Great local bakery, farmers market & ice cream shop. The baked products are amazing while their breakfast & lunch sandwiches are fairly priced and delicious. There's plenty of parking on site and frequently there are farm animals to visit before or after your meal or treat. Please help support a delicious local business. read more

THIS GOTTA BE THE BEST HOTDOG I HAVE HAD OH MY GOSH. The BUN??? It's a buttery toast/bread that just melts in your mouth...SO GOOD. And if you get it the way I did...IT SLAPS!!! Special shoutout to Robbie who made my banger hotdogs, YOU THE BEST!!!! Don't get me started on the peach and mango green tea refresher bruh...this gotta be the drink of the summer. It's so refreshing and tasty??? Banger. Not only are their breakfast sandwiches (& ice cream) are also great but man, they truly have other hidden gems as well. Also!!! Everything is FRESH AND HOMEMADE. So you KNOW it's quality! And the amazing staff making these delicious foods deserve all of the praise! read more

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Delicious ice cream, ice cream is really a 4 star. It's homemade and delicious. There's a big variety including vegan options, soft serve, etc. Only 3 stars for the fruit inside. There was barely anything available. A few ears of corn, a few apples, tomatoes, onions and plums. They didn't look fantastic. Not what you would expect of a fruit farm. The store has sandwiches, pies and coffee available that people say are excellent. I'll definitely return for the ice cream. read more

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The parking lot holds about 30 cars or so and I saw cars from ME, PA, CA, CT and NY. Clearly this spot is good. It was packed when I visited in a Sunday morning after a nearby hike. But I took one look at the menu board and realized there was not a single item that I could eat. I am Celiac. There were no gluten free options. Not a one. So I turned around and left. I'm sure it's a great spot based on the cars and the amount of people there. But for me, it was a disappointment. read more

Great place, I love their coffee and ice cream. They are also great in the summer having singers come in at their ice cream window to perform. read more

Rice fruit Farm is back after being closed for six years with a whole new updated interior featuring homemade ice cream. I used to stop in a couple times a year before it closed for fruit and baked goods. The selection wasn't overwhelming for either at the time. It was more known to me as the place to order your holiday pies from. Then it closed for many years, and recently reopened. I heard it was open and had to check it out. Everything is new and done over with the layout looking the same. At the time I went most of the baked goods were wiped out, so we just settled on ice cream. They have a whole new ice cream and dessert area which happened to take debit cards. The ice cream was pretty good and priced at the going rate. There is a redone and bigger indoor seating area. They also carry dairy, grocery, and local items. Hope they do good and are around for many more years. Witnessed a girl this morning carrying a case of Sysco frozen blueberry pies out of the back room and putting them in a freezer out front. I was beyond disappointed. Are you serious? Pre-made frozen pies. I always assumed their pies were homemade, and for $14 a whack. Goddamn it! Next time I go I'm going to flat out ask them if they're homemade. read more

I will start by saying Rice Fruit Farm is a well established business. Delicious food, variety of ice cream, and a place Wilbraham can call home. I would not deter anyone from coming here for all of the above reasons and then some. Where I have a problem now is the communication from employees to customers about apple picking. So anyone reading this interested in apple picking can be properly informed. 2017 Rice Fruit Farm and Fern Valley Farms worked together in bringing people up to the farm for apple picking. Customers went inside to buy bags and FVF brought them up in the wagons. In the fall of 2020 when Covid changed the world the thought of having customers get in a wagon just couldn't happen. So FVF invited customers to drive up and park up here at the farm and has been this way ever since. Since then I have herd rumors that employees are telling customers there is no apple picking. They are not wrong, they no longer offer apple picking other than what they sell in store. But this brings us to today. After I overheard a group of customers yesterday saying RFF is still telling customers there is no apple picking I decided to hear it with my own ears. I ordered a muffin top and when I was cashing out I asked about apple picking. The response I got was "We are not doing apple picking this year, we are understaffed." That was all I needed to hear. I was hopeful she would have directed me across the street but I did not hold my breath. Not sure where the disconnect is. When customers of FVF ask us where to get an ice cream we direct them down to RFF. That is not only good business but it's supporting our local community and what the customer wants. With all that being said, if you are interested in picking apples, buying some fall pumpkins, listening to live music while enjoying food from Ebenezer's Bar & Grill and beverages from Fieldcrest Brewery overlooking the breathtaking Pioneer Valley follow the signs across the street in Rices overflow parking and join us up here at Fern Valley Farms. Cheers! read more

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Expensive small breakfast sandwiches. Do not get tricked into paying extra for avocado , you'll get a TINY SLIVER. Maybe 1/20th of an avocado . Terrible experience wouldn't recommend, read more

A wonderful throw back from the past! I've been here a few times I love it. The bakery items are to die for. Everything made in the facility. What a novelty to have a place like this still existing. They offer sandwiches and bagels with coffee and tea - iced and hot selections. My mocha coffee iced was wonderful. My grilled cheese was Classic and worth the money. I also bought as much as I could pastries and pies. Since I don't live near the area , I definitely want to make sure I have enough to bring home. Definitely, check it out! Great for the family. read more

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On a beautiful Sunday afternoon ride to shake-off the dreaded "COVID Cabin Craziness" my wife and I wandered through sections of Middle Massachusetts (Carlton, Sturbridge, Fiskdale, Palmer, and Wilbraham). As late afternoon approached, our bellies were grouchy. Choices seen along our unplanned route just didn't fit the bill; they were either closed or appeared not meet our stringent safety protocol. Forging on, South by Southwest, we found ourselves in Wilbraham. Quaint Main Street, but again doubt brewing, until we passed by Rice Fruit Farm, hmmm rumbled, as we passed. A couple of streets later, we came to our senses, and engaged a K-Turn. Pulling up the former Farm Barn & Yard looked like the right combination of safe distancing, outdoor tables, a warm fire pit, fall friendly decor, baked goods, and Homemade ICE CREAM! The place was full of life, kids eating ice cream cones, the Barn transformed to a Gift Shop & Kitchen/Bakery. Even a petting area (for now best to just observe and don't touch). Mama went inside to scope out the scene while the Mr Mister (the dog) and I went to stretch our legs. My request to Mama, "I'll take anything that looks good and maybe a coffee." Mr. Mister and I had time to visit the goat pen, say Hi, and then a couple of brightly painted Adirondack chairs facing the fire pit. Shortly afterwards, Mama emerged with a couple of drinks and a bag containing two warm fresh made Botta Bing sandwiches and PB Surprise cookies!" ATTA GURL MAMA! The Botta Bings were delicious; gooey egg, salami, cheese, tomato, and a pesto sauce. Messy, oh ya. Now I mentioned Ice Cream? I'm a hyped up Ice-Cream-a-holic and always have room to spare, so Cowabunga! Homemade, excellent mixes, and super friendly service. For the three of us (two humans & mutt), two double scoops in cones, and a Doggie Sundae for this Highness. Yup, special made Pup Sundaes. Softserve and a whole or crushed dog cookie! Sorry no time for pictures of our cones. Trust me, the ice cream alone is worth the trip. However, all the rest made for a pleasant time... read more

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Tried them for a sandwich. Completely under whelming. I think they thought they were grilling the bread, but is was just greasy. Frist and last time for me. read more

My husband recently tried every breakfast sandwich and rated them, so if you're having a hard time choosing here's his personal opinions. 1. Spicy: its no too spicy and with the jalapeno bagel its even better. 2. Liam: very filling and very good (wasn't available last time we tried to get it feb. 2025) 3. Steak and egger: you cant go wrong with steak and eggs 4. Mexican: salsa and avocado on a sandwich worked surprisingly well 5. badabing: good 6. California: my personal favorite. Avocado, onion and tomatoes are all my favorite sandwich veggies. also wasn't his favorite but he did like it 7. Sweet: he was nervous about the maple syrup, but was pleasantly surprised that it was only subtly sweet 8. Western: the only sandwich he didn't like at all: it sounds like it would be good but it just didn't work out. Overall solid breakfast joint. we really enjoined their pastries too. delicious cannolis, fritters, cookies and awesome bagels. my husband had a hot chocolate almost every day and i enjoyed the iced coffees. P.S. if you happen to be in the area in the fall, the pumpkin bagels are a must have. read more

Whenever I'm in the area this is a must stop. One of the best breakfast sandwiches around. Staff is very friendly and even know some customers by name. I'm typically in the area during the fall and get lucky enough for their apple cider and cider donuts. There's plenty of place to sit down and enjoy your breakfast both inside and out. It's also a great place to get some work done as they have wifi available. There's even a freezer section if you want to take some frozen food home. Don't think twice about this place, just go! read more

Rice Fruit Farm - Fruits & Veggies Near Me - Wilbraham, Massachusetts

The 4 is for their ice cream, baked goods, and general ambiance. Run in, get your cone or pastry, and run out. Don't even think of ordering anything that requires preparation or cooking (i.e., sandwiches, more than basic black coffee), especially on weekends, unless you have plenty of time to kill, because the kitchen crew can't even put out a toasted bagel in under 45 minutes. And I've been here many times so this is not based on an isolated "bad day." read more

Incredible breakfast sandwiches for less than $8. Best cider donuts around-great when hot but still yummy out of the microwave

Really nice place, great ice cream! The muffin tops are delicious, you won't regret it! read more

It's a nice small farm store. I went there mainly for ice cream. One disappointing thing is that they only allow 2 flavors even in large cup. First one, I went for black raspberry and pistachio, both of which were decent flavors. Second one I ordered a monkey business and purple cow. I got the monkey business, which ended up my favorite flavor. Instead of purple cow I got some other flavor with pretzel, which was not my favorite. I would say their muffin tops were the best. I went for a blueberry one and a raspberry one with cheese, both of which were good. read more

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Finally found a good bagel spot in Western Mass. great bagels, giant muffin tops, breakfast sandwiches, coffee, cider donuts and baked goods. Can't wait to try the ice cream. Also, they do online ordering, which is super convenient. I went in and ordered and it was ready super fast, but good to know I can order online and just pop in and it will be ready to grab. read more

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So the ice cream is Grand at Rice Farm. You might even find some things you won't find elsewhere. The atmosphere inside and outside is so inviting. And service is very good. You have a moment to splurge on yourself? Take yourself to Rice. read more

Great ice cream, sandwiches and cookies! Always busy, and can be tough to get in and out of.

i went here on Sep 2, 2024. I ordered an egg sandwich, nothing fancy. I was told 35 minutea wait. I had to check in on them twice. I finally got my sandwich over 1 hour later, no apology. Pathetic. I will never come back. read more

I took a detour to this place - about 20 minutes in the wrong direction and it was worth it. The place was crowded but it was Saturday morning and I guess everyone needed their breakfast sandwiches. There were 3 of us and we each got a sandwich. They were fresh and delicious. I went back to the counter after we placed our order upon seeing the iced coffees that everyone was drinking. The coffee was very good. There was an ice cream section that we didn't try but it looked good. The baked goods all looked amazing. There is a country store vibe that made this place a bit nostalgic for me. I will definitely make the trip to Wilbraham again for another bacon egg and cheese. read more

It was a nice experience walking around the grounds and the store but overall we probably won't go back. The ice cream was just okay. They had both the outdoor window and inside counter going so they got a little backed up and it took awhile for everyone to be served but they were very nice when we were called. Wasn't super blown away by the ice cream, the flavors were just okay and I think the temperature was off because it was already melted by the time my cone was handed to me. read more

Everything is great here except the pie I ordered recently which had an under baked crust . I was disappointed as this is my go- to place for holiday pies. I don't know if it's really homemade or the pie crust they use is just frozen/ premade and thus is not really genuinely considered "homemade " read more

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A friend of mine suggested this place and there was a coupon in the val-pak mailing. What a great find. We went very early September and the trees were plentiful. Parking is a little tricky because this is a very popular place and rightfully so. You can purchase a bag to place your picked apples in and you wait for a tractor ride to the apple orchard. We had a five year old in our party of nine so we paid 5.00 per person for a private ride in the horse drawn ride. *****horse ride is CASH only****What an experience!! They even let the dog ride!! The only caveat with the horse ride, is that it's only one way due to the steep incline going back down ( safety first). The orchards were clean and clearly labeled with the apple type. You can tell the owners are meticulous and care about ground keeping. There is an ongoing fire pit for smore roasting, you can purchase marshmallows if you wish. There were a few goats that you can purchase food to feed them. The little stand at the orchard drop off, offers water, cider and free water in a bowl if you bring your pet. We caught the complimentary trailer back to the store front and had some goodies. The muffin tops were so yummy and my 13 year old devoured his grill cheese. I also had an iced apple cider and a scoop of the Cookie Monster ice cream. The prices were very reasonable! I am from western ma and this farm is a 15 minute ride from home. We have found our new apple picking place. Thanks for the great memories! read more

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Best place in town for breakfast or lunch. Fantastic baked goods, gotta try the muffin tops, to die for. Take a few home. The staff works hard to provide some of the best service. Eat inside, outside, take it home. Also, don't forget their ice cream. read more

Woah. Every single thing we ordered was delicious! The muffin tops were soft and flavorful and moist. We tried the corn as well as the pumpkin with cream cheese. Amazing! The ice cream was solid traditional ice cream vs the annoyingly fancy and overly rich ones from places like Salt & Straw. Don't sleep on the grape nuts flavor... It is inspiring me to make my own version of it. The coffee Oreo ice cream was a rad treat and was our favorite. Wish I could ship a gallon home! Haha. The hot and spicy bagel sandwich was buttery and filling and perfect. They didn't have any fresh apple cider donuts so we had to buy day olds to try them, but they were still delicious. This place is a must try if you're in the area, especially if you're not from the area/ east coast. read more

They have a bad problem listing all these different kinds of bagels they say are available, and then AFTER you place your order they call you and tell you what you ordered isn't available. If it's not available, take it off the menu. The employees need to work on their attitudes, as well. read more

Brilliant. Moved to town just to be near this, and I'm only half kidding. What a great atmosphere and incredible bagels. Friendly service, too. I adore their fruit pies as well read more

This place is amazing. The staff is always friendly, the ambient energy is great, and the food is delicious!

Feels like a homey country store, They have a lovely seating area where we enjoyed coffee and a bagel. The ice cream is excellent. we bought a berry pie which had a spectacular crust. Not too busy on weekdays, but I hear weekend's are very busy. I think you'll enjoy a visit to this eatery, I did. read more

Do yourself a favor and go here. No more questions asked. Can guarantee that you'll thank me later read more

Rice Fruit Farm - Bacon egg and cheese - Fruits & Veggies Near Me - Wilbraham, Massachusetts

Outstanding food and service. The ice cream and breakfast sandwiches are the best! Go there often

Fresh produce at fair prices. Great service and store has a nice appeal. Easy to find what you need and if not they will Assist you with a smile read more

Really awful ice cream. It is just cold with very little flavor. The Peanut Butter Oreo doesn't taste like peanut butter, and I think there was like 1 Oreo in my entire cone. Last time I ate here I had a tuna melt and got very sick that night. I won't be back. read more

I just had a bagel and it was exactly what I wanted. Cinnamon raisin bagel with some butter. read more

I love Rice Fruit Farm because it's so cheap! The staff always have a smile on their face and it is very welcoming. The place is very friendly, quiet and calm. It is very hard to find places like that. But the playground could be better. They only have one thing and it's beat up. The animals are fun to see so make sure you go see them. If you go get a pie! The pie is delicious! read more

I've always known Rice's for their awesome pastries, especially their giant muffin tops and cider donuts. More recently, I discovered their breakfast sandwiches and love them!! My go-to is the Californian, because I love anything with avocado. It can definitely get busy on weekend mornings which makes for a bit of a long wait for breakfast sandwiches. Iced coffee is fine, but nothing special and I honestly prefer Dunkin. read more

Rice Fruit Farm - Californian breakfast sandwich - Fruits & Veggies Near Me - Wilbraham, Massachusetts

Great country store ice cream is the best around has a fire pit and bands outside on weekends.

Breakfast sandwiches are awesome - and of course their famous muffin tops! Always friendly service too. Have many dairy/fruit/veggie items too - great local honey. Nice spaces for hanging out with family/friends both inside and out. read more