We called Covington Pike in search of a new family vehicle for us and our growing boys. My husband got in touch with Hugh the sales manager. He was no nonsense and willing to work with what would be best for us. We were able to get most of the negotiation done prior to coming to the dealership. He made it easy and was very accommodating. We liked how down to earth and reasonable he was in comparison to nearby car dealerships. He was quick and efficient. Really loved working with him. The moment we pulled up to the dealership at Covington Pike we were immediately greeted by an awesome, friendly, and helpful person who we would find out later was our Subaru dealer. Daniel was so informative, I loved his approach and realness. He really got to know us and what our family needs out of the vehicle we were looking for and was kind hearted and very up to date about Subaru and also current cars on the market., how Subaru outshines them, as well as the history behind some great older models as well. He showed us around and made us feel comfortable and at home in the process and that's something that's hard to find in a car buying experience. Paul in finance was a gem!!!! He was so cool, had impeccable taste in music, was friendly, educated, and really made us feel safe through the nervousness of financing a new vehicle. We felt like we were in such good hands and any questions we had were answered clearly, he was very honest and straight to the point but warm about it, which is rare to find when you hear how stressful financing can be when buying a car. Paul was funny and caring and made financing a breeze. It was relatively quick and easy from start to finish. I can't say enough good things about the atmosphere and the employees at Jim Keras Covington Pike Subaru! Five stars!!!!! We couldn't be happier! read more

Jim Keras Subaru Covington Pike - Our new 2026 Forester! - Auto Repair Near Me - Memphis, Tennessee

I try my best to experience the service dept before I ever buy a car from a dealership and I'm 100% glad I did. Matt Owen's from the service department should work at a shady car lot since he will convince you that he will fix your car and do anything but. He had my car for 6 days and barely fixed anything. My 2024 outback came out just as broken as it went in. I didn't make it out of the parking lot before it was doing the exact thing I brought it in for. 3 trips to Memphis 7 calls and a lot of money later they fixed nothing. It's a 2 year old vehicle and my issue was a mystery to these guys. I'm going to buy another Outback but not here. Matt doesn't return calls, doesn't fix Subarus and acts like nothing is wrong when you get irritated enough and drive to the dealership to ask him about it. Do better Subaru! read more

STAY AWAY, FAR AWAY Update: 10/8/2025 I contacted the General Manager, Ron Ansley via email and forward the email thread along with all paperwork. They still refuse to work on finding a resolution to this matter. I'm contacting Subaru of Americas and will be reaching out to BBB along with my lawyer regarding this now that I have everything on email and documentation to build my case. The repair itself was over $1,300. I'm not rich by any means and I work a regular blue collar job, I'm like the rest of the Americans working hard for my money to provide and pay bills. This is very frustrating. 10/7/2025 My parents brought a 2020 outback brand new from this dealership. They took the car there from Jackson area to have it serviced by the service department and all warranty work. The service department & management is what is making me give this a bad rating. Since I inherited the car due to my mom's passing and having to put my father in long term care. I took the car back with me to Texas and tried to have the oil change done by the local Subaru dealership near my house. They discovered that the drain plug was cross-threaded so badly and over torqued to where it was unable to be removed and repaired. A complete oil pan was to be replaced when it only had 16,xxx miles at the time. Tried to call and email the Jim Keras Subaru service department with no response. Reached out to Subaru of America and they faced the same issue-unable to make contact with anyone after numerous phone calls, voice mails and then finally got a contact person to reach out to, Jim Largue. It had been some time from the repairs being done in July to today. During that time it took over a month to get ahold of anyone. Then juggling that while dealing with both parents personal and business affairs while living out of state. I was able to finally contact J. Largue. He requested I submit all the paperwork via email and he would review it. Then he replied back saying that they are unable to help with this matter just because the carfax shows I took the car to two shop since then. Which shop #1 was to get the emission and safety inspection done (to transfer title from Tenn to Texas) and shop #2 was the Subaru dealership here in Texas where they found the damaged drain plug and made the repairs for me once they were able to order a new oil pan to replace it. $1,300 for all repairs. Keep in mind, I have all documents showing all the services performed and emails with conversations with SOA regarding the wall block I have been dealing with them. I even saved the old oil pan showing the damage caused by a neglected technician at the Jim Keras Subaru dealership. I am a good 10-hours drive one way to Memphis and was not ideally (or road worthy safe) to travel all the way back to allow Jim Keras to do the repairs so I had to have it done locally to prevent any damage to the engine. Bottom line: stay far far FAR away from the service department. read more

I would recommend this dealership hands down to anyone looking for a new or used car! I spent literally a week shopping, test driving and changing my mind on what car I wanted and Liz Shackelford rolled with the punches like a champ. She never once pressured me or rushed me. When I did finally decide on a car, she made the purchasing part as smooth as possible and now I am officially part of the Subaru family! I definitely give Jim Keras and Liz 5 stars!! read more

I'll let yall decide what to rate this dealership. Context; wife took her Outback to get an oil change at Walmart (I know) and they drained the transmission fluid and double filled the engine with oil. Immediately noticing there was an issue of some kind, the closest shop we could take it to was a Firestone. We show up, they run a full diagnostic and checked everything and told us what happened. Gave us a full itemized receipt with over $120 in labor and all the tests combined, came out to around $350 dollars. They didn't charge us a dime for any of it. We towed the car to Subaru because they couldn't fill the transmission without a special pump. Subaru runs the same tests, changes the oil and ended up charging us around $400 dollars. We've never even been to this Firestone before yet we literally purchased a $40,000 car from this dealership. We don't go looking for handouts but in the context of everything including taking our business there and having a shop whose not once received a dime from us; we will not be buying from any Jim Keras dealerships going forward. As a business owner, you would think they know how to operate in good faith and when to capitalize on opportunity like that but apparently not. They chose wrong and it's clear we did too. read more

Great Car Buying Experience I had never owned or driven a Subaru before. Sal Sanchez was very knowledgeable and was very helpful in answering all my questions and letting me test drive 3 different cars. I never once felt pressured to "buy something today". Dave in the F & I office was also super laid back and chill. I never had to say "no" more than once to any of the products he was informing me about that I didn't want. From the moment I set foot on the dealership, to the time I drove off in my new Subaru was exactly 3 hours, and that time was spent mostly test driving cars. For reference, my previous car buying experience from another dealership took over 7, very annoying hours, even though I showed up already decided on a car they had on the lot. read more

Our experience could not have been easier. No hassel or pressure with our trade-in. Both Boyd Haun and Josh Grimes were very easy to work with and went above and beyond to make sure our experience was a good one. read more

HORRIBLE experiences. Brought my 3 year old Subaru in for service - they couldn't diagnose the problem, and what's worse they actually DAMAGED MY CAR while it was in the shop and REFUSED TO TAKE RESPONSIBILITY. I didn't think this kind of thing even happened - the most unprofessional experience I've ever had at a dealership. Really left a sour taste in my mouth. Avoid at all costs. Buying my next Subaru in Little Rock!!! Update - they contacted me on another review platform presumably trying to get me to take the review down, but they are still unwilling to take responsibility. read more

Just want to say that Caleb and Dave made our experience of buying a new Subaru like visiting friends not like buying a vehicle. Best experience ever!!!! Thank you read more

Jim Keras Subaru Covington Pike - Our new Subaru - Auto Repair Near Me - Memphis, Tennessee

I decided to take my Forester to Jim Keras for its 30,000-mile maintenance while home visiting family. I was so impressed by the service that I may have to schedule future visits around the vehicle's maintenance schedule. Everyone who I interacted with from scheduling the appointment to checking out was very friendly and helpful. I really liked the service updates via text -- much easier than worrying about missing a call. I could also review the individual services and approve them beforehand. The video of the inspection was really cool -- I wish more places offered this. Additionally, everyone was abiding by the local Covid-19 mask mandate both in the service center and in the waiting area, which was very clean. Overall, I highly recommend Jim Keras for your Subaru maintenance needs. read more

came with my parents to purchase them a new Forester. Jacob Ritter was awesome! Made the process so smooth and even took time to explain many of the features to my 77 yr old parents. Great customer service! read more

William Feild was very courteous, helpful, and pleasant. He listened to what I was looking for and found just the car I wanted. overall, it was a good car-buying experience. read more

The suv we bought brand new 2 years ago Jared Parker is telling my family that we need to spend 1000 dollars to do maintenance. We will never buy from this dealership again. read more

I've had 3 ubu's in the US & 2 in South Africa. Karas was reputed at one time to be honest (when they sold 100 ubus a year) now they are just hacks. Selling $50 air filters and $800 brake pad replacements(which I paid for stupidly) I should have done myself for $100. They destroyed my brake system which I replaced for $400 with race quality drilled &slotted rotors and ceramic pads. Do not do business with these people outside of warranty. If you need work done get in touch with me. I will beat their prices and guarantee I beat their work ethic(which is upsale and gouge. Dahlilemur@gmail.com honest mechanic. read more

Jim Keras Subaru Covington Pike - $350 vs $800 - Auto Repair Near Me - Memphis, Tennessee

I love this dealership! Before my Subaru, I had only owned a different brand my whole life, but the customer service experience in the Memphis locations was terrible and I couldn't bring myself to buy another. Jim Keras Subaru is first class all the way -- from efficient scheduling to service managers with amazing communication skills to even just a quick car wash while getting serviced. I can't believe how much care they take with their customers. Love them! read more

My wife a 60 year old school teacher took her car in for service and was charged $5,000.00 to repair. Vehicle's turbo was replaced but vehicle ran horrible. Again she took it in and was charged 100.00 and told that converters needed replacement at a cost of $9,000.00. We took to meineke and had them done for $500.00. However when vehicle was picked up from you all it was missing terribly and it was not when she took it in. You charged her 100.00 to tell her her converters where no good, and after we resolve that problem at meineke the car was missing pretty bad and they informed her that intake runner valve needed replacement which you all looked at and failed to mention any such problem. I feel like you ripped off a school teacher and never fixed her car at all just took her money and that is pretty sorry. read more

Great service, great cars Well, it finally happened. The hybrid battery in my 2006 Toyota Prius went out. Can you believe it? After only 14 years, the 8 year warranty on the battery expired - along with the battery. When I found that it would cost more to replace the battery than the car was worth on trade-in, I decided I needed a new car. Disappointed. Car shopping. Not my favorite activity. All the research, checking out cars, etc. Not fun. However, when I went to Jim Keras Subaru, I met with Vinny Girard and actually enjoyed the process. Vinny is quite pleasant to deal with and not a "high pressure" salesman. We have a mutual friend, so that helped ease the process of going. He even let me borrow the 2020 Outback for a full 24 hours test drive. Nice. Better prolonged exposure to more of the features. A chance to try out the car in many different circumstances, more so than a short test drive around the block. The fact that I have friends who have had 4 Outbacks, and because I had a Forester myself years ago, made my decision to check out Subaru again. If you're looking for a new car, I can recommend the 2020 Outback. Many nice features. I can also recommend Vinny. He will take good care of you. read more

If I could give them zero stars I would. Do not buy a car here because their service department is the absolute worst. They gave us the run around on ordering a replacement key, lied to us that it was ordered and then wasted our time with an appointment only to call after we dropped off the car to tell us, in fact, the key was not there (after 20 days). Thanks for the 1.5 hour of driving to Jim Keras and half day wasted. UPDATE: I'd sell my Subaru if I had to move back to Memphis and deal with these clowns. read more

My daughter purchased a 2015 Subaru Forester on Saturday 4/20 from Jim Keras Covington Pike. The car was not driven at all Sunday because we were getting insurance. She drove it Monday 4/22 for the first time since purchasing it. As she was making a left turn we heard a knocking sound. Took the car to the to the service department on Saturday 4/27 only to be told that the vehicle needs a left front axle which will cost over $800. This was shocking to hear because we were assured by the salesperson that Subaru puts its used cars through a 152 point safety inspection and that any problems discovered are repaired. Apparently, axles are not checked which is surprising because it seems like that would be important. The service advisor Matthew Owens was wonderful. He went to talk to the used car manager about the repair on our behalf, but the manager did nothing to help. So now my hardworking daughter has a car with a car note and a major repair. My advice is DO NOT TRUST THE 152 SAFETY INSPECTION. IT MEANS NOTHING! If you buy a used from this location, take it to an independent mechanic before purchasing it. I now see why my friends told me not to go to this location, but to drive to Subaru of Little Rock for a vehicle. read more

Joe Warner helped my friend purchase a new Subaru. He was excellent. So easy to work with and knowledgeable!! read more

I was forced into a situation where I had to buy a car, as mine was stolen. I was looking for a car that I had owned before so I went to Jim Keras Subaru to look at a Forester but that one wasn't for me and there weren't any others on the lot that I was interested in, however, they had a Volvo XC90, I had owned 3 Volvo sedans previously. It was obvious the dealer did not check the car out at all. I immediately had to put $1k into it and it needed another $1.5k worth of work, I've only had this car for 3 month. I could also see the electric module was failing because weird things were happening (park lights wouldn't go off for example)!and I found out through research that this is common. Needless to say, I had to trade it in and was out thousands. I will never recommend Jim Keras or newer Volvos, they are pieces of junk. I am also very disappointed in the Volvo service, very limited help and they are backed up a month or more. read more

While looking for the replacement for my totalled Scion FR-S, I came across Jim Keras Subaru in an Autotrader search. Working with Joel over the phone was an absolute pleasure -- he was extremely responsive and we quickly worked out a deal over the phone without the back-and-forth nonsense I expect from other dealerships. To illustrate how quickly things happened: On Wednesday I discovered Jim Keras Subaru had a 2017 BRZ Yellow.Series that I was interested in. I called Joel and we started going over the details. By Thursday afternoon we settled on a number for the car, and then I drove to Memphis from Atlanta that night (~6 hours). Arrived Friday at 11am to a clean car waiting for me. Inspected the car and took a quick spin to make sure everything checked out -- it did and met my expectations of how Joel represented the car to me over the phone. Finally, I drove the car off the lot at 2:30pm I've had many interesting car buying experiences (dealerships, private party, etc) and this experience has set a new bar for the type of customer service I expect from car dealerships in the future. I will definitely stop by and say hi anytime I'm in the Memphis area! read more

I have been in for service and one issue with my Forester in the last 12 months. I had an exceptional experience every time. Their service team is the nicest folks and have always treated me as if I was a valued customer. I am usually out of the waiting room before expected. They never leave messes in the car (yes, happens all the time at service oriented businesses). My salesman, Colter Boatwright made the buying experience smooth and painless. When I had an issue with the car, Vinny stepped in to assist with dealing with the corporate folks. When the corporate folks would not make it right, he did. You could not ask for a better relationship. I love my car and feel like I made a wise choice. read more

This place has the best customer service. Everyone is always so kind. The lounge is very nice and well supplied w snacks lol

Worst service department I've ever had to deal with. And they sold me a used car without a car fax report or telling me the history of the car. Definitely wouldn't buy a used car from them again not get service from the dealer. read more

TLDR (too long don't read): Jim Keras Subaru was determined to show me Subaru was the right car for me. Chris my original salesman on the Impreza stayed in contact through the entire case, and personally intervened to verify my claims. After an incredibly relieving and smooth repurchase through Stericycle (thanks Bill). Chris found me the Subaru I wanted, and with the help of Vinny (thanks for the lunch suggestion and the bonus rack!), and Blake who valiantly haggled for the terms I wanted with my lender (after massive discounts) made me a proud owner of my SECOND Subaru, the Subaru Forester! I appreciate the efforts of The Jim Keras associates who assisted me this weekend and I recommend you let this sales team go to bat for you! Worth a shot at the very least, you can always walk away! Recap: After buying the 2018 Limited Impreza, I experienced a few issues with the Apple CarPlay; I initially faulted the dealer, however, this was more of a corporately known issue which they are proactively working on remedies and hope to issue an update that is expected to repair the (rare) occurrence of this issue which seems to be case specific although there might've been similarities in the malfunctions. My frustration was not with the issue as I understood the rarity of the issue, but more with the disbelief of the SOA agent who handled my case, Leslea, who did recommend passively for us to consider a different brand and proceeded to refuse a replacement and recommended no further repairs to JKS. I proceeded to verify with Subaru mechanics it was not functioning as designed and submitted this to her in which only hastened her attempt to dispose of our potential Subaru loyalty! Despite having to pay a little usage, eventually we did reach a repurchase agreement. The Conclusion: NEVERTHELESS, Jim Keras Subaru was determined to show me Subaru was the right car for me. Chris my original salesman on the Impreza stayed in contact through the entire case, and personally intervened to verify my claims. After an incredibly relieving and smooth repurchase through Stericycle (thanks Bill). Chris found me the Subaru I wanted, and with the help of Vinny (thanks for the lunch suggestion and the bonus rack!), and Blake who valiantly haggled for the terms I wanted with my lender (after massive discounts) made me a proud owner of my SECOND Subaru, the Subaru Forester! I appreciate the efforts of The Jim Keras associates who assisted me this weekend and I recommend you let this sales team go to bat for you! Worth a shot at the very least, you can always walk away! read more

I was baffled by low professionalism and pure rudeness of the sales representative at Subaru dealership. It took me about a week to convince my pregnant (!!) wife to give Subaru a try since I always wanted one and also heard some good reviews from friends and coworkers. Although she was settled on Honda or Nissan I was really pushing for Subaru. Well after it took me a week of convincing her, it took salesman Rob 15 minutes to completely turn her off the idea. He was so rude and condescending that I was wondering if he even works for sales. My wife was in complete shock at how discourteous and snarling Rob was and so all the work I put into convincing her was undone with one sweep of a man whose ego was larger than his common sense. When one of the first phrases out of a salesman's mouth is "We are not going to compete with other carmakers' prices" and then he proceeds to argue with the customer about the definition of the term "used" (lol) it makes you wonder whether the dealership is interested in car sales at all. I'm curious if manners get even mentioned during their salesman training at Jim Keras Subaru. What is the purpose of the salesperson at Keras Subaru? To spit out tech info about the car? I can get it online with much better accuracy. Show me the cars they have on the lot? A receptionist can do that as effectively. A salesman can be bad but this is first time in my experience a salesman was uninterested in making a sale to the point of vulgar behavior. So we got into our car and drove right next door to Nissan dealer. A guy at Nissan, Shawn, was super professional, welcoming and not only provided us with useful technical information about different models but also was very receptive to our needs since we are expecting. So my advice stay away from Rob and Jim Keras Subaru you are better off at the dealership that wants your business. read more

DO NOT TAKE YOUR SUBARU HERE! Unless you want to get scammed out of your money, my check engine light came on so I went to AutoZone to read the check engine light code(which is free). So I called Subaru and ordered the part I need, once the part arrives I drop my Subaru just to be notified they have a mandatory 125 dollar diagnostic fee. ( Keep in mind you can do this at any auto shop for free and you can purchase a code reader for less than that). I understand why they have to read the code but for that price they are just trying to get money anyway they can. After my car got diagnosed they said I had $2,500 dollars in repair even though I know exactly what the problem is with my car. I took it to another shop got quoted $400 to fix and it runs perfect now. This shop is a prime example of why people don't trust mechanics anymore read more

My college attending daughter who lives in the Memphis area brought her 2018 Forester in for the 18K mile service. I bought the Pre-Paid Subaru Maintenance Plan for the car - paying $995 for it to cover 42,000 miles - when I leased the Forester last year up here in Maine where I live. This 18K mile service was for the oil/filter change, tire rotation and a quick look-over. The service department at this Keras location told her she "had" to have the air filter changed now - even though it would be covered free in the Plan at 30K miles - and they also charged her for a strange "ethanol gas treatment." Cost of the 2 items = $63. An obvious "cash grab" since they probably were not making enough on providing the services to a Subaru Pre-Paid Maintenance Plan customer. I have had many Subarus and have never had this happen before at many different dealers in the US. Now I know why the service department at this location gets all of the poor reviews. She won't be going back to this location - I will have her go to the other location which gets the 5 star reviews and hope for better. read more

Dave Ellison and everyone at Jim Keras Subaru has made the purchase of new vehicles for our family so easy and stress free. Today we purchased our fourth Subaru and i can confidently say that we have never ever had a bad experience shopping with them!! read more

When it was finally time to trade in my beloved Honda CRV, I cast a wide net for a new car. I drove a variety of SUVs across several makes and models, but quickly decided on the Subaru Forester. The courteous and straight-forward shopping experience at Jim Keras' dealership in Memphis was great. Karen Roth helped me through every step of the process. It was the best car shopping experience I've had. If you're looking for a new car, do yourself a favor and check in with Karen at Jim Keras Subaru on Covington Pike. read more

Great dealership which is a plus since they are he only Subaru game in town!! I have purchased 2 Outbacks from them and have been nothing but happy with both the sales process ( make sure you ask for Alex he is the bomb!!! Won't find a knowledgeable or enthusiastic salesman anywhere) and service though they are pretty busy so will need to make an appointment for most stuff. I can always get something the same day for routine maintenance however. Love the car and how about those dog commercials, they are the best right?? read more

In preparation for a week-long driving family vacation, I took my 2013 Subaru, approximately 170K miles in for the had the road trip service. I like the service video and consented to the additional suggested repairs encompassing rear car bulb replacements and power steering fluid flush. When I brought the car to the service department, I mentioned that my check engine light had come on. The service rep, K. P., informed me that they could not do the check engine service because that would require additional assistance separate from the road trip service they planned to perform. This response sounded very suspicious. However, I was already at the service desk and did not feel like doing additional research to find another service provider. However, it seemed disingenuous for them not to offer the diagnostic for the check engine light, especially since they knew I was planning a road trip. This response seemed like some automotive double talk to do the easy work rather than the potentially more involved work that may arise when investigating the check engine light. After all, many auto part stores perform this service for free. While I respect K. P. setting boundaries and managing my expectations upfront, I don't think indirectly dissuading me from having the check engine light checked was ethical. After all, what if the check engine indicated a severe issue that went unchecked due to the service manager's actions of choosing to proactively and deliberately ignore it. At the very least, they could have informed me of the cost of the check engine diagnostic, which I mentioned most of the automotive parts stores do for free. But the service rep did not want to do it at all. While I may have to return to this particular shop again, I would not recommend using them. If you do, don't expect over-the-top customer service unless you purchased a new vehicle or the vehicle was more recent and still under warranty. Perhaps, my experience today signals a new normal for auto service repair, like the industry's built-in obsolescence with new vehicles. read more

Great Sales and service!! Very Happy!! 2016 Subaru Crosstrek This is our third Subaru from the same dealer and all service work has Been done by them. Call Dave Ellison. read more

Jim Keras Subaru Covington Pike - Auto Repair Near Me - Memphis, Tennessee

My car had an issue with the key either not coming out of the ignition or locking and not starting. They kept the car for 3 days and told me it didn't do it once, this is after it was doing it for me 5-6 times a day. As soon as I leave and stop to get gas, the car does it. I record it on video and call the dealership where Jared in the service department proceeds to tell me that I don't really have an issue, but I could have it towed back in if I want. No thanks, never again. read more

I am grateful to have found another Subaru dealership with the same level of service and customer care our old one had when we lived in Atlanta. I'll be honest, we got a bit spoiled by the service department there. The folks at Jim Keras were great. I really mean that. They were polite, helpful, didn't try to sell me snake oil, and really took the time to understand my Crosstrek through and through. It's a 2013 so it's getting up there in miles. Thanks to the whole service team but especially Dama who reached out every step of the way to let me know what they were doing. Be back soon! read more

After about a week of driving from Seattle, I stopped in at Jim Keras Subaru for an oil change, headlight, and multi-point inspection. They asked if I'd like a complimentary car wash as well and I said yes. There were other lights out, which I confirmed I'd like replaced. When they returned the car, it clearly did not get a car wash but as it was a free service I wasn't all that concerned about it. Within a week I had a flat tire. At the tire shop, I asked them to check the other tires and they were all between 21 and 25 psi. I checked my sheet from the multi-point inspection which claimed all tires to be at 35 psi. So they clearly didn't check this at all. It appears the employees of Jim Keras Subaru are more concerned about money than the safety and satisfaction of their customers. read more

I highly advise people to stay away from this place. My USB port to my radio stopped working. I drove all the way up there and they told me I would need an appointment. The guy I was dealing with wasn't the friendliest person to deal with. I clearly asked him if he thought the fix would cost over $100, but he said he didn't know, but probably not. I get there the next day and right before they take the car back I get a "oh, by the way, it's is $125 to diagnose the problem." So the guy flat out lied to me. I would have never driven that hour there the second time had I known that. I highly suggest people avoid this place. They are rude, deceitful, and do not care about their customers. read more

Gave three stars earlier but now I've discovered they put a 9/16 nut on a 14mm bolt. Thanks so much. How did you even get it on? First time usimg a wrench? read more

Go to another Subaru dealership. Drive to Nashville or Little rock, you'll still come out on top because other reasonable dealerships won't try to screw you over. This dealership won't honor the manufacturer deals even though they're on their website. Also, most dealerships realize that adding nitrogen to the cars tires is just for people that don't understand that nitrogen is the most abundant element in the atmosphere. It's added to increase the dealerships margin at almost no cost to the dealer. When you bring this up to a reasonable dealership they will drop the "add on" price for this before negotiations start, not here they'll charge you $300 for it. Go to a real subaru dealership, these guys are a joke. read more