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    Pacific Beach - La Jolla Chapel

    3.6 (16 reviews)
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    El Camino Memorial Chapel, Cass Street, Pacific Beach
    Al S.

    Three years ago, August 2, 2010, I made the dumbest mistakes of my life. I visited El Camino Memorial, directly across the street from my church, St. Brigid's. My wife and I attended this church since 1967. The association between my church and this "funeral parlor" stretches back many years and many funerals under the auspices of this facility. At no time during this long and unofficial arrangement did I hear any complaints or an unkind word. For that reason and with a profound dose of naiveté, I approached El Camino to pre-arrange my wife's funeral and burial two weeks before she died. I was stupid enough to think that I would be better prepared to make decisions before the worst day in my life occurred: my wife's last day. My "best-laid plans" went straight down the tubes! As soon as I met Nick Valentine, the salesman, I told him that I did not want to confront a list of options, just the least expensive funeral. That didn't happen without a lot of effort. The only positive impression I have of this experience with Nick was his suit; he was dressed well. Beyond appearances, though, he was woefully unprepared to answer questions and offer advice. He was nothing but a corporate shill for El Camino whose only purpose was to lead the unwary and anxious client to agree to anything that was on his check list while ignoring a client's concerns. To cite just a few of the absurdities that came from this initial meeting: I asked for the least expensive funeral, knowing that my wife's choir members would provide the pall bearers and other assistance that the services may require. The quote I received was $35,000 for the top-of-the-line service. This was a bit high, especially because Catherine and I had agreed years ago not to "bury our children's future." With the support of a church grief counselor who accompanied me, for which I was most grateful, we made several attempts to "whittle down" the extras. During these negotiations, Nick looked visibly concerned. After almost an hour, the final price came to $750. That's a lot of whittling and a lot of painful haggling to arrive at the "bottom line" for a basic, no-frills, service. My second mistake was asking Nick to arrange my wife's burial at Holy Cross cemetery, the only Catholic facility near our home. He said he could not. El Camino would provide the cemetery plot on their property which also contained consecrated plots for Catholic burials. Nick then added, "And I'm a Catholic, too." We asked if he could please call Holy Cross to see what requirements they had for burials. Again, he refused, saying that Corporate El Camino would arrange burials only at El Camino. He did, however, with some hesitation, allow me to call Holy Cross, but that he could not dial the number for me. He passed the phone across the table and waited for me to complete my call. As I said, he was well dressed. And so, my wife is buried in Philadelphia, next to her mother. A second plot is reserved for me and will be coordinated by Featheringill (El Cajon Blvd.) who handled my wife's flight to Philadelphia and all other arrangements with courtesy, understanding and efficiency. No options were bandied about. To quote the El Camino website: "At El Camino Memorial - Pacific Beach we're here for you. Our dedicated staff members will provide you with caring, professional service. We will answer your questions and guide you through a difficult time. Please contact us for assistance." They forgot to mention: please call Al Strohlein for an endorsement. After returning from Philadelphia, I re-visited El Camino to speak with John Crapu (Nick's supervisor) about Nick's refusal to accommodate my requests. John was not the least bit empathetic and sided with Nick's responses, stressing that there was nothing he could do. He did mention that the most "basic" service would be $1000 which included a $795 casket. Two years later, after a fellow choir member heard of my experience, she urged me to reconsider visiting the facility now that it had a new on-site agent. (Nick had been "promoted" to the front office in El Cajon and John Crapu had retired.) She could not believe the treatment I had received because her own experience in handling her husband's funeral had been positive throughout. Despite the two years that had transpired since I first approached El Camino, I agreed to see if any changes had been made in their corporate presentations. And so I met Jay Fitzpatrick who, my friend assured me, had been so supportive throughout her husband's funeral. To Jay's credit, he could not believe my "story" of how I was treated initially by Nick Valentine and, later, by John Crapu. I gave Jay a detailed written account of my experience with Nick. Jay promised to "get back to me" with a response from El Camino. Two days later, Jay was also called back to headquarters and I've not heard a word since. Physicians are not the only professionals who bury their mistake

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    Review Highlights - Pacific Beach - La Jolla Chapel

    “Halley funeral arranger he handled everything for my Mother with just the highest level of compassion we could imagine.”

    Mentioned in 2 reviews

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    El Camino Memorial

    El Camino Memorial

    (3 reviews)

    My sister unexpectedly passed away, therefore I found myself trying to navigate with both the…read moreextreme grief and something completely foreign which I had never dealt with before. I contacted several funeral homes yet I chose this establishment because Isabel was prompt, detailed and straight forward with what we needed and the pricing that this would entail. Isabel communicated every step of the process and helped answering any questions I had in a prompt and kind manner. She also helped us with ordering flowers and making sure the booklet we chose for my sisters viewing was exactly as we envisioned it. Additionally, we wanted to make sure no one took pictures of my sisters body and Isabel make sure signs were posted with these instructions. We are forever grateful to have chosen this establishment. Not only is the care exceptional but also the location is beautiful. The viewing room is perfect for the amount of people we needed and the parking lot offered plenty of parking for our guests. To finalize my review, my sister believed that the body is temporary but that the soul never dies. Through our many conversations we talked about cremation as our desire when it came time for the soul to go back to the source. We are spiritual and we often came from San Diego to frequent the meditation garden in Encinitas (just 5 minutes away from El Camino), she often times said that Encinitas was her favorite place. I hope you felt honored sis and I am forever grateful to have had such a beautiful soul as a sister in this life. I will see you again when life decides its my turn and I will cherish the grief because it will forever be the greatest reminder of how much I love you and how blessed I am to have had you as a sister in this life

    Jay and all of the staff at El Camino Memorial Mortuary were thoughtful, caring and extremely…read morehelpful during a very difficult time. The Chapel is newly renovated in a quiet, understated, and tasteful manner. The service these people provided was impeccable. I cannot say enough about how wonderful they are. I highly recommend them.

    Pacific Beach - La Jolla Chapel - funeralservices - Updated September 2026

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