Hadn't been here in years, the new owner was very kind and helpful. Highly recommend if your looking for a place to tan or get a spray tan!!! read more

FABULOUS experience... who doesn't love a glow when it's cloudy out. I spent the day wishing I was on a warm beach so I visited Paradise...Kiana was a delight and made me feel very welcome on my first visit!! I'll be back for sure. read more

I've been going to Paradise Tanning for about 15 years. I absolutely love this place! Always a nice, clean environment. The bed bulbs are constantly swapped out for new ones and in excellent working order for the best tanning results. The staff is friendly and helpful and the owner is awesome! I'll never go anywhere else! read more

I don't even want to give them a star but you have to so you can review them. Wouldn't recommend this place. Got here a few minutes before 5:30pm when they take the last tan and the little 16 year old said she can't let me tan. I spray tan and it literally takes 5 minutes from start to finish. She will probably get in trouble? Really since when is doing your job getting you in trouble? Hey millennials this thing called customer service did exist once upon a time. read more

Good tanning spot, great customer service. I do wish they would provide a package or monthly membership for spray tans

I'm not too big into the fake n' bake style of tanning. I'd prefer to lounge at the beach all day and drink beers while bronzin'. Living in the city you don't always get the time to well...do nothing at the beach all day. That's why I come to paradise. For $9 bucks a tan it's a deal. Staff is always friendly and I always get in right away. There are a few places in town to go for your fake n' bake but I always seem to come to Paradise. read more

I love this place! Clean and everyone is so nice. Sarah is especially wonderful, always professional and personable. Highly recommend!

I was hesitant to go here, mainly because they don't have a website and I couldn't find much about them. I had a performance in a few days and was desperate for an affordable spray tan, and cleanliness is a big deal for me. This place had great yelp reviews so I decided to give them a call. The woman who answered the phone (probably the owner) was cheerful and helpful, answering my questions about their services and pricing as well as offering a coupon that was available without my prompting for a series if I was interested in that. I was convinced that I would be in good hands. Don't let the strip mall setting fool you, they've done a very good job with this place. It's spotlessly clean and definitely has more of a spa feeling that I expected. They've arranged many rooms into a small space but the rooms still feel private. I was walked back to the room, given clear and friendly instructions (I haven't done many spray tans before) and provided with lots of information and anything I would need. The one downside I think would be that the lighting wasn't that great in the room, but that's such a minor concern. To summarize, I spent $28 on the lowest level spray tan (gradual, ya know) and will DEFINITELY be back. HIGHLY recommend. read more

Extensive set of beds, including 1 stand-up. Very nice interior decorating as well. Just a pleasant experience when you walk in. The reason for just 2 stars is the bimbos that work there are, well, kind of fried. Not sure if they are drinking the lotion off the shelves or sitting in the booths for too long, but the service is pretty sad. Took my wife in today since we will need a base tan before we head back to the Mediterranean and watched the young girl behind the counter tell 2 different people to go back to certain rooms, only to jump up and race back to tell them that those rooms we actually taken. And another poor woman was hollering from another back room (and you can't hear her because of the fan noise) because she hadn't turned on the remote timer for her bed. Fiasco's like this are fairly common here with the employees. read more

Best tanning salon in Santa Cruz !!! bed 6 is the best !!!!!

Hours have changed! Monday - Friday the salon is open from 10am - 8:30pm (last tan's at 8pm) Saturday from 10am - 6pm (last tan's at 5:30pm) Sunday from 11am - 5:30pm (last tan's at 5pm). Hope this helps! read more

I have been a customer of Paradise Tanning Company for the last two or three years now. They have the most amazing customer service! They also retail Bare Minerals and Revita Lash. Both of which are two products I currently use. They keep the store very clean and well maintained. The bulbs are changed out regularly. I LOVE the bronzing bed in the very back. It is the most comfortable and gives a really even color. They offer a variety of beds and a stand up unit. Paradise Tanning Company will continue to get my bussiness in the years to come. read more

I am definitely a fan or Paradise tans!! They're really clean and friendly, and they really care about your experience. I literally came here everyday two summers ago for a month and got a really nice tan. Note: the only weird thing is that their bunny sticker is faced the opposite way from the rest of the bunny stickers at other tanning salons. i don't know why i find that so weird lol. read more

Just moved here and am so grateful to have found this salon! Reasonable prices, great beds, and nice amenities in the rooms. Very clean and nice atmosphere. The owner, Nan is definitely very sweet. We've only been here 3 times but feel confident this will be our "go to" tanning spot when the sun or schedule isn't convenient! read more

Generally, I like this place. It is one of two places in the Santa Cruz area at which I will tan. The inside is really nice. The owner has done great things with decorating. It feels more like a spa and less like a tanning salon. It is always clean, and I feel like I never have to wait for a bed. However, I have to give it 4 stars instead of 5 because the staff is either hit or miss. Sometimes, the girls are really sweet and genuinely friendly. The other times, they seem bored and pass that along though their adequate-but-not-amazing customer service. The owner is super great though. I haven't seen her around in a while but I remember always really liking her. The beds seem to tan me just about as well as any beds I have been in. They don't seem really strong, but I do notice color from them. Regular tans are 9 dollars, but they charge 50 cents extra on credit card purchases under 10 dollars. Just a side note: bring cash if you don't want the extra charge. read more

This place is SOOO much nicer than Tanner's Cove. It makes TC look like the tanning equivalent of a fast food joint. Paradise is CLEAN, peaceful, and spa-like. The front desk women are more friendly, less ditzy and less bratty than TC girls. The beds seem to be more efficient here too. read more

May I just say Paradise Tanning has outstanding customer service! I made a mistake and Nan, the owner, took care of me like it was nothing! It is sooooooo nice to find a business where the people, especially the owner care about customers! highly recommend this place! And the atmosphere is nice and helpful without pushing programs! Love them! read more

Great place to go tanning! The owner is one of the friendliest women you'll ever meet- a real genuine sweetheart. They also carry theBare Minerals line, that for all of you who havent tried it, just try it! You will fall in love, not to mention all the great eye colors and everything else in the makeup line you need. Walking in the salon, is like going to a vacation hot spot. It's decorated and smells like the the tropics but with class. read more

I've recently started going here to get a little tan since I am the last white person in Santa Cruz!! It's so clean and the staff is friendly!! I have gotten burned several times bc the bulbs are very strong but it's probably my own fault for tanning too many minutes!! But I would recommend this place!! read more

In need of a golden hue for an upcoming trip to NuAwlins I wanted something convenient and unpretentious. The unpretentious part is of course a tall order in Aptos where I live. The other "tanning" spas in the the area were obviously quite taken with themselves and their sagging 40 something angry women staffers and saw fit to request lewd sums for the same services that Paradise tanning offers at reasonable costs with as many have stated friendly high quality staff. Location is convenient, Hours are ample, and value is high. read more

Love love love this place!!!!!! The beds are always clean..& the prices are very fair! I always get a great tan from Paradise! Every girl that works there are always super kind. & the owner is a sweetheart. I adore Paradise!!! Highly recommended! :) read more

Oh Paradise...I've tried other tanning places but always come back to you. The staff alone is amazing, always happy and helpful, and the interior design of the place is wonderful too. You can't beat the prices there either.....I get spoiled with their $36 for 6 tans deal, and then I'm always crushed when I go to other places who try charging me up the yoo-hoo. This place will always be my number one tanning spot. read more

The beds are great, bulbs changed frequently, everything is clean, etc. This place is quite luxurious, actually. The atmosphere is classy and comfortable, and the staff and owner are also great and amicable and cheerful. I've noticed my tans are excellent, and I never come out red. The prices are absolutely wonderful! I got a great deal as my first package (something like 20 tans for $100, but I can't remember, honestly), and I will definitely be purchasing the next package at the standard prices when I run out from this one. Also, I have come in right before they stop accepting clients. I feel bad about this, but it's because of my schedule! And I am always made to feel welcome. This place has great service, prices, overall feel. Yay. I agree with a previous reviewer that Paradise should have a website...this would make their clientele skyocket! read more

love this place- totally zen- very friendly- great on a cloudy day ;0) tropical interior decorating- clean- affordable- and located in a really nice shopping complex read more

Friendly staff, usually not a wait, several types of tanning beds. It's always been clean and friendly when I go there, plus it's nice and toasty inside when it's chilly in the winter. Best tan salon I've gone to. read more

I love this place and signed up for the 3 month plan 4/3/12 and just love everything about it. Starting with the very very sweet kind and attentive staff, every one of them is always smiling and happy and welcoming and hard working. The layout is good and clean. The interior is hip and cool and exotic looking. The bathroom is clean and large. The beds are always clean, in great shape and personally for the price they charge I am surprised that they can make a profit. I am very impressed and I am a man in a largly woman's industry. There is nothing about this business that I would change. Even the location is great! Keep up the great work Paradise Tanning and all the wonderful Staff!!!!! read more

This place is fabulous. Nan and the girls she employs are friendly, kind, helpful and make the experience of tanning like visiting a friend. Not only are the bulbs changed frequently but the atmosphere is amazing and clean! Awesome place for everyone! read more

My absolute favorite tanning salon in the area. I've tanned at a few other places but Paradise is definitely the most professional and cleanly and provides the best overall experience. Every staff member I've encountered has been very polite and welcoming. If I could give this place more stars I would! read more

I go here frequently if not for tanning to buy makeup. The owner is super friendly and always seems to remember returning customers making the process quick and easy. The beds are great and the rooms are always clean. I buy the 6 for $36 coconuts package which is a great deal. I highly recommend Paradise! read more

I was a long time VIP member at another salon. Over the course of the last year though, things there have gone downhill and I have been super unhappy. I came into Paradise and starting talking to the owner. She was so nice and helpful that I immediately signed up for unlimited monthly and drove straight to TC and canceled my membership. I have been so happy with Paradise ever since! The beds are SOOOOOOOOO much nicer and clean. The staff is super friendly and does not spend there time ignoring you and gossiping with their friends and just the overall customer service is outstanding. I am telling everyone and their moms to come over cause the sun is brighter over here! read more

Love paradise tanning!! This place is so cute and inviting .The owner and staff are all so sweet and helpful. I have been to several tanning salons and I definitely get the best tan at paradise. read more

been coming here almost 10 years.....the owner is super nice, and runs a very clean and efficient location....almost never a wait, because plenty of beds, when there is, it's always only 5-10 minutes, if that.....staff is always friendly and helpful, they even put up with my fake name ;- \......highly recommended read more

The salon is cute, clean, affordable and The staff is super friendly. I love being able to support such an awesome local business. I've been a customer here for four years and have no intentions of leaving. read more

Love Paradise tanning! The owner is so sweet, as are the girls who work for her! I really appreciate that everything is so clean and well stocked. I also like the fact that they change their bulbs regularly. I always get a great tan here! read more

I went here because I needed to get a tan before my wedding. I had never been to a tanning salon before and wasn't sure what to expect. The owner was so nice and helpful, she answered all my questions. The salon atmosphere is really cute - you feel like you're in Hawaii - bonus! I found all the rooms and beds to be clean and well-maintained. The staff is friendly. Their prices are great. I was really happy with my experience going here. read more

I never thought I'd be one to try indoor tanning, but when I decided to try it, I found this place to have the best reviews. They definitely earned their good reputation. The owner, Nan, is very kind and helpful and made me feel welcome and not the least bit awkward for being a first-timer. Every time I went, the girls there were always very sweet and answered all my silly questions and helped me use new beds when I needed. I am so glad I decided to try this place! read more