Absolutely the worst vehicle experience in 55 years of driving 30-40,000 miles per year. 2020 Ram with 80,000 miles, despite exceeding manufacturer recommended maintenance schedules, head gaskets failed, cylinders scored. Dealership recommended replacing bad engine with new engine because it was covered by a reliable extended warranty. After engine was torn apart warranty company refused to cover engine replacement (over $10,000). Serra gave me one option, pay $10,000 for a new unreliable V6 engine. No breaks from Serra leadership, mechanics or salesman. Who wants to pay $10,000 for a broken truck that originally cost over $50,000? I begged for a break (like one third to half cost or buy back vehicle), no break. Worst customer service after the sale of any business in 55 years (yes, I was a business owner and a war veteran). Serra responded once with "we are sorry for your situation", a worthless response from a bad dealership. If you are thinking about purchasing from Serra, be very careful. Apparently profits are more important than people (most former Marsh employees are working elsewhere). Ask your salesman how long the mechanics have worked for Serra? Ask salesman why Stellantis now offers a five year 100,000 mile warranty instead of 50,000? Good luck. read more

For going on 3 hours I waited for a simple oil change. Service was terrible to the point that my Dad is changing in our driveway. Bought parts off of Amazon. Your service department is terrible. The one time you actually changed my oil, you said the rear differential was fine. It wasn't. Had to get fixed elsewhere. Used regular oil instead of synthetic like I always get. Sat next to an 80 year old man who kept being told another hour like I was 3 times. He could barely walk and left like I did. Literally 0 out of 5 stars. Done using your service department. Our family had bought at least 3 new cars from you. Just completely the worst. Done with Serra! read more

Outstanding service department. Sam is he service agent who supports me. He is professional and pleasant. Had an issue with my Sequoia just prior to heading out of town. I called and was told that he next available appointment was a week away. I decided to stop by and talk to Sam. He fit me in the schedule the next morning. read more

Do not shop Price Point. The inventory is lipstick on a pig. Twice i test drove cars that looked great on the outside. But once I paid 80.00 to have them checked out. They needed thousands of dollars of mechanical work!! No surprise now that they were bought out. It's sad that you used to be able to trust them. read more

VW EV service is horrible. Every time I've taken it in its a battle. John, the service writer obviously hates EVs and EV owners. Don't buy and EV from these folks unless you have somewhere else to get it serviced. read more

Lowest oil change business I have ever seen and I have been driving for 50 years it is absolutely obnoxious to have to sit 45 minutes if you're lucky an hour and a half if you're not come on people give us a warning of what kind of company you are you already charging a fortune and you keep us here anywhere else if we were at work we would lose a fortune waiting here will never come back here again read more

I appreciate all the help I received from David Gilbert from Serra. David gave superior help and advise in shopping for a vehicle. I was impressed at how well he and the rest of the staff treated me. Made the whole experience so seamless and I look forward to working with David and Serra TC in the future for all my vehicle needs! I would recommend David and Serra 100%. 10 of of 10! read more

Sean Leach - Salesman - Serra of Traverse City - Just want to highly recommend Sean if you are in the market for a New or Used vehicle. I had been looking for a while for a good deal on a Honda Ridgeline. I found a great vehicle online at Serra of Traverse City and then scoped out the sales staff.... Sean had great reviews already so I sent him a cold inquiry about the vehicle. He quickly responded and personally checked the vehicle out for me. Sean sent a video of the truck and was totally honest and upfront about the vehicle. (It will need tires in the next few months before winter driving season). So I did some final research and found it was the lowest-priced, used Ridgeline in the Midwest. I called Sean a couple times with more questions and we settled on a deal for the truck (NART ). I was coming from another state for the vehicle so he turned me over to the F&I Business staff who were also easy to work with, got me a final Purchase Agreement and set up a date to get the vehicle. I flew into Traverse City Airport (which is right next to the dealerships) and Sean picked me up and drove me to the dealership to finish the paperwork and make payment. In less than 45 minutes, I was off and headed home in my new-to-me Honda Ridgeline! I highly recommend Sean Leach & Serra in Traverse City. Top notch in this business. = THANKS SEAN! read more

Serra Traverse City - 2020 Ridgeline - Serra Traverse City - Sean Leach Salesman - Car Dealers Near Me - Traverse City, Michigan

Brand new truck, trim piece comes off, new one comes in, have to wait 3 weeks to put it on?????

Initially I was hesitant purchasing here, mostly because I hadn't heard much about Serra and the Yelp reviews were concerning. I MUST say though, my experience was nothing but positive from start to finish. Matt, the sales consultant I worked with was extremely flexible and willing to help. There was a level of trust that is hard to find elsewhere. If you can work with Matt, I would! The dealership as a whole was very accommodating to my needs and made the trade in process a breeze. I can only speak on my experience buying a car here. I do not know how their service department is. Hopefully I won't have to find out for awhile! read more

The quick lube is the BEST in town!!! I won't take my vehicle anywhere else. John and Zac area awesome!!!

Wish I could give zero stars. So I wanted a special car on the lot. I called to make plans to fly out 700 miles. They would not hold the car for a couple days , even with multiple calls to a manager. so I bought a plane ticket, the car was a great price. When I called 2 days later it was gone. No call back from the salesman, no indication someone was already seriously looking at it. Now I'm out $350. Worst experience ever. Don't buy from this sh1t dealer. read more

OK, Kristin. Here is the latest thing. The blower in my RAV4 went out. I dutifully fell for the sales pitch on the extended warranty. "Buy the warranty and you'll have no worries." But now, I am told there is a one hundred dollar deductible - on a two hundred dollar repair. It's not feeling like such a good deal, and it is just another example of deception. The Large Print Giveth and the Small Print Taketh Away. Or you could just do right by your customers. read more

We were traveling through from California, and started developing a front end shudder with our Toyota van. We called this dealership for an appt, and they were booked out almost a week. However, they were able to diagnose the problem the next day, and actually got it fixed for us the day after! Great job, Serra! read more

Why schedule a service time in advance, if work doesn't even start for an hour after? Took 2 hours to change my tires, and the worst was staff's indifferent response. Guess this is what you expect from service at a car dealership if you're not buying anything new ... read more

Just a note of thanks in helping find the right Tacoma for us. Adam stayed late on 2 Saturday's answering our questions & searching other dealerships to find the truck with all the options we were looking for. Adam and his team made the trading in of our first lease to a new one very smooth. Thank you for your knowledge, effiency and hard work! We will recommend Adam and Serra Toyota of Traverse City! Thanks for the positive experience! Rob & Kim of Petoskey read more

We had to get the wheel locks removed to purchase new tires for our car and could not find the lug nut lock key. We called Serra Toyota/Audi/Volkswagen/Nissan and Volvo and Ralph, the assistant service manager, could not have been more helpful. He told us to come right over and he would remove the lugs and said if we wanted to we could purchase plain lugs at the agency and he would have them installed. Ralph sent us over to the Toyota side to get the replacement lug nuts. We told Andy, the parts consultant, our problem, he was so nice, even walking over with me across to the Nissan side to make sure that he would match up the exact lugs that we required considering that although our car is in the same family it is not one that this agency sells. The team got us back on the road very quickly, I wish there was more than a five star rating that I could give to this company and their wonderful staff. read more

Worst bait and switch car dealer around. You will not get the advertised "Serra Price". They will raise the price and keep calling you. Geez, it's 2021 and they are stuck in old school used car dealer mode. Stay away. read more

I called because after an oil change down state oil was leaking. They wanted me to wait two weeks before even looking at the car to diagnosis the issue. The woman that answered the phone was RUDE. She was condescending and told me they had thousands of customers. It is clear they are the only show in town and feel like service doesn't matter. I would drive hours to avoid using this dealership. read more

This deserves ZERO STARS. I bought a brand new Toyota Tacoma on February 14, 2019. So far my truck has been in the service and repair department four times for the following: 1) Replace roof rack with roof weather stripping per my purchase agreement. I was willing to order the truck without the roof rack, but my salesman Joey Graves insisted that the swap was simple and they could do it "exactly the same way it is done at the Toyota factory." 2) Replace weather stripping that came off because of insultingy poor install. It was taped on. 3) Replace weather stripping, remove adhesive, paint roof of truck, un-install and re-install front and rear windshield, antenna, and backup light because roof weather stripping came off AGAIn due to insultingly poor install. 4) REPLACE FRONT WINDSHIELD because it cracked due to poor installation on the third visit to the service department. Do yourselves a huge favor and never buy a vehicle or have one serviced at this dealership. I am now stuck with a vehicle that has a less than desirable Carfax record considering its age, is worth $1200 less than it would be (Kelly Bluebook value) if it never needed substantial paint and body work done to it. I have requested that this dealership just give me the truck that I am paying for, which is a BRAND NEW TRUCK. Upon my request, Jim Tuohy refused to give me a vehicle that reflects the price I am paying. read more

Two horrible experiences one week apart. I was ready to buy, with cash, and having called ahead and arranged paperwork both times - both times a manager stepped in to the process and lost a sale for their salesperson by being dishonest, rude, and totally living up to the used car salesperson stereotype. Extremely disappointing. I drove down the street to another dealership and had a very nice experience and came home with a great car. read more

Really bad customer service! We droped off a car at 945am for a 2 hour appt. They never called us back to let us know it was done, so we went there at 430pm to check what the deal was. They told us they didn't have the part (for a recall) and they also forgot to call us and let us know. This was the second time we tried to get the recall done. The first time their systems went down or something while the car was there and they couldn't work on it. There was a reason we made an appt months in advance; so the part was there and we could plan our day and transportation. 1 star for getting a free oil change for the inconvenience after talking to two people upon making the third appt. read more

December 14,2016 This is a update... Thank you to Dan & Kyle in the service dept. My car is now fixed and they went out of the way to make sure that happened. I also appreciate the use of the beautiful 2016 Rouge while things were getting ironed out. Thank you ..... Have a merry Christmas!!! read more

I had a great experience. They were very friendly and helpful and worked with me to get what I wanted and the best financing possible at an excellent price. read more

showed up to look at cars and they had this 2014 outback with a dead battery and sitting on E. handed me the keys after he jumped it as if i want to buy it after seeing that. i'm sure they just switch out battery's to cars when people call ahead. if you want a car that's been sitting dead on E go here because they said that's normal there. read more

Poor customer service, very disappointing. We didn't have this problem when Traverse Motors owned the company. Several times we have had repairs done in the past two years, and the communication with the service department has been extremely poor. We get the service department voice mail over and over each time and often do not receive calls back. One of the times the part had been sitting there for three days after a two week wait for it to supposedly come in, and no one called us or returned calls when we inquired about the part, even though we'd been told we'd be called when it came in. I went in there personally and asked about the part. The woman at the desk called a man in the back and then said, "The part is in and has been in for several days, hasn't someone called you?" I said no, and that no one returned our calls about it either. I was pretty steamed at this point, as there was no apology. However, they did get my car back within 30 minutes and put the part in. It just feels like this place is not very sincere with customers. For another repair, the car was in for almost a day and a half with no one calling to update on how much longer the repair was going to take. When we'd dropped it off in the morning, we were told it would be ready mid-morning the next day. Next morning, almost noon, no call back. Kept getting voicemail. This place needs to keep their customers in the loop, especially when repairs are taking longer than expected. Otherwise the customer is left WONDERING what is going on. There has to be better communication here. You can't do this to people, and it seems like you think you can because you're the only Toyota dealership and Toyota service center in the area, and where else are people going to go? Not nice. Please, fix the customer service and communication issues once and for all. read more

When you buy a new Toyota you get ToyotaCare for "free" for the first 25,000 miles or 2 years, whichever comes first. It covers your basic service, oil change, oil filter change, brake check, tire rotation, etc. When you bring in your vehicle it goes to Serra Toyota's Express Service (think quick lube) department where you may or may NOT actually receive the service covered. I discovered this when I took my SUV in for the 20,000 service and noted that despite documenting the tires were rotated (in two places) and the lug nuts were tightened to exact specifications THEY HADN'T EVEN TOUCHED the lug nuts! They were still covered in salt and dirt and clearly hadn't been touched let alone removed for a tire rotation. When I brought this to the attention of the Service Rep and then the Service Manager I was told they don't actually rotate the tires if the tire tread is wearing equally across all 4 tires... WHAT!?!?! Once I had caught them in the lie they offered to have the tires rotated and gave me a free oil change for next time, but too little too late. You just don't LIE to the customer about the service provided. Integrity is doing the right thing when no one is looking. I no longer trust the integrity of Serra Toyota service. If you take your vehicle here put chalk marks on your tires to make sure they are actually rotating them, ask to see the parts replaced, and hope to goodness the short cuts they take don't result in any safety issues or damage to your vehicle. read more

Horrible dealership since Serra took over. Customer service always goes to voice mail and they will NEVER call you back. They always claim to be too busy to answer the phone. Update: Serra Toyota called me shortly after my review was posted and specifically wants me to change my review. They want to "resolve my situation", whatever that is supposed to mean. read more

Went in to look for 2 trucks on the website. Dave told me it would be in the south lot. We drove to the south lot and the person down there said I don't know what he is talking about. Needless to say there was not great service and they seemed like they were very uninterested in helping me out. read more

I was lied to way to many times , took my car in for service talked to john the service manager, he said $125 diagnosis, then he said it's a few broken wires , then he said $250 , then he calls says it's a bad relay $500 dollars! No shit I wouldn't recommend this place they are good at one thing that's lying ! read more

Very displeased with service and inventory. I was in a very reasonable price range and was shown vehicles that had to all be jumped or could not turn off because of other issues... Will not be coming back and do not recommend! read more

I purchased a 2018 Volkswagen Atlas and it's been the worst decision I have made. I have had nothing but issues with no assistance from Serra Volkswagen of Traverse City or Corporate. Firstly, I was guaranteed a loaner anytime my car needed service. They did not follow through with that!! "Sorry we don't have a loaner available" is what I'm continuously told. My cars suspension alarm went off while driving down the expressway and the engine shut down and coasted down the highway, my atlas also died in the middle of a busy road with the entire electrical system completely failing(unable to put hazards on), door locks intermittently not working, seat belts issues, airbag issues, etc. Most recently, while driving on an expressway in a rainstorm with my 11-year-old daughter in the car the windshield wipers stopped working! Can you believe Serra Service blamed it on coffee spilling in my cup holder blowing out the electrical panel which of course is not under warranty? Is this the craziest thing you've ever heard?? Who would design a car where spilling coffee in a cup holder would cause these issues? More interestingly, I don't even remember spilling coffee in yes my cup holder! This is so ABSURD. Warning I recommend you do not purchase a Volkswagen from Traverse City! read more

The customer service here is awful. The car maintenance seems to be decent, but don't expect to be treated well.

Below sub standard customer service at Serra Toyota of Traverse City. Service Department forgot to call me back when the 40 minute service was complete. Half a day later they tell me they screwed up. Avoid this service department if you value your time. read more

The worst experience ever. I'm not one to bother writing reviews, although I use them often, but feel I need to share my experience here. I have 2014 Nissan Rogue that I bought from an excellent dealer in Grand Rapids, MI. My fiancé and I moved to the Traverse City area 2 and 1/2 years ago. I was told because we bought the extended warranty, should my car have any problems I need to have it serviced as a Nissan certified dealer. Because the Grand Rapids dealer is now 2.5 hours away, I brought my car to Serra in March of this year when it was stalling out on me driving to work. The dealer could not find anything wrong with the car or replicate the issue. I was charged $300. Months go by until it happens again in August. This time on my way to and from work. The dealership has my car for about 6-7 days and still could not find anything wrong. I was charged for a rental car this time for the time my car was in the shop. A THIRD TIME, a month later my vehicle stalls out for good and will not start, blocking traffic on the commute home. I had to get a tow to the dealer. The dealer finally discovers the transmission was out. But they tell me it cannot be serviced for 8-10 WEEKS!!! My fiancé towed my vehicle himself on his flatbed trailer to my original dealer in GR and they had my brand new transmission done in TWO DAYS. What a joke this place is. Not to mention all the money they have nickel and dimed out of me throughout this entire poor process. My car is under WARRANTY and I should not have had to pay for all the fees and NOTHING was done. Seriously run from this poor customer service dealership! read more

If I could give this place no stars...I would. My overall experience with Traverse Motors has been an absolute nightmare. The buying experience was very unpleasant. Customer service seems to be a mysterious concept at Traverse Motors. I began having problems with the car less than a month after I bought it and the service department has been less than helpful and no effort has been made to retain me as a customer. Cost for services are astronomical, i.e. replace alternator cost @ Traverse Motors = $1100, I got it done at a local garage for $540...seriously WTF? I would not recommend Traverse Motors to my worst enemies. Car Buyers Beware! read more

Brought my 2017 Tundra to get its 10k service done and a warranty wiper motor replaced on Friday May 4th 2018 and as you will see in the pictures the Technician was so nice to apply oil/grease to my headliner and denting my step rail on the drivers side which I suspect was done when lifting or trying to lift my truck on the hoist. Mind you this truck is like new, only 10k miles in a year and a half and kept pristine. Thanks to Serra Toyota my truck has its new damage and the most disappointing thing about it is that they won't even fix the step as they claim their tech didn't lift it. They did say they will pay to fix the headliner, whatever they can get out of that. So much for having an nice new truck. I'd suggest not taking anything to them or to throughly look over your vehicle first with the advisor and look over with advisor after the service. They will not be touching my vehicle again, I will not buy anything from them nor would I ever recommend this business. read more

Worst dealer ever parts employes are careless and the manger is the worst Ordered parts from the manager never heard back checked another employee said Never ordered then when finally ordered they came in wrong Attitudes from manager is awful better service from auto zone To bad it's the only Toyota dealer in Tc but worth going to cadillac read more

This is a review of the Audi new car sales department. I just ordered an Audi A4, and the salesman, Lennie O'Brien, was just great. I did a couple of test drives, and decided I wanted to order a car that wasn't in stock. It's not surprising that it wasn't stocked; I wanted a manual transmission. I did my homework, finding out the Invoice cost for my model. (Using both Consumer Reports and Edmunds.com), and went in prepared to dicker. I had decided that I would offer $1000 over invoice, but was prepared to go higher if necessary. Lennie saw that I had the prices in front of me, and his first offer was $1000 over invoice. He explained that the dealership had to cover its operating costs, and I couldn't argue with that. Consumer reports said that any price less than $1500 over invoice was a "great price" and I got that. The only negative part of my experience is that I'll have to wait for delivery, but that's not the fault of Serra Audi. read more

Excellent service, they get you in and do what is needed, friendly and courteous staff. No pressure to do anything you cannot afford. Wish I had bought my car from them. read more