So, the first thing you must know about Fritztown Mercantile, (and my hubby's favorite thing about…read morethis shop) is that they have a cooler with FREE beer you can help yourself to lol. My hubby didn't believe it so he asked the cashier. She confirmed and also informed us that it is allowed in Fritztown to consume alcohol while walking the town! Wow! What a fun place, both Fritztown and this shop! They have so much cool stuff to shop for, from novelty gifts, Fritztown souvenirs, women's clothing, books, home decor, kids toys...and much more! Reasonable pricing as well and a "sale" section for various sections of the store. I loved this shop and so did my hubby lol we can't wait to return! Loved our experience here and the fun ambiance and staff!

Cute store, lots of nice items. Prices aren't bad. Friendly people. They were putting up new items…read morewhile we were in.

Overpriced yet cute (I'll give that to them). I was charged $15 x2 for a silk /fabric hat. The hats…read moreare overpriced... $30 more than the same hat at Allen's. I recommend going to Allen's across the street and bring your own accessories to customize your hat.

We had the BEST experience at Felt Hat Bar in Fredericksburg! ALLY was absolutely amazing from…read morestart to finish. My best friend and I came in to make custom hats, and Ali made the whole process fun, easy, and super personalized. She listened to exactly what we wanted, helped guide us with great suggestions, and made sure every detail was perfect. Our hats turned out even better than we imagined! If you're visiting Fredericksburg, you have to stop by and ask for ALLY , she's truly incredible!

The 70% off signs drew me into this boutique and I'm so glad they did! This store is a gem! The…read moreselection of wares is unique yet fashionably elegant. In addition, it is hard to find apparel stores in this town that appeal to a larger customer base (i .e for us more mature patrons). The sales staff was so warm and helpful, making their customers feel valued. This shop is now on my list of annual places to shop in Fredericksburg.

I love this shop. I've been coming in since I've been coming to Fredericksberg - 2002. They always…read morehave the best jewelry and accessories at affordable / reasonable prices. My most complimented items have come from Jabberwocky. If you need something, the ladies are always happy to help. As far as jewelry and accessories, you'll never find the same thing twice, so if you like it, buy it!

Visited this Lucchese boot store where they have a huge selection of this brands boots, from…read moreexotics to cowhides. We were thoroughly educated on the history of Lucchese and their inventory offerings from Josh, a very pleasant and knowledgeable salesman with a passion for his craft. I will definitely return to increase my boot collection.

So helpful and friendly love it will definitely be back great store great people love love itread more

I have to write this review mainly because of what just transpired this past weekend…read more Circle E became my favorite candlemaker a few years ago, with their Leather scent shooting right to the top of best candles I've ever put my nose in (their Gardenia is a close second). I was in Fredericksburg this past Saturday shopping, and accidentally left a small coinpurse of mine on their counter while juggling other items in my hands. I didn't realize it until I got home later that night (I live about 4 hours away), so I called when they opened on Sunday to see if they had it. They did, and I asked if they could mail it to me since I live so far and wouldn't be making it back anytime soon (sadly). Not only did they mail it back to me without hesitance, they must have overnighted it because it's Tuesday afternoon and I just received my purse, contents and all. HUGE EPIC thank you to the employees of Circle E! I cannot thank them enough for doing this. I fully expected someone else to have snatched it up, or for them to mail it regular mail, which would've been fine. But no, they went truly above and beyond. You guys were my favorites already, but now you'll stay there forever. Thank you again!

I stopped by Circle E Candles while visiting Fredericksburg because I thought I could save on…read moreshipping by buying directly from the store. Unfortunately, the visit was a huge disappointment. Many of the candle displays were empty, and several scents I wanted weren't available. When I asked if they knew when those fragrances would be back in stock, the staff couldn't provide any estimate. Another issue was that all of the candles started to smell the same after a few minutes. Most candle stores provide coffee beans to help reset your sense of smell between fragrances, but there weren't any available here, making it difficult to compare scents. The two employees working during my visit were not helpful and didn't seem interested in assisting customers. Between the poor selection, lack of product knowledge, and disappointing customer service, the visit wasn't worth the trip. I left empty-handed and will likely order elsewhere if I decide to purchase Circle E Candles in the future. June 2026

This boutique has such beautiful things. I definitely recommend visiting. It is also co-located…read morewith a delicious restaurant called the Wild Hare Bistro. The woman working was really friendly and helpful. I definitely will return.

Good quality Bohemian clothes. Creative art work. Convenience to shop with their business modelread more

The store itself deserves a 5 star as pretty as it is. I almost had a heart attack looking at the…read moreprice tags! The lady at the register seemed careless or probably she knew I won't buy anything. The factory is in India which made me sad to see the price tags and I bet those people are paid so little for labor If you have $500 to spare for a simple tshirt I suggest you to stop by otherwise look at the building from the outside it is super old and cool to see

We passed through The Sweet Lily during a recent stay in FBG. It's an OK store on the strip (Main…read moreStreet) but it's not a "must do" when you're there. The store is much like most of the other shops on Main Street, good for tourists looking to pick up knick knack stuff, small gifts, home goods, etc. There are some upscale brands (Birkenstock, Ray Bans), but nothing really sets it apart from the other stores on Main, just another shop to wander through on a lazy day...

We stopped into this cute little gift shop as we were walking to the MarktPlatz where the car show…read morewas and I'm so glad we did! They have a good selection of gifts to take home and fun little samples to try (spreads, preserves, crackers and more). The woman working was friendly and helping customers quickly! I would revisit this store for sure and would get more jams to take home next time!