I have to say that I was impressed with my recent experience with this dealership's Parts Department (only). I easily ordered over the phone a pair of related OEM auto parts that I needed to repair my wife's car. The parts arrived the very next day, and I was able to conveniently pick them up at the parts counter, located at the back of the customer waiting area. The parts employees even honored a 10% discount for which I was eligible. I would do business again with the Parts Department here. A solid four stars. read more

Cannot recommend them highly enough! Buying cars can be stressful, especially if you're looking for a great deal on a dependable vehicle. A unicorn right!?! Well we found ours at Principle Toyota. Michael Larkin is an excellent salesperson who went above & beyond to find exactly what we wanted. He made the whole experience a great one. Buddy Carnett took care of the financing & was an absolute joy. Rick In took the time to check on us & make sure we were happy with our experience. We got a great car, at a great price and had a wonderful experience. The only negative was Trey Alston. I would steer clear of him. Todd Lochner should be very proud of the majority of his employees. We will most definitely recommend them to friends & family. read more

Principle Toyota - New truck! - Car Dealers Near Me - Memphis, Tennessee

Thank you Principle Toyota! Brandon Merriweather was informed, engaging, and so helpful! He made a big decision very easy! read more

Principle Toyota - Me with my rav4! - Car Dealers Near Me - Memphis, Tennessee

Purchased a Toyota Crown. Fantastic communications and treatment, especially by sales rep Brandon Merriweather. He was honest and worked hard to get me a very good deal. It's a great car. Interaction was excellent before, during, and after the sale. Would definitely like to see Brandon for my next car, Lord willing. read more

Just recently bought a new 2025 Corolla from Principle Toyota and had a great experience here. Michael the salesmen did a great job throughout the process and made sure me and my family were well taken care of. Was very pleased with the experience. Would recommended to anyone who wants a great deal on a new car. read more

I had an absolutely outstanding experience purchasing a 2024 Tacoma from Principle Toyota in Memphis. Jimmy Rooker, my sales associate, was fantastic. I got the vehicle I wanted at the price I wanted. He went above and beyond. The process was seamless- and relatively quick. In the showroom for about an hour. Jeff Larson, the finance manager, was excellent as well. Personable, and respectful of my time, yet thorough. Usually, I dread going to a dealership. This experience changed my mind. read more

Over a year ago I kept getting a low tire pressure warning light on the dash of my Toyota Prius. I put air in the tires but the warning kept returning. I took it to Principle Toyota for a diagnosis and was told I needed to purchase tire pressure warning sensors to the tune of between $600 and $700. They told me that would solve the problem. It did not. The warning light kept coming back on so I took the car back in. Lo and behold, they discovered a screw in a tire. Apparently this was not detected in the initial inspection nor during the actual repair, but by then I had already paid for the new sensors and still needed to purchase a new tire. Fast-forward to December 2024, and I took my Prius in for a new 12 V battery. After picking the car up, I noticed a strange rattling sound under the hood while driving it. I was concerned that there was a problem and would need to make another appointment for a repair. But first I decided to take a look under the hood because I suspected that the rod that supports the hood when the hood is open had not been secured. Bingo! Problem solved. But both experiences indicate a carelessness or laziness on the part of the mechanics who are supposed to repair our car problems, not exacerbate them. The service managers have all been very kind and attentive, but the quality of customer service is cancelled out by the lack of attention to detail on the part of the mechanics who are tasked with performing the repairs. read more

I enjoyed Olajuwon's sales technique and personable attitude and actions. He made the sale!

We bought our new car from Principle. I wasn't looking forward to the experience, but it was the way less stress than expected! Jason Montemayor was our salesperson and he was awesome. He and the staff made it all a very smooth process. I was surprised at how easy and quick all the paperwork was! I highly recommend Principle. read more

For an oil and filter change and tire rotation and brake fluid exchange you can't do better than Principle Toyota. Very timely service at a good price with Toyota parts. Win win read more

This 2nd review of Principal Toyota after having made numerous appointments is a lot better than the 1st review. The service department was really on top of working the appointments and communicating to its customers. The service manager advised that things would take about 1 hour. I was in and out just short of 1 hour. The customer service was good! read more

Sandi Soni was a great salesman his honesty and his integrity sets the bar on what a car salesman should be, congrats

Had a wonderful experience buying my new car here almost a month ago. Andy was my sales guy and he was very straight forward from the beginning (he treats everyone as if they were his mom!), he was honest with me about financing and what I would likely be offered from banks, very honest about the cars we looked at and seemed very knowledgeable. When I finally pulled the trigger to buy Andy was thorough with all paperwork and (with the help of the service staff) made sure my new (used) Nissan Rogue looked perfect and ran perfectly. Peter made all the final finance signing and warranty discussions a breeze and was also SUPER knowledgeable and funny! It took a little longer for the banks to clear my employment status but Peter worked with me every step of the way and was so patient through it all. 15/10 would recommend this dealership and 20/10 would recommend both Andy and Peter! read more

Principle Toyota - Betty and I. - Car Dealers Near Me - Memphis, Tennessee

Excellent customer service, initiative, and engagement. My son and I recently stopped by this Toyota dealership and had a very good experience with one of the sales team, Will Coleman. We stopped by to review the new RAV4 hybrid SUV. Will was knowledgeable about the vehicle we were considering; he spent time helping us review and look at all of the options (trim lines and option packages); he was polite and engaging during our visit; he was informative during the test drive explaining various aspects and features and even making comparisons to the gas version (he offered to allow us to take a test drive on our own); and he wasn't pushy at all. When it comes time to purchase a vehicle, we are definitely going to come see Will again. I recommend Will and Principle Toyota to anyone seeking a new vehicle particularly if you're in the market for a Toyota. read more

Brought my Toyota Camry in for new tires. (1) Service agent couldn't tell me the difference between the tires (Bridgestone vs Yokohama). He asked me... (2)Bought 4 new tires, alignment, and oil change. (+$600 spent) and the tires look like they were pulled from a mud pit at a construction site. They didn't have the decency to even dust them off or ( exceed expectation) run my car through their car wash. I got in my car and there were oil grease stains on the button for flashers and steering wheel. I'm disappointed in the service, because I went to a Toyota dealership opposed to a mom and pop repair/ tire shop for knowledge and quality of care for my Toyota vehicle. Isn't this their value proposition? Pictures are after I cleaned them off with a napkin and then realized I should take a photo and write a review. read more

Principle Toyota - Car Dealers Near Me - Memphis, Tennessee

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I had a wonderful experience here buying my Tundra. I was helped by Poh NG and I couldn't be happier. I highly recommend her when you're buying here. read more

Principle Toyota - Truck I bought. - Car Dealers Near Me - Memphis, Tennessee

Great experience today with Darrell!

Terrible experience. They agreed to a price for me to buy a new car with cash. Everyone involved clearly understood it was a cash transaction. Curiously, they never asked me to sign a fact sheet about the deal after I gave them a deposit. Now I know why. When I returned the next day to give them a check and pick up the car, they tried to add $500 to the price at the last second because I wasn't financing it. It was all sketchy, and I believe intentionally planned. They made sure to not have anything in writing, and then tried to get me all excited and motivated to drive away in a new car, and they figured they could bend me over for another $500 at the last minute. Nope. Looking at other reviews, I see I'm not the only one they tried to pull this stunt on. Don't trust these guys, and get everything in writing beforehand. read more

My husband recently went to get his car serviced. When he went to pick up his keys, the cashier asked for his name, and when given, she laughed. She did this twice. By the third time she asked for our last name, my husband was really upset at how the cashier laughed when given his name. We were shocked at this behavior because the cashier also has an ethic name. I would have put zero stars if I could. read more

Don't count on their advertising, they said $1000 more than the CarMax appraised value, They didn't. Figured they'd wiggle out of it someway... read more

First before sharing my experience I would love to give a big THANK YOU to all the great people that helped with my Toyota purchase. Will Coleman, Jeff Larson, April Haynie, Brandon Hoss and Jimmy Rooker thank you so much! Every single one of them had a big part in my purchase of my 2021 Toyota C-HR. They worked hard to make my dreams come true of buying my first ever brand new car. I couldn't be happier with my purchase and the customer service I received that day. Not only did this great team help me but also had a great deal for my best friend that she couldn't walk away from. She didn't even plan on buying a car that day. I will recommend my family and friends to buy a car from Principle Toyota any day. Thanks again to this great team! read more

Principle Toyota....frankly they should remove the "principle" out of their name. My experience with them is that they can't be trusted and lack integrity. Purchased a used Toyota from them for my use while in Memphis. The salesman was very pleasant and straightforward. We had a deal, a very specific deal as to what I'd pay "out the door".... that is, when the salesman and I both agreed to a "final" number and we shook on it....then, after that, management worked very hard to change that number. Several times. I almost walked out and frankly should have. As part of the sale, they offered a 30 day warranty with the vehicle. Within 24 hrs, I began having numerous problems with the car. Initially, they advised me of the "cost" of the repairs. I reminded them of my 30 day warranty. It was clear from my conversation with the manager that he had no plans to honor the warranty. At all. We had two very focused conversations. I was very firm that they were going to honor their warranty and resolve the issues. Period. I advised him that I was going to escalate and "take all necessary action to hold them to honor the 30 day warranty" that came with the car. Two notes: 1) the "check engine" light and two other associated lights came on and in fact, are still on....as best that I can tell, what they originally did was disconnect the battery, which extinguishes those lights for some time, maybe a week or a couple hundred miles; 2) while this was a very disappointing experience, in the end the dealer replaced some parts and resolved two of the three issues. The car runs fine, although I still drive around with with the "check engine", "VSC" and "Trac Off" lights on....that was never resolved, despite them replacing the evap canister. read more

Was shown a price and when I went in ready to purchase was given a different price. Classic bait and switch.

I worked with Mr Darrell Smith . I came in looking for a car to replace my stolen one. It was truly a pleasure to work with an HONEST Car salesman. I told him what I wanted and he made it happen. Go to Principal Toyota for your next automobile. Fast Honest Service read more

The service here was poor in comparison to the service received at the Chuck Hutton toyota location. Staff here was not friendly and not eager to greet customers once they arrived. Dealership doesn't check vehicle wheel alignment unless asked and does not provide customer with multipoint inspection results. Lounge area was bad as well the TV was not working and the temperature was uncomfortable. The wait time for my wheel alignment was about an hour and a half. The chuck hutton location's employees are always pleasant, they check your alignment as soon as you drive up and provide the results of the alignment check and multipoint inspection. The chuck hutton toyota location has faster service and a much better waiting area for customers. Principle toyota needs to really improve on the service and experience it provides customers because currently it is below average. read more

I purchased my first new car yesterday a 2020 Camry xse and was so nervous about the process. Lisa mowry made the process a breeze and was so very helpful throughout the whole process. She had been in touch with me for about a week before I decided to make an appointment. She was prompt texting back and even sent me a video of the car I was interested in. She worked with me on appointment time to make it convenient for me. As I said she made the process a lot less stressful for me and got my payment down to a doable number for me. I will always recommend her for your car buying needs! We also worked with Buddy and he's just a pleasure to work with! Thankful for these two! read more

Principle Toyota - Car Dealers Near Me - Memphis, Tennessee

took my car in to have a recall fixed and Jasper helped me throughout the process. Jasper and all of the employees i talked with were very helpful and nice! i would definitely recommend this place read more

Ended up going to Principal Toyota after I had already settled on another car. I got there and worked with Soni who was excellent. He was knowledgeable, nice, and professional. Soni worked with me to get me in a car that exceed my initial expectations while keeping me within my budget. If you are looking for a car go see Soni! Everyone at Principal Toyota was great! read more

Just bought our 4th car from them. We specifically asked for April this t because she sold us our 3rd vechicle and she can't be beat. She is very knowledgeable, personable, and goes out of her way to make sure we are happy and well taken care of! Everyone there is very friendly and helpful. Totally recommend them!! read more

Great dealership, even better service provided by Cassidy. Could not be more satisfied and thankful to have experienced one of the best car buying experiences through Principle Toyota! read more

Principle Toyota - Car Dealers Near Me - Memphis, Tennessee

I have to be honest... my experience with the entire sales team at Principle Toyota was phenomenal .. they delivered on the Principle Promise. Seth Green- Sales Associate and Martin Navarro-sales Manager went above and beyond to meet my expectations and generated a deal that I could not walk away from. I have purchased Toyota's in the past from all the local Memphis dealerships and by far this has to have been one of the best experiences I've had . Buddy in finance was exceptional in getting me in and out and Jeff Larson was behind them all getting it done. Todd Lochner, you've got one hell of a team at Principle Toyota! All the best , Chris read more

Principle Toyota - Car Dealers Near Me - Memphis, Tennessee

My parents were needing a new vehicle. They are both dealing with some heavy medical issues, and needed to get a vehicle that was easier to get in and out of than their 2010 Camry. I stopped in to Princple Toyota and was greeted by Lisa Mowery. She was helpful, friendly and patient. We went back and forth and finally found a suitable, nice 2019 Honda CR-V with low miles. Lisa brought the car to my parents house so they could look at it then when we decided on a price, she brought it out and took care of all of the paperwork. I worked at a Toyota dealership for 20 years, and every car I have bought, was through my dealership, and it was as easy as just signing paperwork. This is the first time I have been through the process as a "civilian " lol, and Lisa made the experience great. Would definitely recommend Lisa Mowery and Principle Toyota for your next vehicle purchase. read more

Ladies (and of course gentlemen), but mostly ladies, if you hate the car buying experience as much as I do go see Lisa Mowery! When a person walks onto a lot and says they want to test drive two very different vehicles (no explanation) most sales men will meet you with resistance. Lisa did not. I walked on the lot told her what I wanted to test drive and drove away with two vehicles. No flack given. When our needs changed she had two cars lined up ready for us to look at and of course we purchased the one with more options. I briefly mentioned my husbands desire for a new truck and she had a print out of exactly what he wanted fresh off the line and soon to arrive. He was able to be a deposit down before anyone else even gets to see this truck. She is attentive, patient, and HONEST! Thank you for everything Lisa and we will see you when my husbands truck comes in from the warehouse. read more

I just got a Toyota and had some issues that needed fixed. I called here and tried to come in yesterday. They were very rude and unprofessional over the phone. They said no walk in's and I couldn't even drop off my phone. read more

2 hours for service with an oil change. I sent a message to John and I'm still waiting to find out whether my car is ready. No answer. No thank you for your service. So we arrive on time and there is John who explained to me that Lexus would provide service for free. Uh, yeah but they don't have any appointments until next Thursday so I need it done. Then I'm told that it will be 1.5 hours if they have the part and 2 hours if they don't. Why so long if they don't? Someone will have to drive to the Lexus dealership to pick up a filter. Really? Hmmm. Did I not have an appt? Did you not know that I had a Lexus? So we go sit in the lounge. No WiFi under the SSID Toyota Guest. Multiple customers without a mask. We go sit outside on the ground because other mask wearing patrons are sitting outdoors. We hit 1.5 hours and no response from John. My SUV is parked in the lot. An associate looks for John and he's not in the area. There is literally a line of people in the doorway waiting for help and she dealt with the traffic. I tell her that my car is parked in the parking lot. She was kind enough to get my paperwork to close me out. She helped the person in front of me. I just hope that the parts and labor were on point for this service because the Service Rep was not efficient or customer friendly read more

Shady. I put a $500 deposit down on a new $50K Sienna. Manager Jeff and salesman Sandeep sold it to someone else while nickel-and-diming me about $300 worth of accessories they said they didn't agree to. Saved myself a 3-hour drive each way I guess. Clearly the principle here is not integrity. read more

First time purchasing a vehicle from Toyota and it was the best experience I've had. Shelton Maben was my car saleman and from the time I put in a request about a Toyota, he contacted me within seconds and had great communication throughout the entire purchase. I couldn't have asked for a better salesman and honestly, I don't even like salesman and always dread going to look at vehicles but he made the experience so much more pleasing. I would definitely purchase from here again - Go ask for Shelton Maben and tell him I sent you :) read more

I had a great experience at Principle Toyota! Soni made it appoint to answer all of my questions before I ever arrived. I set up a test drive right away at my earliest convenience, same day. The car I was looking at exceeded all my expectations. Service was fast and thorough. I was able to get my car the same day after inspection and cleaning which very important to me and Soni made sure it happened. Everyone was friendly and abiding by COVID-19 laws. I appreciate everyone there who helped my process flow as smoothly as it did and would highly recommend them to anyone considering! Thank you all! read more

DO NOT GO HERE!! My experience with Principle Toyota has been without a doubt the worst customer service I have ever experience out of anywhere I've been. When I initially went to buy my car, the agent repeatedly belittled my family and kept saying how he didn't need us to buy this car and didn't care whether we did or not. What kind of a car salesman talks like that? We hadn't even gotten to negotiations yet. During negotiations, he talked down to my father constantly. When it came down to the loan, he told us there was no way we would get a good rate without even looking until the much nicer finance manager lo' and behold gave us a good rate. Once I bought my car, I was given someone else's license tag or registration and had to go back. Now, I am experiencing the worst customer service at all. I recently had a need for my spare key and went to grab it, only to discover they had given me the WRONG SPARE KEY. It wasn't even electronic like my car requires!! Of course when I call the dealership several times and speak to three different people who all say that they will call me back, no one actually calls me back. On top of that, not a single one of them sounded remorseful or like they wanted to rectify the issue. They didn't even pretend! Even though I love my car, I regret giving this place any business. If someone actually calls back to send me the correct spare key that I was made to believe I had, maybe I would give this place 2 stars instead of 1. DO NOT GO HERE!! read more

ABSOLUTELY PATHETIC SERVICE!!!! I sent the following to Toyota... To get right to it, this is a complaint about the Toyota dealers in the Memphis, TN area - Principle and Wolfchase. My wife has taken our car to Principle several times over the past few years and the service has gotten progressively worse. Today was the worst. She called to schedule an oil change and the greeting from the service desk was "We don't be has nuthin' til Friday!". There was no greeting such as "Hello", "Good afternoon", "May I help you?" or anything of the sort. Last time, a few months ago, they were extremely rude to her. I tried to get her to leave but she was already there and waiting for service. I called and left a voice message for the service manager, but I have no desire to return there for any reason. It only took one visit to Wolfchase a few years ago to destroy our opinion of it. After two hours of waiting, they still had not done a thing, and they were not very busy. We have not been back there for any reason! We were thinking of buying a new Toyota sometime soon, but now it looks like we will have to travel somewhere else - if we want to stay with Toyota, that is. We have had seven Toyotas over the last 30 or so years and they have all been good vehicles. Now, I am seriously considering switching brands to Honda. I have heard good things about the local dealer. It is a complete shame that I have two Toyota dealers nearby but their service departments are so absolutely pathetic that they will force me to buy another brand of car just to not have to deal with such incompetence and stupidity. It will affect more than just myself as I believe in helping other people avoid such incompetence whenever I can. I want to know what Toyota is going to do about this! I think you should make some powerful threats about revoking their franchises AND follow through with the promise to do so if things do not improve immediately. Of course, as I said, I am finished with both of them, so it won't do me any good at all. Here is Toyota's reply: We appreciate your feedback about your previous dealer experiences as it is through communications such as yours that we become aware of our customers' expectations and reactions. It also provides us with valuable insight when planning and developing future products and services to increase our customers' satisfaction. Please understand that your concern is sales/service-related. Therefore, it is the dealer's responsibility to address any sales or service related concerns. Toyota as a manufacturer is responsible for addressing any manufacturer defects or warranty related concerns. Your email has been documented at our National Headquarters. SO THAT MEANS - Toyota is allowing the dealers and their pathetic service departments to drive customers to other brands. I like Toyota cars because of the quality and reliability, but because of Principle Toyota and other dealers in the Memphis area with absolutely pathetic service departments, I will most likely be buying a Honda soon! read more