Cross posting this where I can because Lauren is amazing! I immediately felt calm and comfortable in her chair once we started the consultation. She took the time to provide me so much information on how I can better take care of my hair moving forward and I am so grateful. This is my first time doing a dry cut and I am in love. She also gave me the swoop bang I've always wanted without even asking so safe to say I trust her judgement. I've already booked for my next appointment and referred my partner to her since he has texture questions for his hair as well. So glad to have Lauren here at New Florence! On a side note, this salon is gorgeous! From the outside you can't tell much, but I walked in at 9:00am and was blown away by how cozy and modern it looked. The way the salon is put together aesthetically against the red brick makes you feel like you're about to receive a luxurious experience. I was also offered coffee during my arrival. It was such a small gesture, but so incredibly welcomed after a long week. Coming here was a great way to start my weekend. read more

Lauren Klein has been cutting my hair for a few years now and she is exceptional. Every haircut is even more beautiful than the last. For real! I have fine curly hair and like to wear it big, full and natural. She gets all of it! Thank you Lauren, Sylvia read more

This review is long overdue but 5 stars all around for Lauren Klein! Besides a haircut, I also went in hoping to learn more about how to care for my hair and what types of products I should be using. Lauren was a gem in all these areas. She was so kind and patient with my questions and helped me understand my hair texture. Left feeling confident about my relationship with my hair. Shout out to Lauren! read more

Booked with Wendy A. after a referral to the salon from a friend. I needed to get my biannual haircut in before Chinese New Year, but really was in big need of a reeee-fresh. Used the salon's easy online booking system and got lucky with an appointment with Wendy. The salon is welcoming, warm and effortlessly hip. So many thoughtful touches in the decor and different salon areas. It was a risk going somewhere new with someone new when I was ready to lob ( get it?) off a foot of hair. I went in with a few inspo pics and Wendy gave me her thoughts and explained how she would make the long blunt bob happen. She is kind, patient and a gentle soul. The cut is perfect. I found my new spot! read more

This is my first yelp review, but I feel so strongly I wanted to write in! I had an appointment with Lauren by happenstance (my other hairdresser has moved away) and she quite literally changed my relationship to my hair. I've always had a lackluster vibe towards my hair, wore it pulled back every day and didn't think much about styling it. Lauren was able to see what my curls could be and how to cut my hair along the lines of its original nature. I can't tell you how many comments I get now about my hair and I wear it down daily compared to pulled back before. It feels like my hair has been reborn! Can't recommend Lauren enough! read more

I went months without a haircut after a bad experience and today I decided to give Wendy at New Florence a try and I'm so glad I did!! She really took the time to listen to what I was looking for. I feel like during the wash and prep prior to cutting, Wendy got to know my hair and how to work with it. Wendy took her time and was very meticulous. 5/5 I would definitely recommend Wendy and am already looking forward to going back to her! And not to mention the salon is super cute filled with plants and natural lighting! read more

New Florence Salon - Hair Salons Near Me - Emeryville, California

Everything went well exclamation she knows my big head and understands how to cut my thick hair to it. Don't want to go any place else!

New Florence was my favorite salon when I lived in the Bay, even when I moved to Sacramento for a bit I'd still make the trek to Emeryville to get a haircut here. For years Jesse consistently gave me a fresh cut, and countless great conversations. For me, not only finding a reliable dentist but also a hair stylist is a must and can often be like finding a needle in a haystack. I'm particularly a fan of the back of neck buzz he's added to my haircuts. Booking online is simple and straightforward. Be mindful that just because you've chosen a date and time you want to go in, the stylists still need to confirm on their side (you'll get a 2nd email once your request is approved). The shop is pretty kid friendly as well, I've seen quite a few families bring their kids in not only for their own haircuts but just to wait on them. Bonus: the shop has a side room with a bathroom so if you have any stray hairs post haircut to banish, you can do so there. Whenever I'm visiting the Bay again, I'll certainly stop by New Florence. I know times are tough right now for all businesses, and with the county's latest stay at home order but I'm hoping they'll still be around. Tips: -Hungry or needing a caffeine fix? There are several restaurants within walking distance, a Starbucks less than a 5min walk away, and the salon is about 10-15mins by car to the Emeryville Public Market and the Bay Street shopping center -Street parking is available, however do be mindful of any parking restrictions (there are some apartments nearby, and other businesses so some spaces are restricted or have time limits). There is a public parking garage across from the Starbucks, but street parking is plentiful so save yourself some cash and just circle the block a few times -The street would consistently have some type of maintenance or construction, but the city wouldn't be consistent with putting up notices. So be careful when you're driving as there can be random holes at times read more

Shimeko and New Florence Salon was an amazing experience and I found my new place. The salon is dope and all the stylist look cool. Shimeko is an awesome person and above and beyond stylist! I am very grateful for my new cut! I love that it's down the street from where I live, so I will be back for my bang check-in hehe. Thank you for my Vice President vibez!!! read more

New Florence Salon - And after Shimeko! - Hair Salons Near Me - Emeryville, California

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Great haircuts from Jesse every time, and he always knows exactly what I want! Very polite and I'm happy

I got a low light and shag cut by Anjela and I couldn't be happier! She's incredibly talented and professional. Honestly, it was the best haircut that I've ever had. Plus, the space is really welcoming. I will definitely be back. read more

It was my first time at New Florence Salon and it was so wonderful! I really wanted a creative hair cut, and after seeing the photos on Yelp I knew this was this place. Shimeko is amazingly talented!!!! I can't stress that enough. She is detailed and gave me exactly what I wanted. Above this she is very sweet and welcoming. I would recommend this place to anybody :) read more

I made an appointment with Kate for a cut and color this afternoon. I received a confirmation two days before my appointment. When I arrived at the salon, I was told that Kate had canceled her day. Nobody informed me of this. Not the salon or Kate. Needless to say, this is very frustrating, as I took time off of work, and traveled all the way from Oakland. New Florence was recommended to me by a friend, and I was very excited to get my hair done there. It's unfortunate that this with handled so unprofessionally. read more

I decided to do something different with my hair and came in to see Anjela for a tone and cut. The process involved bleaching my hear, adding color, and then cutting it. Anjela was very informative in guiding me the process, answering my questions and was very accommodating. The procedure went smoothly except at one point where the bleach started to feel a bit uncomfortable, at which point Anjela came right in, washed it out and changed the formulation. It all worked out in the end and I was pleased with the results. I would recommend this place . read more

First time customer at New Florence Salon and I cannot express enough how amazing this place is. I had the pleasure of getting my haircut done by Jesse who was simply just outright awesome to talk to. After relocating up here from Southern California I have had so much trouble trying to find a place to get a haircut, but not anymore! On a plus note, their online booking service is super convenient and easy to use. I can finally say I found a place to get my haircut here in Emeryville, and I look forward to continuing to support this business. read more

Need a new stylist? I highly recommend Anjela Norsworthy. Biking along Piedmont Ave I noticed a woman with a great haircut! I found out her stylist is Anjela Norsworthy of New Florence Salon. I have been going to Anjela ever since. So much to appreciate! Anjela is a skilled stylist, professional and easy going. After about a year of great cuts, I decided to try low-lights. Anjela nailed that too with perfect color selection and balanced execution. New Florence Salon is a great experience the minute you walk in the door to a personally curated space with pleasing decor and good music. I love the convenience of their on-line booking tools. All my needs are met in a totally satisfying way. read more

Anjela is the best! She does great cuts for my wavy/curly hair and her color jobs are always on point! I love Anjela's vibe, style, and creative cuts. I also love looking around the salon as my color is processing and finding new, interesting decor from all of the estate sale finds! The salon is really relaxing and the products sold there have been lovely! I'm happy they are able to open back up again and I'll be booking another appointment very soon! 5 stars! read more

I lovvvve New Florence. I am lazy - in that I don't wanna work hard on my hair, I just wanna wake up and look fab. Yet I'm vain as hell on the whole gray hair thing. Anjela gets me y'all! She gives me cuts that are easy to style (meaning NO styling!) and I look tousled, not a mess. AND she takes the gray away and leaves shiny glossy chocolatey hair with honeyed ends. What's not to love!!! Plus the salon is woman-owned. Love the products too. I'm telling you - Anjela. read more

After a year of waiting (because of the pandemic) I took a chance and went to another salon and got the worst cut of my life. Shockingly bad. A month later I called Wendy and BLESS she fixed everything! Now I have one of the best cuts I've ever had, instead of the worst. True pro. Super tidy and thorough job. Now that I'm home I'm not finding one stray or extra-long hair. She worked with my natural curl and worked it as a bonus, not a flaw. That's it. I'm a Wendy convert. I learned the hard way, so I'm writing this review so others don't have to! read more

If I could give Wendy 10 stars, I would - she's that awesome. I was in dire need of a color and cut after a few months of neglecting my mop and didn't have the best of luck with my previous hairdresser. Thankfully Wendy came to the rescue and was able to decipher my needs and wants (low maintenance styling, not too short, I like reds & blondes for coloring), turning it into one of my favorite haircuts to date. The color is amazing - my husband even noticed and he's oblivious to color. The cut is perfect and I even actually look more human than alien in the morning. (After styling, it's very apparent I'm human) Can't say enough about Wendy - she's funny, very personable and super talented. If you need a new hairdresser, Wendy is the one you're looking for. read more

Have you ever known you needed a haircut, but didn't know what you wanted? Well, I have several times. I have been lucky enough to have Jennifer give me the haircut I needed, and didn't know I wanted over and over. New Florence is great. Cozy, comfortable, and calm. Check it out. read more

New Florence has such high reviews for a reason! What a great salon! I go to Wendy and she has always understood just what I wanted, even if I'm not so good at explaining. I love how my hair turns out! She's been doing this for a long time and knows what she is doing. I always see a wide range of hair styles coming from her chair when I show up, and they all look great! Good prices, and fun conversation, too! I have asked for ideas and product recommendations, and now I use the shampoo and conditioner she suggested that was very specific to my hair and I can't even believe the change. My hair was healthy before but it's amazing now! She knows her stuff! The salon vibe is great, coming here is a great way to treat yourself! read more

Shimeko Franklin is Fantastic! She gave me the best haircut, ever. She listened to my ideas, asked questions, and provided feedback based on my hair and texture. The ensuing result was even better than I imagined! I'm absolutely thrilled...and to top that off, Shimeko is a gem with a very generous spirit. read more

Love this place! Talented stylists (been seeing Polly forever) cute retro look, super easy booking system, local business with a soul. I have super challenging thick hair and Polly makes me right every time I go...color and cut....this place is on point! read more

I hadn't gotten my hair cut in so long, and I was looking for something short with layers. Kate cut my hair and she did an amazing job, I am so happy with what she did! She gave me exactly what I was looking for, and gave me tips for styling it at home. The overall vibe of the place is comfy and welcoming, I'm glad I have found a new salon to come back to! read more

I love New Florence Salon. I needed a change and Anjela came highly recommended. I've got a ton of crazy wavy hair and am not ready to embrace fully going gray. Anjela updated my cut, perfected my color and has a wonderful easy-going vibe. The salon is spotless (while being home to some very cute dogs) and I love their products. There is street parking available, but I'm a fan of the fact that I can walk to the salon on my lunch break. Great people, great music, mellow and stylish atmosphere, killer cuts and color - what more can you want?? Five stars all around. read more

Karen Jones is amazing!! I was so glad to find her at New Florence when I moved back to Oakland. Her cuts are fantastic (I have a lot of straight, fine hair which can be tricky to cut), her color is beautiful (I get complimented for months) and her knowledge, experience and great listening/communication skills make her a dream to plot hair decisions with. The salon is perfect - great relaxed ambiance, lovely decor, open spaces, and easy parking. Squee! read more

Like many people i attempted to cut my own hair during the long summer of 2020 and Shimeko at New Florence really helped me fix up the mess i had made of my self. LOL. That was a few months back, right after they re opened hair salons. She did a great job and I'm still grateful for the work she did several months later. I love this Salon. I have been only twice and got a cut from two different people and loved them both. Once pre pandemic and one post. They open the windows for lots of fresh air and have a good air circulation and follow all the pandemic safety protocols. Thank you again to Shimeko for the awesome cut! I will be back! read more

I've always struggled to find a stylist who really paid attention to what I wanted and had the skills to execute a really great cut. I found one about 12 years ago, and she moved to another state. Then I thought I found another and SHE moved. Finally I found Wendy Allen. I told her she's not allowed to move. My hair has changed a lot and she's helping me combat my frustration to find styles that work with my changing hair texture (went from super straight to wavy, and now it might just be more than wavy). She takes the time to dry and style it, even when I don't ask. With this last cut, she helped me maintain the length as I wasn't quite ready to go short yet but don't want to feel the need to toss it up into a bun all the time or spend an hour styling. It's super effortless and looks great. Seriously, I don't have to do ANYthing with it but wash it, comb it and let it air dry and it looks pretty. She is thorough, technically advanced, creative and gives good advice about what will or won't work and why. She also respects my experience and knowledge about why I don't like thinning shears and remembers my preference each and every time. Wendy also does color and has specialized training and experience working with dreadlocks. I highly recommend her! read more

I love this salon and every stylist I have had! I have worked my way around with different stylists here, and I've loved every single one. First it was an edgy haircut, next was making my haircut more feminine and teaching me how best to style my hair, and finally fixing an awful box dye job I did to myself. They are honestly so great and every time I have the chance to go I do :) read more

I have very difficult hair, holds no style and it rejects all style products. My hair grows fast, and it's rife with cowlicks -- so a long time ago, I gave up on trying to force it to do anything, and rock the "I woke up like this" look. Before I started having Anjela cut my hair, I had been to salon after salon in the city, trying to find a stylist who gave me a haircut that looked good for more than a day, with no success. I remember the first time Anjela cut my hair, she asked me what sort of hair cut I wanted. I said "I would like you to cut it so it looks good." "So your hair is a blank canvas" she said jovially. She asked me how I style my hair, what products I use, how often I wash it. Then she cut it. That was almost 9 years ago, and she's been cutting my hair ever since. Over those years, I watched Remedy Salon slowly suffer from mild neglect. It was a nice salon 10 years earlier, but nothing had been replaced, fixed, or changed during that time. Since the two stylists Anjela and Polly purchased it, it has undergone a transformation into a beautiful, modern salon that is uncluttered, bright, and pleasant to be at. read more

Today was my first visit to New Florence and I came away with a stellar haircut and a wonderful experience! My stylist, Jennifer, was so sweet and attentive to what I wanted. The New Florence space is so beautiful and unique and the staff are kind and friendly. Haircuts include a consultation, a wash, and styling. Jennifer did such a great job with all of it! I especially liked how gentle she was, although she isn't super chatty (which I liked!) she is genuine and warm. She's also a wizard with the razor and my long lob haircut with the textured ends came out even better than I could have hoped. I'll definitely be back to see Jennifer at New Florence! read more

I love the cut I got from Anjela - she took so much time and care, and made sure I was involved in every little decision, so that I got exactly the cut I was hoping for. I went in not having any idea what I wanted, but after a few minutes talking it over, we settled on a cut that would work well with my hair's natural qualities. Now I've got the easiest hair to deal with, and it only takes 10 seconds to style :) read more

My stylist Jennifer just moved to this sweet little salon near the Berkeley border. Beautiful warm space and affordable products! Jennifer is great with my short, wavy hair and is gentle and personable. She is also great at keeping up with new trends and techniques, short dramatic styles, and growing out short hair while still looking good. read more

Wendy has been coloring my hair for over 5 years. She is always attentive to the client's needs, is a great listener and she has the cutest dog that ever lived. She's also one of the most kind hearted people I have ever met. She is very good at experimenting with color. I told her I wanted to look like Joan from Mad Men and she nailed it. I always get compliments about my hair and I have to give her all the credit. She is worth every penny! read more

Cally is a very skilled and creative hair stylist. She has a gift for figuring out how to bring out the best in challenging hair. She listens really well to what you want and also shares her suggestions that clearly reflect her artistic eye. And added bonus is that she is really nice and kind. I have been so pleased with Cally's haircuts and highlights. New Florence is a very pleasant and relaxing salon. Easy street parking is a big plus. read more

I've been coming to this salon and seeing Anjela for maybe a year or so now. I do a cut, style and highlights. She's fantastic! Highly recommend her and this salon. read more

I have been going here for years and have always had nothing but amazing haircuts from Anjela. I have very straight fine hair which is difficult to cut, as it's shows any imperfections. On top of that, I am one of those horrible clients that come in with a different style request every time and even sometime do some trimming on my own hair. She always ensures I leave with a cut that wows. I am constantly getting compliments on my hair, and the best part; my cuts grow out beautifully so no weird in between cuts phase. If you haven't been to New Florence, go. read more

You want your hair to be magical? Go here. Not only is the staff super friendly, they are SUPER talented.

Quiet location with fun art hanging on the walls. Wendy Allen is a coloring genius and I'm always thrilled with how my hair looks. My hair is fine and thin and she knows what looks good with that hair type. read more