I visited with my friend who is getting married. The staff was very friendly and professional and…read morerespected my friend and what she was looking for. The process was smooth and she found her dress! Note: they do not carry bridesmaid dresses in the store anymore (which was fine--just something to note). Very clean and quaint place. Would recommend!

Absolutely unmatched! The bridal assistants are kind, genuine, and honest. All of their dresses are…read moreso beautiful and I couldn't have imagined a better experience!!

ALL THE STARS! (Shopped on 1/15/22) I walked in a very…read morenervous and apprehensive shopper - my first bridal dress experience had me overwhelmed and almost in tears in the dressing room. Stephanie and Jessie walked the perfect balance of offering help and suggestions while giving me plenty of space and time to peruse dresses and try them on. I felt so at ease, no pressure, no stress - they said I could take as much time as I wanted. My mom, sister, and niece all went, and they even were totally fine with my niece trying on dresses . We made memories to last a lifetime... oh, and walked out with the most perfect dress. On a practical note, their selection was incredible - a wide variety for brides of every size. She said I could consign my dress after the wedding, but I love it too much and won't be able to do that. :) THANK YOU FOR SUCH AN AMAZING EXPERIENCE!

As the mother of the bride I wanted my daughter to be treated like a princess throughout the entire…read moreprocess! The first visit my daughter tried on multiple dresses and she decided on a couple. The 2nd visit she finalized her decision where she was measured for her dress to be ordered. The measurements of my daughter would dictate the size to be ordered. Unfortunately I was unable to attend and upon returning to pick up her dress she was unable to zip up due to 'gaining .5 inches' and according to the salon a manufacturer defect on the zipper. The stylist continued to force the zipper which caused the dress to be stuck on my daughter before the stylist cut the zipper off to remove the dress. The final visit was to pick up the dress after the zipper was fixed where she was told she had gained 1.5 inches (over a month's time frame). The staff was not helpful and not willing to accept a mistake was made and work something out. The end result is this has become 'my daughter's problem' according to the owner of the salon. I would not recommend anyone to this salon for any type of dress due to the lack of professionalism.

Olena did amazing on my wedding dress. She gave good advice, worked quickly, and did exactly what I…read morewanted done!

They only do dresses not regular clothes but they responded promptly and politely which is rare…read morethese days.

I absolutely loved my experience at True Society in GR! Everyone was so welcoming and kind. Grace…read morewas absolutely incredible, she made me feel so comfortable. I didn't have many ideas on what I wanted, but she was so easy and fun to work with and helped me find my perfect dress. I would recommend them to everyone!

Disappointing Experience at True Society…read more I recently visited True Society with my daughter to help her find her wedding dress, and unfortunately, the experience left all of us feeling disappointed and disheartened. From the very beginning, the consultant assisting us showed very little interest in my daughter, her engagement, or her wedding. She didn't ask about the date, the venue, or any personal details that might help guide the appointment--details that make this process feel special and tailored. My daughter had even submitted photos in advance of the dresses she was hoping to try, but when we arrived, none of those dresses had been pulled, and it seemed there was no record of what she had sent. It felt like we were just another appointment on the calendar, not real people shopping for one of the most important garments of a lifetime. Our group was small--just four of us--but we weren't offered a single refreshment. We watched other groups being served a variety of drinks while we were never even asked if we'd like a water. It may seem small, but in an environment meant to celebrate such a joyful moment, these details matter. Perhaps most frustrating was that we clearly communicated a budget of $5,000, and nearly every dress pulled for my daughter to try was significantly over that. Ignoring someone's budget not only adds unnecessary stress to an already emotional process, but it also shows a lack of respect for their preferences and financial boundaries. We had visited other bridal shops that treated our experience with care and enthusiasm. They made an effort to connect with my daughter and show genuine excitement for her big day. That kind of warmth and attention is exactly what you hope for when shopping for a wedding gown. Unfortunately, True Society missed the mark completely. When someone chooses a bridal boutique, they're not just buying a dress--they're trusting you with a piece of their story. It's about feeling seen, celebrated, and supported. For a store like True Society, where the stakes are so personal and emotional, creating a positive and personalized experience should be the standard--not the exception. Sadly, we left feeling like an afterthought rather than a bride and her loved ones on a joyful search. I hope this feedback encourages the team at True Society to reflect on the importance of connection, attention to detail, and genuine care in every appointment.

Can not say enough good things about this place. I originally went to a local seamstress in my…read morehometown in IL and long story short, she told me last minute that could not work on my dress due to the intricate lace work and the fabric being difficult to work with. I recently had moved to Michigan and didn't have any recommendations, after finding Connie's I brought in my dress with only about 3 1/2 weeks before my wedding. She comforted me and made me feel like working on my dress in that time frame would be no problem. After about 3 weeks, she called and my dress was done early!! I went and tried it on, it was perfectly done. Maria and her daughter were so patient and calm during what was a pretty stressful time. I highly recommend them for all your wedding dress needs! Thank you Maria!! : )

My friend and I went to Connie's bridal shop looking for a wedding dress for her upcoming wedding…read more We were treated very well and were given excellent service. The prices on the dresses were very reasonable and there was a large selection of wedding dresses, formal dresses and quinceanera dresses as well. I would definitely recommend this place to others. We haven't yet had anything altered, but our initial experience was great so we are expecting more of the same!

I worked with Avery and she was so helpful, calming, understanding. I had been to two other bridal…read moreshops and feel they were not as genuine - more putting on a show. Avery understood what I wanted in a dress as a more mature bride and my daughters also loved her and trusted her. The staff from the time we walked in was great! So glad I found my dress at Bridal Elegance as I was thrilled to give them my business. Highly recommend if you want honesty, trust and a genuine opinion, not just pushing a sale!

They care more about money than they do the bride. They are all trained to be sleazy salesmen…read more Kristin was incredibly rude when I emailed asking for my return. Refused to provide proof or call and talk to me, (Probably because she knew she was in the wrong and treating me poorly). Instead she emailed with a condescending, belittling tone. Proving she's much more comfortable with her 'see you next Tuesday' approach rather than a helpful one. Brides already have enough to worry about. You shouldn't have to worry about being scammed. Trust me, if you address it and ask for proof, they'll just let you know they could've charged more.

We cannot recommend Paula and this place enough! We had a marathon wedding dress appointment today…read moreand tried on over 20 dresses, and Paula made our experience perfect! She was exceptionally patient, attentive, knowledgeable and thoughtful during our multi-hour session, and represented a 5-star customer service experience. We even stayed after closing hours without realizing it, and Paula didn't even mention anything, and throughout the whole experience, she was cheerful, pleasant and very personal. The dress selection was great, with plenty of A-lines, ball gowns and a good number of off-the-rack options. Big shoutout to Paula and the Bridal Gallery!

Excellent collection of dresses. This was the only place in the area that had a wide array of the…read morewedding dresses I was interested in trying on: classy, elegant, unique dresses WITH sleeves. They had my favorites from Mori Lee, Maggie Sottero, and Allure. I contacted them several months early to reserve my appointment and they still had all of those samples by the time of my appointment, whereas other stores had sold all of them before I arrived. They ended up being out of power due to a totally random storm, but were apologetic and squeezed me in the day they opened back up and never made me feel rushed. My consultant was professional, would help me get in and out of dresses quickly, and wasn't pushy. They even had all the dresses I'd inquired about ready to go in my dressing room by the time I arrived! They did a good job with the clips, and though I'm not a tiny size, they made me look good in every dress I tried on. They were knowledgeable about potential alterations and even found the perfect veil for the dress I chose. I'm glad that they provide alterations on site. When I was deciding between 2 different dresses, multiple staff members voiced their opinion in a very helpful manner, discussing the style/theme/appropriateness for the venue.

Wow! I can't express strongly enough how much we love Annie Lane Bridal! We visited the Allegan…read morelocation first and Madison and Chayse were absolutely wonderful. But, my daughter didn't think she had found "the one". So, Madison offered to meet us at the Zeeland location so she could try on dresses there. She even brought my daughter's "top two" dresses in case she wanted to try them on again. My daughter fell in love with a dress in Zeeland and Madison was there every step of the way to help us in the process. It was music to my ears to hear my daughter laughing and having fun as shopping is not something she enjoys. Everything about this experience made her feel relaxed and beautiful. I will recommend these shops to everyone!

Annie Lane was absolutely fabulous!! I had the best time there picking out and trying dresses on. I…read moreloved that I had their full attention and help getting in dresses. The store was very nice and welcoming for me and my guests. I would highly recommend to anyone wanting to take their dress home the same day and want to be pampered as they find 'the dress!

Service was amazing, these ladies took good care of me, and also listen to my request. Options…read moreselected were great!!

Updating my review to add pictures. I got SO many compliments on my wedding dress. So thankful for…read moreBianca Bridal for helping me find my dream dress

Excellent service and very flexible with budgets, dresses for all sizes, very happy with the…read morebridesmaid dress i am going home with :)

Had a great experience today with Hailey!! She was incredibly helpful and so accommodating to make…read moreit such a great experience...and my daughter said yes to the dress!