I really don't understand all the negative reviews on here. Either they are new to the industry or new to lead providers. Nothing works 100% out the door. And your process and timing are key. I've been a customer for a few years now. Jeff Montello is our rep. It would not be the same without him. We have weekly calls to discuss progress and make changes that he can see trending to improve our ROI. He even helps educate my new team members and provides a monthly report on ROI. Smart Financial is the only lead company I have worked with in my 33 years in insurance that cares about my results. Jeff is my partner. I wouldn't have it any other way. Give them a try. read more

We've had a mixed experience overall. The customer service representative we worked with has been great -- very responsive, friendly, and genuinely easy to work with. Communication on that side has been a strong point. Unfortunately, the leads themselves haven't produced much ROI for our agency so far. While we understand that results can vary, the return hasn't met our expectations given the investment. I appreciate the level of support from the customer service team, and I hope the lead quality improves over time, but as of now the performance hasn't quite matched the service experience. read more

Representative was very attentive when I wanted to up my order, but when I specifically requested to not have leads on specific days, he delayed the change. I was billed over $500 dollars for the time that he didn't pause requests. I asked for a refund of the funds as it was a specific request and I shouldn't have been billed for the days. Since I have now cancelled my services, he has stopped responding to my requests. I have proof of him admitting error, and stating he would get this done by his manager. Three months later he has gone MIA. Very unprofessional. Marketing dollars now days are tight and having a company not honor and refund an clear error is unacceptable. Never again would I work with this company. read more

SmartFinancial - Home & Rental Insurance Near Me - Newport Beach, California

My journey with SmartFinancial commenced last year, and the team has significantly enhanced its capabilities with the introduction of SmartFinancial Pro. This platform stands out as one of the most advanced lead management systems I have encountered. It offers highly intuitive tools for analytics, and my account manager, Geo Herrera, has been an exceptional asset to my sales routine. He demonstrates remarkable responsiveness in addressing inquiries through various communication channels, including text, email, and phone. Overall, I am thoroughly satisfied with the experience and would recommend it to other insurance agents. read more

The sales person completely misrepresented their live call life insurance leads. After paying $500 up front I received nothing! Then I was told it was because it was not turned on for me. I told them the system would not work for me, and I received zero leads, and would need a full refund. They said they cannot offer any refunds even though I did not receive the service. This company is a total scam! read more

The leads so far have all been bogus. The pricing has been incorrect. They've charged all different amounts and have taken weeks to still not issue credit. While Rory is nice, it's excuse after excuse as to why they haven't credited my account back. For a leads company I wouldn't recommend them. Out of 32 only 1 might have been legit but he was 83 and couldn't remember anything. Wasted $60 on one phone call that the guy wasn't even insurable they denied credit on it. Most of the leads won't have voicemails and if a person does answer they say they never asked for a quote and then smart financial won't let you have a refund. Save your money. Look elsewhere for leads. read more

My experience with this insurance lead company has been average. Some of the leads are solid and have turned into business, but others were harder to reach or not fully qualified. The pricing is reasonable, and customer service is responsive when needed. It can work if you're willing to put in the follow-up, but results may vary. Overall, not bad, just not perfect. read more

I CANCELLED MY ACCOUNT BUT ... This company doesn't stop calling me regarding leads. Every day I get a call from someone at this company. One guy tried to offer me leads for $7 to make things right. First it was $20 per lead which they discounted to $15. Now $7. I DON'T WANT THEM FOR FREE. I've told them numerous times I'm no longer interested in leads. Owner wrote a ridiculous response to my original review. Now I'm going to dispute the original $500 I paid. STAY AWAY FROM THIS COMPANY. read more

Can't unsubscribe or delete in email. If this is how they listen to customers, then ill ndver fo business with them. NO WAY!! read more

Absolutely thrilled and excited for the future with this vendor. Recently started an agency and have been mainly using two vendors, SmartFinancial and another I will not name. Both of them are similar in price and the cap per day is the same for both, but the second day we were in business (which was yesterday) we had over an hour of talk time with SF leads, opposed to only 15 mins of talk time on the other vendor. Liz is my account manager, and her and I have been in contact every day this week getting things dialed in for us, and this morning we got our first deal as an agency!! SmartFinancial will now and forever be my go-to lead vendor if I need some quality leads while working with a budget. Forever grateful for my account manager and have had a wonderful experience so far and its only day 3! Sky's the limit!!! read more

This is a company I wish I never did business with. I used them for live transfers and to be completely honest, it was a small sample size. But sample size doesn't matter when I had people transferred to me that had absolutely no interest in life insurance. I mean none. I canceled my account with them and since they have consistently called me to buy more leads. I've asked to be taken off their list to no avail. If their product was that good, they wouldn't have to harass agents to come back because they would never leave. Stay away from Smart Financial IO. More than likely, you will be wasting your marketing dollars. read more

Don't sign up because once you cancel their service they do not stop calling you promising their services are new and improved. Bad experience and worse after cancelling. Stay Away read more

Do not use this company! Leads are terrible, they send leads that are already insured with your company, no one answers and the ones that do say they did not request a quote. I unfortunately was convinced to purchase $1000 and canceled within a few days so my card would not be charged again and of course, I do not get a refund. I've worked with many lead companies and this is BY FAR the worst. You could try asking them not to call you anymore but they will continue even after you've asked to be removed from their call list. My recommendation is to hang up as soon as they say they are from this company. read more

I started with SmartFinancial awhile back and my Account Manager Miss Elizabeth Perez has been a great help and support from the beginning and still very reliable and helpful to me. She has been a great support and helping me to expand my business and bring more sells. I have already told my colleagues and other life insurance agent about SmartFinancial and Miss Elizabeth Perez and I will continue to spread the word. Thank you so much for all of your help and dedication to help agents like me. read more

I started with the auto wholesale leads which are complete garbage. They claim to go to a maximum of three agents which is untrue. Then I switched to call-in leads. While on the phone the customers are getting bombarded by other agencies. I have spent a considerable amount and have little to show for it. I am looking for alternate lead sources. read more

I have had great success on SF. I am proud of a greater than 50% closing ratio for Life Insurance in March and so far in April. I get quick refunds for the dud leads (which are rare). The leads calling in are of high intent, and I pay a price for inbound leads that I am willing to pay with their bidding system. The account managers are very hands on and help out in any way they can. They keep track of your metrics, and make adjustments quickly to help you succeed. This company is on your side! Any type of insurance you sell, they have high intent customers calling you, ready to sign up with your company on the first call. read more

Biggest scammers in the industry. They do fake/misleading advertisements on social media to get people to fill out their information and then sell that information to agents who think they are buying premium leads. Complete rip off. Please stay away from them. read more

Been with SF for a month, Mike Hobbs, my account manager, is a killer. He's amazing. He's helped configure my account to the point where I'm closing at 35%. The leads are great (I'm doing final expense). read more

Stay Away Junk Leads.... when i complained they stated these were wholesale leads... I disputed the charges and they stated i recieved all 500 worth of leads.... I recieved 10...... This company is truly BAD read more

I've been working with William Zuniga for the past month and he has helped me beyond my own expectations. William is able to recognize my needs and helped me narrow down leads in my area. He also provides great coaching as to what I should say to potential clients. One of the key factors is that William has truly helped to boost my morale and encourages me to keep going. Being in the life insurance industry can feel you feeling isolated and support is not always readily available, but William is consistent, he checks in with me weekly and his follow up is profound. He totally understands the personal issues I'm dealing with and is empathetic and patient. In a culture where customer service does the bare minimum, William has given me new hope in trusting in a company like Smart Financial. Please know you have a true gem working for you. I want to continue growing with Smart Financial and of course having William as my on-going support and coach. Maxine S. read more

This place is like plague, run! Where there is smoke there is fire! These guys are the new 2025 scam. If you are an agent or buying leads you will absolutely ruin your budget and each employee has rehearsed and repeated actions for your loss. They do not sell exclusive leads and the leads are $60 a piece. You are competing against them on each live transfer. These leads are unemployed, unmotivated with no means to purchase just price shop through their clever social media ads that scare the people to call. Trust me I asked for help and credit numerous times and they do not care they literally rinse and repeat- Take your money and blow it in the wind before you go this route. My experience with Isela Avila, Mackenzie Morey and a few others are literally are at first caring but ultimately not productive. Each time I said something about the leads and unemployed they have a clever response about the system and how it has to credit you down the road in time. But yet each call in lead is $60 and I can share the calls and experience on my website. Please reach out to me if you want to see or hear these people. 10 thought I was with State Farm. That's $600 in deception. The other 8 were unemployed, no income people not leads. Sold three policies and one cancelled next day. They actually call outbound leads and then transfer them to you as if it was a live lead. Oh yes, one other huge issue is that the leads do not give permission to eb contacted by you or all the other agents they share the leads with. This is a huge problem in 2025 because it can and will lead to a TCPA complaint and fine. RUN!!! read more

Candace Valderrama is an excellent account manager I would highly recommend you deal with her She's very attentive and answers all of your questions to help your business read more

if you're an insurance agent I would NOT recommend this company. They sell you bait, and switch leads for $30/lead. The people on the lead forms have no interest in the services you provide. This is why the FTC is cracking down on this industry, They are screwing agents and reselling client information to multiple agents. read more

Smart financial has been awersome for me and my business . Mike and Scott have been great working with me and my team every step of the way. Best in the business read more

SF has been a great tool, using their expertise in supplying us with top notch leads, and customer service. The Life Insurance Specialists of MN would highly recommend SF to get your agency to the next level. read more

SmartFinancial - Home & Rental Insurance Near Me - Newport Beach, California

Having left Smart Finacial, and returned in 2023, working with Sam, she has made my reintegration more understanding than before. ROI, offers potential growth opportunities. Jerry Agency Owner Farmers Insurance read more

I received 18 calls from this company today. 18! I have never done business with this company nor have I attempted to. I'm not in the market for insurance and have not inquired ANYWHERE looking for insurance. I firmly believe that this company is a scam and they found my phone number on the dark web. I just reported them to the FCC. If it continues, I'll be contacting the police to file a harassment claim. read more

These people have been calling me from two separate (but close) numbers, at least 15 times, some days, more than 20 times. I have asked them to stop, told them I found a policy, and they are still calling. My boss has complained about my personal phone ringing non-stop and even when I ask them to stop, they keep trying to sell me another policy. Worst company EVER!! read more

Sammarahky "Sam" C. provides outstanding support regarding my leads. Her professionalism, combined with an incredibly personable approach, made the entire experience not just productive but also enjoyable. Thank you Sam! Julia Vernice Consulting, LLC read more

Yeah they spam like crazy and falsely advertised about cutting agent commissions out and proceed to have 80 agents call you with quotes

After posting my last review they finally handled my refund, the customer service is horrible. They make it seem like they are doing you a favor by refunding the money they took. They even told me removing my review was a requirement to get my refund. I will never recommend this company to anyone. read more

Jeff is an amazing account manager! We reached 100k because he's always working with us to go above and beyond our goals. He's reliable and consistent and his response times are always quick and immediate. He always does his best to keep us under our budget and we always hit our goal. Our agency is number 1 in the district with over 100 agents. If you're looking for an amazing account manager with smart financial call Jeff! read more

Great customer service. If issues arise, my customer service representative works quickly to address whatever is happening. Leads are real. Key is in working them quickly and efficiently. Been a customer for 4 months and will be for the foreseeable future. read more

If I could award this company with a 5 star negative review I would. The front end salespeople are good at getting you signed up after that the account managers do whatever they can to bleed you dry. I was on the platform for nine months bleeding when the account manager ( my second one cause the first one quit) told me the leads I was buying weren't going to build my business. NOW!! After months of being on this garbage? Their leads aren't exclusive and 95% never pickup and when they do they don't remember ever inquiring. You drive all over and chase your leads for zero return. Thier "live transfer" which are really expensive are no better. People who didn't want to talk and have no idea why they were transferred in the first place. This company also does not offer a refund of any kind, that's a sign of a scam. Basically they will take your money and leave you with nothing. So, after this I am on a mission to let others know DO NOT SPEND A DIME with this scam of a company. After 10 months I made NOTHING which is partially my fault for not cancelling sooner. A big part of this was because I liked my account managers and I was taking their advice hoping this would work out. DONT DO WHAT I DID!! Do not spend a single dime on this scam company. read more

I have been working with SmartFinancial for about 6 months now and I am happy with the leads and call transfers I am receiving. My account manager, Carina Capers has been AMAZING! She takes the time to understand my individual situation and helps me adjust my account to make the leads and timing fit my needs and availability. She is not a high pressure account manager and just wants my business to succeed. I will be keeping my account active with SmartFinancial for the very foreseeable future read more

I wish I read the reviews before I wasted my money, I mentor another agent who claimed that he saw a 50% increase in sales, but he got it all confused because he's new to the industry. I should have seen a bad sign when the first level of sale tried her weak flirtation moves trying to get to me commit which was very unprofessional. The person who referred canceled fewer days before I canceled mine. Those leads are bad leads, Lara would try to convince you anyway she can even talk over you. I let her talk and talk and talk and got off the phone and hit that red cancel request. Never gain read more

Would give zero stars if they allowed it. This company lies consistently and sells leads to agents of the same company at the same exact moment... And they don't issue credit back on their leads. Don't waste your time and money. RUN!!!! read more

Horrible business. They only want your data. The list of "insurance" company they recommended for me are just other insurance broker who actually connected me real insurance company. Why would I use them when I can just go directly to the broker themselves. read more

BEWARE !!!! Super disappointed! Don't fall for this "companies " click bait . I thought I was shopping for an insurance quote with a legitimate business this morning to learn that NO I was just going to get shuffled around , and Endless phone calls, and the worst part was speaking with an "insurance agent" named "Aubree" from "all state " and her getting my personal information for a "quote" only for her to hang up on me and not call back . Do not waster your time .Probably just another place selling information. What a joke . Do not fall for these shady shady people calling themselves a business. Just call the insurance company directly. read more

They claim to go through 35 questions answered by the lead. NOT true. Super Disappointed! $1,000 LOSS. DO NOT BELIEVE THE SALES HYPE! THE LEADS SUCK. I know of another agent that lost the same amount of money! TOTAL CRAP LEADS It's hard enough to get insurance leads in this industry right now, but to be told a bold-faced lie (35 questions) is just wrong! 1/17/23 - Dear Fran, I wish the story I was SOLD to sign up with Smart Financial were true! :) In that case, I would have received quality leads and been able to sell them! I have an excellent closing ratio normally. I have verified with half a dozen or more of the leads that they did not answer 30+ questions, which, in turn, means they could not be verified. I have had a great account manager, but he is also sold on the lie. That makes it difficult to have a real conversation with any truth! It's 2023 - times are really difficult enough as it is in our industry without being intentionally deceived. I should receive a full REFUND. That would be the best way to prove that you care about your clients. I trusted Christina, the sales rep, to be honest. Looking back, I don't know why! I have asked three times now for her phone number. Maybe she doesn't even know she is selling a bold-faced lie?!? Please feel free to call me, though! I'd love to discuss my experience with you. I will update this review to reflect that you call me and make this right. That is more than fair. read more