This was my first time visiting this local jewelry shop, and I was very impressed. I came in to…read morehave my watch batteries replaced, and the owner, a kind and professional lady named Carol, did it very quickly. The price was also quite reasonable. I recently saw a negative review supposedly written from google review by a so-called doctor, who harshly criticized the shop for offering a low price for gold. It's shameful for someone with such a background to use his voice to curse a small business owner who is simply trying to earn a living. Is it really appropriate to make such hurtful statements? From my understanding of the jewelry market, buyback prices are typically lower than the market rate due to various costs. I simply asked about the buyback price for a ring and was offered around 20% of the original price, which is completely normal in the industry. Carol runs this shop by herself, and she deserves support, not disparagement. The atmosphere is warm and welcoming, and there's even an adorable, chubby dog that made my visit even more pleasant. Based on my experience, I highly recommend this store for its honest service and fair pricing! I also wish them continued success in her business!

Carol is a long time professional jeweler. You can trust her with your repairs and sizings and she…read morealso has several beautiful pieces for sale. Highly recommended!

Absolutely fantastic service and people . Very compassionate run business that handle your jewelry…read morewith care and consideration. And are more than fair priced. Would highly recommend this place before anywhere . I would pay more , that's how good the service and how nice these staff are .

I've been a customer of this business for approximately four years. I originally purchased a chain…read morehere and have returned periodically for cleanings and polishing. Over the past year, however, getting service has become increasingly difficult. I was only able to have the chain cleaned about twice and fully polished twice, despite multiple attempts, because I was consistently told there were no available time slots and that the wait was around two weeks. On or around December 9, I stopped in again to ask about having the chain cleaned. I was told once more that the wait would be two weeks. I then asked whether there was an option to pay extra for faster service, as many businesses offer express or priority options. This was simply an attempt to find a solution after repeated delays. The response I received felt dismissive, and I was told that faster service would require stopping work for other customers. I left without issue and was not refused service at that time. Based on that ongoing experience, I posted my initial review. On Friday, December 13, I returned to the store hoping to address the situation professionally and see if my concerns could be resolved in person. When I entered, the front desk employee immediately identified me as the person who had left the negative review. There was no attempt to discuss my concerns or work toward a resolution. The interaction escalated quickly. My review was referenced aloud, voices were raised, and I was repeatedly told to leave the store using profanity. One of the men behind the counter stood up and shouted at me while directing me to leave. Although there was no physical contact, the behavior felt intimidating and unprofessional. At no point did I raise my voice, use profanity, or threaten anyone. I chose to leave to avoid further escalation. For clarity, I was not refused service prior to leaving a review. I had been a paying customer for years. The refusal of service and hostile interaction occurred only after my review was identified. This update reflects my firsthand experience as a long-term customer and is shared for transparency so others can understand how feedback was handled in my case. Additional context to my previous update: When I returned to the store, both the front desk employee and a jewelry staff member immediately identified me as the person who had left a Google review. That recognition happened as soon as I entered, before I had said anything. Instead of attempting to address my concerns or resolve the situation professionally, the interaction escalated. Voices were raised, profanity was used, and I was told to "get the f*** out." One of the jewelry staff members stood up and shouted at me while directing me to leave. The front desk employee also participated in the confrontation. Although no physical contact occurred, the behavior from both individuals made me feel uncomfortable and unwelcome. I remained calm, did not raise my voice, and chose to leave to avoid further escalation. This update is shared only to accurately document how feedback was handled in person.

Had an amazing experience from start to finish working with Staci on a custom wedding band for my…read morehusband. He loves the ring and was impressed with the quality of the diamonds. Staci is exceptionally knowledgeable and easy to work with. Can't recommend her and Sullivan's jewelers enough!

I will recommend this store to anyone who asks! Krista was amazing in helping with a repair, and…read morethe final product was even better than when it was originally purchased from Jared's. We bought a new ring as well, and are very pleased. We look forward to working with their custom design team in the near future.

Mike is such a sweetheart. He surpassed my expectations. I am so happy with the work he did to fix…read moremy ring. Highest quality of work. He cares about his work and it shows. I could not recommend Mike more. I will be back!

10/10 recommend! Great customer service, unbeatable prices, and outstanding work! Came here to get…read moremy engagement ring sized down & im so happy I did! After being turned down from multiple places Mike was able to size my ring down & give me a great price as well! I highly highly recommend Mike for all your jewelry needs! He isn't money hungry like a lot of places and made me feel very welcomed from the moment I walked through the doors.

I LOVE The Jewelry store. Been going to this shop for years for Jewelry Repair & new and custom…read morepieces. The reason I won't go anywhere else, both Tony & Denise are always transparent about everything and never price gouge. Before my dad passed he was a jeweler so I know what things cost and they have always been fair & friendly.

We have been going to The Jewelry Store for years. The owners are great people…read more They have designed pieces for us, repaired other pieces and we have purchased many beautiful jewelry pieces from them. We trust them immensely. Highly recommend them.

My 30th anniversary this year and I was looking to upgrade my wedding ring. Rebecca provided an…read moreabsolutely first-class experience with patience, expertise and professionalism. They even had some lab diamonds ordered to show me what I could do with a bigger diamond. The results were amazing with a digital 3D rendering from the designer in NY. End result is that I have the most beautiful wedding ring and I used my original stones! Love this place and will be a customer for a lifetime!

I will never return to Genna Jewelers after the rude treatment from the older woman I received…read moretoday. I will never buy anything from that store again or recommend them ever again. I have been having jewelry made for the last few years with stones I purchased. I always worked with the designers in NYC and NJ, so I decided to give a local business a try at getting my business that can be quite lucrative over time. I went in to get an estimate to have some earrings made and the salesclerk must have gotten insulted when I asking if the designer was in to give me a quote. She said she was giving me the quote, which was overpriced because I saw what the gold baskets cost for the size of my stones in the book she looked up. When she wrote up the prices, I told her flat out it was way too much. I brought in pieces that I had made recently in NJ, with a lot of weight in the gold ring, pendant, and earrings. I told her what I paid for each piece which was at least 40% less than what she wanted to charge! She told me I should go back to NJ and have them made there. THEN she had the nerve to complain to another clerk behind the counter that she "practiced restrained patience" with me. WOW! Great customer service! She should have waited until I was out of earshot or left the store before she complained. She should consider retiring or not be front facing with customers, she is not good for business. Well, I'm the one that wasted my time and energy trying to give them my business. So now, she has a negative review that will remain on the internet for all to see. P.S. I have never left a negative review before for any type of business, but she definitely deserves this one. Try any other jeweler in the Melbourne, Rockledge area, this one is not worth spending your money at.

Visited store to see gentleman to evaluate my estate jewelry for re-sale. Was met by two women and…read moretold he was not in. The ladies looked though the glass top of my jewelry case for a few Seconds at over 250 different pieces of jewelry inside and made the quick analysis. "This is all promotional grade and he won't accept". Never did they raise the lid and look at individual pieces. I was so Humiliated. Very loud comments and people in store! Staff should be more polite to clients. I was snubbed and rudely treated. Another jewelry store enjoyed looking at my pieces and a deal was made!

This is my beautiful engagement ring from Sullivan's. My fiancé went on and on about how wonderful…read moreand the team was when he was designing it. I couldn't be happier. Thank you for making our dreams reality!

Great watch battery replacement -discovered prior shop installed incorrect battery. Appreciated…read morethat Eric looked up correct battery vs just installing what was there. Will be back!

I stopped by to see what he had in stock. I had armed myself with enough knowledge to be dangerous…read more, but I had seen some items elsewhere that interested me. He sent me to his website that had an impressive selection of jewelry. I picked the setting, cut of stone, the clarity, and color. The price was unbeatable. Beats the pants off big box stores.