During a mileage check-up and oil change, I was told that it was imperative that I get new rear brakes...quoting Cliff in service,"There is nothing left", strange, since I haven't had any issues at all. He even alluded to it being a safety concern. I happened to check my windshield washer fluid the same day to see if they actually topped off my fluids....NOPE! Is there anything easier to top off? Is there anything easier for a customer to check? A couple of weeks later, I decided to have my rear brakes checked before I had to set off on a road trip. The second opinion (plus pictures) proved that Pure Honda lies to their customers. I had more that 25% life on the rear and they checked the front too. Go anywhere else, but not here. It is a money grab. I complained to Cliff in service and requested a partial refund....crickets. I won't be going back. read more

Terrible. Fraudulent. Infuriating. I will never buy a Honda from a DEALER ever again. The CPO (Certified Pre-Owned) program is a FRAUD. There is a 182 point check-list and Pure Honda will "pencil whip" most of it. To wit: 1) my tires were not rotated prior to sale according to tire store which patched a flat 2) my cabin air filter was checked after 5 months of ownership and EVERY PLEAT was full of dirt. Mechanic said it looked like the original factory air filter from 2022!! Thank God I had it checked. 3) my manuals are for a 9th gen Accord and I have a 10th gen (2022). Totally different! 4) mechanic who did my FIRST oil change found engine shield cut with tin snips. A mechanic at Pure Honda cut the shield to gain easy access to the oil drain plug. 5) the locking lug KEY for my Touring was in my glovebox but it was the WRONG KEY. I had a flat tire and had to wait 10 days for the proper key from McGard in Buffalo!!! 6) the coup de grâce: my car had damage to the front cover and passenger door so Pure Honda had a local body shop fix it secretly. They fraudulently never put it on the CarFax and never disclosed it to me. I discovered this damage while washing the car 3.5 weeks after delivery, contacted Pure Honda and they ignored me for MONTHS! Please do not deal with this ROGUE HONDA DEALERSHIP. They will pencil-whip, deceive, stonewall, then lie repeatedly to anyone if they have to. Contact the BBB of Michigan and ask about this specific complaint. They have evidence of the endless lies. read more

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I bought a car from them in January I cancelled the extra warranties they up sale to you in April I was told that the payment would go towards my car loan ok cool here we are over 90 days later and everyone I spoke to keep saying they will call me back I still have yet to receive a call back or anything. I do not recommend this place again. read more

I took my car there for a simple oil change and tire rotation. Paid $80. This was my 2nd time going there. 1st time was an ok experience. Of course they hit me with pages of things that is allegedly direly wrong with my car but all mechanics do that. It took them 2 1/2 hrs to do my oil change! They went through my glove compartment (likely looking for the tire lock) and left all the contents on my floor. Didn't even bother to put the stuff back. Also, for whatever reason, my dash cam was unplugged?! My dash cam records everything in front of, inside and behind the car at all times while the car is on. I can't help but wonder if it was unplugged so they could do stuff they weren't supposed to be doing. My dash cam is not in the way of the oil components nor the tires and need not be touched. I will never take my car there for that overpriced service and I would suggest you don't either! read more

Pure Honda - The black and blue this is a seat cover. I put that there. Everything else came out of my glove compartment. - Car Dealers Near Me - Ferndale, Michigan

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"Service" has really declined at this dealership and I am now a former customer. Here is my most recent experience: I paid for my oil change with my debit card. I was told that I would be charged a 3% fee. I advised the manager that it was a debit card, not a credit card. He insisted that the fee would still be charged. I advised him that it was unethical and possibly illegal. I wrote my disagreement with the fee above my signature. If that's their policy (to charge CREDIT cards), they need to have their machines programmed to be able to distinguish between CREDIT and DEBIT cards. I am disputing it with my credit union and will move heaven and earth to stop this erroneous charging. In addition, when I made the appointment, I told the guy that I had to leave by 11:30, and he assured me that my 10:00 appointment was sufficient time for an oil change. At 11:20 , I asked about the status of my car, as it was still in the bay. The manager attempted to admonish me for not advising them of my time requirement when I dropped it off. I told him that I told the guy when I made the appointment. His response, "Well, he doesn't know what's going on down here." His tone was dismissive. I guess the only good part was that I didn't get talked into getting additional services that could have been necessary. read more

*Scam* Horrible Service* experience at Pure Honda - stay away - Tamaroff, La Fontaine, Troy Honda are excellent. Went in for oil change and free inspection. Technician broke 3 fasteners of engine filter box when checking state of filter. Jimmy (Director of fixed operations) and technician did not voluntarily inform that the fastener was broken. When I asked them, Jimmy responded: You brought vehicle with broken fastener and I should take it up with Honda USA to discuss poor design. Called Honda USA and they were equally useless - it is an independent dealership and we cannot control them. Sorry they damaged your vehicle. Jimmy also informed I could get the entire engine filter box changed for $300. Another scan. Create a problem and sell...sell...sell to solve it. Went to Tamaroff and they fixed it free of cost - guess, Jimmy is famous with the Honda Service Technicians at other dealerships and they all know about the Pure Honda racket. read more

The "DRL" (daylight running light) indicator light was ON when I bought my 2014 Honda Odyssey in November 2025. Went in recently for an oil change and the topic of the DRL indicator light came up. Initial service man was helpful and interested in a possible resolution, BUT the resolution process from there went downhill and imploded. I was BEYOND irritated!! Their final "resolution" was for me to have it repaired for $3,073!!! They laid on the flim-flam, fast talk, and used car jargon so thick it was obvious they'll sell you a vehicle, but they will also smile in your face and REFUSE any type of resolution after you sign on the dotted line. read more

Bought a certified 2023 HRV Sport in red last year . There was a dent on the back passenger side that I missed when I test drove it on a rainy day. The oil pan guard under the car was scraping when I was driving home on the freeway. Worst of all was the finance guy JOHN LOGOTHETIS was just rude! I'm now reselling my car. Will not go back to Pure Honda for anything! read more

We brought my daughters 2019 Honda Civic in for repair for an AC issue (no cold air). The service dept let us know it was there was a recall on the AC compressor and Honda replaced it free of charge which we thought would fix the issue. The only problem was the cold air lasted only a couple of hours. When she returned the car to the service dept they informed her the expansion valve and heat exchange pipe needed replacing and would cost over $1000 to fix. Long story short-I took the car to a local mechanic in Royal Oak to get a 2nd opinion of which he replaced a couple of seals in the expansion valve and the problem was fixed for half the cost. Had the Honda service technician ran some dye thru the AC system to detect for leaks after they installed the recalled compressor they could have fixed the problem in the first place. The service manager tried to explain to me it was unrelated issue that caused the problem when in fact is was a couple of inexpensive seals that were used to fix her AC. i don't want to see other potential customers to experience similar issues with this dealership read more

Good purchase experience at Pure Honda. Salesperson Dean Antonis was very customer service oriented. I feel like I got a fair trade in deal and a fair deal on a lease. No pushyness. All the information needed to make a decision. Finance manager John was very helpful in making the deal happen. read more

I made an impromptu appointment today with Pure Honda of Ferndale, (I'm an established customer already). I'm glad I had an appointment. -they were really busy. I got a lot of maintenance work done. And discovered a couple things more in need of repair. read more

Erik, my salesman, was awesome. I had a very non-pressured experience when buying my new vehicle and I am happy with the purchase and overall outcome. read more

Pure Honda - Lobby - Car Dealers Near Me - Ferndale, Michigan

stopped by on my way home from work...the nav screen on my 25 prologue was frozen. They had ZERO interest in taking a peek..ZZERO...said to come back the next day. Not coming back...I went home, googled the frozen screen and in 15 seconds I had it fixed. Thanks for nothing. read more

I do not recommend this dealership. I drove 45 minutes instead of going to my local dealer because they had advertised a decent deal on a car I wanted in the color I wanted. I thought because it was a small, family-owned dealership (as the salesperson repeatedly reminded me) that they would treat me fairly. Nope. Same old same old. Shame on me for not inking the deal before I took my wife and kids to see the car. As soon as they saw me with them all hopes of getting even a dollar off the price went out the window. On top of that I stupidly agreed to a service contract because I was told the car did not have any warranty (I later called Honda and found out that it was still under the factory powertrain warranty) and even though I cancelled that contract 2 weeks later I still have not received the refund after nearly 10 weeks. Interesting how the finance people are so nice and polite when you are buying but not so much when you exercise your right to change your mind, I guess when you are taking away their 60% profit on the service contract it stings a little. They do not respond to emails or website enquiries, although I'm sure they would if I were looking to give them more of my money. I should have gone to my local Honda dealer and bought the same car but as certified pre-owned and avoided this headache. Lesson learned. I'm sure I will eventually get my money back but in the meantime their delay and unresponsiveness has cost them my future business. read more

02 11 2026, Once again incomplete service on my lease vehicle. They gave it back nasty with oil etc.;didn't complete the job. They needlessly (AT 6426 MILES) un did the dashboard to allegedly check a cabin filter,and forgot to tighten it back;performed an alleged allighnment but produced no printed proof.(rides lousy now). Thus I'll contact the service manager,sounds like fun hun!?;stay tuned read more

I live 6 hours away and had to fly down to get to the store. I was picked up at the airport by the sales manager John Logothetis. My new CRV was ready for me when we arrived. The Sales Rep. Erik Thompson had all of the paperwork ready for me to review and sign. I only selected 5 stars because 6 is not an option. The best customer service I have ever experienced! Thank you John & Erik! read more

The service Department is not at Honest, We bought our 2022 Honda at Pure thinking we would have our CRV serviced there. That said they have attempted to con us into services on three separate occasions. The first time was for brake cleaning at 15,000 miles. The next time was changing the brake fluid, and last but not least a rear wheel alignment. they stated the alignment was so bad that our tires weren't touching the ground. All of this was false as we took it to an another dealer who said non of those services were needed. Customers beware the service manager and service writers are paid in commission. Bottom line they will make stuff up to increase their pay. I was waiting for them to charge to replace the air in our tires because it was old. Very sad read more

I really like the people at Pure Honda. That being said, I'd be hard pressed to give ANY dealership 5 stars ;) Happy Pure Honda client, sales and service read more

Pure Honda - Appointments make all the difference for quicker service. Thx all! - Car Dealers Near Me - Ferndale, Michigan

Ferndale Honda was my go-to for years. Since they became Pure Honda their service department has really gone south. Two weeks ago I made an appointment to have my a/c checked as it was blowing hot air. Arrived and was told there were 20 cars ahead of mine and that they *might* be able to look at it Friday; this was on a Monday morning. Guess I'll just put on extra deodorant and drive with the windows down. This week I requested an appointment for a different problem but never received a confirmation and assumed the request didn't go through. After I was a no-show a tech called me, told me they were "wide open" that afternoon, and I could come in later that morning. Same story on arrival; leave the car, maybe we'll look at it next Monday, but we can get you a rental for $40/day...The only amusement I gained from both of these situations is that the techs looked puppy-hurt and surprised as I backed my car out of the bay. Many of us who work in service-focused environments are short handed; we get it. But please be honest and contact the customer BEFORE the appointment and before they've rearranged their day. Don't bait people with false availability and hold their vehicle hostage for several days. But I think you know that if you tell the truth, people will go elsewhere, which is exactly what I did in both instances. Pure Honda=Pure B.S. I am done with this dealership. read more

This dealer is so crooked, the salesman "Billly" sold a car after my son in law and daughter had an agreement. She had arrived 30 min later with money order when he called to say he had sold to another person. Terrible business with No ethics. We had purchased 3 Honda cars in past, will never buy another or recommend! I have a very large family and will tell all of them never to do business with this dealer! read more

I just got my 2026 Honda Passport and it's an amazing SUV! I would like to give a huge thanks to Adam Hesen for making the car buying experience very smooth. He is very knowledgeable, helpful and transparent. Very friendly environment. Thank you so much to Billy for assisting Adam! We love you guys! Do visit them for your new car purchase. read more

Good experience working with Chris & Pure Honda. Hoping to work out a deal on a 2026 Honda Passport Elite

Tell me how this makes sense.... I make a service appointment to figure out an issue with my AC. I go in for my appointment thinking it will take a couple hours or the rest of the day to troubleshoot. NOPE they wanted me to drop of my car and they said they would figure it out MAYBE 6 days later. They tell me this on the spot as well... not ahead of time. Meanwhile I've had multiple issues before with the AC system and took it to other Honda service centers and they diagnose it that same day. This place expected me to leave my car for a week to find the issue and doesn't even offer transportation like other Honda service centers. 1 star for customer service read more

Since this dealer changed hands, I've had multiple issues with setting up services but them turning me away once I got there. When I had my windshield replaced, I made a appt for a camera recalibration. But when I got there, they said they couldn't do it. Recently, I had a recall notice and called to set up an appt. They said it could take a half a day, they didn't know. I asked to get an oil change too. I took off a day of work. When I arrived, they said my car didn't need the recall. They were argumentative and claimed I only booked an oil change. Other times I've called and the service department has just hung up on me. read more

Initial point of contact, Adam Hesen, sent me the following response to my inquiry for a Honda pilot. "Our best price is upfront because we actually use a Market Based Pricing tool system to price our vehicles out to ensure we're ALWAYS priced below market. What I can do is fit it into your monthly budget, if its only about taking money off the price, we have nothing to talk about it." This makes it abundantly clear Pure Honda trains it's sales reps to actively try and cheat you. What a joke. The pricing tool is broken because I bought the vehicle in question for 3k cheaper elsewhere. I'll never do business with Pure Honda again. read more

not having a rental car available to reserve, or any rental or shuttle options available at time of service is incredibly inconvenient. especially while taking a car in for a RECALL. read more

I came to this dealership for a standard B1 service on my 2023 vehicle. They recommended $1,800 in additional services - on a 18 month old car. They recommended the same services to another woman in the waiting area. It must be their version of "premium air" that people joke about. Then to top it off, 10 miles down the road the check tire pressure notification came on. After trying to rip me off they adjusted the tire pressure wrong. read more

I had a pretty frustrating experience purchasing my vehicle from start to finish. It started with the day that I came in to view the vehicle. I made an appointment several hours ahead of time, yet when I arrived the car was in a lot while it was raining pretty heavily. It had been raining for hours prior to my arrival. I had to ask the sales associate if we could move the car into a sheltered area so that I could inspect it without getting poured on. I liked the vehicle and agreed to purchase it if they fixed a chip and a dent on the exterior. They agreed to fix the exterior as part of the certification process that the vehicle had yet to go through. This agreement happened on a Friday, yet I was asked to bring in my down payment and trade in the following Monday, which I knew would not be adequate time to certify the vehicle and repair the exterior. I reached out to the sales associate and he agreed they would need more time. This didn't sit well with me as it made me feel they weren't going to honor their end of the bargain if I didn't mention it. Towards the end of the week I was informed that the car was back from the shop and the damage was fully repaired. I was also promised that the car would be spotless and ready for me to take delivery on Saturday morning. When I arrived at 10am, I was happy with the repair but the car's exterior and interior were far from clean. I asked if they would clean it as promised and they agreed. It took 10 minutes to sign the paperwork and then I waited 3 hours for them to wash and detail the car. Then I found out from the sales manager that they discovered a large gash in one of the tires during the cleaning process. My understanding is that this should have been discovered during the 182 point certification process they promised they did. In fact, the certification report showed that they signed off that the wheels were inspected and met the standards. So I had to wait an additional hour (4 hours altogether) for them to change out the tire. When that was finally done, I was handed the keys and ready to go home. On my way home I noticed that I had less than a quarter tank of gas, when I was promised a full tank. Also when connecting my phone, I noticed the previous owner's iphone was still in the settings. This should also have been noticed during the 182 point certification process. It was also checked off as if they had done it. This makes me really question the legitimacy of their certification process. All in all it was a pretty infuriating experience. I would suggest be extremely cautious when purchasing from this dealership. read more

Not a new customer at all. Have had my vehicle serviced there multiple times. I'm on disability so when my car started getting loud near the end of the month, no rattling or clanging, just loud, I had to get an oil change at least. I asked the tech C if an oil change could be financed; he said everything could be. I told him good; that's all I wanted. I even asked how much ($88). Somehow I end up with a $282 bill for a brake fluid service I knew NOTHING about."You authorized it" is all C and Rachael the service manager will tell me. I have NO recollection of authorizing anything beyond an oil change. Taking advantage of people should be criminal!!! Now that I'm on the hook for over triple what I intended to pay or agreed to pay, after waiting patiently for my car for over five hours, all Pure Honda can do is shrug. Go somewhere else, anywhere else. Coffee is pretty good though and free. And sometimes, there are cute dogs on the premises. Boooooooo, Pure Honda! Booooooo!!! read more

I bought at 2013 Subaru Imprezza from David here in late July. Later that week I drove the car across the country for the entire month of August, through various terrains for about 9,000 miles. I love the car and it proved to be a great purchase in a pinch! read more

I spoke to my salesman at 9:01 am and let him know I wanted to buy the car I looked at the day before. He called me back at 9:58 am to tell me they we're sending the car to the body shop I could take delivery in 3 days. He would call me back with exact price for my bank and to take my deposit. At 12:41 sales manger left me a message that the car was sold in between 9:58 and 12:41. Super bad business!!!! Very disappointed and what a waste of time! read more

Recently my wife's car was rear ended by none other than some bozo in a Mercedes ML series suv. Our insurance totalled her car. Today's age of blue chip shortage and all. So now we need a car. We looked and looked had 2 choices a 2019 Honda Fit at Ferndale a CPO and a 2019 Honda Civic in Cleveland OH also a CPO. I was all willing and able to make the drive into the heart of the Buckeye, but my wife suggested we should check out the Fit first then head to Cleveland if we didn't like the Fit. So this am well it became pm by the time we got there. Our contact was Lexy A. Lexy turned out to be a lovely young lady who attentively listened to me and my wife and we decided to take the Fit for a test drive. Lovely car if you are of a tiny build, which I am not. The steering wheel was pressed against my belly while we drove around town. Acceleration was sub-par. Suspension felt quite stiff. Specially over all of Michigan's potholes. We headed back to Pure Honda and my wife could sense I was not a happy camper. They had a white Civic we test drove that next. WE LOVED IT!! We finally said our goodbyes and came home. The white 2019 Civic is parked outside. Thankyou Lexy A. And thank you Pure Honda for hiring awesome people like Lexy and also the sale manager dude (forgot his name sorry). Dealerships worth mentioning while we were Honda shoping for my wife's new car (she wanted to try a Honda after having a Ford for 8 years). Great customer service Ganley Honda N. Olmstead OH ask for Jacob. Victory Honda Monroe MI ask for Mark. read more

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So, I'm being Daddy shopping for a new car for my daughter. She and I are very pleased with the professionalism exhibited by our salesman, Blaine. He was phenomenal in showing us the vehicles that we were interested in. Even though we came with our own financing, the staff made a great deal and offered us more bang for our buck!!! I have to say that this was a great car buying experience for the both of us!!! Thank you PURE HONDA!!! read more

Pure Honda - Showroom!! - Car Dealers Near Me - Ferndale, Michigan

Go to Wikipedia for the definition of what we in more genteel terms might call "defecating in one's sleeping quarters," you are not unlikely to see an image of a 19th century woodcarving of the service team at Pure Honda in Ferndale operating on my ailing 2009 Fit. I had a rather unfortunate, once-in-a-million outcome from the June floods in Detroit, wherein I bought gas at a gas station on the city's west side-- and the underground tanks had filled with water. Needless to say, this caused some problems, and it's been my experience in Southeast Michigan that you really have to hunt around for a mechanic who understands foreign cars. "I've never seen a transmission like this," one dude, who came highly recommended from a friend, told me. So, I brought it to the dealership, really solely because I had an insurance claim. (There is a reason why they call them "stealerships"). The service folks assured me that they'd have the issue figured out in no time-- they'd check it out within 24 hours and have the diagnostic test completed. This initial phase was more like four days. This turned into literally more than a month of being in the shop. It was a long back-and-forth. First, the engine was misfiring and they didn't know what was causing it (even though I had independently verified that there was, in fact, a bunch of water in the gas tank). Next, they figured they could replace the spark plugs and at least one ignition coil. Then, the EGR port had been damaged, and had to be completely replaced. This was three separate conversations. I never received written estimates, in accordance with the law, it was all just sort of haphazard. Every time I had to call. After this, they actually called me-- this is in late July now, nearly a month after I dropped it off- and told me that my car was, for all intents and purposes, as good as new! So, I ride my bike up to Ferndale, because, like the good Communist Socialist Marxist liberal, hippie dippie, devil-worshipping, baby-eating Democrat I am, I actually ride a bike to get around most of the time because I really hate having to drive everywhere (oh, and my car was unusable-- minor point). When I arrived at the dealership, though, they were like, "oh, yeah, sorry, just kidding, your engine is still misfiring." TWO WEEKS WENT BY. I called from a work trip. "Ah, yes," the service manager said, picking up, clearly sheepish that they hadn't communicated with me. They basically were like, yeah, your engine is effed, you will need a new one. Is it because they waited a month to tackle the issue? Probably. Should they have dropped the gas tank immediately to drain it and put new fuel into it, as is the common practice in gas tank contamination instead of just putting a few bottles of dri-gas into it? Well, yeah. Should I take them to small claims? Probably, because even though my car was totaled, I didn't have a car for nearly two months, which also cost me hundreds of dollars in insurance, plus lost productivity. But like, honestly? I'm just kind of glad to not have to worry about a car anymore. Now I can ride off into the sunset on my electric bicycle, without having to pay $168 a month in Detroit insurance, or without having to pay $3.50 a gallon for gas. Join the mobility evolution! Ditch the car! Oh, and don't ever go here. read more

I was quoted a lease price for a CRV - with $7000 down, wait for it .... $800 plus a month. Should I be offended? Yes Plus, it isn't like this dealership is sparkling and easy to get to or find. They use the White Castle lot for their own use. If you are coming north bound on Woodward you can make a right on a side street. Park in front of someone's house or White Castle? If you are coming southbound on Woodward if you miss the turn around to hit said side street you need to go into Detroit under the 8 Mile then loop back up. If you go in the back where it looks like it's the appropriate place to park, you walk in through an unwelcoming door then traverse through some weird barren area until you get to the showroom. Bizarre. I just don't get it. Hit up the dealerships on the west side- it will make more sense for you. read more

I was really surprised to see some negative reviews. I have been going to get serviced at Dunning Honda since I bout my FIT there in 2018. Yea the sales dude was pushy and probs on a lot of caffeine but whatever it's a sales dude. The staff is incredibly friendly and we've always been taken care of. They accommodate last minute appointments and never try to sell on another service. I highly recommend Dunning Honda! read more

John Normand took care of my issue. I bought a CPO vehicle but its underside wasn't attached properly. I am still not completely happy about the situation as I was told it was my fault that the undercarriage of my car was hanging, and that I caused it. At the time of writing this I only drove about 600miles about a month in and had to get gas once. The gas station that I went to has a steep entrance but nothing a car/suv can handle, but my cars bottom side hit the pavement. It's a CPO I had no reason to verify/inspect the vehicle thoroughly before purchase. But if I ever buy another vehicle from this place again I will thoroughly check wether its new or CPO or used. Regardless, t​he issue was taken care of, and because of that I am happy. read more

I made my 8:15 am appt on time for a sway bar link replacement for the front end. At the most a 30 minute job. By 5:00pm my car was still sitting in the back untouched. When I questioned the intake worker why things were taking so long he replied that an appointment only gets you in the building. I was so disgusted that I took my car without it being serviced. There should be a better way to run a service department. read more

Shawnmarie and Dave did a great job! I recently got into an automobile incident and I had a hard time through the process. After finally getting car insurance stuff through I decided to get a new car. Shawnmarie helped me smoothly with the process and I ended up getting the last Honda Civic hatchback ex they had. I LOVE the car. It drives so smooth and music sounds amazing in it. And I got an amazing deal on my lease and they gave me plenty bells and whistles to work with in my car. They took care of me and even looked out for road hazards on my tires. If you ever are interested in a car with style check out Ferndale Honda. They'll get you set up right! read more

Pure Honda - Car Dealers Near Me - Ferndale, Michigan

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I just tried to schedule non-emergency service and the service advisor told me they are busy and I would need to leave my car for a week before they could get to it. I asked if I could keep my car and schedule service for a future date. He said ma'am we are busy and can't put your car in front of others. I said I wasn't asking for preferential treatment and again asked if I could book a future appointment. Again he told me I couldn't be put in front of others and I'd need to leave my car for a week. I checked the website and they seem to offer a schedule with appointments, including later today. So I found another dealer and scheduled an appointment outside the Twilight Zone. read more