Yesterday I attended a fashion week SD event hosted by Thread + Seed and La Plaza La Jolla. It was…read moremy first time in the store so I wandered through. So many great dresses, shoes, accessories and summery items. The prices were reasonable and the staff was helpful and friendly despite being very busy. Looking them up on Yelp, I see they have a few locations. I used to live at wind n sea and I wish this store was there when I did. I'll definitely come back when I need an outfit for an event or just to peruse.

So cool that minimalist and elegant Thread & Seed has opened a store in La Jolla! I think the space…read moreused to be a big fitness center and now this cool corner (used to be a theater long long ago) is filled with hygge cozy clothes and nice gifts. Even the postcards follow similar color palette. Pieces are of good quality and affordable prices. The store is spacious and clean and even you have some chairs to sit if you get tired of shopping.

A beautiful selection of clothing and would definitely go back! The owner was super helpful as well!read more

Love this boutique! Every time I come here I end up finding at least 1 or 2 things I need to add to…read moremy closet. The owner is always so helpful and sweet too! She buys pieces from Italy and it's fun to see what she brings in next.

The clothing quality is terrible, too expensive, I honestly rather go to Urban Outfitters or even…read moreWalmart to be honest. I'd much rather toss my money on the highest building so the pedestrians can walk by and grab it than to buy this overpriced stuff.

Always a pleasure going to Bird Rock area and stopping to the coolest boutique. Bobbi Rocco…read moredelivers great outfits and good prices. Mostly earthy times and now more animal prints as they are back in fashion. I like most of the clothes they sell, although I am more into bright colors, but this is my place for neutrals. Nicely organized and always get welcomed with wine and flowers!

Debra is back lucky us she is the sweetest gal in town she always greets with a warm smile no…read morematter what she will never pressure you in any way we missed her now shes here lets all support her shes on fay

Amore is a French-inspired boutique boasting a slight air of snobbery. All the sales girls seem to…read morehave foreign accents and are beautiful and perfect in every way. If you can get past all that and make your way to the back wall where the 50 percent sale items are hanging, you'll be alright. However, half off in this case means instead of $300, it's $150. If their stuff wasn't so damn cute, I'd give them one star for their absurd prices, but I've been told by my best friend, the fashion expert living in London, that $300 is actually cheap for quality, boutique-style clothing.

While shopping in La Jolla, I walked into this beautiful high-end boutique and was immediately…read moreimpressed. What stood out most the level of service, I felt completely unrushed and the staff was knowledgeable, attentive and very professional. The selection is refined and thoughtfully curated, offering pieces that feel both elevated and timeless. I purchased a couple of tops, a jacket and a necklace. The staff took the time to truly understand what I was looking for, offering genuine guidance throughout. This has become my go-to place whenever I'm in La Jolla.

I bought an amazing Amelia Samari bag at this store and received so many compliments about it. The…read morestore is well curated with luxury brand items and the staff is super friendly and helpful. Definitely will be back the next time we're in the area.

This is a gem of a shop! Aissa is so helpful and they always have the most unique and stylish…read moreclothes that you don't see anywhere else. Whether you want jeans, pants, tops, or things to layer, they can put it together for you. Aissa can complete the look with shoes or a cute scarf if you want as well. Love it!

Came to visit due to the fires in LA. I was barely even 100 feet to the front of the store when 2…read morewhite women (guessing store owner and a nearby store owner) glared at me. I walked right by after that. I wouldn't spend my money here and I hope you don't either.

Great selection of home and garden plus jewelry…read more Gracie has beautifully curated this gorgeous store. It's a real delight just to visit the store. I feel so satisfied when I go into the store. They're always wonderful ideas that I walk away with, and something for every budget. I'm still considering one of the Buddhas from my recent visit. Gracie welcome every customer. I also will ship - So don't be shy to go shopping here on your holiday. And when you are sauntering around La Jolla, be sure to enjoy this nature filled inspiring yet serene shop. It's more of an experience than just a shop. PS regarding photos: some items are made by artists who want their pieces not to be photographed. Thus while there are many photos of this deliciously gorgeous store, there are times that you will not see here and to kindly be mindful when inside if taking photos. Ask them what to avoid I appreciate leading with thoughtfulness

This is a plant lovers paradise. The most unique plants that are couture in faces, Maas balls, and…read morewrapped in twine.

I wasn't sure if my baby girl would love her new toy but she did. She ready to go bye-bye.read more

Omg this place is amazing! So cute and sassy and very reasonably priced. Owner Lisa is very helpful…read more& knowledgeable And curates her boutique with such a great variety of clothes and accessories. I love the PJ Salvage pajamas!! There is something for everyone from bags to socks with cute sayings! A must check out place in Little Italy

I was in dire need of a white outfit for a white party I was attending the next day. I walked into…read morethis cute little place, having only noticed it for the first time, and was immediately greeted by Alex. I told her my situation and within two minutes she pulled together two possible outfits for me. The garments were not only stylish- but comfortable and reasonably priced. I ended up buying a pair of fun oversized studded sunglasses as well. It was both fun and pleasant chatting and working with Alex. I will definitely shop here again!

Really cute selections! The prices are a little bit more on the expensive side but found a cute…read moredress!

Weslee is amazing! Every time I go in a feel like I have my own personal stylist! (:…read more This is a must stop shop when you are in La Jolla. They have jewelry, unique finds, great basics, house accessories, show stopper jackets and more!