"Too poor to afford cheap things." Have you heard that one? It's attributed to working fishermen…read morearound the Mediterranean, regarding their tools and clothing, and is known as the "boots theory" of socioeconomics: if you buy good boots instead of cheapies, you'll actually spend less money over time. Plus your feet will stay warm and dry. Bonus: you'll look sharp, too. I'm still wearing flannels, hoodies, jackets, and jeans that I bought from this shop since it opened in 2012. They don't look as good as when I bought them... THEY LOOK BETTER. Worried it's pretentious? I've found it to be the friendliest, realest, most helpful, most easygoing brick-and-mortar shopping experience I've had in the Bay Area. I usually come in on my way home from the gym, wearing ratty athleisure, from brands they don't carry, and I've never caught an ounce of vibe. Most of the staff have been here for years; that says something too. Old-world ethos, old-school service. We're lucky that businesses like this one -- and the craftspeople whose goods they stock -- still exist. Wishing this fine enterprise many more years.

This is my favorite menswear store in the bay area. I really did the vibe of the place that they've…read moreput together and everyone on the staff is super friendly. I've gotten a pair of nice denim here from Warehouse as well as fatigue pants from Orslow. Both times, the staff was on point with helping me nail the sizing. I'd highly recommend this shop to anyone looking to update their wardrobe or add a few pieces to their collection.

What a great outdoor clothing store. The service here is excellent. They will help you find…read moreanything you need. The prices are a bit high, but that is to be expected these days. It's no more expensive than the higher end stuff at REI. Great selection of jackets.

Shoutout to the workers here--I was looking for a specific product in particular that they didn't…read morecarry, but they were kind enough to share what they knew and direct me to a few other resources, both local and online.

They were so helpful! My husband was the best man in a…read morewedding nearby. He went to get dressed and his shirt had not made it into his luggage. We had 25 minutes to find a shirt for a 6'5" man. We couldn't get through on the phone but we drove there and they helped him immediately. He measured and paid - in and out within 10 minutes. We were able to make it back to our Airbnb, iron the shirt, and get him to the venue ON TIME!

We were so excited to support this local business with the great reviews! When we got there, there…read morewere a few people ahead of us, so we waited patiently. Then more people came in and were helped, so we waited. And more, so we waited. When we asked how much longer it would be until we were helped, we were given a seat at a table to review suit/tuxedo offerings. Another customer tried to speak up for us and let her know we were waiting. More people came in and were helped, and we waited. We asked a couple more times when we would be helped. After an hour of waiting, we left. I think I counted 15 groups that came in while we waited - all young women getting alterations done and one young man ordering accessories. My son uses a wheelchair and we were there to rent a full tux. I don't know why we weren't helped, but it's hard not to believe the neglect was due to his multiple disabilities. This was a very disappointing and disheartening experience. I'm glad so many people have had great experiences, but if you're disabled I would recommend going somewhere else. And maybe if you're able-bodied, please consider supporting other businesses that don't discriminate. The owner did allow my son to use the bathroom while we waited, which we really appreciated. Outside of that, it was a pretty bad experience.

Buck mason in general is such a great place to shop. Many of the clothes are made in the US, and…read morewith really great quality. We've had Mason help us multiple times, and he's always incredibly attentive and helpful. I highly recommend checking out this buck mason location.

Honey. Take all my money!! You ever walk into a store and feel like your presence is a burden?…read moreStaff dry, monotone, and barely interested? Well, this ain't that store. The store and the staff are a whole vibe! Me and my daughter stopped in on a whim and left so glad we did. First off, the clothes are top-tier--you can feel it in the weight, fabric, and craftsmanship. And the staff?? 100 out of 10. Genuinely friendly, stylish, and actually helpful (a rare combo these days). They give honest opinions, make thoughtful style suggestions, and make the whole experience fun instead of transactional. If you're looking for quality closet staples that will last--and want to support a business with a team that cares and knows their stuff--swing by the Fourth Street location. Hopefully, you'll be lucky enough to catch Mason (cool as hell), Kelsey (all that and then some), or ZuZu (style goals). Oh, and did I mention? They offer complimentary tailoring with your purchase. Quality + service = worth every penny.

I read the NYT article about this place and was intrigued enough to pop in during a recent visit to…read moreBerkeley to consult the "denim witches." I told the young man helping me exactly what I was looking for, and he returned with exactly what I needed in about 2 minutes. I tried them on, and my husband was astonished at the results and, I think, a little jealous at the efficiency of this shopping experience. Very reasonably priced, too. I've been living in these Levi's since. Thank you!

During the summer, I spent 1 hour in there with the ladies on the lower level trying to find some…read morejeans/work pants. They were the most amazing, patient and detail oriented jean experts I've ever come across. I love this place. I always find some amazing Levi's or Ben Davis bottoms that are just right and comfy for me! I'll be coming back & I highly recommend.

These guys are the real deal!! They were super knowledgeable, patient, and kind. I had them do a…read morecustom suit for me for my Grandmother's 90th birthday and they did not disappoint! Amazing fabric and amazing tux! Every time I came back wanting it shorter, tighter, etc bc I was in the middle of losing weight, they did not mind one bit!! Would recommend them to everyone and anyone. Make sure you make your appointment online, they stay busy!

The BEST! I would not recommend anyone else other than Anatoly's! Since day one they were very…read moreaccommodating, very quick, kind, and straight to the point. If I had even one tiny part I needed to fix, they fixed it right up and so quickly! The conversations were awesome and the family run business being around for so many years makes me want to support them even more! Thanks so much, we will be coming back soon :)

Final update: I was wrong they're perfect…read more Updating to 3* because they shipped it. Will update to 5* if the order is as expected. -old review Buyer beware, charged my card the full amount and didnt ship my items. CS phone number is a joke.

American Giant clothing is of high quality and I quite like many of the colors and styles they…read moreoffer. This shop has friendly customer service and I try on and buy whatever clothing I like and never feel uncomfortable doing so. It is always a treat to visit this pretty shopping area and I am always able the find convenient parking in one of the lots or on the street. I highly recommend visiting, for this is but one of the many great businesses here on these few blocks of Fourth Street just north of University Avenue. I am really glad I can get out, come here, explore possibilities and see and support the local community. (Oh, and they play cool music as well, including the excellent listener-supported radio station KEXP...now broadcasting locally at 92.7 FM, if you'd like to give it a try.)

Impeccable service from Amina and Chastity. These 2 ladies are total complete sweethearts! The…read morecorduroy velour v neck is STUNNING.

I've been to many Marine Layers and this one is by far the worst. Hella snobby staff. Head to the…read morecity or SoCal for friendlier folks. I used to love Marine Layer. I loved being able to donate 5 old shirts and get $25 off. Amazing concept to prevent waste. Unfortunately, they switched up the Re-Spun program. Now you have to pay $22 to fill a bag of clothes to get a $40 code (so you basically get $18 only) that you're not able to reuse if your item doesn't fit and you need to exchange or return it. I had an interaction with a super rude Berkeley sales associate who hadn't even heard of Re-Spun...really?!! Why work for a company whose recycling program you don't understand? Kinda sad.

Amazing store, the best in town. They are very helpful when it comes to customer serviceread more

My favorite sneaker shop in Berkeley area. I drove from Sacramento there multiple times. I even…read moreflew from Florida(vacation) recently because I won their raffle and they promised to hold my pair for me. Very straightforward guys working there and they make the transaction pretty smooth and easy. Gallery is very organized and well priced. Definitely recommend.

I enjoyed shopping in Personal Pizazz. The selection of vintage looking clothing is strikingly well…read moredone. I particularly enjoyed the discount rack with items from $5 to $75. There are rows of cool tops, cashmere items and jeans for days. The jewel selection is very interesting and I'm sure everyone would find something to take home.

This is a special store whose owner really cares about personal style. I had an amazing experience…read morethere today shopping for a "fancy black dress." The owner was so honest about how each dress looked on me, it was like having your mom or a reliable friend give you the true low down on your look. This is the most fun I have had shopping. Thrilled to take home a fab frock and look forward to having an excuse to return! Thank you!