If you only visit one boutique in Laguna this is the one. She has elegant things you won't see anywhere else. Everything from the softest cotton floral PJ s to the sexiest French handmade lace. The best part are the ladies who run it. Charming and very helpful. All price ranges and great place for gifts. read more

The greatest elite selection and extraordinary service I love that they are always so kind

I absolutely love the ladies who run/own this store! I love the variety of lingerie/sleepwear. I find them so helpful and positive. I am grateful for this small business and appreciate its uniqueness and quality name brands as well other eclectic choices. read more

I drove down over my lunch hour - dealing with Laguna traffic and parking. only to find that whoever was supposed to open was a no show. Store was supposed to open at 11am. 11:11 no one there. Is it that hard to open on time? How inconsiderate to your customers. read more

As mentioned by another reviewer, I had a extremely shocking experience with the woman with the curly hair who works here/owns this business. I am a Laguna local and walked in to purchase something. After not being greeted when I walked in, she proceeded to blankly stare at me and say "I hate dogs" in regards to my Goldendoodle which was a service dog I had with me. Not only was it unprofessional and rude, but she also seemed either mentally unstable or severely lacking social skills. I will not be returning to this business and I do not recommend it to anyone else. Also the place is falling apart and looks very unkept. read more

I never take time to write yelp reviews but this really bothered me. I was out to lunch with some friends when we decided to stop by this place. The older lady with curly hair who seems to be the owner, was extremely rude and super judgy!!! Everything we looked at she had something to say and was very pushy. She made a rude comment to my friend about "the size" that would best fit her. Another comment she made was assuming we couldn't afford anything because we were young. I will never go back here again, beware of the old lady with curly hair... read more

Arrived at my conference to find I didn't have any undergarments and was frantic to find a place open that could help me. Not only did IC London stay open late to accommodate me, when I got there, she had a wide selection of gorgeous items ready for me to try on, arranged by style and price. She was extremely helpful and knowledgeable and I left with my new favorite bras. They are a top-notch boutique! read more

I C London, I see France, I see pushy sales women selling expensive underpants. Why does something with so little material have to cost so much? This place has some cute unmentionables in their window display from time to time. It's a small store, so if it's just you its great; no one to share the space. They've got some cute bras, panties, negligées, etc. Almost everything you'd need for a good romp with your mate. Although I was able to find a couple of really cute pieces, the only drawback was that the sales ladies were a bit pushy. I know times are tough, you're trying to make month-end and rent in Laguna is probably horrendous, but jeez Louise can I shop in peace? read more

I C London - Lingerie Near Me - Laguna Beach, California

I was incorrectly sized not once, but twice by two different shop keepers. It's very disappointing bc I bought some expensive bras with the wrong band size (too small), took them back was fitted again and the replacement band size was too large! Now my bras are not staying in place, they keep riding up my back. read more

Elizabeth found my size right away and trust me, that isn't easy! Her recommendations were amazing and I came away with bras, panties, night shirts, and a robe that look wonderful and fit amazingly. I will be back! read more

I C London is a gem! The sales assoicates and owner are always friendly and helpful. I recenlty special orderd quite a few things and they were very attentive through out the whole process. They even gave me a special gift since I placed such a large order and offered to do all of the gift wraping. As a Laguna local I really value shopping in town and avoiding the bix box stores. read more

What a great find in Laguna Beach. Love my purchase and only wish I didn't live so far away; I'd shop here often. The customer service was the very best part of my experience--the two terrific ladies who helped me were so lively and fun that if my Uber ride had not been waiting curbside, I'd have stayed longer, had more fun, and bought much more! read more

I came in here with my boyfriend with some concerns about not finding lingerie that really makes me feel confident. I have a long torso, smaller boobs, wide hips and a big butt. I struggle with wedgies in one pieces and can't usually find sets or bodysuits that fit both my top, bottom, and height. The lady was so kind, gave me tons of options, made me feel super comfortable as I did a little catwalk. This kind of stuff definitely needs to be tried on. I'll come here after every paycheck! read more

A beautiful store with gorgeous things. Elizabeth and Joan were wonderful. I can't wait to go back!!

Elizabeth was so lovely and helped me pick out the absolutely perfect bachelorette party gift. And then helped me pick out a treat for myself :) I love the selection and was so glad to find they carried the favorite bra ever I found last time I came in in multiple colors. I love feeling confident and sassy and sexy, and that's just what this store does! read more

What a cute women's clothing store. Wonderful dresses from all over the world and nice lingerie. The ladies are so helpful. The owner Elizabeth is very nice and caring. She knows her stuff. My wife bought some dresses. read more

I am a local here in Laguna Beach and we all love this store. It is the place to get something special personally -- or the perfect gift of elegant, tasteful lingerie. Victoria's Secret is not for everyone. This store has unique and beautiful items -- and always a helpful person to find things for you or fit you perfectly in your lingerie. They always get my vote~!!! read more

I won't be going to the big box stores or chains any more. I enjoyed my experience at IC London and was shown the secret clearance room! The sales ladies were very helpful and yes, they were very eager to show me everything they felt I should wear. But I felt it came from a place of enthusiasm rather than pushiness. My purchase was pricey but my purchases are of excellent quality and I'll be wearing them regularly. I've always said that woman can anything when she's wearing red lipstick and a great bra! read more

Employee was a very rude and told us to leave because we took a picture in front of her store. all we wanted was some good lingerie. Very rude and never coming back to Laguna beach for them. read more

Terrible experience. The sales girl was extremely pushy and awkward and had absolutely no respect for our privacy or opinion. My sister and I are both getting married and we were actually happy with a couple pieces but could not stomach the idea of buying from this girl. My favorite was when I was trying on a corset and asked my moms opinion. I cracked the door and my mom came over. The sales girl proceeds to interrupt and look over my moms shoulder even though I looked awkwardly at her and visibly covered my body. She then loudly explained how I should buy it now and then proceeded to tell me that I should stuff paper in my bra since it didn't quite fit my bust. She was unprofessional with my mom and did not take "no thank you" for an answer. She was rude and invasive with all of us in different ways. It was a very creepy and unenjoyable experience. My mom and best friend actually left after the sales girl said something abrasive to a woman walking in with a little service dog. With shopping for lingerie, especially for a special occasion like a wedding, it is really disheartening to have to leave the store because you feel violated and disrespected. I would warn others away from this place. read more

This is a great little store - yes, a bit pricey, but it's quality stuff. Found staff to be helpful and actually provided customer service! Initially I was looking on my own, but they helped me to what I was really looking for. Found they have cute little dresses, in addition to all of your undergarment needs! It's not pretentious and they have a very friendly vibe! read more

This is a wonderful, charming little shop. They take great care with their presentation, and always keep their display window fresh and tasteful. It is small, but that also helps with finding what you like among their many attractive items. I have always had a good, easy, and helpful experience here, and have found many happy surprises for my wife. read more