Small family owned place. I like this place because it has different stuff. It isn't the retail…read moregiant carrying the big box store stuff for the masses. Every time I have been here I have seen something that I can find no where else.

Knowledgeable and friendly staff. Great selection of custom assembled firearms…read more They offer classes to help with getting started and familiarization. Upgrades galore! Great prices! Silencer registration available. Highly Recommended!

I can not speak to the retail side, but if you are going for the range skip it. The staff is to dim…read morefor the job. The range is a joke. Careful when they do a bag check, they dropped half my stuff on the floor.

I've been doing business with Universal for over 20 years buying jewelry for special occasions and…read morealso having some jewelry repaired they've always provided great customer service and treated me with the upmost respect. More recently The gun range has been a great addition to the shop I go at least once or twice a week, it's very well-maintained the ventilation system is one of the best. My experience is always very pleasant and comfortable. Guns and ammo prices are very competitive and the staff is always very helpful and willing to assist you with any gunsmithing needs you may have.

Some of the best training I've ever received. Solid insightful instruction. I've attended several…read morecourses.

Helped out on a short notice request with my son's USPSA 2011 before a major match. Didn't price…read moregouge me like other shops would have done and he had the right to do so on a quick turn job with intricate work. Incredibly responsive from first communication requesting service all the way through picking up the finished product. Without a shadow of a doubt will be a repeat customer, rest easy and know you'll be taken care of when you reach out for services.

TC and Travis were absolutely amazing and answered all questions asked. Took their time and…read moreexplained everything I needed and were not pushy on selling any extended warranty

Spacious showroom with easy to navigate aisles each positioned at eye level. A manager approached…read moreus and explained a few of the gun specials. There was an enormous display of assault weapons and big brand handguns. The decor was a hunter's paradise with seven foot bears standing with aggression at the front door. The top of the walls have heads of animals. The store has competitive prices on guns, safes and accessories. Ladies Night is every Monday and offers free range time. The normal rate for range use is $20.00 per hour. Customers can purchase eye protection, ear plugs and targets.

Great staff. Knowledgeable professional and friendly! Wide range of products from guns to ammo to…read morewearables!!

From the owner: We are a family owned and operated small business. We offer Gun and Ammo sales, Firearms…read moreConsignment, Gunsmithing, Sporting Goods, Custom engraved dog tags and collars, Gun parts, and much more. We support LEO, Police and military and offer a 10% discount for our thanks. Please come in, check us out and say hello.

cool place. wait time was an hour but got called in after about 15-20min. There is a waiting room…read morewith tables and snacks that you can purchase. Staff was helpful. Would come back again!

I visited this business on August 14, 2026 and was not satisfied with the customs and courtesies of…read morethe staff. I went to this business to purchase an item. There were not many customers in the store at the time and there was no staff on the floor to assist. I approached the cashier's line and patiently waited while the cashier checked out a customer. Upon completing the transaction with the customer the cashier calls me up to his station by saying "What's up, what do you want". I was surprised by how the cashier addressed me, normally a professional business summons a customer to a cash register by saying "how can I help you?" My experience got even worse after approaching the cashier to inquire about the product I was looking for. The cashier didn't bother to check if the store carried the item and flat out said "bro buy something else bigger because we probably don't carry something to fit something that small". If the cashier couldn't leave his cashier station instead of telling a customer what a business "probably" does carry, he could have called over another store associate to verify if the store carried the item. After dealing with the cashier I left shooter's world and was able to purchase what I was looking from another vendor. I will not be visiting this business again. I do not recommend based off of my experience.

Gus is professional and great at his craft. Would and will recommend over and over againread more

From the owner: I'm a general repair gunsmith, which means I work on all types of firearms…read more From Trigger jobs to barrel threading and everything in between.

I do many of my transfers here, they're great guys. They did some work on a few of my Remington…read more870's and a Mossberg 590. They also offer customs 1911s. I'm taking my Colt to them for the reliability package. Plus they're pricing is highly competitive.

I am not one to post reviews, good or bad. This is the first one I have ever posted but my…read moreexperience was one I must share. I took two rifles in requesting only to have them sited in. I was given a price of $65 each which I thought was excessive but after being told how inferior my 306 rifle was, I still agreed to have the work done. I was told it would be about 2 weeks or so. I was in no hurry so that was agreeable with me. Weeks past and after about 5 weeks I called and was told they were going to "get to them" that week. Another 23 weeks past and I received a call saying there was a problem with the magazine on the 306 but they had sited in the 22.I asked about picking them up to be told it would be the following week that he was leaving for an out-of-town trip. I went in the following week to be told he did not have the rifles, and they were at another location. I asked where they were and was going to go there and pick them up. I was told I could not pick them up there and that he would call me when he had them, expecting them by Friday of that week. I went in to pick them up expecting to pay $65 for sitting the 22 rifle only to be told that they have sited the 306 in even there was still magazine issues and that I owed $200.00. Questioning the charge, I was told there was other work done increasing the bill. No other work was authorized. After all this I paid the $200 to get my rifles away from this guy only to realize, after I left, he had not returned the ammunition. One full box for each rifle. I was given a box of 22 rounds, him complaining they were not mine but to take them and was told he didn't have the others and would let me know when he had them. In summary, 2 weeks turned into more than 6 weeks, unauthorized charges were charged and I cursed and told not to ever come back. There is No Chance of me coming back anyway, even to get the 306 rounds. My suggestion is to just stay away from Deep River, they will drown you.

The selection is awesome the prices are even better. Love shopping here. The staff is great and…read morevery helpful. These guys know there stuff.

First time coming here to purchase one of my firearms and man this place is good. The staff is…read morereally friendly and Hunter is really knowledgeable and a cool dude. I overall enjoyed my experience here and looking forward to do business again