Quality work and great customer service. They've been there since I was in high school and that was…read morea longtime ago.

Very nice staff. They tuned my bike up quicker than promised. Busy place but good attention to…read moredetail.

Motobecane, Bianchi, and KHS Bicycles. Pro Shop supported by West Coast Cycle. Cycling attire,…read moreparts, and service. Pro Shop.

I did the Downieville DH shuttle with these guys as a solo rider, somewhat in early season; we met…read morethe minimum headcount for an expedition, but the other couple bailed at the last minute. These guys totally did me a huge solid and shuttled me (alone). Obviously I can't promise they'll do that for everyone, but the degree of stoke they showed me visiting this special place unquestionably deserves a shout-out. No issues with bike damage or anything (it's a very standard shuttle situation). Will use again without question.

Great for a shuttle service. Always dependable. Great personality on all staff (as far as I'm…read moreconcerned). Will use again and again and have before. A+

Did a amazing job servicing my son mountain bike fair prices got right in...recommendread more

I went in to get some parts and to have my fixie tuned up. They did an awesome job and treated my…read morebike with care. Also, they have friendly staff that is dedicated to working on your bike. -Alec

I brought a new-used bike in because I stripped the pedal holes and needed new crank arms…read moreinstalled. I brought the necessary parts. I was told I had the wrong parts and they needed to order the right ones. They kept my bike for a few days before calling and telling me they needed to order the right ones and some of it was on backorder for a month. The price and time frame didn't work for me so I took it to another shop for a second opinion. The new shop installed the parts I brought and said they WERE the correct parts. I don't know if this was just a mix-up by the technician at North Rim or some other kind of shenanigans to get me to buy expensive parts from them instead of using what I provided. Either way, my trust is gone. They also charged me $20 to take off and put back on the same broken crank set.

Picked up this beast two weeks ago and I am Loving it! Was hesitant to pull the trigger but the…read morestaff helped me out and got it in stock for me. Had a great fitting done yesterday to tweak all the angles and heights to fit me perfectly! Would definitely recommend this shop to everyone! Also highly recommend the fitting. I'm amazed at what a difference a few millimeters one way or another improves your ride comfort!

BE is a gem tucked away in the corner of an unassuming strip mall off busy Hwy 49 in Auburn. It's…read moreworth seeking out. It offers a good selection of bikes, plus accessories, parts and tools. The quality of the repair work is top-notch, with good advice, quick turnaround, and reasonable prices.

Love my e-bike from Bicycle Emporium! I've never been on one before and I loved the training from…read morethe staff.

I first came to Pullins cyclery over 40 years ago.... it is still an Awesome shop... It is one of…read morethe last remaining old-school bike shops in Northern California. Friendly service, good products, and expert advice that you can only get from a family owned and run establishment such as Pullins. The put this bike together for me..... Thanks to Steve and Geff.

How can you not love this piece of history - including the owner! It's an experience just walking…read morein the front door.