Cinnamon roll was dry, tasteless and served cold. I saw good reviews about the place, made me wonder why would people recommend on this dull place. Well, simply a disappointing breakfast instead of much better ones all around... read more

One of the best places in Soho without a doubt. Look out for the Scandy style open sandwiches, lots of pickled herring and the like. The killer is the cinnamon swirls, enough to feed four people at least. Also, the wild blueberry juice. It used to be a little off the most beaten tracks on Golden Square, but pretty well discovered now and you can struggle to get a table. read more

Excellent coffee shop with good pastries. The much talked-about cinnamon roll was a little drier than the best I've had, but was still pretty good. read more

So, I arrive in London and am stuck waiting in Soho for someone, I need a coffee and snack. I search yelp and find the Nordic Bakery, not far away. I read the reviews, they appear very good, so I start walking........ It would be difficult to express my level of frustration. First the coffee came out wrong and had to be remade, then the cinnamon roll that was supposed to be on the order was not. Okay, things happen, no big deal. Coffee (cappuccino) finally arrives, but not cinnamon roll. Coffee is pretty good, to be fair. Cinnamon roll has to be reordered and finally arrives, but it arrives as a cinnamon bun, rather than a roll. More frustration but at this point recognition there is a simple English language deficiency. Now, I absolutely love a good cinnamon roll, and even bun, when forced. So, I am ready....... this was a mistake. The cinnamon bun was bone dry. The outside layers were hard as plaster, the inside crumb more smashed together than layered. The entire produce simply crumbled apart on the plate. I managed to eat enough of the interior to at least provide something for my stomach to settle, the left the rest piled in crumbs on the plate, uneaten. Maybe it was just a bad day at the Nordic Bakery, maybe they provided day old or more product, maybe this is simply how they make their cinnamon buns. Either way, this experience certainly does not match previous reviews. I cannot say I will try a second time...... read more

the cinnamon buns are worth the hassle getting there!!! :D I love the cafe design there! The staff who served me was really awesome, full of humour and big smiles. Good attitude while dealing with me as a Deaf client! :D Pity they don't have anyone who can do British Sign Language. read more

Quite simply the best cinnamon buns this side of Helsinki. And if you like your coffee strong then this is the place. Try a karelian pie for something a little different. read more

Indeed, the cinnemon bun is amazing. I can eat hundreds of this delicious, mouth watering treat, it is simply amazing.

Since leaving Edinburgh last year I have been on the hunt for the new Peter's Yard. Nordic Bakery doesn't quite fill the void that my favourite little Scottish haunt has left, but it does offer a similar trendy Scandinavian design, and some damn good cinnamon buns in central London. Though normally an americano kind of 'gal, I quite enjoyed the filter coffee that I got here. The wifi seems to work perfectly well. The space does get a little crowded, but this isn't really the fault of the café. The prices are quite high, though again, standard for central London. Overall a cool little café, I just wish they had a few more branches, and one with more natural light and co-working spaces wouldn't go amiss. It'd also be nice if they could start using free range eggs; I saw downstairs while queuing for the loo that they use caged hen eggs, which saddened me a little. read more

I love their Pulla - it's delicious. But I was disappointed to see that the shop assistant didn't know what she was selling. When I asked for a pulla she didn't understand what I meant and when I showed her, she said those are cinnamon rolls!... read more

The cinnamon rolls here are amazingggg. They are nothing like the Cinnabon behemoths that you find littered across American shopping malls (those delicious in their own nasty way). These consist of layer upon layer of flour and cinnamon sticky sugar perfection, that is so satisfying for my sweet tooth, but not at all cloying. If you happen get one fresh out of the oven then you are extra lucky. Coffee is also really great. This cafe is small and intimate, and just the perfect place to catch up with a friend over a warm drink and delicious pastry. read more

I went to Iceland for a holiday and was pretty depressed about being back in the office - so I did what I normally do to cheer myself up - plan where to buy my lunch! Luckily, this Nordic Bakery is within walking distance. I had the Smoked salmon dark rye bread with a coffee and it was EXACTLY what I wanted, delicious, just enough to not over-fill me up, and laced with dreams of my holiday. I also had to takeaway a Karelian pie with egg butter for later in the afternoon - what a treat! Will definitely be back. PS. Staff were friendly and smiley too - even though there were super busy over the lunch break. read more

Cin-na-mon! Cin-na-mon! Cin-na-mon! Cin-na-mon! Cin-na-mon! Cin-na-mon! Probably one of the absolute best I have ever had the pleasure of. Instant love. Aside from that, the bread is Finnish which is ok - I prefer Danish (being Danish myself I guess I am biased), but it goes a long way when you find yourself missing dark rye with a piece of cheese on top. But if you're really craving, Gail's offers better rye bread. read more

the staff are not that nice, but OK. The design is relaxing and minimal. The ingredients seemed high quality.

Ohmygodwhat. I've never seen a cafe spread look so delicious. Like everyone else, I went for the cinnamon roll, which was absolutely amazing. Next time, I'm getting everything. Everything. read more

It's really expensive and I don't see anything scandinavian about this cafe except the cake they sell. The location is a plus, not enough seating. There are many other options around that square so I don't think it'd be my first choice. read more

These cinnamon rolls are huge. We were scarcely able to finish one. We wandered in right before closing and there were still plenty left. The prices were decent (especially compared to what a pastry of this size would cost back home). The cashier was friendly and helpful. We kept them in the room for a few days to snack on; they remained the same. Slightly crunchy and sticky on the outside and soft and gooey on the inside. Not too sweet and not too much cinnamon. Yum. read more

Stopped in for a coffee and a cinnamon roll on a break from a nearby meeting. Coffee was OK but cinnamon roll was a let down. It was hard and unyielding, not at all what I was expecting or have experienced in Denmark. Maybe an off day or stale rolls but won't be going back soon. read more

Really disappointing. £6.80 for 2 lattes. The customer service was poor with the person serving us looking utterly miserable and disinterested. The toilets were dirty with no toilet paper, just a sign saying not to flush the hand towels down the toilet. This was a quiet evening so it's not that they were too busy. read more

Nordic Bakery in Soho is a nice place at a great location at Golden Square. The ceiling is high and the windowfront makes this a light place. The interior is mainly made from dark wood, the blue walls might make you feel a bit cold, but I really like it. When I was there, there was only one woman behind the counter and I had to wait a little bit. I also wouldn't state that the espresso here is the best espresso in London, but it is okay. I definitely have to come back to try the cinnamon buns, they looked delicious read more

Lovely. One of the places I had to come back to on my second visit to London. Reasonably decent filter coffee, heavenly pastries, and spacious seating. I like the minimal vibe. read more

The pleasing simplicity of the Nordic Bakery strategy of preparing and selling a small range of foods is very successful. The cafe is superbly decorated- it has a high ceiling, lovely decor a reflection of the impeccable style that is so specific to Scandanavia. It was 2007 Runner up Best Coffee Bar in London,because of two things- the first was its coffee and the second was having the winning combination that makes for a quiet contemplative experience of eating and drinking in the shop. Considering that it based in Soho- that in itself is a rarity. As you enter you can place your order and it will be attended to by very charming staff. If you are going to ask for the all too well known open sandwich, ask for the 'lid'. You will get a lot of cured smoked Salmon which is very tasty. If you decide to go for the boiled Eggs and Anchovy version I promise you will not be disappointed - as it is faintly moist at the centre of the yolk. Sweet options range form a variety of Cinnamon Buns,Chocolate Cake and the Swedish Tosca Cake( a very buttery sponge cake with Almond and Vanilla topping) The Espresso is good but it is not perfect. It may be because although the Finnish may be the world's largest consumers of Coffee per capita they still need to work on making slight improvements in how they make their Coffee. For design junkies please note: the Black Tables and Chairs are Alvar Aalto Crockery is Ilittala and there is wall hanging which is recreation of 100 year old design by a Finnish artist. read more

come here for the cinnamon rolls. I don't care if you hate cinnamon rolls, still go as trying them is like a rite of passage. These aren't any ordinary generic cinnamon rolls--they're almost like cinnamon croissants and are extremely delicious/buttery. Their espressos are delicious as well. Only reason that I'm giving NB 4 stars was that their toilet was clogged and the horrendous smell wafting out of the tiny restroom almost made me regurgitate my just-eaten roll. read more

I try to avoid this place, not because it's not good but because it's too good and my bank balance just can't sustain the amount of treats I would like to eat if I came here regularly. The dark rye is worth all the hype. I'm not a fan of cinnamon buns personally but a friend of mine loves them. The coffee is good and it's a nice chilled environment for a catch up. read more

Delicious cinnamon buns and good ambiance. Noise levels were pleasant for conversation. Could have slightly more comfortable sitting areas.

Wonderful cafe in Soho that sells a small selection of Rye bread based sandwiches that are all very tasty and different from the usual lunchtime fare. You can sit inside or takeaway but it's not the best value for money, although the freshly baked cake makes me come back time and time again. Well worth a visit. read more

Oh, what a lovely place! I love their both sweet and savoury food, coffee is of a good quality as well. The ambience is typically Nordic minimalistic, but clean and stylish! Will definitely come back here to taste more:) read more

We tried the cinnamon bun here as it was featured on Time Out. It certainly is unique and distinct in texture and taste. For me though, being South East Asian and raised in the virtues of refined pastry texture, this kind of bread makes me imagine that it was prepared using more rudimentary/rustic baking processes. The coffee was decent though. read more

I had heard so much about the Nordic Bakery's cinnamon buns that I had to try one. Unfortunately it did not particularly impress me. It was very nice and filling but it was definitely nothing special. On the other hand I really liked the Karelian pie filled with rice... It is really different from anything I have ever tried. Anyway the place is very nice and they constantly bake new desserts, so you can rest assure that anything you get is fresh. I would be curious to try their other pastries. read more

Nice cafe that offers different buns and croissants. They all taste good and are always served with smile. This is where I stop almost everyday before I go to work. I take something to eat and drink and then head up to the office. read more

I have been to this place lots of times in the past, but kind of stop visiting after I moved. Yesterday I decided to visit the area just to try their amazing pastries again. Unfortunately the service was nothing like before. Staff were really rude and seemed like they were not in the mood to serve any one. Never the less the food was just as good, the quality hasn't dropped at all. read more

I really like their chocolate cakes, always fresh and tasty

Tastes like day old bread. Cinnabon is dry and hard. Lingonberry tart was hard and tasteless. Sorry, but someone's gotta tell the truth. Just mediocre at best. read more

this place was so blahhhh. so disappointing. maybe i'm just a coffee snob after living in Italy but it wasn't even good for a coffee shop. the cinnamon bun was a complete waste too, maybe i got an old batch that was sitting there all day since there were only 2 on the table left. but of course the lady brought out a new fresh batch of buns after i was trying to chew on my super hard cinnamon bun. ugh i'd like to give this place another try but just don't think it's worth it. i miss italian coffee! read more

If there's one thing you must sample, it's the cinnamon buns. And if you have a bit of room left after that, give the butter buns a whirl. They are both fantastic! read more

Nordic Bakery is surrounded by corporate Soho with paramount pictures and the Casting Suite just to the right. It is on the outskirts of a little square which is a great place to sit and relax after shopping on Carnaby Street in the summer. The cafe offers dark rye breads, cinnamon buns, coffee, tea, oh yea and vodka, wine, and beer. Its a bit of a strange combination but it works. The selling of alcohol is what separates Nordic from its neighbouring Cafe Nero and Starbucks. The prices are moderate with a cup of tea pricing £1.50, coffee is £2.00. You order and pay at the counter but the sweet barista in a denim full length apron will bring your drinks/food to where-ever you want to sit. It is a lovely warm inviting environment with candles sparkling on the dark wooden tables and chairs. This cafe should be in the Finnish woods not in the heart of London. It brings a bit of piece and tranquility to the busy capital if it had Wifi I would never leave. read more

Pretty good pastries and coffees, but not amazing

I'd been to the one in Fitzrovia and enjoyed it. Less impressed with this one. Cinnamon roll did not seem fresh (very dry) and coffee was just OK. It's a shame because the cinnamon rolls used to be a highlight at Nordic. Maybe my experience was not typical. read more

I had a Latte and a "Rustic cookie" which were fine and the space was really pleasant to be in but I have a question: are all Nordic people this grumpy? Not even a forced smile or a crooked grin was in evidence. If they could stop being IKEAbots and just loosen-up a bit, this would be a great place. Or maybe I was there on a bad day. Hmmm. read more

The Nordic Bakery offers pretty good coffee and amazing looking pastries. The shop can quickly become crowded, but the park across the street is really nice to enjoy a cup of coffee. The location is very convenient to boot. The staff of course were funny and friendly. read more

I'd been really looking forward to go to Nordic Bakery. The cinnamon buns are served warm and are actually delicious. I had it with a hot chocolate, which was nice as well. My boyfriend was eager to try their sandwiches, although they were very good, the portion size is very small so he ended up having 3! So no real value for money there at £4 a pop. He also had a very nice blueberry juice but at £5,90 per approx 330cm3 bottle, we though it was a little overpriced. The atmosphere is very relaxed and the furniture and decor are nice, though the staff are very grumpy and not very welcoming at all, tough I'd go back for the cinnamon buns ;) read more