I love this spot! I come by everytime before or after climbing at Bigfoot right next door. This…read moreplace has a great selection of pasta salads, wine, and specialty chocolates. They have Olipop was well which is one of my favorite "healthier" alternative sodas. It's a super reasonable priced place with great service. I always look forward to browsing the aisles when I stop by.

Pricing is higher than your average health food store but selection is great and deli food is legit.read more

10/10 amazing experience. So many vegan options, incredibly friendly and helpful staff, and great…read morevibes. We got the Chick Fil Ain't with pasta salad and really enjoyed both. They also have a little market with produce, snacks, drinks, and even some naturally self care/cleaning products. I will make it a point to visit next time I'm in the area.

They have this cute little sign outside saying they have the best sandwiches and well- yeah. They…read moredo. I'm a native New Yorker who seemingly lives in a "good sandwich desert" in Raleigh and this spot is one of the best we've ever had. Delicious BLT. That turkey Brie joint is great too and excellent chicken tenders for the kiddos Don't skip this spot

The café/deli at IGA has fantastic fried chicken. I think it is some of the best in Lenoir which…read morewas surprising because I did not expect such good chicken in a grocery store. It has indoor seating and the vegetables were extremely nice season very well. I highly recommend their chicken. I bought a chicken breast and two vegetables and a bottled water for about eight dollars. I think this café at IGA is an overlooked gem.

I was refused service because the manager of the deli said they had a big order.That was last Sept…read moreand I said I won't be back. I wasn't until today. Food was ready at 11am and it rarely ever was before. Food was hot and smelled great. I asked the manager where deli staff was. He said we've hired all new deli staff. More people left the day I did. There was a long line this morning. Good. People have come back as I have and hope to put this store back on my list again. The food was delicious and the staff very efficient. Thank you to whoever made this change. The last time I left because of the big order and I shopped thereevery week. Hope to again. The manager of the deli was very rude to me. Sliding a small cup of potatoes at me and saying That's it. She is gone. If I ever see her there again I'll be gone. Thank you

We love visiting this market when in town!!! It's the perfect place to stop for snacks, drinks and…read moreprovisions for your stay in town. They have TONS of wine, lots of beer in the cooler, unique snacks, jams and honeys, etc. we always find yummy things and have never gotten something bad from here! Love this place, we'll be back!

Love this market! They have everything one could need, from fancy cheeses to delicious snacks and…read morewine. The key lime pie from the bakery case was AMAZING! Perfectly tart but also sweet. The PEACH! Had the best white peach from here as well. Overall really enjoyed stopping by here!

Without a doubt best deli sandwich I ever had.Service was quick. Staff was super friendly. Will be…read moregoing back today and getting me another one 10/10

Been driving by this place for 2 months and couldn't even really tell it was serving food. The…read moreplace seems to be a former grocery store that has converted to primarily a deli and grill. The sign has faded, and could use an upgrade since I couldn't even tell it was open if not for the cars parked outside. There was a solid working crowd ordering when I walked in. The grocery store itself is just a legacy at this point. Good spice rack selection, but then the next section to stick out is a stack of DVDs and PS3 games beside some soft drinks and chip bags. It seems most customers were ordering cold meats and subs, but I decided to go with the basic burger with mustard and pimento cheese. It was heavenly. It did cost $6, which is a little on the pricy side for Morganton, but I'm happy to have finally stopped by. Definitely a hidden gem, and I'll have to check out the ham or a sub next time I'm visiting.

Nice server for punch. Good drafts on tap. Had the Leon schnitzel with cucumber salad and red…read morecabbage. Delicious. The Reuben's were hid and shareable. Loved the German.chocolate cake. Spaetzke was excellent

We enjoyed our lunch. What a treat finding this German restaurant right downtown. We enjoyed the…read morepretzel with beer cheese, brats, German potato salad and red cabbage. We also loved that they had a beer that we had enjoyed while traveling in Germany a few months ago. Service was good. Inside reminds me of a traditional German pub.

Such a great little lunch or dinner restaurant! Great cuts of meat, sandwiches are always fresh and…read moretasty. Employees are quick and helpful. So happy to have this in my hometown!

The service was fantastic!! The food was amazing!! The ambiance is very relaxed. The food was…read moredelicious and reasonably price. The macaroni salad was a slam dunk as was the sweet tea! All around I enjoyed my visit and will be back!

Honestly not bad at all love the place people where nice, respectful and knew how to take a joke,…read morethe sandwich was very good and prices ain't bad at all. Over all very nice experience 5/5 for sure

I love firehouse subs, but this location lacks a lot to be desired. The store is run by teenagers…read morethat don't care if you're there or not. I ordered the steamer and while the flavor was great, they barely put any meat on it. It was mostly bread! Unacceptable for what I paid! There was no ice in the drink machine the store was not clean.

Always a great experience. Friendly and attentive staff and great food. Cozy ambiance!read more

Cute little deli with darling details throughout (inside & out). Decision making was difficult, all…read moreof the offerings sounded delicious. Service was kind and friendly. Sandwiches came pretty quickly (we were not there during lunch hour, but within an hour of closing). Sandwiches were both absolutely delicious-and plentiful, we did not eat dinner!

Clean, cute, and not too crowded. Enjoyed the Banner Elk Scorcher and potato salad. Glad to find…read moregluten-free bread available for an additional charge. Indoor or patio seating available.

What a hidden gem!! Everything was delicious! People were friendly and the atmosphere was quaint!!…read moreWe will be back!