they are very kind and helpful. My daughter found her wedding dress at this shop. They also gave…read morea great referral for alterations.

This was the first place I looked for a wedding dress and I didn't intend on buying the first one I…read moresaw, but when you know, you know. I had a lovely time looking around and trying on different styles, and the staff was extremely friendly and accommodating. They did a great job making me and my crew feel comfortable and heard. The dress prices were affordable, without sacrificing style or trends, and I loved everything I saw. This store is truly a diamond in the rough.

I recently stopped in while being in town for the holidays. My sister is getting married in 2025…read moreand had yet to even look at dresses so we were hoping to just walk in and take a look at what was on the rack. As soon as we stepped in we were greeted by a rather frazzled woman claiming they were too busy to help us and we could potentially come back the next day or later if they had a cancellation. She then quickly ran away to help someone else and we were left standing in the entrance. Thankfully Sabrina was just getting off of a phone call and said she could show us to the sizes and have a look, she just wouldn't be available to help us pull anything since there was another client she was helping, which was fine by us, again we just wanted to have a peek at what was available. After sifting though a few racks we found a dress my sister was willing to try on and when Sabrina was walking past she was able to quickly direct us to a fitting room and sitting area with a large mirror we could use. She was still with another client, but said if we could get her zipped up ourselves we were welcome to have the Bride try on the dress. After Sabrina was done with her client she proceeded to help us find a veil and tiara to go with the dress and helped us wrap everything up at the desk in the front. Sabrina is an absolutely wonderful associate and really did her best to balance all her clients and still help us out as a walk-in. Granted, we did most of the work and gave the shop a pretty low-effort sale, but the woman that was initially trying to shoo us out of the shop certainly left a bad taste in the mouth.

Wonderful experience. Very nice sales rep. Very helpful. Would shop here again…read more Great store

Beautiful boutique with amazing Justin Alexander Dresses. The owners are some of the best people…read moreyou will ever meet. They curate the best experience for their guests thats one on one. The dresses are also very reasonably priced compared to other boutiques in the area. The quality is fantastic as well. Couldn't recommend them more!!

The most wonderful experience! We visited many bridal shops and Loveliest completed our journey…read more Kim was most informative and has a true skill in her profession. You can tell she has passion for her brides!

I highly recommend Southern Belle Bridal. Michelle is wonderful to work with. Not only does she…read morehave beautiful gowns, she is an exceptional person. She was helpful, patient and seemed sincerely interested in my daughter finding a wedding gown that she wanted. It was encouraging to deal with someone that was concerned with having a satisfied customer...it's kind of rare anymore. I sincerely appreciate Michelle. You can't go wrong if you choose to shop here for your special occasions!

From the owner: Southern Belle Bridal is a full service bridal salon. We are family owned and operated and we love…read morewhat we do! Our goal is to assist you in your search for the perfect dress or tuxedo by providing you with a relaxed, no pressure environment and the very best quality formal wear available in today's market. We offer you excellence in customer service, because you deserve it. We have attire for everyone and every formal occasion which allows you to plan your entire event under one roof. At Southern Belle we carry the top designers in bridal, prom, pageant, and tuxedos. It is all about you and your special day! It is our privilege to serve you!

This place is a hidden gem! I've worked with them on altering my daughter's prom dresses. Tara is…read moreALWAYS so amazing and knowledgeable on what she does. She goes above and beyond, and it's always a perfect fit! One of the best seamstresses I know! Make sure you book an appointment. You will not be disappointed!

These are the nicest, most professional alterations specialists in Asheville! I went to them with…read morean approaching family wedding - they book appointments online (which is so helpful!), they were amazing people to work with to get my dress altered, my daughter (a bridesmaid) got her dress altered & literally saved my son (the groom) from a tux issue as the wedding approached! Couldn't recommend this business more highly!!! 11/10 recommend!!! :)

This is a Bridal Shop that does NOT stand behind it's work. Beware when working with this shop. My…read moreniece has had an absolutely HORRIBLE experience. They will NOT take responsibility for the WAY TOO SHODDY Bridal Dress Disaster. There are numerous major issues that they simply do NOT care to address and have basically just chosen to ignore!! What a horrid experience for her on what should be a beautiful time. Again, BEWARE OF THIS SHOP!! They are not of the caliber that they claim to be or simply put; they don't give a Darn after they take your $$$ I wouldn't even give them 1 Star review but there is no option for ZERO

I booked an appointment at Lillian Ruth while stopping in Knoxville for 36 hours on business! All…read morealone expecting just to fill some time and try on a few dresses I couldn't source in NY. I was paired with Hannah, who was the sweetest angel and helped me find my dress. Truly so helpful, she and Lilly Belle went above and beyond in helping me pick out styles she thought I would like even down to accessories. Although it didn't make sense for me to order my dress out of state to TN, I definitely thought about it just because of how great of an experience I had! Thank you thank you to those sweet girls who truly made me finding my dress into the best experience.