This is the store that the East Bay has been waiting for. A year in construction and the old Target building is finally gone. The wait was well worth it as the East Bay has a new Safeway mecca. The previous Safeway's were either small or lacking in one way or another. Nevertheless, we no longer have this problem. The new store opened August 11, and parking was nonexistent, which is typical for any grand opening.
The exterior is a carbon copy of the design that was posted at the construction site for the past year. The design came out much better than I imagined, with a heavy emphasis in a contemporary and modern exterior that just looks great. I made my way inside and the floral department is front and center. The department is large and spacious with tons to select from, as well as balloons for that special occasion. I browsed for a minute before being offered some assistance. The selection of product is exciting, especially as the Richmond store barely had a department and almost had no balloons to choose from either.
I continued to make my way around and the produce section was impressively large. There were swarms of employees stocking and Safeway suits greeting and meeting their customer base. The produce was in pristine presentation and looked perfect (for now). The department had just about everything and anything one might need for a night of home cooked dinner. The meat and seafood department is close by and the glass displays were full of fresh cuts and fresh seafood. Plenty of protein was stacked up and they even had shish kabobs ready for grill and ready to go in fifteen minutes.
A nicely designed Pharmacy that resembles a doctor's office was up next. The pharmacy even has a waiting area that's closed off from grocery shoppers to allow privacy. However, a window is located on the outside for customers looking to drop off their prescriptions. The department is open all-around and allows customers to ask any available staff member any questions they might have.
I made my way to the bakery department and what's this..a wood fired brick oven?! Are they making pizza's back there?! Obviously, they weren't making pizzas, but fresh sourdough bread was coming out and everyone was taking notice as the bread filled the department with its fresh aroma. Everyone was grabbing fresh pastries and desserts and they even had tiramisu on sale for $5. This will undoubtedly be one of the most popular departments in the store, along with the wine isle.
It's no Safeway without $5 DOLLAR FRIDAY!! I finally reached the hot food area and it's big! The department has tons of hot food ready, along with all of their classics, such as their wings, chicken tenders, potato wedges, etc. I spotted an Asian section as well, but I didn't get to check it out as there were too many people surrounding it. However, I did reach my ultimate destination, the Signature Café. I strongly believe this is one of Safeway's best sections, as they make great sandwiches at a great price. I ordered a Tuscan Chicken on pesto split crust bread. The sandwich is made of grilled chicken breast, marinated mozzarella, lettuce, tomato, onions, and aioli dressing. The sandwich artist was a little lacking in the making of my sandwich, but I'll give her a break as it was her second day. As I made my way to pay, they have a sushi section with a sushi chef making fresh rolls. There were quite a few customers chatting with the chef and purchasing his rolls, which guarantees this to be a popular spot.
The store even has an outdoor patio for customers to enjoy their lunch with FREE WIFI and even outdoor heaters for those windy nights. The whole experience is amazing, especially since the East Bay doesn't get such luxuries, due to our reputation. I'm sure lots and lots of people will be enjoying the patio, as it's really a nice place to enjoy your lunch rather than eating in your car or on the go. Overall, the new Safeway is amazing and one of the best I've seen. I've lived in the East Bay for seven years and it's nice to finally have a store that exceeds our expectations.
Thank You Safeway, NOW HIRE ME!!
Pros:
New & Shiny
Size (HUGE)
Floral/Balloon Department
Bakery
Deli
Sushi
Hot Food
Free WIFI
Outdoor Patio (WITH HEATERS)
Cons:
Parking (for the time being) read more