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    Hoop’s Fish Market

    4.8 (12 reviews)
    Closed 9:00 am - 6:00 pm

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    Picnic
    Liza E.

    Don't go around the curve in the road too fast or you'll miss it. This tiny hole in the wall fish market packs a good punch. Totally worth the stop. Service 5 - very helpful. Answered questions. Made recommendations. Just what we needed. Ambiance 3 - could do so much more w ambiance and decor. But it's ok bc it's a takeout kinda place. But having a lakeside picnic for lunch made up for it. Food 4 - the smoked white fish and trout filets were sweet and salty savory goodness. Our favorite was the white fish. Super excited to find no bones and to learn that it was locally sourced. Kinda disappointing to see Alaskan salmon. Drove all the way up here for local flavor. :) speaking of local flavor, it would be awesome if they also sold Wisconsin cheeses and better crackers or baguettes to have even more amazing picnics. Accessibility 4 - parking lot was confusing to figure out which way to park

    Fiesh caught

    Soo good!! They have fresh, hot whitefish fish fry!! Fresh caught and right into your tummy! Great atmosphere outdoor dining only. They have a band on Saturdays! Highly recommend when you are in the Bayfield area.

    Smoked trout

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    Photo of dale m.
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    10 months ago

    Great fish and chips right on the bay. Good, friendly service. Would love to hang there when they have live music. Fun times!

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    3 years ago

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    9 months ago

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    1 year ago

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    5 years ago

    The owners are very nice and friendly! The smoked fish is awesome, will stop hear again!

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    6 years ago

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    Review Highlights - Hoop’s Fish Market

    Fresh caught and right into your tummy!

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    Halvorson Fisheries

    Halvorson Fisheries

    4.8
    (13 reviews)
    13.6 mi

    We love smoked fish, and Lake Superior is definitely the place for it. Halverson Fisheries came…read morehighly recommended, and now we know why! You park out front, walk towards the back by the pier towards a green building to the back. As soon as you entered the door, you're greeted with a glass display full of fish, a handwritten whiteboard menu, and folks cleaning fresh catches right behind the counter. We grabbed some trout, including a brown sugar trout filet and chuck, the first time--so good! Not too salty and reasonable prices.

    Stopped by here on the way to Bayfield, and it was so good that I stopped by again on the way back…read moreto the Twins. That was the 4th of July, and Halvorson's was open. Very reasonably priced smoked and fresh fish (whitefish, trout, chunk, salmon...) along the South Shore; very close to Meyers Beach and the mainland sea caves- a jawdroppingly gorgeous hike. And yes, did you know our Great Lakes have Pacific salmon in them? Halvorson's even sells whitefish livers, frozen and vacuum packed, or fresh in deli container, both $10/lb. Im fine being the only one excited about this :D Also, whitefish cheeks-- which some call freshwater scallops frozen and vac-packer. Best of all, Geri, who will ring up and pack your fish, is the sweetest sweetheart. We had bread and pickles and such to round out the sweet-n-salty smoked fish, picnicked right at the beach and went for a dip after-

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    Halvorson Fisheries
    Pickled whitefish
    Pickled whitefish
    Lake trout and whitefish fish fry

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    Lake trout and whitefish fish fry
    2nd Street Bistro

    2nd Street Bistro

    4.3
    (121 reviews)
    15.1 mi
    $$

    Had a visit to Ashland decided to try the restaurant. And glad we did…read more Great corner place and atmosphere was enjoyable We were there at lunch. Had a whitefish sandwich and a salad. Each of us also had the soup of the day. The soup was tremendous. Whitefish was so well done. Nice size bun to not overwhelm the fish. To top it off we splurged and split a berry crisp with ice cream on it. Just fantastic. Side note lemonade and fresh tea were very nice as well. Check the hours before you go. No weekends. Found the service very friendly. We'll be back. New favorite in Ashland.

    I am so thankful we picked this place for lunch. It's comfortable casual decor, but the food is…read morewhat really grabs the attention. I had a cup of the fish chowder along with the recommended seasonal tomato and mozzarella appetizer. My husband had a salad with whitefish on top. I was licking the bowl & the plate, savoring each bite. I'm guessing our waiter was the owner and his recommendations were really helpful. Service was very attentive and the price paid for our meal was extremely fair If you're in Ashland and want some great grub, come here. You won't be disappointed.

    Photos
    Lightly breaded white fish on top of the house salad with a little added Gorgonzola. Superb!
    Lightly breaded white fish on top of the house salad with a little added Gorgonzola. Superb!
    The tomatoes were explosion of happiness in my mouth. Everything is incredibly fresh and flavorful and seasoned just right.
    The tomatoes were explosion of happiness in my mouth. Everything is incredibly fresh and flavorful and seasoned just right.
    Whitefish chowder! (Half eaten)

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    Whitefish chowder! (Half eaten)
    Old World Meats

    Old World Meats

    3.8
    (15 reviews)
    62.0 mi

    We stopped in here to get a dog bone for my pup and had a wonderful intereaction with the employee…read morebehind the counter. I could assume it's the owner, but unsure. We talked about dogs and their habits and his dog loving these bones (which he was right, mine loved it too). The inside was BEAUTIFUL, we popped in on a whim, it smelled amazing and they had a huuge variety of meats. Im really looking forward to stopping by again!

    A week or two ago, after a long day at work, I wondered into old world meats. I always liked the…read moreplace but hadn't been there for a long time. I was instantly greeted and asked what I was looking for. It was right about then that my eyes adjusted from the bright outdoors light to the inside light. I realized they were clearly not open for business; the door was just unlocked and there were a few people working inside. I felt a little silly. I apologized and started heading for the exit. A man (I assume the owner) engaged me in conversation and told me that they had closed for a few months during the dead of winter but would be opening in the near future. We had a short, conversation about the meat business, how they had installed a new smoker out back, and other small talk. He then went and got the meat I was looking for out of the freezer and sold it to me despite being closed. It was not an expensive order by any means. Probably hardly worth the time it took him to find it. It's experiences like this that make you want to go out of your way to give a place your business.

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    Exterior
    Exterior
    Untitled
    Untitled
    Interior

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    Interior

    Hoop’s Fish Market - seafoodmarkets - Updated July 2026

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