The Best Surf Shop On Maui! Stylish and Comfortable Clothing…read more, Best Surfboards in the world, Friendly and Knowledgable staff ! Good prices and unique products you won't find anywhere else on Maui. Majority of my wardrobe and Surfboards come from here !

Great selection of comfortable, surf inspired clothing and more. Friendly staff. Easy parking right…read morebehind the store (access from Hana Hwy).

Always find beautiful Aloha shirts for my significant other at Moonbow Tropics, from designers like…read moreKahala, Avanti, Tommy Bahama, and Bamboo Cay. Not only is the owner/salesman friendly and helpful, he knows sizing and makes good suggestions. Plus we were offered a kamaaina discount! Shop local! Any savings are welcome every time! Woo hoo!

Best selection of Aloha shirts that I found when I visited Maui, and we went to TONS of stores. I…read moreloved that everything in the store is also made in Hawaii. They were definitely more expensive than the shirts at other shops, but the quality was excellent. The employee was also super helpful in selecting a shirt and finding the right size.

Great stumbling upon this store yesterday and picking up a long black burner style skirt for my…read moregirlee, amazing creations and great personable service being an avid Burning Man go-er it was nice to meet a couple fellow burners who create clothing styled for that and festival fashion along with island-style, very innovative and sexy clothing designs loved it! Highly recommend taking a look inside!

Love this beautiful elegant and chic palace that adorns Paia…read more Been to this store several times with gorgeous treasures and sexy Nectar Creation creations. Moderately priced. So much to enjoy- travel bags, jewelry, clothing and miscellaneous pieces sure to be a treasure for many years. Please stop in and fall in love with the vibe of this store. Customer service is fabulous. Highly recommend! Favorite place for Nectar Clothing pieces.

Awesome boutique before starting on the Road to Hana. It's definitely a must. I found this super…read moreunique necklace and try mini shell pieces made by a local artist. There's a ton of cool stuff in this little shop.

What a cute boutique in this small quaint town. I was looking for some nice summer clothes that I…read morecould wear on the beach or go for a leisurely walk to get coffee and/or errands. Found this hoodie tan cotton dress that is breathable and relaxing to wear. They also have Free People brand attire and lots of adorable souvenirs. Our daughter found a stylish tote and has literally searched for one the last three days and found the one she wanted here. A must stop for chic shopping on the way back from Hana when you're grabbing lunch or a bite to eat :)

Fun shops eat shop with unique fantastic Hawaiiana clothing and trendy surf street wear in sleepy…read moreMakawao. You would expect to find this shop in trendy SOHO or Vancouver. Check this place out of you want something special to bring home or lounge around and make your friends envious.

This beautiful store is a one of a kind shopping experience for men on Maui. It hits every single…read morenote perfectly. What an incredibly well-curated shop for people who want high-quality clothing, home decor and assorted men's goods! I grabbed two of their giant and super-soft Pendleton beach towels and an awesome, traditional Hawaiian print shirt (not the low-quality, cheesy kind you'll find elsewhere.) The space is chic without pretension, and the owners are really sweet and helpful. --and it doesn't hurt that they're both gorgeous to a ridiculous degree.:) Kudos guys!

I love the vibe of this store and the design of the shirts and other things they sell. I bought…read moreseveral vinyl stickers here to add to my travel water bottle. In my opinion, one of the best shops in Paia.

One of the best t-shirt shops in Paia. Unique designs not found anywhere else, and good quality…read moreshirts. Comparable prices to most other places.

I went there for Tom Petty tribute concert, and I had a really good time. They actually have a very…read moregood sound system for a business that is primarily a free venue. I did not go into the store this time, but I have been there in the past, they sell gifts and tourist items

By far the most FAMILY friendly store on Maui. Joey and Skully are the best!!! Really cool…read morepsychedellic clothing backed by the best music on Maui!!!

I read some of the disparaging reviews, but my experience here was great. It's a cool store that…read morehas been here for nineteen years, and worth a visit. If you don't have fun shopping here, you need to check yourself for a pulse. We had lots of laughs looking at their line of "dirty" socks, oven mitts, and tea towels, but I can't post pics of most of them here. My wife found a great pair of tie-dyed workout leggings for $26, amongst other gifts and novelties that we picked up. The owner and the ladies that work here were all very friendly and nice to us. He has an extensive collection of autographed photos of celebrities that adorn the walls. I enjoyed talking to him about them. Willie Nelson is one of his best friends, and has even written a song about this place, which they played for me on request.

My daughter in law bought a ceramic turtle from them among other things and myself. When we got…read morehome we notice the head of the turtle was broken and that the saleswoman (who was nice) did not wrap or protect the item. So the next day (Tuesday 8/11/26 at about 2:15pm) we went down to exchange the item and the guy behind the counter was rude and said he would not exchange it and said "you broke it!!!" He also said "you don't have to shop here" what a jerk and very unaloha for someone who works in a shop, in a local location! No aloha spirit! In fact quite the opposite. I'm from here my daughter in law is not, great show of island hospitality! So shame on Alice in Hulaland for having this guy behind the counter, hope he's not the owner.