So the family was hanging out at the Seaside Heights boardwalk, and while there was some browsing…read moregoing on my wife decided she had to get a new pair of light pants. What surprised me was that she was able to locate some at all. There are a lot of clothing vendors along the boardwalk, and I think B&B has a couple locations there itself, but most stuff was either too cheap or too fancy. (And do people really look for high end stuff on the boardwalk?) So I was amazed when she found a rack that had the perfect items at a great price in a really clean store. She bought two pair (if pants are good, always get more than one) as well as an "I'm from Jersey" t-shirt, because, hey, the beach.

The Sookie Shop Saves the Day! Literally walked in 15…read moreminutes before closing looking for a dress to wear to Hemingways last night. I found The Sookie Shop next store. They have a beautiful and diverse selection of clothes and sizes. I found a gorgeous pink paisley dress. The staff was absolutely amazing, honestly. They were navigating calls from random fans looking for Sookie, all while helping me and wrapping up their day. Seriously, what a lifesaver. A+ for selection, service, and pure kindness. Thank you, Sookie Shop, for saving my night!

SEASIDE HEIGHTS: Snooki has a store downtown called THE SNOOKI SHOP and she sells beautiful Women's…read moreclothes, accessories, plush toys, and fun Jersey Shore themed merch. All items are curated by Nicole herself! Friendly, leashed dogs can come in the store, but due to the delicate nature of the items, they need to be carried or in a stroller. Brie's Mom went home with a trucker hat that says "Where's the Beach" and a waist pack that says "Meatball Day." LOL In addition to SSH, there are also shops in Madison, NJ and Beacon, NY.

Super cute boutique right in the heart of Seaside Heights. We stumbled across it and so happy that…read morewe did. We ended up buying some great things, fairly priced and not run-of-the-mill. Want something fashionable and not what everyone else is wearing, go there! Love it and will go back.

Great little shop-owner extremely accommodating & helpful! Cute, different & fun clothes &…read moreaccessories-definitely a store to keep me coming back

Again, visiting the boardwalk we watched on TV weekly felt surreal and nostalgic. Thee Shore Store!…read moreWe couldn't leave without getting a printed tee and taking a Shore House tour. I see some ppl saying it's a scam, I guess it depends on your expectations ‍ We enjoyed every bit of the store and house. The pictures can paint a better picture than what I could say about our experience. I would say, if you were in your LMAO, party rockers, extreme drinking, dancing your pants off, beating the beat back, young dumb and free phase of life when this show came out, it's worth the visit.

Very large and organized store! Met the owner Danny when i stopped by he's very friendly and…read morepersonable. There's plenty of parking nearby and also the bathrooms are right across the store, there's also a good pizza spot nearby. Def a staple in the community

About three years ago, my sister and I were chased out of the store accused of shoplifting. After…read morewe had lifted up our clothes and shown our pockets, we still got an attitude from the staff, who are known for their stand off ish vibe. Recently I had heard they have still been talking about my family, and that perfectly goes to show the type of people & business they are. As a girl who has been coming to this store since I was able to fit in their clothes, I will never step foot in this store again, which is a shame considering I was always given money to shop there. As the grandchild of a small business owner, and someone who will own a business in the future, I'm so glad I was given this example of how to never run a business. The overpriced clothes and rude staff should have drawn me away a while ago, but the cherry on top was these mean girls who still can not grow up. You've lost some very loyal and considerate customers, good luck in your future.

Nice clothing options, customer service needs work. We were in there an hour (daughter was trying…read moreon clothing). I went back and forth getting sizes, not once did any of the three girls ask if we needed help. They looked up and gave a blank look and kept hanging the stock. Other than a hello when we entered and thank you when my daughter was paying. Poor Customer Service.

love the style and vibe and the sales associates are all so nice i especially love the Italian…read moreLinen collection ! i purchased 3 pairs of linen pants 3 light weight sweaters l o v e !!!!!!

Beautiful stuff but overpriced. You can find all of there stuff cheaper online elsewhere. Even…read morethere supposed custom band shirts can be found for cheaper. Also all they do is follow customers around the store making them uncomfortable shopping..

I needed some last minute stuff for the beach so I stopped into Island Soul. The owner Kim greeted…read moreme with a big smile and was so helpful! Great store! Great people!

I love this store! They have the cutest things and clothing! The staff is always so friendly and…read morehelpful! Definitely would recommend stopping by when in seaside!

This place was one of a kind for sure! I was referred to the store from a bartender on that board…read morewalk. They had a small men's section but boy did they make as great of an experience for me as they would with any female coming to buy. I had the honor of meeting Stephanie who honestly should have been a super modeling for a magazine, no offense to the amazing store, but her sales skills kicks the competition right out the door! She gave me a deal on the a really nice shirt and then I had the pleasantry of meeting TJ one of the owners of the business who was completely rad and got me another deal on pants to match the shirt.... AS WELL as calling one of the other stores he owned on the boardwalk to get my size and have it brought over. Very professional store, selection, and value they provide to their customers. Look forward to coming back for more.

Overpriced cheap stuff. A complete rip off. They also stole my credit card info. Steer clear of…read morethis place!!

Peter and Mike made my first experience with this store, great! I will be returning. Their clothes…read moreare beautiful and great quality. Guys are hot too!!!

I had an extremely disturbing experience at the Sand Tropéz store this morning, on 8/10/2025. This…read moreexperience involved the staff and the general manager. When I walked into the fitting room, the general manager said to me, "Smile to the camera." I immediately found this comment inappropriate and unsettling. After making the comment, I was told by an employee that he disappeared into the back of the store while I was still in the fitting room. How am I supposed to know he wasn't looking at the cameras while I was changing? That is deeply concerning and completely unacceptable. When I later confronted him about it, instead of taking responsibility, he brushed it off as "just a joke" and claimed I was taking it out of context. HE SHOULD NOT BE CATERING TO WOMEN OR YOUNG GIRLS IF HE IS GOING TO BE CREEPY. Multiple employees stood up for his behavior and said that he "makes jokes all of the time." This was also concerning, as it shows that this is a regular behavior for him. After I left the fitting room, my companion and I were followed around the store for no reason, which made the situation even worse. The behavior felt targeted and discriminatory. No customer should be subjected to invasive comments, have their concerns dismissed by management, or feel unsafe and watched in a fitting room. This was not only unprofessional -- it was inappropriate, creepy, and a violation of basic customer trust. At this point, I would love the escalate this further because it's genuinely disturbing, however they told me that the general manager owned the store and it's a family business. A store employee told me that I could write a review on the experience, so here we are. Please be CAREFUL bringing yourself and your children there.