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Primo Produce

3.3 (7 reviews)
Closed 8:00 am - 7:30 pm

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2 years ago

Quality produce at a great price. A community pillar. Way better than any grocery store you can go to in Santa Cruz County.

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6 days ago

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1 year ago

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Gizdich Ranch

Gizdich Ranch

4.3
(903 reviews)
3.3 mi
$$

Doing U-pick is fun: rounded up for the fun factor. The fruit is not organic. In case you want to…read moreeat the U-pick fruit on the spot: Bring a basket with holes in the bottom, and bottled water, so that you can rinse the fruit before eating. The lineup: 5/5: U-pick boysenberries: June 4: Blenheim apricots, June: $3.70/pound. About 70% were ripe. 3: Dutch apple pie. Kind of meh. 3: Strawberry shortcake. Bring your own maple syrup and pour some on top; it needs some sweetness. 2: Cherry pie. Kinda meh. For boysenberries, consider wearing latex gloves to keep your hands from getting stained red.

Every now and then, during strawberry season, we pop into Gizdich Ranch, seeking out a Strawberry…read morePie like one that we got about 8 years ago. While we didn't see it listed on the menu board, when my wife asked the order taker, she knew exactly what we wanted and told her that the wait would be 15 minutes as they made them to order. OMG, it was beautiful! Loaded with fresh strawberries and just enough glaze to bind it, the glaze did not overwhelm the taste of the strawberries. You can't really slice it as created. Instead, you pick off some of the fruit on top until it's down to a manageable height and then we use a large spoon to parse it out. Whipped cream? Ice cream? Both would be excellent accompaniments to be sure, but we used neither.

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Dutch apple pie a la mode
Dutch apple pie a la mode
Strawberry Shortcake
Strawberry Shortcake
Dew dropped apples

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Dew dropped apples
Medina Berry Farms

Medina Berry Farms

4.0
(8 reviews)
0.2 mi

These are the best strawberries. Full stop…read more We always get some from the Heart of the City Farmers Market in SF and every time the strawberries are on point. There really is no point to get them elsewhere.

For years I've been buying strawberries, blackberries and blueberries from Elizabeth who runs the…read moreberry stand every Wednesday at the farmers market outside the VA medical center on 42nd Ave & Clement Street. It's amazing how lucious her strawberries are and how long they last - and even longer when I wrap them in a paper towel and keep them in the refrigerator. Rebecca also taught me to freeze them by placing them on a baking pan near each other but not touching. A few hours later after they're frozen I just put them in a plastic bag and keep them in the freezer.  My wife and I have made strawberry jam, preserves, smoothies, and strawberry sauce for pancakes and waffles, and a neighbor I shared somer with made a cake - see below. Only thing that exceeds the quality of Madina Farms berries is how kind and sweet Rebecca herself is! I don't think she even owns the berry farm but is probably an employee. Yet she treats the produce and her customers as if she has no greater pleasure in life but to watch us enjoy and dine on her precious and delicious produce. If you work at the VA or if you're privileged to get your medical care there like me, a Vietnam Vet, or are just in the neighborhood, stop by on any Wednesday before she packs up her van at 1 PM and treat yourself!

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Strawberry birthday cake topped with a few of the strawberries all bought from Rebecca in the berry flat.
Strawberry birthday cake topped with a few of the strawberries all bought from Rebecca in the berry flat.
Medina Berry Farms

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High Ground Organics

High Ground Organics

4.3
(17 reviews)
2.6 mi
$

Nice place for blueberry u-pick. Bring tick repellent and wear proper clothes. Website doesn't…read moremention it, only an email we didn't read until on the way to site did, so I didn't have right clothes or repellent. Ended up with three ticks and one tick bite. Site doesn't offer any bug spray, but maybe should? As far as Covid safety, only thing is a reservation system which limits attendees. About 8-9 rows so plenty of space to spread out, but it's self regulated. Some parents corral their Children and others don't so you're at mercy of others, or have to speak up. We also got chased down rows by an oblivious sneezing and coughing man who prob had allergies and wore a mask... No one from farm is monitoring people once in. No questions or temp checks for admittance, though email prob asks that you mind it. Also: expensive! Expect to pay about $20-25/gallon baggie, which holds about 3-4 pounds. Blueberries are delish. Ticks are not so be prepared.

I can't tell you how delicious High Ground's produce is. I labor under the happy delusion that I am…read morea good cook because my vegetables are always so tasty. When Two Small Farms reorganized, I stuck with my usual pickup spot, which went to High Ground Organics. I was a little nervous. I'd been getting Mariquita Mystery Boxes all winter, so I knew that I liked what Mariquita alone produces. But what about High Ground? My worries were for nothing. The produce is as high quality and varied as I could have hoped.

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Farmers Steve and Jeanne
Farmers Steve and Jeanne
Harvest Fair
Harvest Fair
Broccoli Romanesco takes the prize for coolest vegetable!

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Broccoli Romanesco takes the prize for coolest vegetable!

Primo Produce - markets - Updated July 2026

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