Roll Em Up is tucked away in a strip center across from a Hope Depot, an apartment complex, a Total Wine, a Kroger, and a McDonalds. So, it's easy to get overlooked. They offer a menu that really covers a lot of different cravings. Their namesake taquitos look appetizing, but my main focus was their Tuesday Taco box. You get 10 tacos, with a ground beef or potato option, as well as a large order of fries. The box included a large red sauce and a couple of green sauces. The green was my favorite. I opted to get 5 and 5. If you order online, you have to specify in the order comments/notes section. The tacos were crispy. They were stuffed with cheese and lettuce, in addition to the ground beef/ potatoes. The fries were crispy. The best part, on Tuesdays, the entire box is 25.00! It was a good experience. Pickup was fast and they were so nice. It's a family owned business and they aim to please. read more

Roll Em Up Taquitos - Mexican Near Me - Houston, Texas

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My son was in town for the holidays, and where he lives now, there just aren't alot of good Mexican food spots. I wouldn't say this place is an authentic Mexican food spot, but it's close enough. Tex Mex if you will. We were trying to find something to eat in the area to meet up some fam and came across this place on Yelp. I actually had it bookmarked for awhile so I was more than happy to cross another spot of my to do list. Located in a busy shopping center in the Heights, there is alot of parking available, but at busy times, you may need to drive around a little. The restaurant itself isn't huge, but there was plenty of seating inside as well as a small patio outside. I like that they also have board games and what not so they aren't trying to rush you out, but want to make it seem like a hangout spot. Customer service was amazing from start to finish. The young lady taking our order went above and beyond explaining their concept and describing each item they had. During our meal, they checked in on us frequently and made sure we were enjoying our experience. You may or may not have guessed it by the name, but Roll Em Up Taquitos specializes in taquitos. A taquito is a rolled up tortilla filled with different toppings and then deep fried. How can you go wrong with that! They also have items like tacos, a taco burger, taco salads, bowls, nachos and loaded fries. We came for the namesake item. Between our group, we got all the different varieties of taquitos available. I got a 4 pack in which you can mix and match fillings. I went with all the options of beef, chicken and potato. You then pick your topping style. They have loaded which is a cheesy, saucy options. OG is more of a traditional preparation with lettuce, queso fresco, guac and sour cream. Enchilada style is doused with enchilada sauce and cheese. I got mine loaded. The packs also come with rice and beans. For 13 bucks, it's a pretty hearty meal. The taquitos came out freshly made and had the most wonderful crunch with every bite, even with all the sauces. I imagine getting them to go or waiting awhile might take away from how it is intended to be eaten. I tried bites of the other variations and they were all tasty. I think I like the OG way the best though. The taquitos were delicious, but the big surprise was how delicious the rice and beans were. We couldn't stop talking about how good it was. We also tried a side of the street corn in a cup. This item was not a fave of the table. It was too citrus forward and something I would skip next time. For drinks, they have fountain drinks, refreshers, Jamaica and even horchata. I went with a mango refresher which was very refreshing and tasty. To finish it all off, we had to satisfy the sweet tooth with some churro donuts. These things were so so good. They made sure to bring it out towards the end of the meal so they were hot and fresh. I recommend everyone requests it that way. I wish this spot wasn't so far from home. Well maybe it's a good thing because I would be here often. I will most definitely be back if in the area. read more

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This is a fairly new food spot in the heights that I've been wanting to try. The young ladies were so kind showing us around the menu. The food came out fresh and hot, which I loved! The taquitos were pretty good but my favorite part was the different drinks they have available. I think it was a black cherry tea that was really tasty! Overall a good restaurant and I hope they're here to stay. read more

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mathis small, strip center taquito spot is A HIDDEN GEM!! I almost hesitate sharing how good it is Plenty of free surface parking. Small menu cuz they know what they do well. Counter service - so you order, pay, fill your drinks and have a seat while they cook your order. That's when the good stuff starts, the taquitos and taco is delicious. We tried the beef and chicken taquitos and adults and kids all loved them. The tortilla, the meat, the scrumptious toppings ... these are just really good. Then we also tried the ground beef taco - YUM. And if you like crunchy corn tacos with flavorful ground beef like Mom made, these bring you back to childhood... nothing extra fancy, just fresh and good. We also got a side of guacamole that everyone devoured. Then tried fries with ground beef and wow... why are these so good?! Street corn was also a nice side. read more

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I always want to support small business and after seeing a few TikTok videos, how ultra clean the restaurant was, I see big plump taquitos, so I decided to try it. I will say the staff is amazing, very welcoming, educated me on the menu and I opted for the 2 taco combo, a side of 2 taquitos beef n corn, and chicken corn plus a few dipping sauces. Pros: The best hands down Spanish rice from a fast food I've ever had. Fluffy, tomato flavor, amazing rice. The beans were also great, soft, strong bean flavor, velvety texture. The jalapeño ranch is as good as Wingstop ranch, another example of one of the best ranches on the market. They should bottle it and sell it. Green gobblin sauce was good but not spicy, good green salsa, and the lite em up sauce to me tasted like good mayo. The fresh toppings on the crunchy taco were superb, amazing thick abundant amount of cheese which I love. Fresh lettuce, cold and strong cheese flavor, it helps cut through the oily shell, it needs the freshness. Cons: The taquitos were not what I was expecting online. They were too greasy and too thin. I saw pictures of the taquitos online from other yelpers and the ones I got were a let down. Too thin and tiny, the flavors are amazing though so it does taste better than it looks. Too greasy but the fresh toppings add more value and flavor in my opinion. The tacos, geez. Hard to eat, the shell was already cracked in half when I unwrapped it. It's hard to eat when all the beef falls off and the lettuce is all over the place. I think they were cooked too long, the shell was over fried, and too greasy. GREASY. I still have a lingering oil flavor in my mouth. To me it's like an elevated Jack n the box taco, both are greasy but Roll Em Up has better beef quality, larger amounts of lettuce, more cheese, and great dipping sauces. I will say for $21 for all that I got, I felt like it was slightly above the value, 6/10. read more

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1000/10 definitely will be back and very soon. The restaurant is clean and well kept and has a great theme. The customer service is top tier from the moment you walk in, Bre was amazing and made my experience there one to remember. The food was made fresh to order and was DELICIOUS. Made in house fresh you can't beat that. I highly recommend checking them out it is also a family owned restaurant with monthly specials. read more

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Came here on a Saturday which happened to be their hard opening. They were offering 1 free taco burger with an order of nachos or taquotos, or a free hard shell taco with a taco meal or a free order of fries with an order of fries. We ordered the Carne asada nachos and got a taco burger for free. The nachos were decent, the burger was ok, kinda like a sloppy Joe. Overall the nachos the free burger with 2 drinks was still around 20 bucks somehow. Service was above and beyond. Food wise I can't say I'd be in a hurry to come back to eat here but it's worth a visit to try it out if you haven't. Place is small on the inside but their are high tables along the window also. read more

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Got the Taquitos to go. Susu was super friendly and provided helpful recommendations Opted for the four taqutio pack with the elote Price may be a bit on the higher side ($20 in total), but it was delicious! I will be back read more

Roll Em Up Taquitos - Mexican Near Me - Houston, Texas

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First and foremost this place lives up to the hype you see all over instagram. Amazing flavors bursting with love. I walked in and could already smell heaven. The owner is back there conjuring up daily family recipes like a culinary wizard. This isn't 'fast food' by any means ; it's 'hurry up and get in my mouth' food. I dove into the Beef Taquito and let me tell you, this thing was so fresh I expected it to start moo-ing. It's crunchy, it's flavorful, and it's packed with so much love I almost felt obligated to send a thank-you for showing me love card. You can taste the fact that someone actually cares about your tastebuds here. Aguas frescas are made in house daily. None of that powdered neon 99 cent fake stuff here folks, all natural filled with delicious juice!! Absolutely blown away by everything on the menu and the family- friendly atmosphere but nothing impressed me more than the elote. It's creamy, tangy, and quite frankly seasoned like it's trying to win an Olympic gold medal in deliciousness. If you have the chance to check them out don't pass it up. Top 10 places to eat in Houston for sure!!! read more

I stopped by Roll 'Em Up Taquitos after a late Home Depot run, genuinely wanting to support a local spot and try Taquitos because I have no seen a restaurant in the area that strictly Taquitos. Unfortunately, the experience left a lot to be desired and honestly, I left more frustrated than full. When I walked in, I was the only customer in the restaurant. Still, it took close to a full minute for anyone to acknowledge me. One staff member appeared to be on a Bluetooth call, casually chatting while I stood there waiting, speaking in Spanish in which I understood what she was saying (I'm not going to repeat what that phone call conversationconsisted of). That lack of urgency and attention to the customer experience was the first red flag. I decided to stick it out because I really wanted to give the food a fair shot. I made it know it was my first time there and when I asked for a recommendation, again, as a first-time customer, I was met with a generic, unhelpful "You can't really go wrong with anything on the menu." That kind of response reads as indifferent, not confident. If you believe in your product, help guide the guest. Instead, I was left to guess. Though I know it is a straightforward menu, help me out with something. I ordered the 2-pack combo taquitos (chicken and beef, flour tortillas), and unfortunately, they were over-fried, dry, and severely lacking in seasoning. The shredded beef was stringy and tough, and the chicken didn't fare much better. They weren't just bland & they were hard to chew through. I'm originally from California and have enjoyed authentic taquitos made with real care and flavor from my best friends mother who's Mexican. These didn't come close. The only saving grace was the queso, which was decent. Even the drink (Starry) I ordered was flat, which just added to the disappointment. I didn't even get to take any pictures cause I didn't finish the food. Look, I understand it was late in the evening and maybe it was the end of a long shift, but consistency and quality shouldn't clock out early. I wanted to like this place. I tried to like this place. But when customer service is passive and the food doesn't back it up, there's not much reason to return. I say all this not to tear down, but because I believe this is an easy fix if the ownership chooses to pay attention to this. I truly hope you are. Despite the good reviews in which I wish I could have shared a similar experience, sadly mine was the opposite. read more

We were the only ones there when we first entered the restaurant. I ordered the 2 pack combo. You're allowed to choose the type of tortilla (corn or flour) and different fillings for the taquitos so I chose corn tortillas and for the filling 1 shredded beef and 1 chicken. Both taquitos were tasty and really crunchy. The rice and beans were also delicious. The beans were my favorite between the 2 (rice/beans). They tasted like they were mashed charro beans). The person at the counter was really friendly and gave us a rundown of their menu and answered all of our questions. The restaurant has plenty of seating whether at a regular table or bar type table (near the windows). I will need to try their nachos the next time I visit. read more

Roll Em Up Taquitos - 2 taquitos with side of rice & beans (2 PACK COMBO) - Mexican Near Me - Houston, Texas

Loved it! Definitely coming back to try the tacos in person. Family owned places with great service! The place was clean and plenty of seating options. read more

The staff is very friendly but let's talk food: I mean the taquitos itself are good I would suggest to have them in corn tortilla instead of flour with that being said everything else...The rice taste a lost like cumin, the queso was good but nothing special; I didn't like the corn cup it's a very sad try to do a Mexican corn cup and what's even sadder is that they forgot the guacamole the sour cream and the salsa for my to go order so I had very plain taquitos only 2 for $20 !!! it's not worth it . Just go to your local taqueria read more

I had the opportunity to try Roll Em Up Taquitos.... I didn't have the taquitos but went with the ground beef tacos which came with rice and beans... The tacos were good but a tad greasy... The over all taste and quality of the food was good... Service was fast and friendly... I will return because I did see some other menu items I would like to try... Definitely recommend giving them a try If you like good mexican fast food that has flavor... read more

Roll Em Up Taquitos - Ground beef tacos - Mexican Near Me - Houston, Texas

Roll Em Up is SO GOOD! If you are from El Paso the enchilada style will remind you of the very popular taquito place there, but these are BETTER! read more

I WILL START WITH THE FACT THAT THE BATHROOMS ARE SUPER CLEAN. The food is excitedly different. Tasty and not greasy. The expanded menu allows for a nice taste test of many different things that get you full. BRECHELLE and LUCIO were amazing and forthcoming with service. For a fun time with taquitos in a new definitions try this amazing restaurant. read more

To the ENTIRE staff that was working on 08/30/25 around 12:00pm, your service & hospitality was exceptional ! To the owner(s) of this establishment, this group of guys would be the main reason I would come back again. Thank you for the great service read more

Roll Em Up Taquitos - Promote him to manager - Mexican Near Me - Houston, Texas

Randomly stumbled in after running into Home Depot and so glad we did. Protein bowl, tacos and taquito's were delicious! Great value for your money and staff was the most hospitable and kind. Was the perfect quick lunch. And will certainly be back. Could take a picture but it would just be empty bowls and plates. read more

First time going! Came on a Tuesday for Taco Tuesday special - we got the 10 tacos + fries box. You can choose beef or potato; or a mix of both. The green sauce is delish but has a kick to it! Bri was super sweet and welcoming. I also got the street corn on the cob with the hot Cheetos! They also have games at each table (Uno, Sorry, Connect 4) Definitely recommend! read more

Roll Em Up Taquitos - Crunchy taco box - Mexican Near Me - Houston, Texas

Hi! I went with my husband yesterday and first customer service was amazing! They gave us a whole run around through the menu, we ended up getting the 4 taquitos (flautas) combo w the corn and rice, and the bomb nachos & the rating is Taquitos 9/10 Rice 6/10 Corn 10/10 Nachos 10/10 , overall everything good! The place has a good vibe! Is nice calm and peaceful there . The only thing I would say is, is a bit expensive. read more

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Decided to stop by an hour before closing. I ordered the two taquito combo with chicken and everything on it. I also chose elote loaded up and a side of beans. First impression of the taquitos -- crunchy goodness with an explosion of flavor and moist chicken. Although I ordered it as takeout with all the toppings on it, they did get soggy by the time I was halfway through my first one. The staff was fantastic and gave me lots of options including requesting all toppings on the side ( what I should have done lol). Taquitos were great despite the sogginess, due to my negligence. The beans were average nothing stood out for me and same goes for the corn in a cup. I got the corn with hot Cheetos, cheese, tajin, etc. however the flavors did not explode together. Definitely missing some lime and a bit more tajin and mayo. Overall this place is a cute pit stop for the munchies. Food: 7/10 Service: 10/10 read more

Roll Em Up Taquitos - STREET CORN IN A CUP - Mexican Near Me - Houston, Texas

Cheese taquitos - 8.5/10 Potato taquitos- 9/10 Corn in a cup - 8.5/10 Street corn - 8/10 Chips flight - 9/10 Churro donuts - 10/10 Frozen horchata - 7.5/10 Iced horchata - 9/10 Beans - 9/10 Rice - 8/10 Roll em up is the newest spot in town for taquitos Their menu has a great variety of tasty street food and they specialize in taquitos. Nearly everything is customizable which made it fun. I tried their vegetarian items since this spot is NOT halal and enjoyed everything. I would definitely go back but get some of the items spicer this time read more

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Nice casual place, helpful at counter, taquitos were good and the queso and beans would have been great except the beans and queso were served room temp, taste was there tho. Churro donut was 10/10. read more

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Only thing this place has was the friendly staff. The place was empty during lunchtime on a Saturday. The taquitos however were subpar. I got the fully loaded nachos, 3 combo, (potatoes, shredded beef, and chicken), and horchata slush. The taquitos were not packed full of filling and the meat had no flavor to them. For the price of taquitos which works out to be $3 dollars a piece it was disappointing. The nachos was decent but pricey as well at $17. Horchata slushy was not good, it tasted more of a vanilla shake with a slight hint of cinnamon. If you have a taqueria that you get your taquitos from I would stick to that. read more

Roll Em Up Taquitos - Mexican Near Me - Houston, Texas

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I had high hopes for Roll Em Up Taquitos, especially after hearing good things, but unfortunately, my experience left a lot to be desired. The service was a bright spot--the girl at the front register was very friendly and helpful in explaining the menu, which I appreciated. I ended up ordering the 3 Taquito Combo: one shredded beef on corn, one chicken on corn, and one cheese on flour. While the meat had a decent spice level, it was hard to tell which one was the chicken and which was the beef--they tasted too similar. The cheese taquito was a letdown--it was lukewarm and the cheese was barely melted. As for the sides, the combo comes with beans and rice, but you can't substitute them without paying for an "upgrade," which felt a bit restrictive. Unfortunately, the texture and flavors of the entire meal were subpar. At $14.05 for a combo that didn't leave me feeling full, I can't say the value is there. The service was great, but the food and price point just didn't live up to expectations. This review covers the positives of the service while providing honest feedback about the food and value. read more

Roll Em Up Taquitos - 3 PACK COMBO - Mexican Near Me - Houston, Texas

So much hope for this place to be a good one -- the first impression was positive with the modern clean new atmosphere The first issue is that the food took too long to receive. This feels like a fast casual place. My expectations were the food would be ready in 10-15 minutes, but it took 20-25 minutes to get the food while dining it around 2pm on a Friday. It did not feel like lunch rush or dinner rush for the food to be slow to arrive. We started cracking jokes about them going to the store to buy the taquito ingredients. The beans were overly salty and cold. The potato flauta was bland-- no salt or flavor. The rice overpowered by cumin flavor. The biggest issue I have with this place is that the flautas are overcooked. Given that these taquitos are their specialty, it's like messing up a fundamental. Go to YouTube and you'll see the right color to fry flautas -- so when this place burns the ends in their fryer -- it's really clear it's overcooked, burnt, and not visually appealing. The oil that the taquitos are cooked in is dirty-- from the fillings that have spilled out -- the taquitos have all these little black burnt bits onto the outside from where the burned parts stuck to the fresh taquitos. Churro donut was super greasy, dough tasted saturated in frying oil. Cinnamon sugar plus caramel made it sickly sweet. The churro donut concept did not taste good. The cashier had said the churro donut was good, but I was upset at the churro donut was almost inedible because it was soooo greasy overly sweet. $30-$40 for 2 people to eat here also makes it unacceptable to have mediocre food. The food flavor and quality was more like $15 for 2. "Premium" pricing to the mediocre food only adds insult to injury. This is a "One and done" kind of place. - Will never return. - Will never recommend. I do not have faith this place will do well in Houston. Once the novelty fades, they will decline and close. read more

Great service. Portion/taste was good for price would come again Arjun was a awesome server read more

I had an amazing experience Arjun was amazing and explained everything so well. Definitely recommend when you're looking for something good to eat! I had the Bomb Af Nachos ! Thumbs up !!! read more

Roll Em Up Taquitos - Mexican Near Me - Houston, Texas

I came here during lunch the wait was forever for some reason and it wasn't packed lady who is one of the owners tells me sorry we were having technical difficulties Idk what the problem was , but when I finally got my food I went home and ate it and was not impressed at all the sauce has no flavor and is watery both sauces were flavorless also the beef in taco was bland I'm highly disappointed in this meal this place is overrated I would never come here again me personally read more

Ambiance is really cool - they did a great job of designing the store. Price is expensive for what you get. Taste is mediocre. Frankly, I don't see this place lasting too long, unfortunately. read more

This was an excellent experience! I've never had any taquitos that beat the ones here! The food was absolutely delicious and the service was just as good! It wasn't crowded at all and was an over all good place. I went for the hot Cheeto street corn and the 2 pack. Everything went well and would go again. 5 stars read more

Roll Em Up Taquitos - 2 PACK COMBO, STREET CORN IN A CUP - Mexican Near Me - Houston, Texas

the owner rocks down to earth and great service - the food has been great as well The Bomb AF Nachos are totally a Bomb and Chicken Taquitos flavor is amazing. Beef shredded taquitos were delicious read more

food ..... amazing!!! service top notch.... welcoming, friendly and helpful...... thank you bri & lucio ambiance..... excellent clean tables and clean restrooms!!!! read more

This place was soooo good. Tried the chicken on corn and beef on flour. Both were really good. I prefer the flour because of its crunchy exterior and soft interior. Buttt if you're into crunchy all around get corn. The sauces were also really flavorful with a nice kick. I had to hold back from ordering more. The staff is also so kind. Food 10/10 service 10/10. Will be back here like tomorrow. read more

Roll Em Up Taquitos - Left: chicken in corn. Right: beef in flour - Mexican Near Me - Houston, Texas

The el dorado tacos were so greasy. They tasted like Jack in the Box tacos without the hot sauce. The beans left a weird aftertaste. The queso was good. read more

I was in the around after work and decided to give them a try. The staff is super friendly and helpful. I got the potato with cheese taquito and the chicken! Super fresh and delicious! The churro donuts are so good too! read more

I wanted to share some honest feedback about my visit on 8/6. I stopped in hoping to grab some tacos, and asked to have them without tomatoes and with onions added instead. The person taking my order told me the tacos were tested as-is for quality, and that changing the ingredients might make them soggy. When I asked if I could get the onions on the side instead, I was told I could get a side of pico. I explained that I don't eat tomatoes, so I didn't want pico--just the onions. I was told I should try the dish their way first, and then they could get me a side if needed. At that point, I was turned off. It felt unnecessarily rigid for something as simple as a taco order. I completely understand if there are chef-driven dishes where modifications aren't recommended--but tacos are customizable by nature, and I know how I like them. I always try to support local, smaller businesses--but not when the experience feels unwelcoming or pretentious. Hopefully this feedback is helpful and can lead to a more flexible and customer-friendly approach moving forward. read more

Great food, better service! Would recommend to anyone in the area. Everything was fantastic, and the location is perfect. Very cool ambiance! I recommend trying a little bit of everything on the menu and you won't be disappointed. Everything was fried to perfection and not greasy at all! The frozen horchata was a game changer. read more

Roll Em Up Taquitos - Mexican Near Me - Houston, Texas

Small but cute enough room for a small group. The food has taquitos chicken, ground beef, potato, and beef as a selection. They had really sweet and smiling faces and suggested what would be their favorite dish to choose from and they recommended the potato and chicken and ground beef. I tried all three I enjoyed all of them. They had several sauces That they put on top taquitos very good and tasty read more

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The food was very tasty! My carne asada fries hit the spot! The service was very homey. The owner is a sweet heart and very kind. Overall I will be back!!! read more

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