Swag is such a cool store tucked away in the small little cute Downtown of Boulder Creek. This…read morestore is ALL VINTAGE RETRO classic, Americana collectibles shop. From vintage clothing, jewelry to awesome leather hats & vintage record players w/consoles. There just Too much to mention. I Took a few pic for your delight. Be prepared to drool . If you love the vintage & retro world you will fall in love. Check it out.

Seriously!? No one wrote a review for this? We stopped in Boulder Creek to take a look around and…read morestretch our legs. We almost didn't go in, but I saw it from across the street and popped in to see what they have. Swag has a bunch of cool 70's eclectic things that I remember growing up (buttons, macrame, poster). If you are looking for that console stereo that your parents or grandparents may have had that can double as a table, they have some pretty cool ones here. They also have furniture and clothing (new/old) here as well. They also have albums, which my husband sorted through and purchased. I can tell if this is a decent store, just by small the album collection.

So thankful for these ladies! Lauren and Sabrina are my lifesavers when it comes to style. They put…read moreoutfits together that I would never think of and are always accessible when I need a refresher of how to look cool. Love the new store and that they're incorporating men's, baby and home stuff too. All super affordable and can't get anywhere else. Love love them and my heart is on CapsLock!

The other day I went into the new store in Felton and I had a good experience with the associate…read morehowever after two non full day wears the strap broke clear off. Cute but not worth the price tag on all the things purchased.

Hat was not like the pictures on their website. It appeared to fit okay so I cut off the tabs…read moreinside the hat. Once I wore the hat for an extended period of time (about an hour) it left a red mark across my forehead. The material apparently irritates my skin? Never had this problem before with a hat. My fault for cutting the tabs, but they never should have been part of the hat. Sneaky to not show the entire hat. Would not buy from them again.

I purchased an Outback Trading Company product through Chicks Saddlery Jan. 18, 2024, 14 months…read moreago. The product is Resistance Woodbury riding jacket. It is an oil slicker jacket which is water resistant and designed for horseback riding. I liked the jacket until this morning. I wore the jacket this morning since it was cold outside. When I came back in and started to take the jacket off, I noticed the zipper wasn't fully zipped. I tried to zip it back down and found the zipper was stuck. I had to take the jacket off over my head. I tried again to run the zipper down and couldn't. I informed Outback Trading the zipper was defective and asked for a repair. The company's response is "we do not currently offer repairs, re-proofing, Chin cords, or replacement." WHAT A RIPOFF! Stay away from this product. It looks heavy duty but it is not!!! DO NOT BUY and I assume judging by the customer service that none of their products are worth buying. Their customer service statement says it all! Marietta

Where else in the valley can you go and get great items (even high end designers) at prices lower…read morethan well.........truthfully Target? Not that I would ever buy from target to start with! Mabrials is a great boutique offering sizes 0-28 in womens clothing with an emphasis on junior trends. They also just opened up a mens store/lingerie combo next to their already popular womens store. Check it out!

This is a fun store with lots lively one-of-a-kind items for sale. There is something for everyone…read more Our sales lady (Angela?), had awesome ideas for vintage items. I appreciate her positive creative energy & conversation. We will plan to visit soon again.

Stopped in here as we were camping nearby and visited town to grab a bite to eat and walk around…read more The owner was extremely friendly and very talkative. The shop was also dog friendly so our dog was able to come inside. The shop is a lot of true vintage and very unique pieces. My husband found a pair of vintage anteater Tony Lama boots that he fell in love with. We didn't buy them that day but luckily when we came back the following day they were still there and we were able to get them. Lots of quality pieces inside and definitely worth a stroll through while in town.

My first experience with Jill Alexander, after reading an article in the local newspaper, was to…read moreask her to design a Mother of the Bride dress for me. I am very tall and curvy so finding a formal dress that complemented my figure and felt comfortable was very difficult. Jill designed the perfect custom dress for me and I've been hooked ever since. That first experience was three years ago and I had been making regulars treks to Jill's design studio to check out her new lines and to visit with Jill and the wonderful staff. I was thrilled when Jill opened her retail store in Scotts Valley! The store beautifully displays Jill's fashions and, because Jill's new design studio is in the back of the store, I still get to see Jill on my shopping visits. If you have a curvy figure and you live anywhere in the Santa Cruz Bay Area, stop in for a visit to Jill's store. Even if you don't live in the immediate area, it's worth the drive!

Had a wonderful time finding something to wear to my son's wedding, at this stage in my life it is…read moreall about comfort, thank you for having beautiful comfortable clothing

Great store, I was looking for a metal colander and found it right away along with a beautiful…read morecollectible plate at a great price! One of the employees even made a balloon dog for my son, it was incredibly sweet, will def be coming back here!

I've found a few hidden gems here, but the prices, man goodwill!! I really wish this were a real…read morethrift like experience & not a reseller type of vibe. Also if you don't mind grown men dressed up in women's clothes organizing the shelves next to your children with their jaws dropped, then this is the place for you!

I love swinging by this shop when I am in Scotts Valley. Very well curated and fair prices. In…read moreparticular, I love cruising the sale rack out front. There is always something I find.

Very cute boutique love that is well put together , clean and organize. We have been here a quite…read morea few times . Their selection for the most part is very nice. All and all the ship is very well thought out and put together. They do loose a star because honestly the last three times we've been their the ladies who check us out seem like they are so annoyed to be their . Which what ever it's not like I need assistant fortunately other than paying. If I did I probably would leave because it's so off putting how bothered they seemed that people are in the store . But oh well

My daughter took an interest in skateboarding all of a sudden so we came to support our local skate…read moreshop! The store is very well stocked with complete skateboard sets which are perfect for a beginner board. Some of the brands we saw were Santa Cruz, Birdhouse, Creature. The shop was empty at the time so they allowed us to try the skateboards out in shop, which was nice. In addition they have a good variety of decks and they sell the trucks and parts separately so you can customize your board too if desired. I also love browsing through their clothing. They have a nice selection of skater brands for Men, women and children. Sometimes you can get a good deal on the sale rack.

Hello, I recently relocated from the Bay where I could never go into a store that wasn't a DXL, as…read moreI am tall and athletic. This store is affordable, convenient, and family owned... they even had some clothes that fit me. The variety is abundant, and they have a newborn! I encourage our community to contribute and will be a frequent shopper.

Get ready to experience a beautiful tea & natural goods store in Boulder creek! I was walking my…read morepup, and what a surprise to come across a modern shop tucked away behind the main strip. TLDR: the selection of teas are amazing and the owner also has everything for the mind, body & soul to return to homeostasis :-) You can find everything from tea to tinctures, jewelry to books, ceremonial cocoa, African rugs and so much more gathered locally from the Santa Cruz mountains to Morocco (so dreamy!) The owner helped me in so many ways: - great lions mane powder for studying - all natural valerian tincture to calm anxiety - ginger room tea blend for winter - chamomile blend tea for a reception - Incense & candles for gifts I was especially encapsulated by the owner who has a bright smile, and her complete store of items for the hippy chic home. She gives off a calming vibe and you can also ask her for recommendations that works with your current vibe for you or your family and friends.

Love this local gem where interesting art, books, jewelry, plants, scents, herbs, and teas…read more Very relaxing vibe. Sustainably sourced products. Friendly owners. I've kept the plants alive!