Early morning visit at 6:30 opening. Many varieties of donuts and buns in the display case, most looking old even when the day was young. -- Boston Cream Donut: Gigantic (a plus), with lots of chocolate glaze (a plus), but it was more of a hard-shell finish (a minus). The underlying donut was somewhat firm (a minus) and cool to the touch (a minus)-- most likely refrigerated, as this was a late spring visit on a warm day. Bready, briochy taste to the donut, with no sweetness (neither plus nor minus), letting the toppings and fillings handle that. Plenty of yellow vanilla pudding inside (a plus for quantity). No seating inside (a minus) but a single metal table outside that looks like it hasn't been cleaned in weeks (big minus). Filled with pollen. I do like the selection (big plus) and the crazy flavors will appeal to a wide range of tastes, but there are places where you can still get a fresh donut and sometimes even a warm one. Rocco's doesn't seem to be one of them. Not bad by any means but not screaming out for a revisit. read more

Rocco's Doughnut Company - Boston Cream al fresco - Donuts Near Me - Westborough, Massachusetts

Came here for a coffee while in the area and was so pleasantly surprised by their seasonal specials and their food options. I got the s'mores cold brew (which was pretty sweet but what was i expecting) and the breakfast burrito as a bowl and it was so perfect post-workout. The employees were so kind, while ordering they offered many customizations which was amazing. There is no where to sit inside but they do have an outdoor table. read more

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I wish they had more options with just an original base but so many options the donuts were chocolate and it just made them overly sweet or dry. Other than that very tasty and still give it a high rating for unique flavors. read more

Rocco's Doughnut Company - Donuts Near Me - Westborough, Massachusetts

This is still THE place for donuts in the area. Roccos is as good as any you will find in Boston/Cambridge. There are some other donut shops in the area with "high falutin" ingredients but Roccos makes gorgeous, delicious donuts in flavors everyone wants. When I announce a trip to Roccos, everyone is immediately in a good mood and on best behavior! The staff is friendly and helpful. The donuts are HUGE, innovative and tasty. They have standard flavors as well as monthly menus with new flavors to try. And what is a donut shop without yummy coffee! There is no seating here so plan to down them in your car ;-) read more

This place is awesome! Super friendly staff and huge delightful donuts. It's hard to pick one or six! Hah. My kid thoroughly enjoyed the chocolate sprinkles donut. They are huge! Definitely worth cutting up and sharing. read more

Solid cake donuts with unique flavors. SO big though and SO rich like I couldn't finish it which is never a deal breaker- just something to keep in mind. Service was nice :) read more

Rocco's Doughnut Company - Maple Blueberry Muffin Streusel - Donuts Near Me - Westborough, Massachusetts

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Donuts were great. Wish they had the s'mores doughnut. Very small inside no place to sit. The service was great the counter help was quite polite. read more

Rocco's Donuts are big, bold, and fancy-looking. They're super dense and definitely make an impression. While the Boston crème isn't my personal favorite, what keeps me coming back again and again are their fritters, they are absolutely to die for! Worth the stop every time. read more

Donuts are a bit pricey ($4 to $5 each), but totally worth it. Each donut is massive. Definitely a worthwhile treat! read more

Rocco's Doughnut Company - Boston Cream, Chocolate Frosted with Sprinkles, Apple Fritter and Cookies N' Cream donuts. - Donuts Near Me - Westborough, Massachusetts

Love Rocco's doughnuts but will no longer purchase doughnuts by the dozen. They have discontinued their customer service incentive of free dozen once your card is completely punched. read more

"What a wicked game you play, to make me feel this way What a wicked thing to do, to let me dream of you" (Chris Isaak) Thank You Wicked Bites - Part One of Two If you live in my part of the country, and if your cable system carries New England Sports Network (NESN) you may have come across the show "Wicked Bites". It's a very fun show that has their three hosts crisscross around the region checking out local bars and restaurants. A recent segment highlighted Rocco's Doughnuts in Westboro, and the place looked so cool we kind of decided we'd stop there whenever the opportunity presented itself to do so. Yesterday's trip to Boston enabled us to stop there on the way home. They have some massive donuts there, similar to the kind we see at Donut Crazy. The varieties are outrageous, as their April choices prove - with Fruity Pebbles, Maple Bacon, Fluffernutter Twist, Funfetti Cake Batter, and Chocolate Chip Whoopie Pie among others. Our selections from their March menu included Two Blueberry Crunch, a Sweet Roll, and a Blueberry Glazed. The store closes at 1:00 and since we were there a little after 12, selection was somewhat limited. Quality and quantity wise, the donuts are fantastic. They were huge, super flavorful, with great cake, icings and toppings. Our server was very personable and helpful. A la Carte pricing is $3.50-$4.50 each, Boxes of 12 are $38, boxes of 6 are $20, and a box of 4 is $14. read more

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Honestly, the most wildly overrated donuts I have ever had: huge, bready, not sweet. I have had worse, but I can't recommend it when there are better places for donuts in the area. Service is prompt and friendly. There is not really anywhere to sit inside, so ambiance is that of a bakery counter. Coffee was not great either. If you like oversized, gimmick donuts, this is the place for you, I suppose, but I have had much better "gourmet" donuts. read more

I recently returned here yesterday to pick up a couple of donuts. The service and donuts are still absolutely excellent and I definitely recommend this place to anybody who is a donut, lover! Such wonderful, creative flavors, and combinations they have that are very filling insured to please you! I'm always happy to revisit a place that still carries out the same outstanding service as they did previously! Good job, Rocco's! read more

Stopped in today for the first time. Place is awesome!! Haven't tried the donuts but the breakfast wrap was delicious!!! Ice coffee hit the spot as well! Definitely stopping in next time again to try the donuts! read more

After a couple of years I feel I need to update my review. While Rocco's donuts are still high quality donuts, always cooked well and with a beautiful structure, their flavors have become really underwhelming. While Chocolate Taco or Samoa or Pina Colada or whatever SOUND amazing, the actual intensity of the flavoring is so weak. Nine times out of ten I feel like I'm eating just a chocolate donut or just a risen donut. It's a shame, because I never feel like I'm getting anything different now. I'm not sure what happened. I'll still order from there, but not as often. read more

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Never had such a good Boston cream donut! The service was great, very speedy. Quite little store with music playing and super friendly employees. Very big and messy donuts. read more

Really delicious donuts! Plenty to choose from even at 10:30 am on a Sunday. We got a box of 4, and chose the carrot cake, maple bacon, strawberry Nutella, and chocolate chip whoopie pie. The flavors were excellent, the donuts were fluffy and fresh, and the size was huge. Staff were friendly and patient even with a bit of a line, excellent service. The shop is clean and spacious, with a good amount of parking. I look forward to coming here again next time I visit the area! read more

Rocco's Doughnut Company - Sharing half of two flavors with my dad! - Donuts Near Me - Westborough, Massachusetts

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Finally got a chance to try these donuts. They are fantastic. We tried maple bacon, Boston crème, homer (pink frosted), churro*, funfetti, strawberry shortcake*. Starring the ones I'd definitely get again! A dozen was ~$45. This is behind Dunkin' Donuts, opposite side of the street as Sapporo. read more

We gifted a donut tray and it is amazinggg! So fresh! Fun flavors! Just amazing. Not your typical donuts. Also loved that they were quadrants so you could easily try a bunch of flavors! This was a huge hit! read more

Rocco's Doughnut Company - Donut tray - Donuts Near Me - Westborough, Massachusetts

Best yeast risen donut I have ever tried! The maple bacon was perfect and not too sweet! read more

Rocco's Doughnut Company - Twix, rainbow, fruity pebbles, maple bacon - Donuts Near Me - Westborough, Massachusetts

We've been here a few times when we crave for gourmet donuts. They are usually generous with the amount of topping they put in each donut. However, the reason why I gave it 3 stars was because we ordered the highly promoted Strawberry and cream donut and there was literally one small slice of strawberry in the entire donut, not even a whole strawberry. I'll still come back occasionally when I'm craving for a gourmet donut and when they have new limited edition flavors. Tip: You have to go early because they are quite popular and donuts are normally sold out well before their closing time. They also have two locations, Millbury and Westborough. The Westborough location has a parking plaza which is a an asset compared to the few parking spots at the Milbury location. read more

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Thank you Rocco's Westborough and the staff for being open and offering curbside pickup during tough times. I'm glad the demand for these delicious donuts remain high. The online order experience worked out great, and same as you arrive to pickup the order. For folks who haven't tried their pickup order yet, you place an order on their site, and they will arrange a date for pickup. As you arrive, you text a certain number to let them know you have arrived and someone will bring your order out to Easy peasy. Enjoy the donuts. Cheers and be well. read more

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Big, fancy looking donuts. Tried to go here a few months ago but they were closed for vacation. The hype about this place kept it top of mind. So I finally made the trip early one Saturday. Got a variety of 8 donuts. The donuts looked good but they were average in taste, Imho. Yes, creative ideas like fruity pebbles topping but the actual donut is bland and dry. To me the donut is primary and the topping should accentuate it. I've had much better donuts elsewhere. Great service in a bustling store. Nice people. I won't go out of my way again but if I happen to be in the area, I might stop in for one donut. I can cross it off my bucket list. read more

Rocco's Doughnut Company - Donuts - Donuts Near Me - Westborough, Massachusetts

So I stumbled across this place, and let me tell you, there doughnuts' are amazing. the young lady, could not have been nicer, and even offered to buy a donut for me since it was my first time (I still paid). I would say this place is 60 times better than dunkin donuts. I enthusiastically recommend this place. read more

The effort is there, but the doughnuts aren't great. Very "cake-y." I had a Boston cream. It was big, the chocolate was tasty, but the doughnut itself was too dense, and the filling only took up about 1/4 of the inside (the rest was just cake-y doughnut). I also tased a bite of the key lime, chocolate frosted, and oreo doughnuts. None were amazing. The oreo was probably the best of the bunch. I really wanted to love these doughnuts, but they were just OK. read more

Rocco's Doughnut Company - Donuts Near Me - Westborough, Massachusetts

Every time I come here I end up disappointed. Donuts are mid and the staff is rude. Much better donuts around here like Basic Batch or the Donut Stand. read more

Halloween special was so so. Flavor wise, they were straightforward donuts but tasty. Design was a bit of a disappointment given the build up on social media. My kids didn't really think the mummy looked like a mummy. I've included their social media advertising leading up to the Halloween box, and what we actually got It's fine enough but for $20+ they could have put more effort into the mummy. Also, and this one is not ok, the two ghost donuts are supposed to have jelly in it but nope! I did call the store and they are gonna comp me 2 donuts next time I go, so that's good of them. read more

Rocco's Doughnut Company - Reality - Donuts Near Me - Westborough, Massachusetts

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DONUT HEAVEN! Rocco's Doughnut Co. has so many choices to choose from that I had to get at least a dozen! The donuts are also enormous (bigger than my hand)! I was excited to try the blueberry bacon brunch (the one with a waffle on top) and it was definitely not a disappointment, it's literally a whole meal! Some other flavors I got were caramel Nutella fried dough, maple bacon, pumpkin cannoli, PB chocolate dip, pumpkin muffin, blueberry cobbler, Cinnamon Toast Crunch, fruity pebbles, cookies n' cream almost the whole menu they can sell out of flavors pretty quickly so be sure to go early! They also have new flavors every month! I'll definitely come back here for more! read more

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I come here first thing in the morning knowing that they have a history of selling out if you get here later in the day. There was a pretty expansive selection of doughnuts, so I opted to go with the Hostess Cupcake, strawberry shortcake, cosmic brownie, and peanut butter chocolate. All of the doughnuts were awesome like the Milbury location, but definitely can all be split into 2 decent servings. I will say they are not cheap, so not sure this is something I would be doing multiple times a week, but worth the value on the amazing quality. This location is much more spacious and accommodating. There is now benches uppity can eat your doughnut there and enjoy some of their coffee. Definitely an awesome doughnut and worth giving them a try if you have not and are in the area. read more

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Large and delish! Best donuts anywhere in the state! A bit pricey, but definitely worth every cent. The staff are friendly and helpful.

They popped up on my Insta feed and we are all fat in this family so off we went to get some donuts. It was Sunday am and I knew they closed at 1. We got there around 12 and I already expected to not have a full array of things due to timing... We got several options (the girls gave us a great end of day discount) the donuts were large, fresh and super designed. There were many options to choose from, would definitely go back another time to try to get specifics that I have seen on the pages! read more

Delicious doughnuts at a very reasonable price. The hot chocolate and maple bacon were personal favorites! read more

Rocco's Doughnut Company - From top L to R. Ginger bread Boston creme Fruity pebbles Hot chocolate Oreo Maple bacon - Donuts Near Me - Westborough, Massachusetts

Great donuts! Always fresh and new, creative, fun flavors/toppings. Be sure to go early - it's no surprise they sell out of flavors - delish! read more

Last-minute decision to check out this donut place right before they closed and was hoping they weren't sold out yet! Low and behold we got the very last donut of the day, a hostess donut. These donuts are really big and no wonder they sell out so fast! They're only open on the weekend (Friday-Sunday) so I'd definitely recommend ordering ahead the day before you decide to go. I will definitely do that next time because there are so many flavors that I want to try out! As for the hostess donut, it was a good cakey texture and a perfect chocolate coating, not overly sweet. I'll be making a trip back and trying out their other flavors soon! read more

Rocco's Doughnut Company - Hostess donut - Donuts Near Me - Westborough, Massachusetts

I visited the Millbury location and WOW! Was expecting a regular small local bakery and coffee shop, but walked into Donut Heaven! The aroma of the freshly baked treats hits on entry. The artful display is beyond tempting. I had the perfect level of assistance in making my donut and beverage choices. Having been craving an Apply Fritter for some time, this was my first choice. It was large, but so amazingly perfect that I ate the entire thing! The others purchased were Chocolate, Honey Dipped and Uncrustable (PBJ). All of which were large, fresh and flavorful. I'd say all donut shops should be like this, but then a place like Rocco's wouldn't be such a rare gem. read more

Yeah, five stars for a donut joint. The best damn donuts I have had since I was a kid. These are real donuts, not the empty puffs of modified starches and HFCS, from the national chains and other local chains. We got a box of six. Each donut is enough for a good sized person. If you eat two in a sitting, you deserve the taunting. We got: Maple Bacon, Fruity Pebbles, two apple fritters, a nutella, and a coffee roll. All were amazing. Well risen, not greasy, nice browning, light texture. You can tell they take good care of the fryers. The you g woman helping us was friendly and knowledgeable. She had great suggestions about beverages. While they weren't cheap, I would say the price was commensurate to the quality. Six pieces and two coffees were a touch over 25 bucks. Wasn't too busy when I went in on a Friday morning, but you can tell they were ready to hustle. Well worth a drive for great donuts and coffee. read more

Artisan doughnuts in Metro West! They are very fresh and delicious! Now we don't have to go to Boston or Providence to get a really good doughnut. Please support this fabulous local business! read more

Rocco's Doughnut Company - Donuts Near Me - Westborough, Massachusetts

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My first experience with Rocco's was a week ago. Didn't know how the pre order on the weekdays work at all. Ended up driving there to find out, everything has to be pre ordered and pick up time is selected during check Out online. So I was so eager to try their donuts, put the order in by Wednesday and picked up on sat. Definitely early time pick up is way better to avoid the wait time and traffic at the parking lot. Here's the summary of my own opinion on the donuts that I tried so far. I'm sure I will go back for more. Maybe not every week hehe They are so big and Delicious! Must order: Chocolate frosted with sprinkles Apple fritter Orange creamsicle yes yes yes!!!! Coffee roll and strawberry frosted with sprinkles are just ok! Never will I order again: Brown sugar pecan donut that's a bit cakey for me! Butternut crunch didn't do anything for me either! Thank you for making some new flavors for June! I look forward to going back to try more donuts!!!! read more

Rocco's Doughnut Company - Apple fritter, orange creamsicle, coffee roll and brown sugar pecan cakey donut - Donuts Near Me - Westborough, Massachusetts

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Really good donuts - always great service from the folks regardless of time. Coffee is usually good. Wish the fritter had more apple in it, wish the coffee roll was a bit more cinnamon flavored. This doesn't stop us from going at least once a month - specials rotate - and ordering way more than we need. Fortunate to have them around the corner. 10/10 would recommend (and do) for anyone coming from out of town or locals that haven't tried it. read more

Go EARLY. I made a return trip for their new December menu and some of their flavors were already sold out by 9am. Very pleased with what we got - large donuts for big donut energy, as always. The two employees behind the counter were very friendly and also helpful with any questions we had, as usual. read more

Rocco's Doughnut Company - Some flavors from the December 2021 menu - Donuts Near Me - Westborough, Massachusetts