Huge thank you to Jordan Sanchez and his incredible team at Hansel VW and BMW!! We had the best experience there, beginning to end. Jordan made sure to answer every question had went above & beyond. We felt completely at ease with the process. Will make sure to refer friends & family!! read more

Hansel Volkswagen - Kia Niro - Car Dealers Near Me - Santa Rosa, California

Jasmine helped me and my wife purchase a brand new Tiguan 2026. She was friendly and very competitive with prices compared to other VW dealers. She was a pleasure to work with and we are super happy with the deal we got. read more

Hansel Volkswagen - Happy with our Tiguan 2026 - Car Dealers Near Me - Santa Rosa, California

We purchased a 2026 VW id.4 and the whole process from beginning to end could not have been any smoother. We received a more than satisfactory price on our trade in and the after doing some shopping found Hansel had the best price around. We'd especially like to recommend Jasmine Lawyer who was incredibly patient despite some glitches (on our part). She was without fail cheerful, informative and made the process of buying a car as easy as could be expected. Even after we had driven away she was available to answer some questions and never made us feel anything other than we were the most important customers she had. Jasmine is a star! read more

Dishonest/incomplete communication from sales person regarding a new lease. I have leased VWs for 10 years; not my first rodeo. My first two vehicles were leased in Santa Monica and they were an amazing dealership. My next two were leased from Hansel and they provided zero customer support when issues arose after signing a new lease that were not disclosed/explained by the sales chap. No one would respond to my calls and letters. I had to contact VW Financial and VW corporate customer care to contact the dealer on my behalf; I live 5 hours away and can't just walk in. Chico Volkswagen will be my next go to. I'll never trust Hansel Volkswagen with my time or money again. read more

The Service Team is always delightful to work with, knowledgeable and courteous. Kristin is a gem! read more

Everything, Faith was kind and knowledgeable and took all my requests to heart. She did deliver and I'm very happy with the car. Faith Jones was top rate Chrys Papatone read more

The saleswoman - Faith - was lovely. She was super friendly and no pressure. Very informative and helpful. Thank you for making the buying experience go so smoothly. This was our second car purchased from Hansel and we've been taking our precious Volkswagens there for service for years and always have a good experience. Highly recommended! read more

Husband and I decided to look for a EV for my daily commute. We were assisted by Andrew Shellcross. The whole lease process was easy.

What a complete waste of time. Had one of their staff reach out wanting to buy our truck that had a detailed advert on Craigslist. They offered between. $26-31k. When I got there I was offered $20k bearing in mind they had seen the condition on line. Don't waste your time with these amateurs. read more

Faith and her team went out of their way to make this happen. I bought a great little car for a great price! Very happy with the whole experience. Thanks to everyone there! read more

Austin Miller has been so amazing during this process! I have gone to many dealerships and this was the first time felt really like someone was looking out for my best interests-not just trying to make a sale. The entire staff was friendly and helpful even when I showed up right before closing! read more

My Hansel nightmare began when I replied to a text promo from Jerred T. From my first reply, I stated I was interested if I wasn't too "mid-lease" to take advantage of this trade in offer. He was eager to make the deal happen and never once mentioned or explained that my vehicle was not being taken as a trade-in, as his original offer describes. A month later, I received a bill from VW Financial for the remaining payments of that vehicle. I messaged Jerred right away. He told me to contact VW financial with questions...with a smiley face. Misleading. Deceptive. Dishonest. A sales manager named Najaf A. spoke to me briefly on the phone weeks ago and said he would call back the following day and never has. I have attempted to contact any manager at the dealership via phone, email, and snail mail; no one will speak to me. Apparently the GM told Volkswagen Financial that all remaining lease obligation were clearly detailed with me, which is a lie. I'm sure this is why they won't speak to me, because Jerred knows he did not cover this with me. I have leased 4 VW vehicles over the last 10 years and will NEVER utilize Hansel Volkswagen again! I will pursue this grievance through every channel possible. read more

That girl Faith is amazing she helped me get my queen Honda and even took my old car off my hands with some money for a payment on my new vehicle. It was a process but all good things read more

Hansel Volkswagen - My Queen vehicle - Car Dealers Near Me - Santa Rosa, California

The team really made it smooth and easy for me to buy my first car. Faith my sales rep and Michael were very friendly and chill and helped us out with any questions that we had. Shout out to Kaylen for being super cool and helpful while walking us through the financial process! read more

I was in search of a Volkswagen and I live out of town so of course I wanted to get a lot of information before taking a 2 Hour Dr. or more. I literally barely spoke with them on Friday by Sunday. I have received three calls in a matter of three minutes when I finally did pick up the phone, I felt as if I was being bullied and twisting the conversation to make it into his favor He was very manipulative and very disrespectful. By the time I hung up the phone. I literally had a migraine. He gave me some very creepy vibes. His name is Kaylan. He was very intimidating on the phone. There would be no way in my right mind that I would drive down to Santa Rosa to deal with a person like him. read more

The couldn't fix my 2007 Gti, they scratched a wheel and dripped fluid on the headlight cover and never even fixed them, don't get service here, it's horrible!!! read more

Update: The owners comments are not accurate. They confirmed that the 80K service itself can cause the battery to fail when I called. Also, they explained what the AC issue was specifically and the part that was needed (faulty cycling switch) in the estimate paperwork (over 600 dollar estimate) We ordered the part they listed for 20 dollars and the mom/pop mechanic around the corner is replacing it for us. We still had to pay the 265! As I said, in addition to purchasing this vehicle and having every service completed here, it is a sad way to end our relationship. This dealership does not value customer loyalty as prior comments confirm . Original post: Such a disappointing experience after being loyal customers. We've been serving our vehicle here (where we purchased it) since 2019 (it has 79,000 miles on it). We have had every required service and we have maintained our vehicles condition with no accidents. We just came in for the 80K service, which was around $1800! Less than a week after this service, our battery died. This can happen as a result of the service directly, so we assumed they would help with costs. Nope. We had to purchase a new battery (which can only be done by this dealership (of course) because of the VW specific battery tool thing) now we are charged an additional $525. Then, another week goes by and the AC fails. Today, we've spent $265 more dollars just to have the diagnostic. They asked for over 600 to repair the broken AC -which again, broke right after the service. Kristen and Zack are solid on the phone but not willing or able to cover any of these costs. . It's a super bummer because we have invested so much in this dealership. It seems as if there would be some room to help support customers of over 7 years of consistency and costs when the issues appear to be a result of the scheduled service. We will be avoiding having our vehicle serviced here. read more

I'm writing to express my utter disappointment in the deceitful service from your dealerships. After confirming the national deal for the 2024 ID.4 S prior to visiting, I made the trip with my family to finalize the purchase. The dealership assured me the deal would be honored--I even have this in writing. However, when it came time to sign the paperwork, they presented a completely different offer and nonchalantly told me to "complain" to volkswagen if I didn't like it. The sales manager also mentioned that no dealership will honor this deal as we make no money off of it. The dealerships' tactics are not only misleading but a disgrace to your brand's reputation. Either honor your advertised offers or stop wasting people's time with false promises. Your customers deserve better than this. read more

Hansel Volkswagen - Car Dealers Near Me - Santa Rosa, California

See all

We purchased a certified pre-owned automobile from Hansel Volkswagen this past weekend. Our initial contact at the dealership via email was with Jasmine Laywer and we found her to be professional and very helpful in providing us with with information on available vehicles. When we arrived at the dealership we were helped by Andrew Shellcross and he made our test drive and initial paperwork enjoyable...he was very knowledgeable about the vehicle's various features and the initial paperwork was quick and seamless. Our finial contact at the dealership was with Kaylen Simonin. Kaylen was excellent at explaining all the paperwork we were signing and was knowledgeable about the various products offered to us. We enjoyed working with him to finalize our automobile purchase. We will definitely return to Hansel Volkswagen in the future and have already told friends about our positive experience! read more

Faith was awesome. Patient and kind, she took the time to help us with all of questions and ensure we found the best car to match all of our needs read more

Sadly I have to leave my first bad review: Hansel sold me a car with an undisclosed defect - 18 days after purchasing the vehicle, the shiny wax job they had done had faded and I took it into the car wash only to find water leaking out of the vanity light and onto the passenger seat. I brought it in for an inspection which uncovered a cracked sunroof lining and the repair estimate was half the price of the car! I hadn't even used the sunroof yet! Although I was well within the 1 month warranty, I was over the mileage by about 60 miles. I had hoped that they would treat me with the "utmost respect and honesty" they claim to have for members of their community and stand by their vehicles... I would have been better off going to a shady place on Santa Rosa Ave instead of a "family business". Who treats family this way? And risks their health and safety to save a couple of bucks? A cold-hearted monopoly, that's who. read more

Had a great experience working with Peyton and the Hansel team over 2 days. This was my second time dealing with Hansel VW as we purchased my wife's car here a little over a year ago. Day 1: came in, test drove the VW I wanted as I was exploring 6-8 different vehicle options. After the test drive was quickly delivered pricing and finance options. Not pushy or trying to lock me in the chair for hours like other car dealerships just to uncover total pricing. Was there a total of 30 minutes from entry to exit and they were transparent, helpful, and attentive to my needs. After leaving I was sent a follow up message with a video from Peyton doing a full walkthrough of the car and features to be able to show my wife later that day. Day 2: I decided overnight the value was there and they respectfully worked with me through some gentle negotiating and came to a price we were both happy with. Upon arriving Peyton had the vehicle pulled around to take my wife out for a test drive. I committed quickly now that we had an agreed upon deal. Typically here is where there is a lot of dead time but the team minimized that and had friendly conversations to not treat me just like a transaction. From entry to exit was a total of less than 3 hours. Unheard of in my experience with other car dealers. Highly recommend the team here! Peyton helped me with most of it, Marci was kind and helpful at the front of the store, and (I believe his name) Patrick even came up for a quick chat in the middle. All were great to work with. They are honest, hardworking and respectful! Thanks again for everything Peyton! read more

Hansel Volkswagen - Volkswagen Tiguan SEL R Line - Car Dealers Near Me - Santa Rosa, California

Faith was fantastic! Honest, easy to work with, quick, friendly, smooth Purchase! We would definitely recommend that people go to Faith and Hansel to lease an EV vehicle! read more

Andrew at Hansel Volkswagen did an excellent job assisting me with my vehicle search, he's got a great attitude and knowledgeable on a lot of other car brands. Definitely our family favorite salesman consultant. read more

I want to thank everyone at Hansel Volkswagen! From the moment I walked through the door all the way until I was driving away in my beautiful new car, I was greeted with warm welcomes, kind words and smiles. I can't begin to tell you what an amazing experience I had. I especially want to give a great big thank you to Jerred for taking the time to show me the car that I was interested in. He took great care in explaining in detail, all the amazing features it has. He made the process of purchasing a vehicle so easy! Jerred also made the paperwork process go so smoothly. What a pleasure and positive experience it was. I highly recommend purchasing your vehicle from Jerred at Hansel Volkswagen! read more

I had a great experience working with Faith to purchase a second car for our family. She answered all my questions about the vehicle and was extremely friendly and easy to work with. read more

They have had my car for 52 hours. They have no clue when it will be ready, its getting the recall work done and they only offer 1 uber ride..no loaner car and no communication. Every time I have brought car in the service is terrible! read more

I see several positive reviews for experiences selling vehicles to Ben Rubinstein in the Hansel Buy Back Center, unfortunately I have had the opposite experience and would NOT recommend selling your vehicle to this dealership. I had a beautiful well-maintained 2019 AMG Mercedes which I was selling to get a more fuel efficient, electric vehicle. Ben contacted me on Marketplace to purchase the vehicle and proceeded to low-ball me when I told him I already had an offer two doors down at Mercedes. He finally matches the offer I had from Mercedes and we signed the paperwork to sell the vehicle and I turned it over on July 6, 2023. Since I had a loan on the vehicle, he told me they needed to pay off the vehicle and get the title before getting me my payment of almost $7,500. He said this process was "very quick and usually a few days". I gave him a week and started calling. He initially took my calls and told me he'd call me back which he never did. They purchased my vehicle on July 6th and didn't pay off the loan until July 17th. It is now July 31. 2023 and I have not been paid for the vehicle Hansel purchased from me on July 6th. Ben also refuses to take my calls or return them. I will be contacting the Better Business Bureau and/or taking them to small claims court if this isn't resolved today. Over three weeks and they have my vehicle and I've never been paid. If there were delays - they should have been communicated and now I feel like they have stolen my vehicle from me. Very unprofessional and time consuming process. I am NOT pleased and would go ANYWHERE else to sell or purchase a vehicle. I could have easily sold this elsewhere or on my own! I regret ever going there. read more

Hansel Volkswagen - My car that was purchased by Hansel - they owe my $7,500 - Car Dealers Near Me - Santa Rosa, California

See all

AVOID AT ALL COSTS!!!!! MADE UNAUTHORIZED REPAIRS!!! I brought my car to the service department for repair. They quoted 3 repairs. I explicitly told them to perform the first 2, and to NOT complete the third. They sent an invoice the day of pickup (after they completed repairs) , and they performed the 3rd repair without my authorization (illegally I might add) which doubled the cost!! If you want to have auto repairs done here, know your rights so they don't screw you over! read more

I would give 0 stars if I could. WORST service department ever. Stay away from Volkswagen you'll be finding yourself in service very often. Try Hansel Ford or Subaru.. I don't usually do this but after my experience and the lack of accountability from their end, others deserve a warning before going in to this place read more

This is the worst purchase experience I have ever had and it has cost me $2,000 in revenue to plan to take delivery of a car that still is little more than a phantom. On Friday, Saturday AND Sunday I was told the car would be ready for pick up on Monday afternoon with fresh tires. When I arrived after an hour in traffic they would not release the car. They tried to blame hackers. I was told my car would be delivered at 4pm the next day (today). It's not here. The fact that they wouldn't allow me to test drive the car because it was in the detail shop, told me I could pick it up Monday afternoon, and nobody told me it wasn't ready until after I drove an hour in traffic and now it is not delivered as promised leads me to believe the entire deal may be fraudulent. The customer service at Hansel is the worst. Their salespeople and managers clearly have no morals, sense of responsibility or intention of following through. They've offered no solution except to continue to kick the can down the road to the next day with another empty promise of delivery. They make new excuses with each conversation. DO NOT TRUST OR BUY FROM THESE PEOPLE! They took my money, but will not deliver the car. read more

Location is beautiful very clean Vicki V and Chris were very helpful making our process very easy Over all I am very happy with our new car !! Great customer and experience. 5 stars !!! read more

Just had a great experience working with Ben Rubenstein at the Buy Center. Ben genuinely understood how attached I was to my car and I never felt pressured to sell it. He really took the time to explain the process and then gave me time to to think about it....wow. He was honest, professional, patient and gave me a fair price for my car. So glad I came to Hansel VW. Thanks Ben! read more

I sold my car to them and Ben was amazing. So easy to work with, transparent and timely. The whole thing was easy and Ben was there every step of the way. Highly recommend Ben if you need to sell your car. read more

Had a rough start with my new car do to some electrical issues but dealership came through in the end. Jasmine was certainly a knowledgable and friendly sales assistant and preferred working with her. Her responsive, pleasant attitude got me through an otherwise unpleasant situation. read more

Great customer service and communication. Quick uber service was offered for the longer stay for my vehicle and the communication on updates was helpful. read more

Horrible experience all around. I was super pumped to own my first EV. However the ID 2023 has been recall after recall. It's like a full time job keeping up with the recalls. There are two recent recalls since May without a remedy. The cherry on top is the socket for charging station stopped opening (not first time it happens). I was desperate to charge my car so forced it open. When I took it to dealership I was told this is a damage and not defect and was not covered by the hefty 6K insurance I purchased with the car. It was not a huge repair, however I feel so offended given the lack of integrity of the insurance provided. The company feels like a scam. Don't waste your time with this scam. For the love of God, get a TESLA and not EV ID4. So disappointed with this experience. The staff is okay, I actually feel bad for them they are working under such an incompetent leadership. If I could give 0 stars I definitely would. I am patiently waiting for the remedy for the two active recalls in order to sell the car and replace it with a Tesla. Volkswagen I'll definitely never come back again!!!! read more

The service department here is lacking. They've had my car for over a week with no status update other than the part needed wasn't ordered initially and is somewhere between California and Mexico now. But direct ship VW parts cannot be tracked. Also, they have an updating system so their customers can track the status of the repair job, but per Christian, the older techs don't use it. And they just don't care. read more

Traded in my car for a new one and Ben made the entire process easy and gave me a very fair price on the trade in. Often car dealerships are encounters one dreads but this was a enjoyable one. Plus Ben is Seth Rohan's twin brother... read more

The staff at Hansel Volkswagen are overall very kind and straight forward. I enjoyed my experience and bought an ID.4. Michael Soriano was my salesman and he was great and easy to work with--no hard sell, no games. Jason was also great when I returned to pick up my car. Although my car was not ready at the time I was promised, Jason was helpful and made sure an Uber was arranged for me to get to work and back to the dealership to pick up my car. My only complaint (and why I gave only 4 stars) is regarding the trade-in process. I wanted to trade in my Subaru and the trade-in person gave me a low ball offer and was a little annoyed with my refusal to take the offer. He tried to pressure me to take his offer, despite my saying another place offered me more (which was true). I ended up selling my car at the other place, and returned to Hansel Volkswagen to buy my car because Michael (salesman) was a great guy and the car was a good deal. I would recommend Hansel for a purchase, but probably not for a trade-in. read more