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    Geppetto's - La Jolla

    3.7 (51 reviews)
    Open 10:00 am - 7:00 pm

    Geppetto's - La Jolla Photos

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    Yami K.

    Service // This toy store is nestled in a cute street in La Jolla. We were greeted when we walked in and saw that the staff members were assisting others so we did not have a chance to ask questions. Selection // I have seen some complaints on here regarding their selection and I can't seem to understand why there is frustration/confusion. This is a small store, which means they will have limited products. Overall I think they had a nice selection of toys for babies, toddlers, teens and yes even adults. Some of the most popular items right now are blind boxes from Smiski's, Monchichi and Miffy. I was pleased to see a variety of Snoopy products as well. Again, it is not a large toy store so if you are expecting a vast selection, maybe consider visiting Geppetto's at least for the experience. Value // I would say that this is subjective and will vary depending on each person. Yes, some of the items were a bit expensive and you can find them on "Amazon" for maybe a few dollars cheaper. But I would say if you value supporting local businesses & enjoy the experience of shopping in person, then you will see value in visiting this store. As for the quality of the actual toys, I would say again, that is subjective because the toys are made by different businesses (manufacturers), I would recommend doing research on a specific product it before you buy.

    Caroline Louise S.

    Kind employees and sells genuine smiskis for fair prices. Also has a great selection of toys and trinkets.

    David C.

    Cool old school toy store. Great leave to bring kids. They have a very wide variety of toys and hard to find items too. Wide variety of toys and comparable to online sales. But gives the toy store experience

    Tracee L.

    What an amazing shopping experience--in every good way possible. I just bought 3 toys on-line. One went to SFO and 2 to my home. They all arrived early. The shopping experience, SELECTION OF TOYS, and shipping speed were top flight. I asked for gift wrap. Guess what...They wrapped the boxes beautifully--like old days Neiman Marcus--and...they HAND WROTE gift cards for each. Hand written..it's amazing. What a beautiful mix of modern convenience with old school quality and thoughtfulness. Thanks Geppetto's!

    Appreciate the name of this store. I wonder is those who enter know the story behind this name.

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    10 years ago

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    7 years ago

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    12 years ago

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    15 years ago

    cute concept but limited in stock.

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    13 years ago

    I wish I was a kid when they had toys like there. Lots of neat educational stuff as well.

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    15 years ago

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    16 years ago

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    11 years ago

    Great service, open later to account for adult jobs, solid toy selection, AND they wrap for free! Thank you so much!! I'll be back...!

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    12 years ago

    I know I'm 14, but I still love Geppettos!!! Go here if you are looking for presents for kids 5-12. Good selection and great staff!!!

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    18 years ago

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    16 years ago

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    Page 2 of 2

    Ask the Community - Geppetto's - La Jolla

    Review Highlights - Geppetto's - La Jolla

    Love the free gift wrapping and the selection of educational toys.

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    Rare & Sleeveless - This is the store. You enter from the back

    Rare & Sleeveless

    3.5(13 reviews)
    6.3 miSorrento Valley

    This is the best place for Pokemon in San Diego county, period. They host fantastic events and…read morefoster a great community, they have great inventory while keeping their prices fair (and discouraging scalpers!), and the staff is fantastic with kids (my son is nine, everyone is so welcoming and friendly). We've been coming here for a year and a half now, and it's a pleasure every time. If you're a parent and want to find cards for your kids, this should be your first pick. If you're a grandparent of a Pokémon player and want to find a great a birthday gift, this should be your first pick. If you're an adult player and want to find a strong community, this should be your first pick. And if you're a scalper looking to buy up inventory to make a quick buck, don't come here because they can see you coming from a mile away and you'll waste your time (also, just stop scalping, it's so lame).

    Came here for a Pokemon event while visiting the area, after searching the Play Pokemon website…read more Service: I thought it was great. The locals tournament organizer/judge was efficient and very friendly especially to kids which I really appreciated. Staff for buying products were also friendly and helpful. For the other comment about the kid selling a card and feeling like the kid got lowballed -- I haven't seen any card shop offer 100% market price or even close for people selling cards to any LCS. 40-60% seems the norm, and IMO reasonable given the risk that the shop is taking, and the convenience for the seller. If you want full market price, go ahead and grade it with someone like PSA and then sell on TCGplayer directly yourself. Bashing the store for a typical practice just seems petty. Value: I thought it was fair. Most Pokemon sealed products were at market price and I think it's worth supporting a small business that's part of the local community, especially with all the time/effort/expense of running events. The hours on Yelp are not accurate. I would follow them on Instagram since they update that regularly with hours and event info. I think it's worth coming here, and I would definitely come back when I'm in the area again.

    Photos
    Rare & Sleeveless - Bought this from rare and sleeveless $750. Later found out that it's a fake card and they acting brand new when I brought it up

    Bought this from rare and sleeveless $750. Later found out that it's a fake card and they acting brand new when I brought it up

    Rare & Sleeveless
    Rare & Sleeveless - Their Instagram page advertising $5 Tournament and lying about their advertisement.

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    Their Instagram page advertising $5 Tournament and lying about their advertisement.

    Little Locks - Kids hair cuts

    Little Locks

    4.1(294 reviews)
    2.1 miLa Jolla
    $$
    Locally owned & operated
    Women-owned & operated

    Kim Luna is truly one of a kind. She has cut both of my kids' hair over the years, and she's been…read moreworking with my youngest since 2021. My youngest is on the spectrum and was nonverbal for a period of time, and haircuts have always been a very difficult and emotional experience for him. From day one, Kim has shown an incredible level of patience, kindness, and genuine care. She never rushed, never forced anything, and always met my child where he was at. That kind of understanding is rare--and it made all the difference for our family. Because of her consistency and compassion, she has built a strong level of trust with my son over time. On his most recent haircut on April 5, 2026, he didn't try to jump off, fight the haircut, or kick--something that used to be a real challenge. That progress meant everything to us, and it's a direct reflection of the safe and supportive environment Kim has created over the years. I've followed Ms. Kim from location to location because it's nearly impossible to find someone with her level of skill and heart. She is currently available at the Little Locks locations in Bonita, La Jolla, and Solana Beach, which just makes her that much more irreplaceable and accessible to families across the area. I've also recommended her to other parents of children with special needs, as well as my regional center coordinators, because she truly is a special human being who deserves to be recognized. If you're looking for someone who is not only talented but also deeply compassionate and understanding, Kim Luna is the person you want. We are beyond grateful for her.

    Virginia is the best! Super sweet and patient with all ages of children and does a fantastic job!!!read more

    Photos
    Little Locks - Perfect first haircut with Claire!

    Perfect first haircut with Claire!

    Little Locks
    Little Locks

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    Geppetto's - La Jolla - toys - Updated June 2026

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