I was happy to find Optima Beauty Supply because I needed to pick up a few things. This location is a decent one and the employees are helpful. The aisles can be a little tight and hard to navigate if there's supplies being put away. The prices are fair and I was able to find everything I needed. I ended up buying two Freeman Feeling Beautiful Clearing Peel-Off Face Mask, a crochet hair net, a day & night silk bonnet, Annie hair pins, a cuticle softener plastic bottle for a total of $18.21. I also received a complimentary Jamaican Mango & Lime Hemp Oil sample. read more

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I've been coming here for years. The young lady who works there is so rude. Then kept watching me as if I was going to take something. I'm sure I make way more than her. No offense but that really upset me. Not going back here again the cashier was nice. But the young girl stocking her merchandise was rude read more

You can find a lot of the same items you might find here at Ricky's , which is just down the street, or at Solana Beauty Supply (http://www.yelp.com/biz/solana-beauty-supply-corporation-astoria) also in Astoria. Actually, I think that both Solana's and Ricky's have a better selection, particularly for curly hair women, and there are very good hair/nail/cosmetics selections at Rite Aid on 30th Ave. You can go 1 stop into Manhattan to visit Sephora, at 59th St and Lexington Ave. (And, if you're looking for hair, this is a store that's worth the trip. http://www.yelp.com/biz/beauty-35-new-york) I am mainly writing this review as a warning to other customers. This store does not give refunds. Store credit only. In my opinion, they do not post their refund policy conspicuously. Therefore, if you make a purchase you're stuck with it. A no-refund/no-return policy for hair or wigs, makes sense and signs to that effect are posted elsewhere in the store. But for their other products, your only notice is on your receipt. It is true that within the store, there is a sign listing their refund policy. And, in fact it's posted behind the counter. However, it is not labeled "Refund Policy" - it is labeled "Store Policy" and it's quite difficult to read the details of that policy. They have a very easy to read sign labeled "Store Policy" posted above the register which outlines their credit card policy. (If I can figure out how to post a picture, you will see how difficult it is to read their "refund policy" and how easily you can read their credit card policy.) My point is that there is no clearly visible sign in the store that states very simply, "Store Credit Only" and then lists all limitations and restrictions prior to your purchase. You get a copy of their refund policy at the bottom of your receipt, after you've made a purchase. read more

Optima Beauty Supply - Attempting to show what the store and refund policies look like from a customer's POV. Not easy to read. - Cosmetics & Beauty Supply Near Me - Astoria, New York

Im baffled with the rudeness of the cashier and one of the sellers, one who wear extensions. I went there to buy extensions not even caring about the price. Tge cashier was extremely rude explaining I couldn't get either an exchange or a refund because I couldn't try tge extensions. I explained her that ir was my first time trying it and she was extremely rude about ir as well. One of the sellers used extensions I asked some advices to her and I wanna her to show me how she cliped the extensions she was also super rude, didn't show me and turned her back on me. In times of Covid when you enter a beauty store probably you need help to feel pretty and feel good. This two ladies only made me feel even worse. What a pity. I hope the owner can explain to them that a paying guest it's more valuable than a personal bad day of them read more

I have spent a lot of money at this store they change the name to hello beauty.. So I came to stein way with my daughter to get a few items. And decided to go into in and by my favorite lipstick that they only have at there store so I know it closes at 8 So I rush to the door it was 752 pm and the door was locked so when the guy let a customer out I said hey I need to just but one lipstick I see you close at 8 he said were close now I said its 752 he said o well where closed... I've spend alot of money there and felt like if u close at 8 then close at 8 I will not spend anymore money in there lost customer read more

Optima Beauty Supply - Cosmetics & Beauty Supply Near Me - Astoria, New York

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見やすい、綺麗、品数悪い。 Im living in astoria. Then i always go to Rickys or here. But here is sold out always. They knew what and whuch color are very popular. But they always empty space... i need popular one im asking alot of times and items!! Please order more! read more

Everyone working here is very rude. I walked in one day, just looking at keratin treatments (what they all had in common, the direction and the better buy) and I was followed as if I was going to steal something. After the manager asked me if I needed help for the third time I told her I'm just comparing the products, she brings me to the front and sells me the most expensive bottle because not only did I tell her I've never done this, I also told her I was buying for someone else. Anyways, I went to return the product or get store credit the next day and she claimed I added water to it. read more

A couple of weeks ago, I randomly stopped by this store while waiting for my roommate. The girls were very helpful, offered me a points card AND gave me some free samples. The store is a bit out of my way but i will most likely be going back to pick up a few more things! I was ver impressed with the variery of products! read more

Already had poor inventory and customer service before COViD. Now they are worse by not enforcing masks for customers and social distancing- so keep that in mind if you shop here read more

Super conveniently located and great and helpful staff. Always inform me when items I'm looking for come in. Large variety of productos to choose from. read more

This happened to be the only beauty supply store in the neighborhood that sells products for African American hair. Definitely overpriced for example a wig camp is $1-2 anywhere else here is $5 to $6 it must be crack they are smoking with these ridiculous prices. Whomever they have opening for them they open whenever they feel like it sometimes 9:50am or 10am or 10:30am as they did today. The last time I came here it was 10am I showed up today and it was 10:30. Huge lack of consistency. If I can avoid having to purchase anything here I do. I have also before been charged twice for something I purchased once and they refused to give me back my money. I then went and filed a claim with my bank to get my money back. Please avoid coming here if you don't have to I would go all the way to bk or order on amazon before I spend my money here. This is an emergency beauty supply situation where you just have to bite the billet and get what you need because your pressed for time. read more

Worst beauty supply store. Went here to get mascara and when I got home the masacara was dry. Went back the next day and told them that it was dry. The cashier tested it and told the manager it was dry and the manger said just tell her it's not. The cashier and manager didn't know I spoke Spanish. After replying in Spanish and calling them out they gave me a replacement. I told them to open it to make sure it was dry. They open three and finally found one that was dry. read more

Do not shop here. They sell faulty beauty equipment and if you try to get a refund they will deny you. Surprised the Consumer Affairs of NYC has not fined them or shut them down yet. Hopefully they will soon. read more

Omg everthing you need in beauty products or they'll order it for you! Now that's customer service. Ask for their points card

Went to pick up a toner and they had nothing , when asked for some customer service they don't even want to do their job and help - they tell you to read the box for info lol ~ No refunds ,only exchange! This store has changed so much . read more

Right on Steinway next door to Duane reade. Big! Clean and bright. Helpful ladies who know their stuff! They have everything you need! I'll be back! Great prices too. read more

this is the only store that sells USED wigs on display at the same full price as new ones in boxes! not even an option for a discount, disgusting and greedy. you even have to pay to try on wigs. never again. ladies, go to the wig store near herald square- more options, too! read more

Kind staff, but I wish they were more knowledgeable. I had pretty basic questions, but could not get any answers. Their stock could be a bit better too. read more

I've been visiting this store for the past three or four years because they used to be a little bit less expensive than the other cosmetics stores in the neighborhood, I was able to find stuff I couldn't find elsewhere, and they would always have a lot of products on discount. This was in the past. For the past one year every time I've been there I have been more disappointed than the last one. Now the prices are not competitive to the rest of the stores in on the same street, and they rarely have what I need. For example, yesterday, they would have every single creme and hard depilatory wax imaginable but not the basic honey wax most people are using, and no cloth strips (for those who have no idea, one cannot use the one without the other). I thought that I should finally leave some feedback, but the staff is so rude that I simply decided I'm not returning to this business again. The "manager" wouldn't even listen to what I have to say, and tried to tell me in half sentences that the boss is never around and he is responsible for the orders so there is nothing he could do. I know what I can do: spend my money elsewhere. read more

Warning... run from this store! this store does NOT give you REFUNDS or EXchanges for items NOT USED. YOU will have to argue just to get store credit, but they will give you credit to buy something else. The so-called signs are posted VERY SMALL near register and not easy to see. I can/do understand the policy for wigs, hair products and even to some extent liquid hair products, anything personal. I bought my daughter a comb, brush, hair spray , gel most we kept. The brush was never used and as stated in receipt "in saleable condition" with receipt 14 days from sale. Since it was NEVER used, I simply asked for store credit yet they gave me a hard time. I WILL NEVER BUY ANYTHING FROM THIS STORE AGAIN. Check product, make sure it is what you need and note that once you buy it... its YOURS! Just like Latin America...you buy it, you keep it. They lost my business and my friends, colleagues, whoever I talk to will know...STAY AWAY! read more