My friend and I visited this little boutique today and I found it to be quite adorable. It is…read morelocated right on the boardwalk and has a wide variety of things. They had sale items outside and alot of great items inside, too. It was clean and had a great vibe. Manager was very chatty! Prices were average for a boutique. Cute place!

I shopped at Water Lili when on vacation this past weekend in Bethany Beach. The selection of…read moreclothing is extensive and the pricing is reasonable. But most importantly, the service is exceptional. We were staying at the hotel above the store. The hotel inadvertently damaged one of the items I purchased. Lili helped me find the style I needed to replace the pants and also did the best she could to try and repair the damage for me. Above and beyond. There is no doubt when we return to Bethany, I will be shopping at Water Lili again. I highly recommend the store.

This was a cute stop with an interesting mix of things to peruse and purchase. Unique and close to…read moreeverything.

Cute store with good prices - it sells the kinda stuff you'd think it would…read more I picked up a really nice rice bowl for $8, and I was surprised at the price I got on it, tbh. The store is a decent size. It has a clothing section, a decor section, a trinket section, and a utensil/plate/bowl section.

Nice place to stop in for some Bethany Beach themed items and a few beach necessities if you forgot…read moresomething. Staff were friendly and walkable from most of town.

One of my favorite local businesses! Their clothes are higher quality my son is extremely…read moreparticular about how things feel. Many of the beach shops sell low quality items at top dollar prices to cater to The Tourist. Bethany surf shop that sells quality products at the same price you can buy junk for the difference is how well their product holds up and how cozy the merchandise remains we love this spot! It's the local secret spot. If you want a great product this should be your stop! I have had a hoodie for years and it's still soft as can be

The store has a lot of colorful tops, slacks & dresses. Everything is 50% off. (In other words,…read moreover priced items are more reasonable at half off. The beach hats are cute.

Had a lovely time at Fish Tales. They have a great selection of JellyCat items! Customer service…read morewas wonderful and knowledgeable. Market value of the items I purchased. Will return in future.

Called us stupid! VERY RUDE!!! Went to this store to buy a stuffed animal with my little cousins…read more Brought a funnel cake and water in the store because there was no sign in view saying other wise. Lady was very rude and called us stupid. Will never go back here again.

Love this store! I always find interesting different clothes! I also love the earrings, bracelets…read more It's different and interesting. I never feel I see myself coming and going as their clothes are so unique! Love the store! The people who help you are so nice and find things for you! The value is really great because their clothes are well made and last

Very attentive sales women! The selection has everything unique. That is what I like best about the…read morestore! Unfortunately, I do not travel to the beach any more. My sister shares all the goodies she has bought from you every summer! I feel the value of the clothing and accessories are worth every penny!