I usually come here for the sashimi and sushi offerings. If you come in the evenings it's discounted but of course it sells quickly. The quality has been great and similar throughout the years I've been shopping here. They have seasonal speciality fruit, like imported pink strawberries and others! Lately I've also been purchasing the produce here. It's super fresh and has organic options. It can be a little pricier but worth it if it's fresh and high quality. [[HIGHLIGHT]]The store is always super clean and well stocked.[[ENDHIGHLIGHT]] [[HIGHLIGHT]]Some of the isles are a little on the narrower side so your cart may bump into things if you're not paying attention or bad at steering hahah.[[ENDHIGHLIGHT]] The checkout staff and other staff are polite and have never had a bad experience here. Just the opposite! read more

I was going to rate this place higher for the chirashi bowls and sushi. For those items where you can see the item, I would recommend grabbing. But to bite into an onigiri and see not even a small amount of tuna filling, a SLIVER of tuna filling, it is deceptive and not right. Put the same energy and amount you do for your chirashi bowl and sushi into all your items. Do better please. read more

Nijiya Market - International Grocery Near Me - San Mateo, California

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Nijiya isn't as big as Osaka Marketplace in Foster City or Mitsuwa/Marukai in SJ (loveeee Mitsuwa!), but it has its own charms. [[HIGHLIGHT]]The store is generally quite clean, not very crowded, and usually has ample parking spot in the shared lot.[[ENDHIGHLIGHT]] They also sell their ready-to-eat stuff at a 20% discount after a certain time - I think 6pm? I do wish the baked goods selection was a bit bigger and that they carried more things, but space is limited and at least it's close to me and has better hours than the Japanese market in downtown SM (Suruki). read more

A gem of a market in mid-San Mateo. This shop has a lot to offer so don't underestimate it. Fresh vegetables & fruits, sushi, seafood, meats, shelf staples, and lots of foods in the refrigerator & freezer sections. They have some housewares too. Wide variety of choices for each type of grocery item at good prices. Look for sales and stock up on things. We always end up buying more than we come in for, because everything looks good and it's hard to pass up deals. The store to clean and organized. Courteous staff. We will keep coming back. read more

When I want something quick and fresh for lunch, I like to stop by Nijiya for their chirashi bowls. May not look like a lot, but it is quite filling. I've tried the various chirashi versions, and they've all been good. Prices range from about $13 - $20 for the different versions. If not the chirashi, they also have other items like sushi, sandwiches, and other rice bowls. read more

Nijiya Market - Autumn chirashi - International Grocery Near Me - San Mateo, California

Took me a while to find this gem and even longer to leave them a stellar review! Small little Asian grocery store with some of my fav snacks for the go. Since the past 2 years, it has also been my regular (almost once a week) lunch pick up spot. They have Fresh house made sushi and other cold lunches in the back wall. Lots of variety of sushi, noodles, meats and veggies. I usually get the tuna roll, which is fresh and delish. The service is fast (perfect for a work day lunch pick up). I'll be back! read more

Nijiya Market - International Grocery Near Me - San Mateo, California

We've now been back to this location a couple times and to get the neutrals out of the way - [[HIGHLIGHT]]the space is freezing and the aisles are small.[[ENDHIGHLIGHT]] But that being said, we adore the Nijiya brand after visiting the San Francisco location over the holidays and falling in love with the type of wares they carry. While this Nijiya location is much smaller than SF's (their ramen and sushi walls are smaller and their have less options) they do have shopping carts, their Shabu meat section is about the same size, and they also carry Hana Awaka, which has become one of our favorite drinks. Parking is usually no issue, even when it's on the busy side and their checkout process is quick and seamless. I absolutely wish we had a Nijiya in the East Bay, but for now when we're in the area this is definitely one of our stops! read more

Great little Japanese market with a solid selection of groceries, snacks, and ready‑to‑eat food. The sushi and chirashi bowls are fresh and tasty, and I always find fun snacks, desserts or specialty ingredients I can't easily get elsewhere. Everything feels good quality and reasonably priced for what you get. Staf, read more

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We stopped by Nijiya Market after dinner at avoid the traffic on 101. I enjoy their snacks and to-go ready food selection. My go-to tuna mayo onigiri were all gone. The only ones left were salmon, tuna and some other random ones. I did get some frozen pot stickers, chips and a noodles hot dog. This is a great Japanese supermarket. read more

*sigh* Our go-to rice producer, Koda Farms, which grew Heritage Medium Grain Rice for Kokuho Rose made the decision to retire after 97 years and three generations. While their operations are being blended into that of Western Foods of Woodland, CA, there is no guarantee that the quality will be the same, especially since the Dos Palos location is winding down. This is forcing us to try other brands and types of rice to find one that we like until the next crop of rice comes out. So that brought us to Nijiya. I was hoping for a "rice expert" but the three employees that I spoke to all stated that they made their purchasing decisions based on price. While we were there, we also took a look at the prepared Grab n Go section and bought: California Roll & Inari - 4 - The rice seemed a little firm on the California Roll. The Inari was okay. Kani & Ikura Inari - 4 - To me, the flavor of the Ikura overwhelmed the Snow Crab. I probably would have enjoyed just the Ikura with the Inari. Edamame Croquette - 5 - After a light drizzling of Tonkatsu Sauce, the Croquettes really came to life. Grilled Mackarel - 2 - The fish was dry and bland. Very unusual for an oily fish. The Grab n Go selection appeared to offer different flavors from that of the San Jose store. [[HIGHLIGHT]]Both stores were clean and had a wide variety of items in a relatively small space.[[ENDHIGHLIGHT]] read more

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My previous review I meant shiso plant starters, lol. My kids would come here every Monday after school, and now I come with my youngest on Mondays. (older is fine - away at college!) - my kid likes the california rolls with spicy mayo, and i like the triangles, whatever they are lol. Unfortunatley lately they haven't had the california rolls with spicy mayo, so I asked an employee if they carried that mayo - she found some for me that might be a good replacement on the days they only have plain CA rolls. She was very sweet and helpful. They've been out of Coke zero AND the Japanese version for a few weeks now. Hope they get it soon. Anything you grab in the back sushi area is delicious and fresh. The selection is better the earlier you go. Yum! read more

Nijiya Market - International Grocery Near Me - San Mateo, California

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This is an update related to products. Contrary to what I was told when I was there. All Nijiya's do not carry the same brands and products. It's still a good place to shop. I have my favorites that I buy at the San Francisco store that aren't carried here. read more

3.5 STARS Date: Thursday, December 19th, 2024 Time: around 7:15pm *Shizuoka San Matcha ($9.99) *Organic Matcha Culinary ($6.49) A friend and I were waiting for a table next door. Decided to wander into Nijiya cuz why not?! [[HIGHLIGHT]]This location is on the smaller side compared to others I've gone to.[[ENDHIGHLIGHT]] Didn't see any snacks / candy I wanted to buy, which is rare for me. Ended up getting some matcha since I've been on a matcha kick. Figured it would be cheaper this way. [[HIGHLIGHT]]A fine way to distract myself and browse if waiting for hotpot next door.[[ENDHIGHLIGHT]] REVIEW #3658 read more

Nijiya Market - Shizuoka San Matcha ($9.99), Organic Matcha Culinary ($6.49) - International Grocery Near Me - San Mateo, California

I love this place. I came for one or two things such as shabu shabu and sesame seeds, and left with so much more! I'll be back again. Parking was easy. The checkout cashier was friendly and efficient. The store was well organized and stocked. Excellent experience on a Saturday morning. read more

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Great spot to grab some ready-made Japanese food and sushi and some groceries! [[HIGHLIGHT]]It's a small market but has mostly everything you need for a quick stop.[[ENDHIGHLIGHT]] I loved their selection of food but only downside was the hot food was all refrigerated, so you would need a way to heat it up if you wanted to eat it right away. I loved the chirashi bowl though, the fish was so fresh and sushi rice was perfectly cooked and seasoned. read more

Nijiya Market - International Grocery Near Me - San Mateo, California

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Nice Japanese market. Hadn't been in a long time. Went mostly for their ready to go foods for dinner. Got lots and hubby and I were happy not have make anything for dinner. Got everything I wanted except fruit selection is kind of small and outside the front doors read more

Nijiya Market - Looks good but ended up getting smaller selection in other case - International Grocery Near Me - San Mateo, California

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Fresh and perfect suhi. Great pot stickers an a wonderful choice of perfect lovcally grown vegetables. Everything else atoo, along with great servic. read more

Lots of different snacks from Japan. A little pricey but like the snacks and candies. They also sell food.

This review is specifically for Nijiya's sashimi party set. I called in and ordered the Take sashimi platter. You need to order at least 2 days in advance for their party trays. The ordering process was a bit cumbersome: I called and asked about party trays and was put on hold/transferred to another staff member. When I was finally able to place my order, I also had to give my full name, email, phone number, full credit card info (number, billing, code), and full billing address over the phone, which took over 15 minutes because there were some language barriers. Keep in mind you need to pay in advance when ordering their trays. Pick up was much more seamless. I arrived on my specified pick up day/time and asked a cashier for pick up. While the cashier looked confused, another staff member overheard my request and immediately came over to help. My sashimi platter was ready and well plated, and they offered complimentary packets of wasabi and ginger. They do make you sign some forms when picking up, though, which basically absolve Nijiya from liability if you eat their food and get sick. As for the sashimi itself, everything was fresh, high quality and tasty. Presentation looked nice. The Take set was $44.99 and was enough for 2 people. I think quality is higher than Suruki's made to order sashimi platters but the downside is you don't get to individually pick and choose your fish. Would order with Nijiya again. read more

This market is a great go-to for lunch or to-go food. I haven't done much shopping for groceries tbh but they do have lots of fresh produce. I'm not sure how the pricing is though. They have sushi and lots of ready to eat foods. Great to be have nearby for work and if you forget lunch but want something delicious and decently priced. The employees are always nice. [[HIGHLIGHT]]The store is always clean with the exception of delivery boxes but never dirty or messy from negligence of the store.[[ENDHIGHLIGHT]] [[HIGHLIGHT]]Fun store to walk around to find things for home or snacks or even gifts.[[ENDHIGHLIGHT]] read more

3.5/5.0 Stars. This Is the second location of this chain we've visited and it's a nice store with variety and relatively reasonable prices. [[HIGHLIGHT]]It's clean.[[ENDHIGHLIGHT]] read more

Nijiya Market has some rare and fun items you do not see in most Asian stores. We found jujubes, Suntory whiskey, and Ichiran Ramen. Prices are high but worth it for these finds. The ramen section has a guide that is helpful and the selection is big. They also have pasta seasonings like spaghetti cod roe and tuna mayo. There is a fresh vegetable and meat section with good quality choices. Outside they sell nijiya and myoga plants and have fun toy machines too. We love this market and will definitely be back to pick up more ramen. read more

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Recently moved to foster city from San Jose and I love that I only have to drive 5-10 minutes for all of my shopping including Japanese groceries! Timely store/ready-made-food opening 4/5: they're rarely ready before 10:30am so I suggest being there at 11am anyways as it'll just have come out and you don't won't miss much Quality of food 5/5 so much cheaper to do temaki at home with a group! For disclosure scallops eggs cucumbers and imitation crab are from Costco but everything else (seaweed, unagi, tobiko, negitoro, mentaiko, salmon, albacore, ginger, wasabi, soy sauce, crab miso flavored squid, rice vinegar) read more

Nijiya Market - International Grocery Near Me - San Mateo, California

Despite how fond I am of them, I actually don't go to the Nijiya in SF nearly as often as you'd think I would. Don't get me wrong - I stop in nearly every time I'm in Japantown. It's just that, unless I'm looking for something specific, I hardly ever make a point of it. No single, major reason as to why, though I'd be lying if I said there weren't a bunch of small ones. However, if I lived as close to this Nijiya instead, I'd be coming here all of the time! While the lack of narrow, cramped aisles inside and the ample (and FREE!) parking outside already make this the superior Nijiya, this location really is better in almost every way. The two stores seem to be about the same size (this one is more of a box while the one in SF is stretched out) and their range of offerings are essentially the same. Both locations have a decent produce section, as well as a solid selection of instant noodles, snacks, sauces, frozen foods, pantry staples, and other household goods. Neither have meat or seafood counters either, though they both have prepackaged cuts of chicken, beef, pork, and seafood in their refrigerated section. Perhaps most significantly, this Nijiya also has the same vast array of prepared foods and sushi, but better stocked and without the crowds of folks reaching over each other for things. Whether you're looking for bento boxes, onigiris, sashimi, nigiri, or sushi rolls, you're bound to find something worth trying. That being said, the taste and quality isn't quite as good as what I've tried at Suruki Supermarket over on 4th Ave. What's more, the prepared food over there includes items that are already warm and ready to eat from their heated display case, though you could argue those could easily get dried out and overcooked. Also, FWIW, Suruki has a seafood counter with knowledgeable fish mongers, should you need help with anything. As far as prices go, I can't speak to everything, as I get most of my usual groceries elsewhere, but for the things I have looked at, it's pretty in line with what I expected. Some items are a little pricier, other things have been cheaper, especially when they're on sale (they had a great deal a while back on Golden Curry). However, since I'm usually buying specific things I need, drinks, and prepared foods, I might be a little more price tolerant, as Nijiya always seems to have what I'm looking for. For that reason, I'll always end up coming back here from one time to another, including whenever I'm in the area if only to aimlessly walkaround in case something strikes my fancy. Just like when I'm by the one in Japantown. What can I say, I'm nothing if not consistent. All in all, FOUR AND A HALF STARS rounded down for now. read more

We've been here many times over the years and it's a long-time Japanese market we can count on when buying your food and snacks. Nijiya's a good go-to market we can count on and the sushi and bento options in the back fridge never disappoint. It also wasn't until recently that we found out you can also order online and have items shipped to you for added convenience. read more

Nijiya Market - International Grocery Near Me - San Mateo, California

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Their shio koji salmon nigiri is my favorite ever! So good. This is gonna be a weekly pickup from now. I also bought their shio koji sauce to marinate sashimi at home, but it is not the same. Their marination process is just different. The stuffed inari (beautiful!), toro roll, and spicy tuna roll is also good! Comparing to Suruki, I'm liking Nijiya more because they have a bigger snack aisle and opens late. To-go food items are 20% off at dinner and not as crazy as Suruki (50% off that everyone is lining up for). read more

Nijiya Market - toro roll / salmon inari / koji salmon - International Grocery Near Me - San Mateo, California

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I love shopping at Nijiya in Mt View and this is my first visit in San Mateo location. Parking is a bit easier here and the variety of sushi and bento boxes seems to have more options. The inside seems outdated but still very clean. We got some ready to eat sushi and sashimi and they were really good at a great price. Definitely will go back again next time for ready to eat. I also bought lots of Shabu beef, free ranch chicken and milk from Japan! Don't forget to ask the cashier for wasabi and soy sauce on your way out . read more

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Fresh sashimi, and great for quick, on the go meals! It's also a supermarket, and I was able to also get some cute chopsticks in their kitchen aisle! read more

Nijiya Market - Salmon sashimi - International Grocery Near Me - San Mateo, California

It was a nice market. I was looking for baby dried crab and they had two types. Also tried sushi and a spam musubi l, everything was fresh and good read more

I love this little market! I don't come here often but I always stock up on their premade items whenever I do. The bento boxes and sushi are all reasonable prices and the food always tastes fresh. They even discount items towards the end of the day. Some of my favorites include the katsu curry bentos, sushi rolls, and the kaisen chirashi. The chirashi is a great value and always satisfies my craving, while being easy on the wallet compared to a restaurant bowl. I sometimes get the onigiris but they're hit and miss for me. Utensils and condiments are available from the cashier at checkout. Parking lot is often crowded and the store also tends to get crowded since it's small, so I go during off hours when I can. read more

Nijiya Market - Kaisen Chirashi - International Grocery Near Me - San Mateo, California

Yes just came back from Japan. Craving some snacks that I had bought in Japan and wished I had bought more. This Nijiya market was on hit!!! Got my snacks that was in Japan. Also bought sake cups with a matching sake pitcher!! So happy with this market! Oh not to mention they had my yuzu soda my fav!! Will be going back soon!! read more

My new year's resolution is to write current reviews while doing backlog on Yelp, which has always been a problem for me as I like to be a bit TOO thorough. We can start with my first meal of the new year, which I got here from the prepared foods section. On New Year's Day, Nijiya was packed and sold out of a good amount of things even at noon (at least they were open). As suspected, the new year is pretty important in Japanese culture so I should have known! Actually, the only reason we ate here was because the wait for Seapot was too long, and we were going to buy my cat a birthday sashimi treat anyways. I normally browse after visiting the T-Mobile store as well. I mainly look at their prepared foods, sales, and clearance items. They generally have products near expiration dates for clearance, and have a clearance cart in the back, just in front of the prepared foods. They also rotate items for sale, which aren't a big discount, but they're something. They have weekly flyers that advertise their sales and "events", which include seasonal imports of produce, meats, fish, etc. I think Nijiya's prepared foods are decently tasting and reasonably priced. They do have various sales where one of their prepared items are like a buck off. Most of the time, it's going to be better to reheat the food, especially if it's fried, as they're all being refrigerated. My least favorite prepared foods have been the eel plates, katsu curry, and soba. Soba is really cheap and easy to make, so theirs comes out pretty overpriced for the amount. Their curry is basically congealed Golden curry, and the pork katsu I ate was extremely tough and unpleasant. At least the rice was ok. Their eel was also quite bony and sweet, but I'm not partial to eel anyways. Their sushi is pretty stuffed though, so that's good. Their nigiri and sashimi are just okay - slices are on the thin side but at least they're fresh enough. Main thing is they don't mess up the rice. I think the best prepared food here I've ever had so far was their kaisen inari, which tasted super fresh and was packed with pieces of various fish. I would also vouch for their fried offerings, as they give plenty in a pack and are breaded well. I reheat them in my toaster oven and it comes out super crispy. They also offer traditional-style bentos. Overall solid Japanese chain supermarket, although it's one of the smaller ones in the bay, if not the smallest. Even though it's small, it doesn't get too overpacked, although parking can be annoying at peak times. According to the business, price reduction for prepared foods occur sporadically at different times but is not always a guarantee (probably depends on what excess they have for the day). Pro tip, if you get a prepared food, you can request chopsticks, napkins, and soy sauce at the checkout line. Sometimes they don't ask. read more

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The grocery store is on the smaller side. We came in the evening, and the food was 20% off. We grabbed some sushi and sashimi. Be sure to ask for soy sauce and wasabi from the cashier when checking out. read more

Sushi is fresh daily, large selection. There's something for every taste. Also a large selection of Asian groceries and a produce market as well. read more

Beware predatory and Discriminatory Manager! I walked into Niniya Mart expecting nothing more than a quick grocery run. Instead, it felt like walking into a stage where humiliation was the main act. The supervisor, a man with glasses, ignored the long line of paying customers (my ice cream melted in hand) so he could lean into young female employees, cracking jokes that drew forced smiles and visible discomfort. Customers shifted uneasily, but he basked in his own spotlight.For me, as a Black, gay, Jewish shopper, the experience landed with a sharper edge. His refusal to even acknowledge me while lavishing attention elsewhere felt like more than indifference, it felt like a dismissal of who I am. It was the kind of quiet exclusion that cuts deeper than words.This isn't management, it's harassment wrapped in arrogance. It turns a store into a toxic stage where employees shrink, customers are sidelined, and dignity is optional. If the business cares about its reputation, it should rethink who it trusts at the front line, before the community decides to spend its money elsewhere. read more

Still a great Japanese Market. Great for picnic lunch boxes. Try the futomaki and a yuzu soda. read more

I don't know why, but somehow I'd assumed sushi from a japanese supermarket would be worlds better than normal supermarket sushi. I got a shio lemon salmon. The salmon is def much better quality than salmon in Safeway sushi, but the solidly congealed rice bricks messed it up. Maybe I bought it too late in the day (6:15 pm) and it was better earlier -- which, if that were the case, they should be discounting stuff at the end. Taste was good, it was only the rice that was offputting. A solid 3/5. The onigiri was tasteless. 1/5. Not getting prepared food here again, it's terrible for the price. read more

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Food from the deli on point and FRESH! It's self service nonetheless the cashiers are super friendly Ambiance it's a grocery store with food to go! read more

All the things we want and crave in an Asian store. Fresh foods. Tasty snacks. We will be back when we are in the area. Always happy when we come. read more

Cute little Japanese market in San Mateo, one of the smaller chains that I've visited compared to the one in Japantown SF and Honolulu. There's a lot of cute and delicious snacks/candies here that I haven't seen near me! Stopped by after dinner just to pass time and did not leave empty handed, hahaha guilty as charged! read more

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