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    Neo Beauty

    5.0 (30 reviews)
    ModerateHair Stylists
    Open 11:00 am - 7:00 pm

    By appointment only

    Updated 3 months ago

    Services - Neo Beauty

    Bridal hair services

    Neo Beauty Photos

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    Reviews With Photos

    Hermosa Salon
    Mayumi Y.

    I've been visiting Hitomi since she worked at Gardena. I had a hard time to find my hair stylist in So-cal area for a long time, but I finally found the one. she is the best! She've done great hair coloring and cut. Since then she's my most favorite.  After she opened the salon in Hermosa beach, of course I followed her. I love this placeYou can feel So-cal breeze and positive vives there. The salon is at Hermosa Pavilion and there are plenty of free parking in the building (Parking entranceis 16th side). She's flexible for the schedule and always kind service. I think it's Japanese Omotenashi which she gave me a Japanese tea during hair care! Hitomi is so sweet and kind

    Sunny M.

    Amy kindly squeezed me in for the last hour. I initially went just for a haircut. However, her excellent consultation convinced me to let her do additional work. I wasn't planning on coloring my roots, but her knowledge and advice made me trust her judgment, and I'm glad I did. Usually, I'm not completely satisfied after a haircut or touch-up, but she took her time blow-drying, straightening, and curling my hair, and the result was amazing. I left her salon feeling absolutely beautiful.

    Before balayage
    Hanna C.

    Love coming to Hitomi for all my hair care and maintenance! I had a hard time trusting stylists to know what to do with my Asian curly hair until I found her. I'm a loyal client; I will always come back to her!

    Nice view outside the Hermosa Beach location.
    Shiela M.

    My husband and I used to go to a salon close to where I used to live. That's where we met Amy, and she has ever since been our go to person for when we need a hair cut (or color, in my case). She's nice and does exactly what we want for our hair, so when she moved 30mins away from our place, we followed her. My co-workers and cousins now go to her too. She also has a salon in Pasadena, by the way.

    Color, cut and style
    Hannah L.

    Amy (Hitomi) is an amazing stylist! She gave me a fantastic haircut and color that I absolutely love. Her skills and attention to detail are impressive. I'm beyond happy with the results and would highly recommend her!

    Richard R.

    Been going to Hitomi for 6 years for hair cuts and she is the best in LA. Especially if you have asian type hair it can be hard to go to a regular barber. This girl is so good and cuts hair for a great price and I highly recommend. She even did our wedding and had all the ladies looking good!

    Nice view from Hitomi's studio
    Hitoe E.

    I've been coming to get my hair care from Hitomi. She can do all color, Japanese straightening, and cut at the same time. Her straightening works great and lasts for a long time. It won't damage my hair, and I can enjoy the So-Cal beach breeze!

    after :)
    Leslie L.

    Great service! I'm always happy with the results with Hitomi. She's very knowledgeable about hair strength. If you are looking for a great salon you've found it. :)

    Just had my hair done today by her!

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    2 months ago

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    3 months ago

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    2 years ago

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    Hitomi Amy I.

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    3 years ago

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    2 years ago

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    Hitomi Amy I.

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    3 years ago

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    Hitomi Amy I.

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    3 years ago

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    Hitomi Amy I.

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    3 years ago

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    Hitomi Amy I.

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    4 years ago

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    Hitomi Amy I.

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    3 years ago

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    Hitomi Amy I.

    Thank you Richie.I am waiting for the first hair cut for your baby!

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    3 years ago

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    Hitomi Amy I.

    Thank you Hitoe-san I having soo exciting chat all the time with you!!

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    3 years ago

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    Hitomi Amy I.

    Thank you Melissa!

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    3 years ago

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    Hitomi Amy I.

    Thank you Jennifer for support me !! :)

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    4 years ago

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    Hitomi Amy I.

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    3 years ago

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    Hitomi Amy I.

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    3 years ago

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    Hitomi Amy I.

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    2 years ago

    Got a haircut from Amy this past week. She gave a really good haircut and is super nice! Will be coming back again.

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    Hitomi Amy I.

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    4 years ago

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    Hitomi Amy I.

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    3 years ago

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    Hitomi Amy I.

    Thank you lily for great review!

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    3 years ago

    Hiromi is great! Easy to make an appointment, reasonable price and great products to keep your hair healthy!

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    Hitomi Amy I.

    Thank you chie san for support me!! :)

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    3 years ago

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    3 years ago

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    3 years ago

    She did an amazing job bleaching my hair and cutting it as well! My new go to spot and the location is cool as well.

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    3 years ago

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    4 years ago

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    Hitomi Amy I.

    Thank you connie. You have a beautiful hair then go nice hair cut!

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    Review Highlights - Neo Beauty

    And Hitomi just "gets it right." On top of that, she's really easy to talk too and makes sure I am comfortable.

    Mentioned in 16 reviews

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    Kelly And Brandon Salon

    Kelly And Brandon Salon

    5.0
    (96 reviews)
    0.3 mi

    Called to make an appointment within just a few days and saw Larissa…read more Couldn't be happier! This place and the team have such a positive vibe. I felt like I walked in haggard and was only met with smiles and greetings. I'm well into my second trimester and Larissa was very supportive as I got in and out of chairs. I gave minimal guidance as to what I wanted and admit that I'm not super picky. My hair grows pretty quickly and I've had some pretty strange cuts in my life. However, Larissa took my 3 asks and followed them to give me a look that made me feel refreshed and cute: curtain bangs, layers, and rounded in the back. Getting compliments already. So I walked in feeling and looking tired and, imo, haggard, and walked out feeling refreshed and looking pretty cute! (If I may humbly say so) Thank you Larissa! And thank you Brandon for fitting me in so soon

    I absolutely loved my experience with Kelly and Brandon Salon! It's located in the cutest area, and…read morethe salon itself is so beautifully designed. I went to Jessica for a single process color and trim. It turned out so well! She got rid of all my blonde ends, and gave me the most beautiful autumn color. I will for sure be coming back to Jessica!!

    Photos
    Love and hair. Kelly And Brandon in Hermosa Beach.
    Love and hair. Kelly And Brandon in Hermosa Beach.
    Beautiful brunette with lighter tones.
    Beautiful brunette with lighter tones.
    Kelly Franiak uses her highly effective Balayage technique to create eye-popping blonde tones for the perfect California Blonde highlights.

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    Kelly Franiak uses her highly effective Balayage technique to create eye-popping blonde tones for the perfect California Blonde highlights.
    Santo

    Santo

    4.8
    (25 reviews)
    0.5 mi

    Erin is absolutely amazing!! I can't recommend her enough. She gets my blonde perfect every single…read moretime, and somehow keeps my hair looking and feeling incredibly healthy despite how much hair I have and how rough I am on it. Between the ocean, pool, and everything else I put my hair through during the summer, I'm honestly amazed at how healthy and beautiful my blonde stays! When I first started seeing Erin, my hair was pretty damaged and the cut was completely wrong. She has completely transformed it! She cuts and layers my hair so perfectly, giving it so much movement and making it so much easier to style. I get compliments on my hair from strangers all the time now, and I always give Erin all the credit! She's incredibly talented, and I genuinely don't know what I would do without her. If you're looking for someone who can create a beautiful blonde while keeping your hair healthy, Erin is your girl!

    I do not recommend Carly. I had my hair done months ago. She was cold and acted like she didn't…read morewant to work on my hair or talk to me. My hair is naturally blonde and I wanted to go even lighter, she acted like it was an impossible task. My hair is straight and gets a tad poofy after washing but calms down- she said she did not like my hair texture. I'm 26 and yet she kept assuming I was old which was weird. She also double booked and then an assistant finished my hair which she was a lot nicer. My hair color was fine after leaving but I'm not sure if carly left the toner on for too long or what but my hair felt incredibly dry for months... I honestly booked Carly because of her good reviews but I highly DO NOT recommend. I recently went to Haute Aveda Blonde Specialists and booked with Tiana. Tiana was so incredibly nice and got me the exact color I wanted. She took her time, she was sweet and complimented me on how healthy my long hair was. My hair felt healthy and smooth. She made me feel great- just looking back at my experience at Santo - it was night and day

    Photos
    Santo
    I'm on the far right!
    I'm on the far right!
    Highlights

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    Highlights
    The Loft Salon

    The Loft Salon

    4.8
    (243 reviews)
    1.2 mi
    $$

    Service is always great!!! My hairstylist Betty, even better! She's so amazing and very welcoming…read moreShe is always recommended to friends and family who ask about my hairstylist. 10/10 for sure.

    I've been coming here for several months, had high hopes, unfortunately the salon and in my case,…read moreone of the colorists lacks the key element, customer satisfaction, process repeatability and accountability. Moreover, maturity level has a lot to do with it. Location: Salon is located near the Bay Club, the location is beautiful and plenty to do afterwards, but not worth it when you leave the salon with results that you clearly advised you did not want to see. Parking: Metered parking, somewhat tight due to gym; however, the salon does provide you a pass. Front desk person: Woman that answers the phone provides the recommendation on who to see based on the description that you give her; altough I'm not sure she is the right person so make those determinations. Color: Failed results at all times, kept saying that it's a process, yet she never invested in achieving the color as we discussed. I felt low and disregarded every single time I left the salon. I paid over $1000 to not obtain the results in each session. When I shared my concerns with her and advised that the incorrect color was used, she became distant, ghosted me on text and was not honest about when she was in the office. I called the salon and the woman at the front told me she was there. I feel cheated and hurt. There is no salon manager, no one that cares or that you can speak to about your concerns. Payments are done directly to the stylist.

    Photos
    I texted Edgar a wish pic and it looks nothing like it. I do not recommend him. He offered his next cut free and I won't go back
    I texted Edgar a wish pic and it looks nothing like it. I do not recommend him. He offered his next cut free and I won't go back
    Before.
    Before.
    The Loft Salon

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    505 Salon

    505 Salon

    4.5
    (101 reviews)
    0.2 mi
    $$$

    I'm disappointed with my experience at this salon due to poor communication and pricing practices…read more I had an appointment scheduled with Rachel, but she canceled just a few hours before my appointment time. To her credit, she was able to arrange for another stylist, Erik to take the appointment so I would not have to reschedule. She even booked the replacement appointment on my behalf. Before the appointment, I specifically asked Rachel to have the new stylist honor the price she had quoted me. She assured me that she would pass along that information to the new stylist. When it came time to pay, I was shocked to learn that Erik charged approximately 40% more than the original quoted price. At no point before or during the appointment was I informed that his pricing was different, despite my explicit request that the original quote be honored. Had I been told upfront about the higher price, I could have made an informed decision before proceeding. Instead, I only found out after the service was completed and payment was due. The lack of transparency regarding pricing left me feeling misled and frustrated. I understand that different stylists may have different rates, but clear communication about pricing changes is essential, especially when an appointment is reassigned by the salon at the last minute. Unfortunately, this experience left a negative impression.

    I rarely leave reviews, but I have to for this! I had an appointment with Viki at 6:30 PM, which…read morewas the earliest time available, and I was really looking forward to it. Unfortunately, from the moment I arrived, the experience was disappointing. Viki was on her phone when I walked in and barely acknowledged me. Before the appointment, I had texted her pictures of my hair along with several Pinterest inspiration photos, but when I showed them again in person, she acted as if she had never seen them. Even though she said she could do what I wanted, her attitude was dismissive and negative throughout. She made it seem like she was doing me a favor by taking the appointment, even though that was the time her boss had scheduled. Her tone and demeanor made the entire experience uncomfortable, and I ended up leaving before the service even started. I left feeling deflated and doubting what I had originally wanted to do with my hair. It was clear she did not want to work that evening, but if that was the case, a quick text or reschedule would have saved us both time. On a positive note, when I called her boss afterward, she was very kind, apologetic, and understanding. Overall, this was an incredibly disappointing encounter, especially considering how many great stylists there are in the South Bay. Try someone else at the salon who has a better attitude.

    Photos
    Hair by Rachel
    Hair by Rachel
    Highlights
    Highlights
    Highlights

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    Highlights

    Neo Beauty - hairstylists - Updated August 2026

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