Back again! I get these amazing little cupcakes every birthday! The cupcakes always go with the season as they are fresh every time! I'm so happy we get to experience this amazing "Sugar". read more

I drive past daily and decided to stop in today for a treat! I didn't realize how big the shop was, and that they sell other items besides baked goods, so I spent a few minutes looking through some options for upcoming gifts. The shop is really bright and welcoming, and smells great. I went to the bakery area where I was quickly greeted. I spent a bit of time looking through all their options but immediately opted for the strawberry cheese cake and lemon drop cupcakes. As soon as I stated this I noticed their dipped cupcakes which looked great, I guess something I'll have to come back for. I was quickly given my cupcakes and my total was about $7. Both cupcakes were delicious. I could taste all the flavors and would happily eat both again. Given how close I live, it's a bit dangerous to be so conveniently located. I'll definitely be back read more

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Dubai chocolate cupcakes are so delicious. I also like the coconut and carrot cupcakes. They always have one or 2 diary free/vegan options.

For a sweet treat craving I love stopping into Sugar Bakery! Located on Main Street in East Haven, on street parking is easy to find. Walking into the bakery, you are immediately greeted by the delicious smell of cupcakes. There was a short line during my last visit, but it moved quickly. Staff were friendly, patient, and helpful. The menu consists of a variety of staple flavors (including a few gluten free and vegan options), and each month has a rotating list of different flavors. It's hard to pick a favorite as I've tried a bunch and have never been disappointed. Although cupcakes are the star of the show, Sugar does offer an additional variety of sweet treats. If you have a sweet tooth or a cupcake craving, definitely check them out! read more

Sugar Bakery - Bakeries Near Me - East Haven, Connecticut

Always great The cupcakes are tender, moist and the assortment of flavors is second to none. The macarons are some of the best I've had read more

Sugar Bakery - Bakeries Near Me - East Haven, Connecticut

If you're a cupcake lover, Sugar Bakery is basically cupcake heaven on earth! Seriously, they've got every flavor you could dream of from pistachio cream to cocoa to buttercup & everything in between, you name it, they've probably baked it. Every time I walk in, I'm greeted by a rainbow of flavors that are as gorgeous as they are delicious. The frosting is perfectly creamy, the cakes are soft,fluffy, & flavorful, and the variety is insane. You could spend a month trying a new cupcake every day & still not hit them all. Perfect for a treat, a gift, or just a "because I deserve it" moment. Trust me, your sweet tooth will thank you! read more

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Sugar Bakery has done it again. I have been getting my daughters birthday cakes from Sugar since she has been 1yrs old and now she is 12yrs old. The cake was awesome and better than expected. Thank you for always making our desserts so special. read more

Sugar Bakery - Hello Kitty Birthday Cake! - Bakeries Near Me - East Haven, Connecticut

I loved the cupcakes from this bakery! I am very particular about the frosting on cupcakes because for the most part in my experience they are too sweet and sugary and I don't like that. But the frostings from this bakery are not that at all! I ate all of the frostings with the cakes and they have a cream cheesy taste to them which goes great (in my opinion) with the sweetness of the cake (which isn't too sweet anyways!) I tried 5 flavors and I liked every one of them. My favorite might be the strawberry one. Try putting them in the fridge and eating them cold with hot beverage if you're into that. I liked them a lot! I received these cupcakes as a birthday gift and loved it. Would highly recommend. read more

Sugar Bakery - Bakeries Near Me - East Haven, Connecticut

Cupcakes are soooo good and staff are friendly and very helpful. There are so many delicious cupcakes to choose from and my grandsons love the iced cookies read more

Sugar Cupcakery & Bakery is a cake bakery that opened in East Haven, Connecticut in 2006. It was founded by Carol Vollono and her daughter Brenda DePonte. The mother-daughter duo has no formal bakery training. Carol began baking in her own mother's kitchen when she was just 8 years old. Brenda developed her marketing skills at the Laboratory Institute of Merchandising in NYC and her decorating skills when she worked at Magnolia Bakery and Dylan's Candy Bar. By 2004, the two decided to launch a cake baking operation in Carol's home kitchen. With some help from Carol's other daughter Jenna as well as her own mother, they dubbed the operation "Mrs. Sweetza's". Two years and a lot of cakes later, they opened up their own storefront location and changed the name to "Sugar". In 2010, Sugar was invited to compete in Season 2 of Food Network's "Cupcake Wars". Lo and behold, Sugar beat out two other bakeries (from Los Angeles and Portland, Oregon) and won $10,000. Today Sugar carries 36 cupcake flavors daily! My family and I have been doing business with Sugar Bakery for several years. It's always fun to stop in and get cupcakes for a special occasion ("Cannoli" is my personal favorite). When my wife and I needed a cake for our first child's Gender Reveal, we used Sugar. We again used them to make a cake for our son's first birthday. We also used to love seeing their Cupcake Truck at various events, but sadly the bakery retired their trucks in 2020 after eight years (in part due to the pandemic). My family and I recently stopped in at Sugar to get some of their seasonal Autumn cupcake flavors, which included "Pumpkin Cannoli", "Caramel Apple Cheesecake" and "Fall Sprinkle Cookie". In addition to cakes, Sugar also makes some excellent cookies. We picked out a variety of their French Macarons with flavors such as "Pistachio", "Birthday Cake", and "Red Velvet". Regardless of what you pick out at Sugar, you will surely not be disappointed! read more

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I can't believe I had never visited Sugar before, but better late than never! My mom requested to go for her birthday, and this bakery is a literal cupcake heaven! The staff was super nice and let us take our time to look through the cases and decide what we were going to pick out for our dozen. So many festive cupcakes for St. Patrick's Day and Easter that we loved! We've totally fallen in love with this bakery and they're by far some of the best cupcakes in CT. I already can't wait to go back! read more

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Their cupcakes are always amazing and we appreciate that they have diary free options.

The cupcakes are fabulous friendly employees nice and clean store enjoy the strawberry cheese cake cupcake the most I highly recommend this bakery and they have candy too macaroons and cookies all very appetizing read more

The cupcakes are the best especially Reese's Riot ... and the staff is always friendly.

I recently went to an event and they had cupcakes and a cake from Sugar Bakery, East Haven, CT. All I can say is this place is magic to your soul. The cupcakes and the cake was heavenly at the event. I went myself two weeks later and got a sample for myself to see if it the magic was a hoax. LOL Needless to say it was not it was the real bakery magic. The best thing I like about this bakery it's not near my home her in CT. LOL Ladies you will feel your thighs growing as your stand at the case making your picks. LOL I was in line and the lady behind me came to try them and she was from Singapore. She was here in CT for vacation and someone told her and her husband about the bakery. She and I ate a cupcake together outside and no words were exchanged just eye rolling and head shaking. LOL Go get you something from Sugar and see if your eyes don't roll around in your head. LOL My one and only wish for Sugar Bakery is that they NEVER go out of business. I don't think they will because the line was out the door. Go then Go then Go again. read more

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We got a mixed half dozen cupcakes for my dad's bfay, every one was delicious. Moist cake, delicious icing... can't wait to have more read more

Sugar Bakery - Bakeries Near Me - East Haven, Connecticut

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Greta cupcakes that are always consistently good. Black bottom is their best cupcake! Grateful they have gluten free and vegan options.

I have gotten cupcakes and cakes here for work gatherings and always their cupcakes steal the show. Service is always friendly and helpful. My favorite thing to get is the macaroons. There's so many flavors to choose from and they all are very appealing to the eyes. read more

This place has one cupcake wars multiple times! It has by far my favorite cupcakes. I am big on the flavor and texture of the actual cake, and this place knocks it out of the park with every single one. My top favorites are the chocolate bottom cheesecake and the oreo explosion. However, if those aren't your cup of tea, there are dozens of other cupcakes options with new flavors always appearing. The bakery has other cookies ans snacks as well but if you stop here, you must get cupcakes!!!! read more

Sugar Bakery - Bakeries Near Me - East Haven, Connecticut

Haven't been here for awhile but it had a friendlier vibe. If you have a sweet tooth or you want to bring dessert to a friend's, this is the place. Their cupcakes are exceptionally good. I always go with my favorites which is chocolate pumpkin coconut or lemon. Next time I'll force myself to try different flavors. read more

Sugar Bakery - The selection is crazy. So many cupcakes to choose from. I want them all. - Bakeries Near Me - East Haven, Connecticut

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Besides the cupcakes being THE best They are the nicest people everytime i go there they are just awesome.

A picture is worth a thousand words.. decided to finally review our favorite go-to for birthdays and prove it with some picture! Always beautiful designs and our family favorite is the Neapolitan cake (chocolate, strawberry and vanilla- everyone's happy). I think sugar excels in certain flavors- notably strawberry, chocolate and lemon. Anytime those flavors are in a cake by sugar it's always perfection. read more

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Cupcake bakery with a massive variety of delicious cupcake from the people who one cupcake wars. When I say a massive variety, I mean it. I think they had more than 20 unique and creative cupcakes when I went I tried 3 of their cupcakes and they were absolutely delicious and all tasted very different from each other You can buy cupcakes individually or in whatever quantity you want Also have a few cookies and full cakes as well. The shop also has a separate section with a ton of games and cute little gifts No seating 9 read more

Great cupcakes. Friendly people behind the counter. Very helpful. Parking is limited. read more

Sugar Bakery - Bottoms Up - Bakeries Near Me - East Haven, Connecticut

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Best cupcakes in the known universe. Hyperbole? Not in the least. Whereas too many cupcakes end up being too dry somehow those from Sugar are always deliciously moist. My favorites are the Black Bottom, 24 Carat Cake and Cannoli. Of course, experiment with the seasonal flavors which are constantly changing. Special note on the friendliness of the staff; they are always super welcoming. read more

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There isn't any better cupcakes! The variety is so amazing it takes forever to decide which I want. I always bit at least a 6 pack. My favorite is The German and Black Bottom! Delicious! read more

These cupcakes are very scrumptious with icing on top !! We had a 12 selection and everyone devoured the ones they chose . For this pack it was 36$ and we were able to pick any of the cupcakes !! It was so many different options to choose from and some classic ones too ! You can find some party favors at this location that are cool fun and different from the other party stores !! My favorite out of the 2 I chose was the pistachio cupcake and cannoli as well !! We brought our cupcakes to the restaurant for my daughters party and the waiter was interested in the location and potential service for her upcoming party !! Although it was our first time at the location I was more than happy to point this young lady in the direction of Sugar bakery!! read more

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Adding some pics to my initial review. Super disappointed they don't have the cupcake trucks anymore, they were super convenient as they'd park in New Haven all the time! I always choose sugar over any other cupcake bakery in the area! Best cupcakes around! read more

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I should have believed the hype all these years living in CT, but it took me awhile to commit to the drive to east haven for cupcakes. Well, I finally went and they were beyond anything I could have imagined. When you walk in, I was swept away into an adorable shop. I had my three kids with me so I honestly didn't want to be bamboozled into buying anything so I didn't walk around. :-( when we entered the bakery part, my eyes grew bigger and my mind scrambled. There was so many creative choices in cupcakes that it was hard to narrow it down and choose. I personally decided on a brownie cookie dough and I did not regret it! However, I got a German chocolate for my mother and I took a sliver and that was new level amazing. Strawberry cheesecake was a favorite for my son, hostess cake was the bomb! For the creativity and freshness, I don't think the price is bad. $4 for an individual cupcake and then you can get packages 6 for $18. (And other packages). They have macarons as well. I didn't try them but my children did and they were wowed. (Our family loves macarons so they know what's good and what's just ehh). Don't hesitate! Just go enjoy these cupcakes for yourself. I can't wait to go back. Follow me on Instagram @date_night_craves for foodie and non foodie fun! read more

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Yesterday was my birthday and my best friend took money she didn't have to buy me a cake from Sugar. I was so excited, as I'd heard so much about the bakery and how good everything was. She got my favorite flavor: Classic Simply Vanilla Cake. it was beautiful and we couldn't wait to cut it and share it at my little party. I should have left it in the box and just looked at it. The cake was dry and didn't have much of a vanilla taste. But it was the god awful frosting that had us eating around it and leaving it on our plate. It should have been called: Classic Simply Grease Cake. The "buttercream" frosting tasted like Criso with a little vanilla flavor. When it warmed up the frosting got melty. A piece that had the a pompom on it had the decoration try to slide off of the cake. I ate my piece with a smile since my bestie spent so much money on it and wanted to make me happy. But I can't imagine eating what is left. I'm trying to decide if I will scrape the frosting off and try to salvage it with more powdered sugar and vanilla and butter flavors, or just call it a loss. I'm so disappointed and I can't understand why this bakery gets so many stars. Maybe they just had a bad day when they made my cake. But you only have one chance to impress a first-time customer and I know that neither of us will waste our money here again. What a shame. I'm must rather leave a glowing review and had a delicious birthday cake. read more

I'm usually not a cupcake eater, but I was craving something sweet. Found this place on yelp and decided to try this place out. For someone who does not really eat cupcakes, I will say that this place is really good and lives up to the reviews. I got many cupcakes, but my favorites were the red velvet. I really like how the icing is not sickly sweet and not stiff. The cupcake literally is nice, moist and well-balanced. The cupcake nor the icing overpower each other. Another cupcake we really liked was the toasted almond and cotton candy. They have such a variety and it was nice supporting a local business as well. Will be back once the craving strikes or if I need a cake! read more

Sugar Bakery - a table with cupcakes and flowers - Bakeries Near Me - East Haven, Connecticut

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Sugar Bakery has a selection of four gluten free cupcakes (not vegan) and three vegan cupcakes (not GF), and I was curious to check them out because of Cupcake Wars hype. To answer Brad L's question they are not both, so apologies if you're a vegan with celiac, you won't find baked goods here. Try Katalina's in New Haven. There is parking in the back lot on a dead end street, because parking on Main Street is kind of a nightmare. Staff is very friendly, answer all your questions and they have appropriate COVID-19 distancing measures in place. I bought three vegan cupcakes, the vanilla, Oreo and black and white (chocolate with vanilla buttercream). Presentation was beautiful, as to be expected. The vanilla tasted the most like regular birthday cake. I don't know what they used for the buttercream, it was slightly waxy but extremely airy. The cake itself was sweet but the buttercream didn't over power it. The cake also was slightly denser but it was not dry, so that was appreciated. This was my favorite. The Oreo cupcake was weird, the cake itself was not very sweet, with a slightly bitter aftertaste and there was no contrast with the crumbs. It felt more like crumbled chocolate cake vs. cookie, which was disappointing because I like crumbs in Oreo cupcake, but that's a preference. I tasted a hint of black pepper in the batter of the chocolate cakes that wasn't there with the vanilla. I thought at first the cake got contaminated by a knife, even though I washed it throughly beforehand, but the black and white also had the same hint of cracked black pepper/grains of paradise. It was definitely inventive, but if it's not your jam I would stick with vanilla. I strongly suspect that these too are also VCTOW-derived cupcakes. TBH, the real winner of vegan cupcakes is Isa Chandra Moskowitz, so it was nice to see Sugar's spin on those very familiar to me recipes. I was told the GF cupcakes were good. They were fine. If I didn't want to bake cupcakes and really craved one I would go to Sugar, but I wouldn't go out of my way to get some. I would probably just order a cake from here. They are not doing special orders though, so whatever is on the website is what you get. read more

Sugar Bakery - Gluten Free Hostess, White Chocolate (2), Cannoli (2) and Strawberry Cheesecake (clockwise from top left) - Bakeries Near Me - East Haven, Connecticut

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I had no idea this cupcake shop was the winner of Cupcake Wars on Food Network until I looked at the container our cupcakes came in. My expectations definitely went up after that. And I was not disappointed. My husband and I kind of fell off the cupcake-craze train years ago and when we remembered this, we were reminded of how delicious cupcakes are. So why did we stop searching for them? Probably because when we arrive there are too many choices. This was our problem here! Everything looked so good. There was everything from chocolate-covered, peanut butter-drizzled, fruit-filled, whipped-cream galore...what else could you ask for? My husband and I decided on two each. I tried the hostess cupcake (in honor of my favorite childhood lunchbox snack) and the strawberry shortcake because that dessert brings me back to summer days with my family. Both were delicious. I bet my younger self would not appreciate the darker chocolate ganache on the hostess cupcake but adult me certainly did. The cream filling was light and plentiful. Close-your-eyes good! The star of the show for me was the strawberry shortcake. That was SPOT ON. The cake itself was a denser pound-cake-like texture filled with whipped cream frosting and fresh strawberries. Wow. Amazing. I was completely blown away and surprised I was not eating actual strawberry shortcake. My husband opted for the Cookie Monster (which was delicious) and some kind of cookie dough kind (delicious as well but so rich!) I have my eye on them for an upcoming larger order. Yum! read more

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Winner of the Food Network's 2010 Cupcake Wars, Sugar Bakery is a hidden gem! Located in East Haven CT, the store is packed with more kinds of cupcakes than one could ever imagine. I had no idea it existed until someone told me about it. Their website lists all of their cupcakes but doesn't brag about their greatness. These cupcakes are fit for royalty! Incredible range of flavors & highly creative. Perfect texture & very moist. Sweet but not overly. I purchased half a dozen & my only regret was not buying every single flavor. The lady behind the counter was very nice. She informed me that they have their regularly in stock flavors as well as seasonal flavors. The famous one is the cannoli cupcake - the contest winner - and it's wonderful. But it was the pistachio & blueberry pancake cupcakes that blew me away! It was life changing -never have had anything like it. As other reviewers have stated, these may be the best cupcakes ever. Takes cupcakes to another level. Oh, and by the way, they also make cakes. I'd better start working out more... read more

I'm not usually one craving cupcakes, but if these cupcakes were always on hand, I definitely would be. One of the best things our friends brought to a recent pot luck was cupcakes from Sugar Bakery. They were some of the most moist cupcakes I've ever had, and they have a nice balance between the cake part and the icing. They were also not total sugar bombs (despite the name of the bakery!) I'm not sure all the flavors that were brought to our party, but the red velvet and one with chocolate and peanut butter were absolutely delicious. If you're bringing over treats, check out Sugar Bakery! read more

Sugar Bakery - Award winning! - Bakeries Near Me - East Haven, Connecticut

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I adore Sugar Bakery. It's our go-to place for birthday cakes and birthday party cupcakes. I got this cannoli cake for my mother's 29th (again) birthday. It was light and delicious. Perfect after a heavy meal. Everyone loved it. I appreciate that they have a gluten-free cupcake option of the same cake, so no one felt left out. read more

Sugar Bakery - Cannoli Cake. Small 6" The size was perfect for 10 people. - Bakeries Near Me - East Haven, Connecticut

I was scrolling along Facebook yesterday when I came across a post someone had shared with a picture showing that Sugar Bakery had added a whole vegan and gluten free case. I'd never heard of Sugar Bakery. I was planning on going somewhere else for cupcakes, but after seeing their post, I decided to change my plans and go in to investigate. The vegan and gluten free case is all the way to the back of the display cases. I made my way down until I saw the sign "Vegan and Gluten Free Friendly". It wasn't immediately apparent which were vegan, which were gluten free, and which (if any?) are both vegan and gluten free. So I asked. Out of the entire case containing 9 varieties of delicious looking cupcakes, I learned that only 3 of them were vegan. Hmm, okay. I asked for one of each. I asked if they have vegan cakes, she said only upon request ahead of time. The cupcakes themselves...utterly phenomenal. I would have liked to buy more, but they only offer 3 varieties, I guess? Not sure if the vegan ones are also gluten free? That didn't seem evident on the tags or the sign in the display case. On the one hand, I think it's amazing they have an entire case for vegan and/or gluten free...but really there are only 3 vegan cupcakes, and no other vegan items that are readily available in the bakery, to my knowledge. If you're gluten free, it's probably worth it to come for 6 or 9 varieties of cupcakes and maybe other stuff, but for 3 varieties of cupcakes, vegans might not want to drive too far out of their way, if you know what I'm saying. To walk in and see this long row of magical cupcakes but you can only eat 3 is hyper disappointing. "Exclusively vegan/gluten free case" while technically true, is a bit of a stretch. The word "vegan" appears 4 times in the case and there aren't even 4 varieties of vegan cupcakes. Eh. I'll probably be back. No rush. Thanks for the 3 delicious vegan cupcakes, SB, it's a wonderful start! Many bakeries don't have even that. Wish I could have bought more! read more

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Came here to get cupcakes for my graduation and both of my parents' birthdays and omg the selection of cupcakes here was unbelievable. And the frosting is not that thick hard frosting that's hard to digest. It's a soft whipped frosting. Each cupcake is so fresh and delicious. Thank goodness they don't sell stale cupcakes. We got one of almost every single flavor. They sell really cute accessories along with their cupcakes and cute lollipops we ended up getting for my little brother. read more

Sugar Bakery - Bakeries Near Me - East Haven, Connecticut

Sugar Bakery is my go-to place for cupcakes that are consistently delicious each time. My husband and I enjoy trying their new monthly flavors, as well as keeping up with our usual favorites. We always recommend them to friends and family. Customer service, whether in-store or on the phone, is always friendly and polite. Recently we ordered our first cake from Sugar and were just as happy as we are with the cupcakes. Moist and flavorful cake, and nice presentation. My only negative regards the flavor we ordered, Wedding Cake. The cake is supposed to have five macaron flavors on top, but instead only has two. This was disappointing as the macaron variety is what we were expecting, but instead got only two flavors, Lemon and Pistachio. If they were out or didn't make enough, I wish they would have reached out to us instead of not saying anything. Hopefully if next time we order a cake from them, everything will be correct as is shown on their website. read more

Sugar Bakery - Bakeries Near Me - East Haven, Connecticut

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Best cupcakes around ! A real dining experience especially for kids! A lot of fun to visit their bakery! Just wish they didn't close so early! read more