When I was in the market to purchase an engagement ring I went to a couple different jewelry to start the process. I was shown a bunch of different rings that were in the display case and never really got much information about the rings I was looking at. I went to Hufford's and sat down with Dan and before we even starting to look at diamonds or rings he explained everything that goes into picking a diamond that was right for me, and more importantly my soon to be wife. He asked me what kind of style my wife has and asked what she would want in her engagement ring. He showed me different cuts based on my answers that best fit the style I was describing. We looked at almost a dozen individual diamonds so I could see just how different each one looked, even though they graded out similar. We ended up getting an amazing diamond my wife absolutely loves! Dan also helped us incorporate some old family diamonds from an older ring into the wedding band by creating a custom wedding band. After a couple years my wife went into get her ring resized and it came back a little larger than she expected, without hesitation Hufford's resized it to the correct size free of charge. Hufford's has always made it a point to make sure they have got it right and always taken care of us. We have moved to Kansas City now but still go to Hufford's for all our jewelry needs. read more

I wanted a 3 carat diamond ring to propose to my girlfriend (now wife) and shopped extensively in St. Louis looking for the best value, quality and service. Hufford's won my business by finding exactly the diamond I wanted at the right price, and by providing exceptional service. They talked with me about how to choose a diamond, what variable affect price, and then brought in several different diamonds for me to consider. Dan Hufford met me at the store after hours to accommodate my work travel schedule and to ensure that I would have the ring in time for my desired proposal date. Post-purchase service has been excellent as well. I highly recommend them for major purchases. You will get great quality, value and service. read more

My wife and I have purchased watches and several pieces of jewelry from Hufford's over the years, including her engagement ring and our wedding bands. We've always been treated like a member of their family and that is what I expect when it comes to my jeweler. They know me, my wife and my family. I know I can count on them to help me out when my procrastination has put me between a rock and a hard place, i.e. anniversaries, birthdays, etc. You know you have the right jeweler when you give a price range, ask them to pick out something nice and have it couriered to your office (all in the same afternoon). On a regular basis they make me look like I have it all together. A great jeweler and a great family business. read more

I just got married to the woman of my dreams and what an experience! I can remember being stressed about many aspects of the process. But looking back this was not the case with the jewelry purchase. From start to finish Dan helped us every step of the way and delivered on all of his promises. He listened to our wants and needs and simply put, made it happen. I've never experienced a more streamlined, hassle free, informative buying experience on ANY retail purchase. I highly recommend Hufford's Jewelry to all my friends and business associates. To the best Jeweler in St Louis, Dan Hufford... Joe M. Kirkwood, MO read more

Hufford's is the only place I will shop for jewelry. I first purchased from Hufford's after being recommended to go talk to Dan about purchasing an engagement ring. After visiting 5 other jewelry stores I finally found the quality of diamond I was looking for at Hufford's. The most surprising factor in the experience was that their price was lower than the clearly inferior diamonds I was being shown at other stores. Not only would I recommend Hufford's, I have. One of my closest friends recently purchased an engagement ring from Dan based on my recommendation,and I expect many more to follow his lead. read more

My husband purchased my GORGEOUS engagement & wedding rings from Hufford's! I normally don't wear a lot of jewelry, so I was having difficulty figuring out my ring size. I stopped by a few times (unannounced) to get my rings sized, and each time I went in the staff was very prompt and patient. I love my rings and they fit perfectly!!! Whenever I am in the neighborhood I stop in for a FREE ring cleaning! While I am there, I take a peek at all their amazing jewelry for future presents:) I highly recommend Hufford's for their customer experience and attention to detail. read more

Hufford's Jewelry is one of the last traditional faces of the jewelry market in all of St. Louis. They are truly dedicated in helping you find the best piece of jewelry you're searching for and are avid on getting a good price without compromising the results. I just purchased my engagement ring there and Dan Hufford made my experience fun as well as successful. I can't wait to return every time I am in search for jewelry in the future. I also live in TEXAS and still went through all the trouble of distance just to ensure I got my service through them. read more

I can't Thank Jen Baxter and the team at Hufford's Jewelry enough! My now fiancee had drawn out a sketch of what she wanted in a ring and didn't realize I had kept it. When I brought this to Jen she was so excited to get started. She worked so closely with me for 3 months on designing and picking out the right stones. In the end we were right on budget and exceeded all expectations. Previously I had brought this task to two other jewelers and from their response I was not comfortable moving forward. Thank you so much Jen Baxter!!!! read more

Hufford's is St. Louis' premier jeweler. They carry only the finest but have beautiful pieces at all price points. My husband has bought me several items throughout the years from Hufford's all of which were perfect. During the engagement/wedding process, Dan Hufford was so helpful and provided us the best service and advice. I am beyond impressed with the gorgeous diamonds and set my husband got me from Hufford's and I am also so pleased with the beautiful band with custom engraving that I bought for my husband! read more

When I decided to propose to my wife over 11 years ago, while living in Manhattan, I worked with Dan and Duff Hufford to help me find the perfect engagement ring. Dan and Duff took great care of me. My wife continues to receive compliments on her ring. Hufford's is and will continue to be the place to go in St. Louis, when considering to make a Jewelry purchase. I would highly recommend Hufford's. They will do an outstanding job. read more

I used Hufford's Jewelry to customize and design an engagement ring. Every step along the way, from teaching me about diamond grading, to ring design was done in an informative, friendly, and professional manner. At no point did I ever receive pressure to make a purchase. In the end, I was able to get a PHENOMENAL ring for a fantastic value. I will not go to any other jeweler in St. Louis (or anywhere else). Hufford's is the best! read more

When I was buying an engagement ring for my now wife, Huffords was VERY up front and honest about comparing "apples to apples." Some jewelers will show you very yellow diamonds, then one thats more clear, just to sell you a subpar product. Huffords will use the grading scale to truly compare on price, cut, and clarity. Highly recommend them to anyone in the market for any great quality jewelry. read more

My husband got a beautiful cushion cut engagement and wedding band from Huffords. We picked the ring out together. The staff here helped us and educated us on every detail when it came to the diamond. Since the ring we will and always have used Huffords for all of our jewelry. We have purchased my husbands wedding band and earrings for myself from here. We will continue to shop here. read more

I have been a satisfied customer of Hufford's jewelry for many years now. I have been disappointed with other jewelers in the past but never at Huffords. This is why I only shop at Huffords now for special birthday, Christmas, and even baptism and birth/baby gifts. All of the employees are very attentive and always make me feel like a valued customer. I recommend this store often! read more

My fiance purchased my engagement ring from Hufford's...it is absolutely perfect! Jennifer helped him design my dream engagement ring and she nailed it. I couldn't be happier. I then got to go in afterwards and she had a congratulations gift for me...it was so sweet. I highly recommend Hufford's and Jennifer is awesome! read more

Hufford's is the kind of jewelry store that every store should try to be. The staff members are warm and inviting. There is a family touch about the place. Most customizations and repairs are done in house. I've been buying jewelry here for nearly ten years; it's the place to go for fine jewelry in St. Louis. read more

By far, THE BEST jeweler in St. Louis. Customer service is top notch and you really feel like family every time you walk in. The staff is accommodating, friendly and the inviting, and most importantly the jewelry selection is wonderful! If you are looking for a jeweler, look no further. read more

My family and I have turned to Huffords for various items ranging from engagement rings to watch bands. No matter how big or small the purchase I am treated like I am the most important customer they have. I promise you that when you leave Huffords, you WILL leave happy! read more

I've been a loyal Hufford's Jewelry customer for over 20 years and they've always exceeded my expectations. I've purchased everything from small gifts, to larger investment pieces, and I'm always thrilled with the results. Their creativity and quality are unmatched. read more