Amoureuse

My FAVORITE sex shop! Adrienne is AMAZING and super informative. I love going here whenever I get…read morethe chance:)

I discovered this hidden jewel after moving to Santa Cruz a few years ago. This is the best place I…read morehave ever found for gifts that are perfect for any occasion. The owner is a fantastic person who will work with you to find what is perfect for you. The line of Bedroom Toys and Treats is like no other I have ever found. There are Treats that are designed by the owner and made to her specific demands. You can not miss this fantastic place. I promise you this is a must visit shop. I have no hesitation on a Five Star review.

Bridal corsets, and bustiers

Plus size Corsets galore

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Chemise Lingerie with garters

Bubble Lounge Boutique

4.2(67 reviews)

0.4 mi

The best one stop shop! There are absolutely nothing but good things to say about the owner, Kati…read more She is the most welcoming, encouraging, and caring human out there. It's incredibly apparent how much intention she pours into her business and the people who support it. Go spend all your money there!!!!

I've been in a few times in search of an outfit for various events. This time I went in, the owner…read morehappened to be there. I was in the dressing room and overheard her make several comments about other women's bodies. I almost bought a dress until I heard her tell her own employee her "butt was getting tiny," to which the employee said she hasn't been able to work out after surgery. it was odd. This woman would be an HR nightmare in any other place of work. I won't be back, I'm not putting money in the pocket of someone who presents herself like that. No thanks!

Store front during Covid

Our huge dressing room.

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Inside the Bubble

Frenchy's Cruzin' Books & Video

Jesus, man- talk about a porno paradise! This place has tons of videos for sale and rent, it's…read moreinsane how much there is...almost overwhelming. Lots of that stuff and sexy- time toys and battery boyfriends and junk, it's cool. Best part is the video booths in the back, probably about ten little rooms back there with video screens where you can put a few bucks in and then choose from a bunch of pornos they have displayed on a wall back there. Choose a good one, rub one out, and then boom! done. There's even a couple where there's like,a window thing so you can watch the guy next door do his thing as well or something. Neat. Def a good lunch break stop if you're horned up or whatever, like the girls said.

went here several months ago. it was well stocked and the cashier/sales lady Mia was great. would…read morego there again for our shopping needs.

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Yvonne

4.4(30 reviews)

2.8 mi

A great Boutique with lots of selections to choose from! The service is exceptional, and they can…read morehelp you put together out that will last forever!

The quality was excellent. I loved what I bought as a matter of fact I went back the next day and…read morebought one item in another color and ordered a belt and another color in the pants I bought the day before. They were lovely!

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Here's a peek at some of the clothes!

Xandra Swimwear

4.8(125 reviews)

2.8 mi

Jennifer and the team were great! Jennifer was so helpful and had great suggestions and tips…read more Worked off what I said I was looking for and helped me find suits that fit my body type. So many great options in the (super cute!) store.

Dropped around $400 on one set and bottoms. They have high prices and that is up to you how you…read morewould like to proceed, I will say their quality is very good and durable I have a few pieces from here I have had for years. They have great customer service very helpful and if you like being payed attention to when you shop then you'll love them. Happy with my purchase even if my pockets hurt they have great quality and customer service

Shop the Alyse set for a perfect sporty and comfortable fit!

GWP with any Xandra Essentials suit purchase!

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Quay

Laura Squire Studios

4.9(9 reviews)

47.8 mi

The studio work coming from this photographer and her editor has me thinking who is this beautiful…read morewoman pictured? When I know in my heart it's me. I have been delighted to have a second round of work done by this power couple. They are professional and they listen to your concerns about your body and looks; they also fulfill dreams of becoming a beautiful mermaid and sexy confident woman. From Headshots to Fun Shots their work is worth every penny in having you feel like the beautiful woman you are inside and outside. Please check them out and know their beach town location is worth the drive. This is the best gift I ever gave myself personally and I can only hope others love themselves enough to do a shoot to feel good about yourself for the future years to come!

At first sight, you think the unassuming house in the middle of the coastal town is just what it…read moreseems... a house. Walking in, you'd be surprised that simple magic is made here. Though I've never reviewed a photography studio, I'd like to give this studio and couple a shout out. I came here one evening for a boudoir photo session, and was expecting to find a bed. Something that I'm used to seeing during boudoir sessions. However, no bed was to be found. I was confused but also very curious as to why this was. I went to change into my first outfit and shyly walked out. I sat on a chair and the rest was history. Before the shoot: Laura spoke with me and told me what to expect. She laid out the plans to have a cabaret style shoot and to bring my best lingerie. She did have a few things in the studio, she said, but as a plus size model, I purchased a few things to make sure I would be comfortable and fit. When walking in the studio, I met with Mark, her husband and the editor of the photos. He was very kind and offered a lot of support for his wife. It was nice to see a great couple working together doing what they love. During the shoot: Laura was very helpful. She offered poses that would not only make me feel sexy, but also direction that would make my body look fantastic in the photos. Unfortunately, one do the poses that I loved doing didn't make the final cut - if only I looked great in that one. It was one of my favorite things. She had me balancing with one leg extended on a chair, "cabaret" style. She even put a laptop in front of me to see a small part of the movie to get me in the spirit. She offered music that was both comforting and fun, and the atmosphere was just.. beautiful. We worked very well and I felt my best working with her. It was wonderful. After the shoot: Laura and I agreed to a video chat where she shared my best images and I chose the ones that I wanted to edit. It was an easy process and it took only a few minutes. I was stunned to see how gorgeous they turned out. She offered a great variety to choose from and I was happy with my choices. The end result was a great experience and beautiful memorable photos. My husband was pleased and he loved the entire experience watching on the sides line and seeing the results. The only thing that I would recommend is a fan. It was quite hot under the lights, but aside from that - it was awesome! Thank you Laura for this experience and photography and Mark for your great editing skills!

Laura Squire Studios - Our studio is warm and comfortable . We have dark wood floors and lots of blankets, sheep skin rugs, jewellery, stilettos.. to make it fun

Our studio is warm and comfortable . We have dark wood floors and lots of blankets, sheep skin rugs, jewellery, stilettos.. to make it fun

White sheets are useful

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Yes to tushie shots

Outside-In

3.2(58 reviews)

0.5 mi

This was a lovely store that had so much to offer. This cute shop was packed full of clothing, home…read moredecor, and other wonderful items. After reading previous review reviews, I was a little apprehensive, walking in knowing what many others had experienced with their customer service. I will say when I walked in there was somebody who promptly greeted me and my husband, when we walked in and made some small talk. As we peruse the store, I did experience a little of what other people were saying as the employee seemed to keep popping up to chat with us as we per the store. I can understand why some customers may think that it may come off as the employees are watching you while you shop. I don't think that was what was happening at all. I think they were trying to definitely just be more friendly and welcoming, but I think they do need to tone down how many times they pop up while you are walking around the store. All of the items they have to offer are a fabulous quality and definitely a great spot to pick up gifts for others. When I'm in the area, I will definitely pop in and shop again.

This store has a ton of unique items that are PERFECT for gifting. I wish I found this shop before…read moreChristmas. The price point is expensive but expected at a small boutique store such as this. I could spent hours in here looking at all of the different items. My friend was coming in to exchange an item or swap it out for another item. After shopping around and finding another jacket that she liked we inspected the jacket because it was white and we wanted to make sure it was free of damage. We came across black marks on all of these white jackets and brought it up to an employee at the front. They attempted to clean it with a paper towel and maybe water? But unfortunately no luck. They mentioned that she could try to clear it with upholstery cleaner after she purchased it but at the price point of over $100 my friend decided to pass. She ended up returning her item and receiving store credit. The reason for my 3/5 rating is due to the expensive clothing being stained and the awkward exchange. Overall, I would come back and give this place a chance when in need of a unique gift.

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Super cute candle's

Macy's

2.9(99 reviews)

3.7 mi

The most professional, courteous and knowledgeable sales clerk helped me today at the Macy's…read moreCapitola Jewelry counter. Her name is Christina. Unlike another clerk in cosmetics, who was abrupt and didn't take time. BUT Christina...is a gem. More people should be like her. I definitely will return to shop with her.

I was blown away of what a disaster the Toys R Us section is in this location. It was filthy and…read moredisorganized. Packages were ripped open. Someone's half eaten lunch on the shelf in reach for my child. It seemed nobody was even working here. We won't be going back but I miss the old Toys R Us. Too bad Macys ruined a great legacy but no surprise. Macys is a dying animal .

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Epiphany Boutique

3.6(85 reviews)

29.5 mi

For $750 just to be seen for an appointment, I expected a level of professionalism that reflected…read morethe luxury experience this business advertises. Instead, the woman hosting my baby sister's appointment looked like she was headed to a Pilates class rather than representing a high-end boutique. My mother spent over $5,000 here, and the entire experience left a terrible impression. The other employee working that day was dressed professionally and looked appropriate for her role, which only made the contrast more noticeable. When clients are paying premium prices, presentation matters. Whoever approved this dress code completely missed the mark. It's disappointing to see a business charging luxury prices while failing to uphold even basic professional standards. My baby sister ended up finding a dress she loved... that I myself ended up picking out because this girl not only missed the mark with my sister, but her own choices that day. Go ahead and find somewhere else to spend money on an important day because these folks sure don't care about your experience.

Took my daughter here recently. Making the appointment was easy on-line. No $50 deposit or fees of…read moreany kind. You pick out dresses you like and take them in a fitting room where they help you put it one. You've got an hour and you can try one as many within that time. Nice dresses and staff was great, my daughter asked to try on a couple of dress off a mannequin and she was super nice about it. Brought my daughter in law and her baby and 1 of my daughters friend. Carmel by the sea parking is horrendous. Just might have to park a block or so. Recommend this place!

What our hostess was wearing

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4 reviews that are not currently recommended

The reviews below are not factored into the business's overall star rating.

Jilaina C.

6 years ago

This is a fabulous place to go if you're looking for a gift for yourself or a loved one. Most of the merchandise is for women, but there are Saxx brand boxers and lounge pants for men (plus what man doesn't like the gift of their one-and-only in a sexy lingerie piece??). There is more than meets the eye at this boutique, there is definitely lingerie and bras, but there is also a Beyond Yoga section (umm... Soooo soft!), designer clothing, and gift items (I love love love Tokyo Milk Dead Sexy scent and it's the only place I can find it!). It can be expensive, but it doesn't have to be. Everything in Amoureuse is top quality and you definitely get what you pay for. I totally used to be a Ross girl for underwear/lingerie, but I have changed my ways and prefer to spend a little more upfront on a few pieces that will last than spending the same amount over a short period of time because I have to replace everything I bought a week ago at Ross or Target. Anyway, 100% recommend. The owner Jen is the sweetest woman I have ever met and her employees are all happy. I appreciate the safety protocols they have in place for COVID. The limited capacity is a bit unfortunate but making an appointment guaranteed a spot, so it isn't too big of a deal. read more

Emily B.

10 years ago

Such a lovely store... Every single item is beautiful. Wonderful store to find a special gift or to treat yourself to something pretty. Love it! read more

Sarah G.

16 years ago

I had such a bad experience with the owner. I will never shop there again, and I wish I could because they have really pretty stuff!

Nancy C.

18 years ago

Found this place recently and fell in love, cute clothing that are realistic to a womans curves. Really good vibe to it read more

Amoureuse - lingerie - Updated August 2026

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We were walking by this shop and decided to take a look at what they had. There were many cute…read moreitems. My daughter found a dress she liked and I found something too. Based on what I picked Amy made a recommendation of another dress that I may like. They were both cute but I really liked what she picked out. I loved that she gave us personal attention helping us try on and style and making recommendations of other pieces and not in a pushy way. Other customers came in and she offered them the same quality attention/service. We will stop by the next time we are in town to check out new items.

Vito was so wonderful to talk to and extremely knowledgeable about fashion! His service was top of…read morethe line! He assisted me with purchasing a couple of my favorite bracelets and he went above and beyond. I was unable to make it in the store and he shipped them in a timely manner. I can't wait to visit in person again! This store is my favorite because it offers an eclectic shabby chic timeless vibe!!

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Dangerous. I just…read morepopped in after noticing a table of Mother Jeans. I have a few pairs, but I was hoping they had these particular jeans I haven't been able to locate in my size. They did! I purchased them, a beautiful wrap top and green beaded drop necklace. I jumped back in the next day to get another pair of jeans, and bought a gorgeous mother of pearl necklace. Service is super friendly and selection is fire!

Been shopping her for decades at this point. They always seem to have something I "need." They…read morealmost always have a treat for my dog, too. But I am leaving a review today because one week after I bought a necklace here it broke - so the owner took it to the original artist for repairs. It's now back to me in less than a week! Impressive service.

Sweet Asylum

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Most of us do not associate the word asylum with anything particularly positive. But this asylum is…read moreindeed sweet and lovely. You will find items here for gifts or for home decor and use. The store is elegantly appointed and well-organized. Parking is on the street or in a near-by lot.

I absolutely love this store! I'm a local and whenever I visit I always find something I love…read more We've been shopping there since my daughter was in a stroller and now she's 15. She's always called it the mermaid store. The store has an amazing vibe. The owner is always warm and welcoming. Everything is made very well and good quality. The price point is normal, like what you would find at Nordstroms. And she has great things for gifts. I highly recommend stopping in and feeling the good vibes and look at beautiful things!

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Cameron Marks Boutique

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I went on a treasure hunt during the beginning of Shelter in Place for two articles of clothing…read morefrom a hard to find Scandinavian brand called Just Female, as couch shopping and traveling were all that one could do for awhile. I was pleased to find one half of the outfit online at Cameron Marks Boutique. I giddily added to my cart and it was at my door before I knew it, and carefully packaged and shipped. Love supporting small, curated boutiques who source interesting things, and Cameron Marks seems to fit that bill. The other half of my outfit came from a shop in Toronto, Canada, so I definitely think I'll be visiting Cameron Marks first as I live in the Bay Area. Thank you for getting me out of my yoga pants and into something a bit more fashionable.

Definitely a cool shop at the Swift Street Courtyard. I love small boutique stores like this…read more Beautifully and carefully curated collection of goods ranging from office to kitchen to skin care to outdoors. Pricey but fun! Malin & Goetz, Aarke, Baggu, hand crafted pottery / ceramics & jewelry, candles, Aesop... the list goes on. I love their greeting card selection - creative & witty & one of a kind. A little on the upper scale for home goods but very unique finds. Fun place to browse and kill time because you'll find very interesting items. You bet we didn't leave empty handed. Putting this under the "there is something for everyone" store category.

Nubia Swimwear

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Amazing service and styling! I was styled for a trip to Italy. when I got to Positano, I got lots…read moreof compliments on my outfit and swimsuit. I truly felt so stylish in the outfit I got from Nubia. Thank you to the owner!

It's an excellent selection of swimwear, footwear and accessories specifically for women. I am not…read morea woman, but I do enjoy when my wife and her friend can find a broad selection of what they need. Keep in mind that it is a tourist town with tourist prices and you will have the right expectations. We stopped in on a downtown stroll. It was a colder week, so we weren't necessarily expecting to get anything, but even us guys were impressed by all they had to offer. Tons of swimsuits, hats, shoes, bags and more. It was all neatly displayed and organized. The owner was also there and available for questions. We didn't end up purchasing anything but it was our top option if we did. I overall found the prices to be rather steep, like a beach bag for over a hundred dollars. It was all quality, however, so I suppose it just depends on what you are looking for and what your needs are. For a shop near the beach, they offer a lot.

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•$

A very awesome wonderful shop.Run by a very wonderful awesome owner Spring.The shop has a lot of…read morewonderful stuff and is very inexpensive.I recommend checking this place out.

I love Springygirl! A few weeks ago my boyfriend and I went to the symphony, and I had a short,…read morebackless dress picked out to wear. The weather that weekend was terrible, so I stopped by Springygirl hoping to find a nice peacoat to complete my outfit and keep me warm. I explained to Spring (the shop owner) the occasion I was shopping for, and she immediately started pulling coats for me to try. I ended up finding two really lovely coats and couldn't pick between them, so I bought them both! I also found a pair of sparkly high heels and gorgeous blingy earrings. I couldn't believe my luck, it was literally a one-stop shop. Springygirl also has tons of adorable vintage styles, bags and accessories. I highly recommend that you check out this shop. I got two jackets, shoes, and earrings for what I would have paid for the coat alone at a department store. Thrift is the way to go. :)

Portal of Love

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The store has been closed with no sign or anything posted despite the hours posted on Yelp and…read moreGoogle. I've wasted two different trips going to the store hoping to buy for my Burningman trip because they have exactly what I would see myself wearing out there. I've left messages on Instagram with no response. At the very least update your hours on Google and Yelp so that people don't waste their time making a trip down there only to find that you're closed. You already have very limited hours posted so i had to squeeze in a time to visit based on what posted and you still were not open! Zero communication. Sad because this seems like a really awesome store!

I left a one-star review here and it was wiped, I don't know why. Leaving a second because as it…read morestands I still can't get into the store because it's always closed and the number is busy but the owner did respond to my last one star review. Please know I would like to connect with you and find out what I can go to the store as you have a number of items I would like to buy in the next couple of weeks. Changing my review to three stars because the store looks cool but I am still incredibly frustrated not being able to ever get in to buy anything

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