Good morning, I have been an avid shopper and loyal customer…read more of coco beauty for more than 10 years. I now live in the Saint Johns area and still drive into jacksonville just to shop there for my human braiding hair... the associates are mostly pleasent and helpful and the owners (although stoic presenting) have always been cordial. On average I've spent almost 300$ everytime. We ladies know quality human hair is expensive and depending on the lengths. For the styles I want to achieve it's anywhere from 50$-80$ per pack! I get 3 EVERYTIME and sometimes 4 if I want to mix in a color. On top of that there are the little odds and ends that get picked up just because. Yes, I know, impulse buying... anywho. Wed 25 Jun I went there with my husand and our two girls, and like always I looked around for the human hair aisle while they puttered about. I got 3 packs of human hair... 16"Zury 1B $49.99 18" Zury 1B $59.99 and 24" Kemi $79.99. The hubs got the girls a few things and the afew more things at the counter. Nothing in me has ever lead me to believe that the hair lengths were not what was on the packaging... I get home and prep it for bleaching as I have done many times in the past. I go through the entire process and I'm now ready this morning to get started. I go to my hair bin and get out the color I wanted to add. 18" Model Model Dream Weaver #30 which was previously purchased maybe $59.99 I don't recall. I set the hair out so that I can begin to unravel the elastic gold band and as the hair is laying on top of eachother I notice a discrepancy... I said this can't be right. I looked back at the bags and then my receipt and when I confirmed what they all said, I got out my measuring tape. Well I was surprised to say the least and felt very angry and betrayed to say the most. How could this happen? It's never happened before. The 16" was 14" the 18" was 16" and the 24 was 22! I even asked the Hubs to look at it in case I might be wrong. I was not. So I composed myself and called the store. An associate came on and listened for a bit and then put on the store owner. He was NOT helpful AT ALL. He blamed the manufacturer. obviously they can't check the length of every pack of hair... but woth this information he should probably reach out to them and find out what's going on. No he said he could not help and he could not give me more hair. He said the most he could do was 10%... I was appalled. I didn't have time to ride back up there right then as I'm sure many women don't or don't want to be bothered... but I asked him if this has never happened before, can't you take a loss a loyal customer? And get on the manufacture for false advertising? He had gotten rude with me and said something like why I'm asking him the same thing over and over and how come I'm the only person in the 10 years he's been there to ever complain about this... how should I know? I kept my cool although I'm sure he could hear it in my voice. He said he could not do anything... I said you own the store, you could charge it as a loss, like when people steal no? No he could not help me at all and he would not be calling. He gave me the numbers to call Zury and femi. I will be reporting this to the better business bureau as well. You'd rather lose a loyal customer that you can continue to have for years and years to come? This could've been a better review, singing the praises of Coco Beauty, for being so understanding... Instead I'm here saying buyer be WARNED! Check the length of hair you have gotten from this store! And shop somewhere else for your beauty supply needs BECAUSE THEY DO NOT CARE ABOUT THEIR CUSTOMERS. I'm sad that I have to find somewhere else, but it's about the principle of the thing.

Thank you to Ms. Chong, for providing kind and caring assistance to my wife in selecting an…read moreappropriate lovely wig, my wife's medical condition has resulted in hair loss, Ms. Chong took her time and great patience to show my wife how to wear and dress the wig to meet her style. My wife is so happy to wear this beautiful piece that has boosted her confidence. We will visit you again Ms. Chong, thank you.

Purchases was great , earrings still laying and help me out with finding things for my ladies in…read morethe house , because I was lost , but because of there great customer service they were helpful. Thank you so much Coco

Friendly experience. Helpful staff. Lots of parking space. I was in and out in a few minutes.read more

Amazing customer service!! Helped me figure out exactly what bleach to get based on my hair type…read moreand she had a lot of experience on doing hair. Would definitely come back.

I was greeted as soon as I walked in which was a plus Coming in from out of state to look around…read moreand I saw free tress passion twists which can't be found everywhere. An Asian lady asked if I needed help and later this black lady asked if I needed help but I was ok although I did ask her a question. Didn't realize she'd follow me around the store in two other places. I take a star off for this because I already had things in my basket so I had no intention to steal. I look a lot younger than I am and that's not always a blessing because I'm sure she thought I was a young buck. Nice wig selection and accessories but I have to take a star away for the obvious policing.

Part of The Town Centre, yet separate. Located right next to it but without the hassle of trying…read moreto find parking. The large anchors are Publix and Total Wine. The Starbucks located here is one of my favourite in Jacksonville... I frequent the location so much, I know all the employees. You'll also find The Loop here which is my favourite location in Jax. There are a lot of other great little shops here that are worth paying a visit.

Boutiques at SJTC North are away from the hustle and bustle. The two big draws are the Publix on…read moreone end with the Total Wine on the other end. They have a Five Guys, Starbucks & Peterbrooke. Model Citizen also has a boutique location as well. I usually stop in for a coffee at Starbucks when I'm headed north on 295 or will pay a visit to Total Wine when I'm planning a party. While you can't get to this part from the main mall, it's definitely contributing to the commerce of the whole area.

Went into this beauty place because at the last minute, my daughter needed duck clips for her hair…read more The worker behind the register was really nice and guided me to where the items were and also offered some assistance with a couple of other products. The store was very clean, organized well and not busy at all. I have visited the store a few times and I like the fact that they are efficient and have all the basics of what you need. I have never had a bad experience when visiting. Their prices for hair products are pretty comparable. We will be back.

This is the best store ever! Every perfume in the world it is very clean and organized the staff is…read morehelpful and sweet and very friendly and understanding and wonderful I appreciate their kindness and so am incredible! Definitely bring friends and family have fun enjoy yourself and relax supportive! I highly recommend it and go have fun and relax shop your favorite perfume! From Lauren

Great place to try and buy new perfumes. And they sell decants. You should make a stop to check…read morethem out if you visit the Town Center

Not open for the public. This beauty supply store is specially for the professionals. Many unique…read moreitems in stock to keep your salons stocked with quality items but prices online are more appealing.

As a born and raised Florida boy/surfer, I've always appreciated aqua East being right at my home…read moreNeptune Beach. They have a great selection of clothes and boards and whatever else you need. The guys and girls there are always friendly. Great Hospitality Value

Fantastic first time experience! Matt was extremely helpful setting me up with my new kayak tie…read moredown. Took the time to enure I had what I need, as well as introduced me to future paddle boards to consider. Thank you!