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    Grayson BMW

    2.0 (102 reviews)
    Closed 9:00 am - 8:00 pm

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    Jim M.

    Dealing with Grayson BMW was like traveling back in time....to the shady days of car dealer shenanigans. Really...somebody needs to give them a heads up that we are far more informed consumers in the 21st century! I'm a BMW owner; I took delivery of my X5 in late December 2023 from another dealership. Since then, my wife has been looking at various replacements for her car, but she has been leaning towards an X5 and this dealership had a larger selection than our local dealership. As I looked online at a potential vehicle, I came across the following on their website: "All Pricing does not include a $498.80 processing fee and $648 Anti-theft Etch and Key Replacement." I spoke to three different salespeople at this dealership trying to get clarification on these items and I was not able to get a straight answer from any one of them! Not one of them could or would tell me what the $498 processing fee was for. Anticipating the dealership response with a sudden epiphany on what this fee is for, I will counter in advance with this: If this is the case, why, then, are the salespeople not equipped to answer this question easily and immediately when queried by a customer? No answer could be given by anyone as to what the processing fee was for. Next, I wanted to know more about the "etching" and the salesman I spoke with said "I get it. I get it. You're not the first." and then he proceeded to tell me that he was "right there with me" and then in the next breath, he said he bought several vehicles there from the dealership and he apparently paid for this same fee. I am not sure what kind of customers they are used to dealing with in this dealership, but trying to align yourself with me, the customer and then assuring me that you, too, also have had to pay this fee is not a winning or even intelligent argument. He continued that this provided some sort of anti-theft insurance that would pay thousands over what the vehicle cost should it ever be stolen. So what is the fee for? Is it for etching? Or is it for an insurance policy? I had no straight answer. I asked where the etching would be placed on the car - for example, would it be on all the glass panels or would it be on major parts of the body that weren't visible? First he said it used to be on the windshield and then it wasn't placed there any longer. I was recipient of no clear answer to any question I'd asked; what I received was nothing but circumlocution. Nothing but the run around. This "etching" reminded me of the old dealership scam of undercarriage anti-rust coating that some dealerships used to pad their vehicle sales. This is the way things used to be in the mid 90's. The final item was a new key replacement which the salesman assured me was at least going to cost me $500 for a replacement BMW key. Here's the problem, in my decades of vehicle ownership I have never lost a key to one of my cars. Therefore this dealership appears to have no regard for potential customers and has no qualms with charging customers for things they don't want, didn't ask for, and don't need. They further insult the intelligence of informed consumers by pretending all of these items are beyond their ability to negate or remove from a purchase. Old school sketchy car dealership practices. Use due diligence and seek a dealership with integrity. Here's the picture of my newly acquired X5M; they lost two sales from my family - my son's M3 Competition and my wife's X5. But let's remember...there's nothing they can do about the almost $500 nebulous processing fee and the $650 theft insurance and new key replacement fee. Yeah....right.

    Service report

    I bought a BMW at this dealership and went for an alignment here cause I wanted it to be done properly. My car drove straight as well as was my steering wheel, but I didn't do alignment for years and just changed my tires. I payed twice the normal price for this type of service and waited almost two hours (they put it on the lift almost right away). However after the service I noticed that my steering wheel position is no longer straight while driving on a straight road. Looks like the tech didn't lock the steering in completely straight position before the service as reflected in attached report they gave me after the service (front axle left/right toe aren't set even, even though the car drove straight before service). When I came back they held the car for more than an hour and did nothing. When I asked to talk to a supervisor Robert he just repeated 'It's straight to me'. Both times my advisor Matt was cold and rude to me. When I came the second time and tried to explain what's wrong, he interrupted me and said that everything was done properly. When I insisted that it wasn't, he started to fill a complaint form looking visibly angry, not saying a word to me.

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    Page 1 of 3

    Ask the Community - Grayson BMW

    Review Highlights - Grayson BMW

    Matt Schroller made this experience the best.

    Mentioned in 2 reviews

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    Mercedes-Benz of Knoxville

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    BLUF very happy with the service they delivered…read more DETAILS My engine check light popped up and they checked the car, offered snacks, beverages and updates on the progress. They prepared an assessment and spend several hours solving my problem. No replacement parts were needed and finally they surprised me with with no costs. I'm serious, I paid nothing. That's service I only know from my own service point in Germany. Thanks guys. Well done and my motivation to rate five stars which is absolutely unusual for me.

    POOR experience all the way around. Spent 2-3 days working with their nonchalant attitude, and…read moreclearly got the vibe they could care less to sell a car and make their clients happy, only to be bait & switched in the final hour. If you want an honest and pleasant car buying experience (which I is hard to come by in the auto industry unfortunately), please choose another dealer. Was extremely upfront in desiring a car they had on their lot I wanted to purchase (and make a quick decision on) and was even ready to make a multi hour trip to get it, shared more information that I needed to about another deal I had on the table in the spirit of transparency and ultimately received a promise of a price that was then reneged on in the final hour (due to a "mix up"), as well as extra padded costs added onto the final price. Untrustworthy all the way around. They'll charge you double what most dealers will charge you for a customer service/doc fee and then they'll charge you another $600 for an MBK package for a coating THEY chose to put on all of their cars which is non-negotiable (last time I checked, the buyer should have that option). They'll also avoid your request to break down the "taxes and fees section" to make it cumbersome to know what you're paying for what. In the end, I was ready to pay more money for a car with merely a different color scheme than a deal I already had on the table (and was ready to make a lengthy drive to get it) all for them to ultimately screw up the deal over $500. $500! They obviously care more about ego than selling cars. And oh, by the way this was all over a 2026 leftover! Honestly, I dodged a bullet, as I imagine I would've been met with more dishonesty once getting onsite. Do yourself a favor - don't deal with the immature and inexperienced salespeople here (they're a dime a dozen anyway) and find yourself someone with more experience from another dealer.

    AutoNation Honda West Knoxville

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    I've been with this dealership since my 2011 new car purchase with them, and things have definitely…read morechanged in the last few years. Bought another new car with them in 2024. Was told via email and by phone this spring that I had free services to use (e.g., oil change). When I arrived for my oil change appointment, I was told it was going to be over $200. I went to an oil change place instead. Last week I was told that my rearview mirror (which had popped loose) needed to be replaced and that they would order the part. They said it would take an hour to fix and be about $120. On the day of the appointment, I tried to move to an earlier slot and accidently chose the next day. When I called within 2 minutes of my mistake to keep my original slot, I was told "AI won't do it" and that they "might" be able to work me in. So the new part was there and presumably my opening had not been given away in two minutes, but they wouldn't book me because the computer said no. I went to another dealer that afternoon, and they put the original mirror back on my car. I was in and out in less than 15 minutes. No charge. I really don't know what to think about the situation, but I won't be back to Autonation. I keep thinking about my 2024 new car purchase from them, and the price I was given onsite. That onsite price was higher than the emailed price I had been sent an hour or so before by the same person I was talking to onsite. I showed him the email (sent from his email address), and he seemed annoyed, but gave me that price. It was the first of many concerns that I should have heeded a while ago.

    Duncan Family Automotive Group

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    Took our vehicle in because of a transmission shudder feeling was going on. They had our chevy for…read morea entire day. I walked in the next morning to check up on the service and they said, oh we were just about to call you. The problem with the vehicle was a computer reset had to be done to the transmission which should have only taken a few minutes. The cost for service was only about 100 bucks and the labor was another 100 bucks. I find it hard to believe their service staff makes 100 an hour so it obvious they are marking up labor charges as well. Total time of repair was 1 hour. So why did they have my vehicle the entire day? So now they want to open up the transmission to check things out. I called a transmission shop and they said to have the error codes reset AND flush the transmission . The other shop said this is common practice to reset and flush which was not done. I did consider taking the vehicle back to Duncan but I dont fell the proper diagnostic was done in the first place.

    Purchasing a vehicle can be a daunting task. The time spent doing your research. Deciding on the…read moreright vehicle, color, options, etc. Talk about a headache! Then off you go to the dealership to face the sales person. Major migraine time! Not the case with the folks at Duncan Family Automotive Group! Judy Jones, the sales person who helped us, was wonderful! She was honest and upfront about everything. We did the test drive and got down to the business of the numbers. We were very pleased with the final deal. Once all the paperwork was completed, Joe, Judy's husband and fellow sales person, showed me how to operate the technology package. IE: blue tooth for our phones, the radio, that pesky clock, etc. I was truly appreciative as technology is not necessarily our thing, just ask our kids. When you go, be sure and say "Hi" to Mark and Rooster. They were both helpful in this adventure. Major THANK YOU to the entire team at Duncan Family Automotive Group! We will definitely tell everyone who sees our gorgeous Equinox about you all and the wonderful service you provided! Lastly, we will remember these fine folks when we are in the market for another vehicle.

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    Grayson BMW - car_dealers - Updated September 2026

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