My children bent my wedding ring ALL out of shape and I was struggling to find a good jeweler who…read moremay be able to fix it. My husband purchased my ring from Macys over 10 years ago. After some fb recommendations to just head to the mall and macys telling me it would take 4-6 weeks for just a price estimate and they would have to send it out... I found this place and man. The gentleman helped me immediately. He took one look at my ring. Walked around back. Heard a few ting ring tings and it was good as new! When we asked how much? He said nothing just come back and see me. I was floored. We will definitely be back for my next piece of jewelry!!! No more big box corporate places for us!

2/18/23: I got a Valentine's gift from here that my bf ended up taking back. I saw some other…read morethings that I wanted but couldn't make up my mind. So, the nice owner gave us a store credit. I had fun with the owner trying on rings & I really plan on going back to purchase one soon. He offers layaway at very flexible terms. I recommend them if you're looking to buy something nice for yourself or loved one. He will work with you.

Amazing customer service! My chain and pendant was shipped fast! No comparison to big box jewelry…read morestores. Highly recommend!

i'm so happy that I chose this business to resize my ring. It was a complicated job and she took…read moreextra special care of my precious ring. Plus, it's a small business and it's great to support a small business

My husband and I bought my engagement ring from Reliable more than 6 years ago. At the time, I was…read morethe worst kind of customer: needy, anxious, and pretty demanding. I think I drove everybody crazy, my husband included. But the guys at Reliable remained helpful and patient. Over the years, Reliable has serviced the ring when I bent one of the prongs, sold me my wedding bands, and bought the stone back when I wanted to upgrade. Their commitment as jewelers is excellent. Since buying my engagement ring, I've actually started working in the jewelry industry myself, selling engagement rings. I work for a great place in Bethesda. When my younger brother went to buy his girlfriend's ring, I could have gotten him a great deal on a stone. But instead, I recommended that he go with Reliable, because I knew they would give him a great price on the stone, and more importantly, they would service the product long after vows were exchanged. That's important to keep in mind when you buy a diamond -- will the jeweler stand by their product? Will you be able to easily and conveniently take your ring back to the jeweler? With Reliable, the answer was a definite "Yes." So, pay no mind to the pawn shop exterior -- this place is a great place for picking out a well-priced and gorgeous engagement ring in the NC area.

Amazing service! I came in for help cleaning a watch for a gift and they did a great job, were…read moreexceptionally kind, and had great service!

Would not recommend them with high carat gold. Wanted to turn my 24k gold into other jewelry and…read morethey did a scratch test to test the gold. They stated it was 22k. As a jeweler, they should know scratch tests are not meant for higher carat gold but a xrf or pmi gun. Took it to a pawn shop for testing and even the jewel recycle and they both confirmed it was 24k. Them being jewelers, they should know this and not try to scam customers. Their work is amazing from what I have seen but I can not trust them. Beware.

When a tenured branding expert moves from Los Angeles to Durham, she's compelled to analyze…read morebusiness presentation. From the moment I met one of the owners, this gem of a store got my attention. Before setting foot into the shop, I was impressed by their proactive, organic social media campaigns. The visit to Jewel Smith of Durham blew our minds. The attention to in-store customer service was most refreshing and sadly unique. They know how to make the jewelry purchase experience fun and memorable. Each piece is created by talented architects with impressive tools and timeless machinery. There are exquisite pieces that are one of a kind with gems carefully purchased from every part of our planet. I realized after my first visit to the local mall here how I'd never again attempt a purchase at a chain jeweler. It's not too late for Christmas with their fully staffed extended Holiday hours and a dedicated parking lot. And then there's always Valentines Day.

Incredible designs. Very unique They will come to you or make an appointment at the stufioread more

The prong on my engagement ring bent and I was devastated! Mimi quickly addressed my quote and was…read moreable to get me in quickly. The studio is beautiful! Incredibly warm and welcoming. My ring was looked at by Russ and he fixed it on the spot! I am so pleased with the service & happy to have found a lifetime jeweler.

Tomorrow marks 37 years of marriage for us! One of our many blessings is finding Patricia, early…read moreon in her career as an artisan. She designed and made our wedding rings and bands and to this day they're beautiful! No trip to NC could be complete without visiting her. You'll be amazed at her attention to detail and ability to unearth from you, what you can't describe with words. Patient, non-pushy and willing to make it your dream. Quality work that lasts and lasts.

Patricia did a great job repairing my diamond bracelet. It has worn a bit thin after many years of…read moreuse, and she placed a small chain over the clasp for an extra layer of security. She also replaced a stone in a much-loved turquoise ring. I highly recommend her!

Rip off don't waste your time or money. I bought an anklet there the last specifically told me if…read moreit breaks or needs to be cleaned bring It back we will take care of it for you as long as you have your receipt, the anklet looked like the small piece opened and the latch came off so I took it to them, the lady again said the man will call you when it's ready never mentioned I would get charged $38 dollars. it's not about the money it's the principal never again will I spend money there

I purchased a gold necklace and an anklet from there both broke within 2 months. I returned it to…read moreget it fixed she took my jewelry and my card. I dropped it off 12/14 was supposed to be fixed before Christmas and it wasn't. I returned to pick it up and was told it was never paid for. I was with my husband on his lunch break so I had to take him back home and find my bank statement to prove that I paid. They need to update their system. I only received and apology and was basically shewed out of the door. PLEASE keep receipts and check behind them as a CUSTOMER.