No longer at this location. They appear to have a store in Capitola and they sell online.

I love this local boutique. They do such a great job of offering trendy pieces at all different price points. You can tell that the owner Amber has great taste and takes pride in the way she stocks her store. There's truly something for everyone. The thing that makes it five stars for me, are the ladies that work there. I've communicated with them online about restocks of products and sizing advice, as well as in person. They have always been so extremely kind and helpful. They have a great website, and Instagram presence. I'm always excited to see what cute new pieces they'll be adding to the shop. They do offer online shopping if you aren't a local! read more

I visited there new Carmel location! it is a beautifully curated space with a more high end selection then her Santa Cruz shop which I enjoyed more. There was a good selection of long sleeve dresses which I love. the whole store was very esthetically pleasing, and it even had fresh flowers in the windows. I will Def be back. read more

Clean and small boutique shop of relaxed, cream palette clothing. Beach-vacation vibes. A little on the pricey side. Friendly service.

This is my favorite clothing boutique in Santa Cruz. It used to be on 41st Avenue by Trader Joe's but it has changed locations to Soquel Drive, by the Charlie Hong Kong restaurant. Natasha is so friendly, helpful and personable. She helped me find some cute clothes and then figure out which ones I wanted to purchase. The decor is so cute, I love the boho theme! The clothes here are adorable and reasonably priced. I got a super cute sweater for $30 which is perfect for winter. Love this place so much but be warned: you will seriously want to buy everything in the whole store! read more

Cute clothing, jewelery, and gift items. The staff person when I visited was really helpful with a Iast minute gift Christmas gift recommendation. I also had a minor emergency after leaving the shop, when I locked my keys and phone in my vehicle. I returned to Amber Moon to ask to use their phone, and the staff person was generous and kind in helping me as I figured it out. Really appreciated that. I'll be back for sure! read more

I love this store! They have the cutest stuff anywhere in Cap. I purchased a long dress and some jeans last summer and love both. The merchandise is pretty cool and is mainly for a younger crowd, but I don't care, the stuff is adorable! I like that most of the clothing is bo ho like style, which I love. My favorite piece is this white off the shoulder top with a big ruffle all around, my daughter purchased this for my birthday gift. I've wore it constantly during the summer, I can't wait to bust it out next summer. I can't forget to mention the prices, they are super reasonable for sure!!! read more

Pretty little boutique with 100% cotton, comfy - "flowey" tops, pants, dresses & cool leather purses....still debating on fringe/ my inner Hippy was screaming- YES!!! 4 stars because 1. I felt utterly invisible in the store ( good & bad )... meaning, as I wandered around shopping, noone acknowledgef me. Ho' hum...ok. Ok 2. Is it just me, or does anyone else out there like to get (lost) - like , in my own world, when clothes shopping? ?? The shop, while- pretty cute - is too...pristine for me. I think it could just be my weird- constant need for retail therapy I guess. I like (crowded- full racks), or a funky mix. Bottom line- I was hoping they would have some ' vintage' mix I miss the recycled fashion that was in Brown bulb a couple years back. Bottom line- cute clothes...pricey, nice cotton adorable pieces. Check em out! read more

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The clothes are cute and a bit overpriced, however the gal working on weekends told me i could return the items for a refund if i didn't like them. i am not local to the area so i drove 2 hours to return the item i bought, only to find out that they only provide store credit. they have a measly sign in front of the register but the worker didn't mention it at all. had i known i wouldn't have spent $57 on a jumpsuit. read more

Fun, cute clothes love all the different styles hats purses. I absolutely love that they carry so many colors of Wishlist bralettes

I love love love this shop! The atmosphere is so cozy and the owner is fabulous!! I adore the products she chooses. It's a little pricey for me to shop here often, but if I want something quality that will last a long time and is super cute and fashionable, this is the first place I look. They are also being very COVID-aware and their curbside pickup is perfect for someone who doesn't want to go into the boutique. read more

Came in with high hopes for a lot of things, but unfortunately didn't buy anything that I absolutely needed to have. The sale rack looked promising though. I'm a midsize girl and I found the clothes to be a little smaller and snug than I'd like. I also got the sense that a lot of the clothes weren't very high quality and sheer and paired with a higher price point (because it's a boutique) I don't think I'd shop here again. read more

Really great local shop that carries lots of dresses, loungewear and plus sizes too. I got a pair of denim overalls that I wear all the time and always get compliments on. I like that they carry lots of matching sets that come as separates so you can mix sizes. The owner Amber has an amazing and contagious positive energy that makes shopping fun! read more

Absolutely love this place, great prices amazing quality and nice service! They sell baiting suits, shoes, boots, purses, nice leather backpacks, candles, bras, jeans, leggings and so so much more!!! Love the T-Party leggings! read more

Amber Moon Boutique - So many cute outfits! Loves these t-shirts - Women's Clothing Near Me - Santa Cruz, California

Hands down the cutest boutique in town! Amber & her team are not only the sweetest humans but they consistently have the CUTEST pieces!! Prices are great - a must visit! read more

The last of a dying breed - an AFFORDABLE and STYLISH women's clothing shop! Typsy Gypsy is the best. Hip, fashion, fun & affordable. Best place ever to pop in and pick up a cute outfit for a night out! read more

Amber Moon Boutique - Women's Clothing Near Me - Santa Cruz, California

Super fun clothing and local jewelry at a reasonable price. Service s amazing! Friendly and helpful. Go see them to get some great outfits!!

First of all, could the name be any more racist? The clothes are typical faux hippy made overseas, mostly cheap. There's nothing in this shop that stands out as original. The sales person was nice enough once she noticed us. Didn't buy, won't be back. read more

I love this store! I am 55 and I love the boho clothes that look good on any age. Amber the owner is the nicest woman, always smiling and helpful. The prices are so good, you can get an outfit for under a hundred dollars! They have something for everyone, truly a gem. A wonderful addition to our Santa Cruz clothing shops. You never know what you'll find but you will ALWAYS find something FUN! read more

Amber Moon is my go to store for all my fashion needs. Whether I need a dress for an event or just wanna rock a new outfit. There's always new clothing items to try on that keeps me coming back for more! I love shopping in store because there's so many cute things to look at and the staff is always friendly and helpful! The owner (Amber) is the best and it's such a treat to see her when I go in to try on the newest cute outfit she posted on the Amber Moon Instagram page. There's also an amazing sale rack out front for really good deals. I enjoy supporting this local business that sells high quality and adorable clothing that I always get so many compliments on! Do yourself a favor and check out this store in person or online and grab a new cute outfit! read more

It is def. a boutique, they have a little bit of everything in only a few sizes. I found a great romper for $42, and a duster I was looking at was $64. They also sell T Party and Free People so the price range varies quite a bit. Cute jewelry, I enjoyed my silver hoops. Can't attest to the bralette /bikini/sandal section but did see some cute items. read more

Super cute shop! I got a shirt off the sale rack and it is the most comfortable thing ever! They also have great gift ideas. I got a friend a set with sage, cedar, mugwort and a crystal. It was packaged all together in a cute box. I could roam around in this shop for a while but I know I would end up spending way too much money. I just love it all! read more

This is one of my favorite stores in Capitola! Super cute clothes at amazing prices. Also has a great selection of jewelry that is all hand made! read more

This place is super cute!!! I think I have found my new favorite place to shop in Santa Cruz. It's totally a hidden gem, and the woman working when I went in was super nice and helpful! read more

My favorite all time boutique in the neighborhood. Super cute fashion that you don't find just anywhere. The staff is super friendly and helpful. There is always this sweet and bubbly tan brunette I think Corey is her name. She always helps me out and helps put together outfits for me and my sister on the weekends for our weekend adventures. Love this spot! read more

Awesome store! I stumbled by on my way to Trader Joe's, and found some great stuff! There's something for everyone, and just like everyone says, everything is affordable (something that is hard to come by in Santa Cruz). The store owner was so sweet and friendly, I couldn't have asked for a better experience. read more

I came in looking for a dress to wear to a rehearsal dinner and Natasha was soooo helpful! Helped me look for dresses in my size different color and even helped me get in and out of the dress. The clothes selection is so rad!! Serena and Natasha are so sweet and so helpful! Loved this place!! read more

What a great store! My wife found some really great shoes and I got a pull-over! Awesome hippy collections and Natasha, the sales person was helpful and courteous! Please add more male attire! read more

The staff is always super friendly and I always find something there that I like! The prices vary from low to high so you can find something despite your budget read more

Such a cute, new boutique! Tons of beautiful items with price tags to die for (so affordable)! The girls working there are so nice and make me feel beautiful every time I've gone in. So excited about this place! I could go on and on, but you should definitely stop by and see for yourself! You will not be disappointed! read more

Love tipsy gypsy!!!!!! My go to store for myself and great gifts. Staff could not be more helpful

I just love all the clothes here. They are so comfy and unique. The workers here are amazing and are super helpful. Especially Natasha!

I LOVE this store! There are so many options for different sizes and body types, and their jewelry selection is amazing. Every piece is unique and very well made. I live a few hours away and fell in love with a few items on their social media I had to have like right now :) The co-owner Amber was very helpful getting me those orders over the phone and at my door right away. Always have to stop by when I'm in town to freshen up my wardrobe. Keep it up ladies! read more

This store is so much fun! Their clothes are great and prices are very reasonable! If you want comfort and style, you've got to check out this store! =) read more