They have a large selection of fashion jewelry and you can't beat the price. Almost everything in…read morethe store is $1 or $1.99. I was leery about the quality the first time I shopped here, but I have had no issues with the jewelry lasting and holding up for a long time. If you like fashion phone cases, they also have a good selection of these for $1. These cases won't protect your phone, but if you just like to change your case out regularly these do the trick. They have a lot of the rhinestone cases and they are the EXACT same cases that they sell at the mall kiosks for $20. I compared them and they have the same packaging and everything. Other items they carry: purses, wallets, hello kitty, officially licensed OU/OSU jewelry & accessories, scarves, gloves, hair accessories, belts, eyelashes, makeup, etc. Beware they have a $5 minimum on credit/debit card charges.

Nice Kay's located in the Penn Square Mall somewhat close to the food court - great jewelry…read moreselection as well as service. Recommended!

Chad was great and so friendly helping us look for wedding bands today! We were just looking at…read morestyles today and he was very patient and helpful with finding what we liked best.

What a great store! Everything you could every want & a family owned business…read more I went in to get a turquoise cross for my wife's birthday. The ladies were so helpful and upcoming buying it they told me to grab a card to go with the necklace. I definitely will make it my go to place for amazing and beautiful hand made jewelry and great Native American art.

This is the most amazing store!! The owner is so kind and so welcoming! We came through on a visit…read moreand I cannot wait to go back! They have such a large selection of beautiful jewelry and art. It's like a museum! I definitely encourage everyone to check it out!!

Great selection of jewelry and good value of the products sold and also located conveniently in the…read morePenn Square Mall. Check it out!

I love my James Avery jewelry. They are located inside Penn Square Mall. The customer service is…read moreoutstanding. One of the cool aspects about this place is that you can bring your jewelry back to have it cleaned at any time. Their charms are the biggest sellers. The solder them on for you and you can't see any lines. The jewelry is expensive but it is hand made and good quality.

The selection is vast and the owner is glad to take the time to answer questions you may have the…read moreprices are good! I bought something from Amazon a string of Lapis AAA. It was so color treated I couldn't use it. This is a go to place in Moore. North side of Soda Pops!

Beautiful store, great staff, and an amazing selection to chose from. The quality is better than…read moreany other place I've shopped and the price is even better, 100% recommend!

Always helpful. Family run with great customer service! We both shop and use them for repairsread more

So glad we found this jewelry store when we moved to Edmond. They are so nice & very helpful. They…read morerepaired a ring & replaced a lost stone & made a family heirloom look gorgeous. Their prices are fair & the workmanship is wonderful. Their annual half price sales in July & December are great as well-highly recommend!

Gentleman that took care of me today was fantastic. Great service, came in to junk some gold and he…read morewas direct and friendly. Great customer experience. Thank you again!

I sold my late father's coin collection here. Outstanding service, very knowledgeable staff. My…read morefather had amassed his coin collection over many decades. While I would hesitate to say that the coin collection was his life's work, (he was an avionic engineer) Dad never did anything halfway. If he had a hobby, he put his best efforts into it. It was a solemn moment for me, taking Dad's coins in, and the staff was very respectful.

We just bought a diamond ring (and my participation trophy band) here and have come in approx. 6…read moretimes. I am not a huge fan of the diamond industry but also wanted to make my fiancé happy, so I took her to look at several places. Diamonds Direct was so easy, transparent, and accommodating that we didn't even finish checking out other places around town. I saw some other review saying the associates were very rude regarding budget, but that was not my experience. I was very plain and transparent that I didn't want to spend over $2k on the diamond (lab-grown), and they were very supportive and helped me make various things cheaper, etc. At no point did I feel like they were rude because I wasn't spending a lot. Cindy was our primary contact, but we also had brief exposure to Dana and Mo. They were all lovely and very helpful. While our order was being prepared, Cindy kept us updated periodically via phone/text. The level of attention and care was very welcome. We did have an issue with a missing diamond we reserved, but they were super apologetic about it and actually shipped in a bigger diamond for the same price, so they took a bad situation and turned it into a positive. To summarize, Diamonds Direct makes it easy for a non-diamond person to casually participate. At the end of the day, I wanted a good deal, my fiancé wanted a big rock; we both ended up happy.

Love Ray Alasma! She has such a great vibe and made the whole experience enjoyable from start to…read morefinish.