Ordered a custom cake for my daughter's sweet 13 birthday party. I provided images of the cake design and painstakingly ensured that I clearly communicated expectations. My directions were clearly stated but obviously not clearly received. A picture is worth 1000 words so as soon as I figure out how to post the images of the cake design I requested compared to what I received..Well, Speechless and disappointed is an understatement. If you risk using them for custom or special occasion cakes, I strongly recommend you have a plan B and deep pockets to overpay for your mistake for trusting them and doing business here. I shared this with the manager and her response was, "we did not charge you for a complex design". There's more but that is the statement I shut down on. To date, I have not received any follow up call to attempt to make amends. I will reach out to the owner and share what I hope to be an alternative ending to this nightmare. Conclusion... I did speak to the "part" owner, but will spare the readers the details. I will say it was like a utility or tech call center experience. The responses were scripted and lacking customer satisfaction. In the end I just felt like saying...OK, I am wasting my time. Just cancel my services, PLEASE! There are a lot of schools in the area. I recommend we stick with a trusted ALUM and go to Muddy's Bake Shop. Yummy desserts. Great selection. Great environment. Great SERVICE. read more

Ordered a specialty cake for my sons 13 birthday. I arrive to pick up the cake that I had already paid for and it wasn't decorated as requested. I was informed the decorator decided to do it this way instead. There was no attempt to call and inform me of changes that were made. Service was less than professional. read more

WORST CUSTOMER SERVICE EVER!!!!!!! Not worth the pain. It's not the best cake I've ever had, but It's good. Strawberry cake is a bit chalky, chocolate cake is good, BUT they are so awful that I would rather pay three times as much just to avoid their awful customer service. When I told my friend I was going to order from them she said, "Good luck! I dare you not be pissed off by them when you try to order your cake." So i ignored her and went ahead and emailed them with my request as it says on their website. did not hear back from them after a week so I called. After calling 5 times at different times someone FINALLY picked. They got my name and info and said they would get it to the right person asap. ANOTHER WEEK went by and no word from Frost. So I tried calling back again a few times and no one would answer. Finally I got someone on the phone and she sounded annoyed to answer the phone (which I remember my friends telling me the same thing when she called). She asked for my name, so I spelled it out for her and she says, "Hold up hold up, say that again, " in an annoyed voice, then she puts me on hold for 5 minutes. I'm sorry I don't have time to wait 5 minutes. So I called right back but no one answered. I think I must have called them 20 times in total and they answered 2 times. At this point I told my friend who is throwing the party with me that she needs to call them. She miraculously gets a hold of the manger, who then calls me to find out what happened. I didn't want to call her back but I did. I did not talk to her but someone else at the store and let them know that she needs to hire new people. That this was not the first time we had had a terrible experience. My friend who ordered my birthday cake had an awful experience as well. The person on the phone was rude. They had the wrong date for the cake and kept telling her that she was wrong and rude about it. Which thank god there's email proof. The manger has been nice both times, but I shouldn't have to talk to the manger. I was thinking about using them for my wedding too but after this experience I think I rather get a root canal than deal with Frost ever again. Never again will I use this shop, nor would I recommend them. There are many other cake/cookie places in Memphis to have to put up with this. read more

First let me say that my family and I have entrusted Frost to bake cakes for a number of significant events - our wedding cake, our 3 anniversary cakes, our daughter's first and second birthday cake, my parent's anniversary cake. We have frequently been pleased with their products, and, sadly, will never use them again. We wanted a custom cake for an upcoming special event - but for a custom cake, one must meet with a Frost manager in person. Even if you know exactly what you want and have ordered the cake before, you must come in to meet with the manager. And, frustratingly, apparently only then can the manager tell you that the cake you described over the phone requires 10 business days to make (and not the remaining 9 business days left before the event). So, essentially I went in to the store, filled out paperwork, and was told about the inability to make the cake -- and then ordered several of their non-custom cakes to be made to order for the event - which could have been ordered over the phone. And then 3 days before the event, we get a call indicating that those cakes - the non custom cakes - are seasonal and no longer available. Now honestly, they make it seem as though meeting the Frost manager is tantamount to getting an audience with the Pope. You wait, you fill out paperwork, you agree to pay everything up front, you get told frustrating things that could have been mentioned over the phone. And then 3 DAYS BEFORE YOUR EVENT, they tell you they can't deliver on the order for which you have paid in full. And then the first thing out of their mouth is something other than "you will not have to pay for a thing, its all on us." That's how you lose forever a customer that had previously used you for every major event. I realize that things happen. But even if I did still trust that they were able to provide for special events (which I do not), its the seemingly inflexible and self-important policies for ordering followed by less than impressive damage control that lost my business. read more

I do believe these were the best strawberry cupcakes I've ever had in my life. I could eat two maybe three without having any regrets! I tried the chocolate one as well and it was good but maybe it's better as a nice fluffy slice of cake. I love that place and will be back one of these days when I'm in the area again. And I just found out they sell the minis at Tamp and Tap downtown. Mmmmm now I'm craving one again!! read more

Staff is very friendly and helpful. They quote you on the spot after you explain what you're wanting and custom cakes are affordable. I ordered a half sheet with an edible custom image printed on the cake.The taste is perfect--super velvety & creamy. Frosting is fluffy & sweet. I can't wait to try other items from them. read more

***Update*** While my review below is still correct, I would like to clarify and state that I have had the cookies from Frost and they are wonderful. So wonderful that I've referred several people there, even with my experience below. I'm so glad to see that others have had better experiences than mine here. I'm a die-hard Muddy's fan and have been since their first week. However, I had friends in town and had heard so much about Frost that we decided to try it. I was super excited, as I was hopefully going to have a second bakery to visit. Once inside, I was greeted somewhat promptly, with no eye contact and other than the welcome, was never spoken to again. I had to ask for assistance, and when I asked about a couple of the cupcakes, I was answered curtly and treated as if I were wasting her time. In fact, I asked if they were about to close because it seemed as if I were keeping her from something. (They weren't - it was mid-day). I was so humiliated by the way we were being treated, after I had done all of this raving to my friends, that I apologized profusely to my friends and we left. We went elsewhere. Every time I hear of their good/great food, I now think of this experience. I understand that people have "off" days, and that's probably all this was. But it was still disappointing. I'm just glad that others have had far better experiences than mine. I wish them the best, because they truly do seem to have a good thing going. read more

I am a true fan of muddy's bake shop. Hands down Frost has the best cookies I have ever tasted. They are most, tasty, and filled with the goodness you would except from a bakery. The cupcakes still need a little work to top muddy's, but they are by far a true close second pushing for first. When a business is able to do the simple things right it goes a long way with the customers. They have great attitudes when greeting you in the store and the gooey butter cookie and chocolate chip is to die for! If they sold ice cream, which I never asked about or saw on the menu it would be great. Definite a bake shop to visit any day of the week. read more

Best bakery in Memphis. I am extremely picky about desserts and Frost just has the best EVERYTHING. Their key lime pie is MUCH better than any I have had in Florida. Their oatmeal cream pies are amazing. Their carrot and strawberry cakes especially are my favorite-- the texture is such a fine,velvety crumb and so moist!! The frosting is amazing. Just great all around. read more

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Don't waste your time at Frost. If you want "Frost Quality" and 15% of their price - go to Kroger. What a rip-off. I was willing to pay a premium ($70) for a VERY special birthday cake with an artistic frosting message. What I got was a rectangular flat cake with a computer made picture/cartoon. Was I mad!! The cake tasted like crap and I was mocked at the dinner for paying so much for such a crappy cake. First time shame on them, second time shame on me. If you have read this review and still buy a cake there, you deserve to get ripped off. read more

The cupcakes are good, but it's no muddy's... Not sure if frost is a chain or completely local - i've had a few samplings off the menu - the cupcakes are light and airy with plenty of frosting -- just the way i like them. read more

I decided to stop and try the cakes based on reviews listed on this site. I bought one slice of the strawberry and one slice of lemon cake. I honestly have tasted better cakes at a grocery store. read more

Great bakery, great selections of cookies, cakes, cupcakes, brownies, etc. & reasonable prices! Loved the St. Louis inspired gooey butter cookies & cake sample, but chocolate chip cookie wins top honors for me today. Ask me again tomorrow! read more

We went there about 3 pm on a sunday afternoon. There were 3 ladies ahead of us. Was not sure if there were being waited on or not. The 3 ladies were walking and looking up and down bakery case. There is not a defined line. A lady and her little girl walked in after us. I told her to go ahead. The most shocking thing when we walked in is they only had 3 or less of each flavor of cupackes in the bakery case. I was told they had more in the back. I understand that they probably didn't to get more out of the back cause it was hour before closing. I just thought it was strange. I got cupcake anxiety. I bought 7 cupcakes and they put them in a nifty cardboard carrier. However, when i got to my destination, i discovered they still intermingled. As for the cupcakes, they were good. They seem slightly smaller than Muddy's but similiarly priced. The flavors i think were the pretty good. The best flavors were the caramel and the strawberry. The other items in their bakery case look interesting-lime keg pie, scottish butter shortbread, tiramisu, lemon bars, ooey gooey butter bars. I am sure we will be back to try other items rather than the cupcakes. They are open more days than muddy's so that is a bonus. Frost is worth trying for sure. Options are good. read more

Best bakery in town... Hands down. I order Sam's strawberry cake every year for his birthday. I also got two dozen strawberry cupcakes for a friend's little girls birthday, and they were delicious, too! I have never had anything here that is disappointing! read more

The best cupcakes ever! I love frost and I will continue getting my cupcakes and cakes needs here. The staff was nice and professional. And the shop was clean. I love all the beautiful cakes that are on display as well. read more

I visited frost two weeks ago and I am a Frost believer. The cupcakes tasted better than my initial visit about a year ago. They have the best cupcakes in Memphis or ever. My cupcakes were ultra moist and the frosting was just right: not too sweet and not too much. Give them a try. They make awesome cakes too. My coworker brought one to work and it too was awesome. The staff is also very pleasant and I like the decor. read more

I have gone for cupcakes: Snickerdoodle and carrot cake were both great. Bright, well kept bakery. Would probably go to Frost for birthday/holiday cakes. read more

I recently moved here from DC metro and today was my first visit to Frost. I purchased the cupcakes. The chocolate cupcake with chocolate icing was pretty good. I thought the red velvet cupcake was bland. I haven't tried the others. My husband liked the German Chocolate cupcake. The cake is really moist. I'm not an icing fan, but I thought the frosting was really good. There was no wait, but the staff person that assisted me was oddly quiet. I took a few minutes to decide on what to purchase and she stared at me the whole time. I said "hi" and got no response. Awkward. I plan to go back and run the menu. read more

I went here recently for the first time to purchase a cake for my fiancé's birthday. I loved the setup of the place and I was also glad this place is one of the few that are open on Sunday's. It also seemed like this place has a good amount of patrons. Their employees were very accommodating as well. However, we found their vanilla cake too sweet and too heavy. I'm a big sweets person and I thought the frosting was too sweet. The cake was literally very heavy. Too much frosting I would think. I guess they're living up to their name. Even my fiancé's mother said she was disappointed for she has been here before and loved their cakes. That said, I will still give this place another chance. I love cakes and desserts and willing to try out any place that sells them. I just know now not to get the vanilla cake again. read more

Best German Chocolate cakes / cupcakes. As good and tasty as the ones my deceased maternal grandmother made from scratch. Yum yum yuummmmmmmm! read more

Wanted to try something different than Muddy's and was not disappointed! Saw the pictures of the butter cake online and had to try some once we got there. It was amazing! Grabbed a German chocolate cupcake and a carrot cake cupcake too. Fluffy and moist but not heavy. A great bake shop worth trying again! read more

Never had anything that wasn't off the charts good. The Strawberry cake and cupcakes are the best I've ever had. Cookies are great, too. Plus the staff is very helpful and friendly read more

We had Frost make cakes for our wedding. We hate to give anything other than a 5 for this review, because the flavor and the quality of cake is unparalleled by any other company in Memphis. This was one of the first naked cakes they have ever done, and it was, as we have come to expect from Frost, delicious and moist, though it did need some flowers for decoration. However, we encountered some serious issues with the groom's cake we received. We had consulted with the head cake designer from Frost several months before, and had discussed our expectations of how the cake would appear. We had come to believe, based on their online cake images, that they would blow us away. However, on the wedding day, the cake was delivered tragically short of what we had discussed. The cake was the wrong color, had used entirely fondant (despite emphatic requests otherwise for buttercream), and the decorations looked as though they had been forgotten until one hour before delivery. That said, we called the company immediately after delivery, and they promptly apologized, brought two replacement cakes to the venue, and drew new designs to compensate. They also refunded the cost of the groom's cake. Their professionalism could not have been more timely and appreciated, and their response was heartfelt. We will still recommend their services to friends based on the quality and taste, but perhaps their attention to select and promised designs needs some improvement. read more

So beautiful and best cake I've ever had!! Amazing presentation and customer service.

This bake shop is probably the sole reason why the sugar industry turns a profit every year. Save a trip, buy some pilsbury chocolate chip cookies, pour table sugar over the container and pop it in the oven until you want to ruin your life. read more

Very dry and the cupcakes and cookies. Mini pies and pies are very good. Great shop and cake decorating.

After reading so many positive reviews I couldn't wait to try some cupcakes. I too am a from scratch baker so I was looking forward to some real deal cupcakes. Well, I was very disappointed to say the least. I ordered lemon, red velvet, vanilla, strawberry,carrot and caramel and they were dry!... all of them. I even took them home for my kids to taste to make sure I wasn't being biased and they said the same thing. The frosting however was great, not too sweet which is something I need to work on with my cakes.I'm not sure what all the rave is about but after eating these dry cupcakes, I now have more confidence to pursue my dream of selling my cakes and cupcakes for more than a hobby. read more

This bakery was hired for my daughters wedding on 8/25/18. The cup cakes tasted great, but were delivered very late and we were rushed getting it setup before guest began to arrive. The issue was their unavailability. There was a time window for them the deliver the cupcakes, but they didn't get back to the coordinator on Friday before the wedding to confirm the time and it took two vm's, and 3 return calls Saturday to get a confirmation. That was the issue. They're horrible to get in touch with. read more

This place has AWESOME cookies, stuffed cookies, and pies. I have not yet tried the cup cakes but have heard great things about them. Glad Memphis got another place to get sweets. read more

I have never had a bad thing at Frost!! The cookies, cakes and pies are all amazing. I always recommend frost first when folks ask me where to get a sweet treat! Keep up the great work! read more

First time here. The German cupcake was good. Strawberry cupcake was great! I also love the chocolate chip cookie sandwich!!!! Great little treat spot! read more

Best bakery in Memphis! The citrus cakes are very good. I am not a chocolate person but their chocolate cake is yummy. The Memphis cream cake looks really good but I am allergic to walnuts. I which they would make non walnut version including their carrot cake. The ooey gooey cookies are good, but need more flavor. Thinking lemon zest or add more vanilla?!? I which this location sold fountain drinks rather than canned cokes and water. They need more kid friendly drinks like chocolate milk and Juice. Otherwise great place much better and cleaner than Muddy's. read more

Strawberry cupcake and gooey butter cake were extremely old. Both items were hard and felt like they had been left out for days. This is not our first visit and each time we come we run into the same problem. I have came early in the morning, mid afternoon and evening. read more

I LOVE this place! I know everyone raves about Muddy's, but I am a die hard frost fan! Everything I've tried has been so delicious! I first became hooked after trying a couple of mini cupcakes at an event they sponsored and have used any excuse (daughter's birthday, out of towners visiting, it's Wednesday. ...) to go back. I even had an incident where an item was accidentally left out of the bag and I was treated so nicely over the phone and when I went to pick it up later; even getting a free EXTRA and a personal apology and handshake from the manager. I really appreciated the professionalism. They have a life long customer in me! read more

I've tried several different cupcakes, the lemon slice and the gooey butter and they were all just ok. I think the cupcakes are a bit salty for my taste. Each time I've gone there (only twice), my cupcakes have been salty. Customer service is pretty good though. read more

So right now I will have to give them 4 stars, when the big event we have hired them for is over, they may get the 5th one. I have been to a tasting for bride and grooms cakes. I can say without a doubt the cake was excellent and the frosting was phenomenal. Alsia Cunningham was incredibly professional but still personable. I am excited about our cakes and am hoping we will be pleased on the day of our event. I will let you all know. Event date 10/04/2014. I will be visiting their retail shop in downtown because I hear the key lime cheesecake calling me. read more

The best cake I've ever tasted in my 23 years of living, literally. I'm sooooooo picky and I promise not even grandma's old fashioned recipe can complete. I'm just at an Awww. My first taste was the strawberry slice, and it literally melts in your mouth! read more

Frost does it again! They did my wedding cake a few years ago and now my sons first birthday cake. The staff is so friendly and helpful and the cake was incredible. I am a frost customer for life! read more

I am disgusted with this business. I have had their cupcakes and they were fine. I have always enjoyed their sweets. This is the main reason why I decided I must get my cake from Frost Bake Shop for my wedding. Boy, was I wrong! Their communication is awful! They have absolutely no customer service. When you call, Frost Bake Shop, the calls go directly to an answering machine. When you dial 2, saying you have inquiries about a wedding, it goes straight to an answering machine as well. And the best part is that they will NOT call you back! I have waited for 5 days and still have not heard from anyone. This is so pathetic because they get most of their revenue from wedding cakes and groom's cakes. I will definitely not be using them in my wedding at all and am actually taking my money to Miss Muff'n. If you are a local Memphis/Germantown bride, I suggest you do the same. read more