variety and yummy sweets! I've already gone back a second time. Will order custom here if I ever need it

I get my birthday cake here every year and it's always the amazing strawberry cake! Everyone loves it and there it's always gone within a few days!! It's my favorite cake! read more

Was driving by on our way to Kirkland's and saw Frost Bake Shop. I love cupcakes! We decided to stop in to see if they had any. Oh my goodness! They have a variety of cupcakes and cookies. I ordered German Chocolate, Strawberry, Red Velvet, Chocolate w/vanilla, and gooey butter cookies. All very good! We need a Frost Bake Shop in St. Louis! Excellent service ladies! read more

I was recommended to go to Frost Bake Shop by friends and family that have purchase cakes from here to get my daughter her birthday cake which her birthday is a week from now. Entering the business I was greeted by a lady I showed her the picture of the cake I was really hoping to get from Frosty's (Small cake not that hard or allot of time that I believe a skilled baker really can spend doing) She went to the back came out and said they were fully booked until December 1. So basically you can order customs cakes about 2 weeks from now . Upsetting!!! I'm surprise they couldn't get this small cake in their schedule. Do they only have one baker? I'm sure if another customer goes & tries to get a cake order placed they would get their ordered placed in, lucky the person who does. ( I felt some type of way ) I'll try other bake shops. read more

Obsessed with the memphis cake! It is so good! I have tried almost all their cupcakes and they are all delicious! Their chocolate chip cookies and gooey cookies are also amazing! They do custom cakes as well, but the price is a bit high compared to other places. I ended up buying a memphis cake and ordering a personalized topper from etsy. Highly recommend!! read more

I had to walk out because one of the Frost employees was packing people in and not socially distanced. I was nervous as people were not 6 feet and at way too high capacity considering Covid. read more