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    Pure Hockey

    4.2 (12 reviews)
    Open 11:00 am - 7:00 pm
    Updated 3 weeks ago

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    3 years ago

    Great place to buy hockey gear! It costs 15.00 for cross-cutting and 10.00 for regular sharpening.

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    3 years ago

    Nice staff, they got my skates sharpened very quick and very cheap. Much better than any other hockey shop in Madison.

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    6 years ago

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    3 years ago

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    5 years ago

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    4 years ago

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    5 years ago

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    9 years ago

    The place is great. I've shopped here a ton and almost always had great customer service.

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    10 years ago

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    Review Highlights - Pure Hockey

    Great place to buy hockey gear!

    Mentioned in 2 reviews

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    The Hockey Haven Superstore

    The Hockey Haven Superstore

    3.6
    (29 reviews)
    60.3 mi
    $$

    After moving here from MN, i knew what i wanted in a local hockey shop, with exceptional customer…read moreservice and support, a good selection of products and reasonable prices. I found it here. I've shopped HH for the past 15 years and found the staff and owner to be resourceful. Fred Berry, a former player in the AHL for the Milwaukee Admirals, is the owner with a few long time teammates that help him run a good operation. I've worked with Paul and Hawk to get what i need from vendors like Graf, CCM, shock doctor and others. The staff do a nice job with customers and pay attention to the details. I recommend and will return.

    I was a former employee and recommend shopping online or going elsewhere. The NHL jerseys hanging…read moreon the wall are fake and bought on Chinese wholesaler websites for cheap, then sold to customers for $180. Not a great selection of gear, especially for goalies. There are minimal options of colors in specific gear and sizes. When ordering specific gear through them, expect a week or more wait for arrival of order. You can find a lot of the gear they offer online for similar or cheaper prices with quicker shipping. A majority of the sticks are top of the line (most expensive) and have signs of use from kids "testing" them for extended periods of time in their shooting area. If you use a popular stick specification such as hand, curve, or flex, you most commonly will not find the stick you're looking for. A standard skate sharpening has been raised to $10 and you should only expect a good sharpening from specific employees. In the long run, buying a Sparx or asking a friend to use their Sparx would be more cost effective. Besides the owner and a couple of the full time employees, most of the employees are high schoolers with little knowledge of sizing and information about the gear they are selling. Overall, I do not recommend shopping or working at Hockey Haven.

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    The Hockey Haven Superstore
    The Hockey Haven Superstore
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    Pure Hockey - hockeyequipment - Updated June 2026

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