I really enjoyed spending time with Wayno when I stayed in Maui years back. What a character he is!…read moreWhen I return, and I most certainly will, I surely hope to see him again and rent another SUP. I can't believe that he only has 3.5 stars. He is a treasure. Prayers for Maui

Awesome. If u don't come from the ocean, DEF listen to what they have to say. Don't agree w the…read morepersons comment previous. The guys been surfing his whole life, won trophies, shapes, has a shop, maybe u visitor should respect people dedicating their lives to what they have passion for. Guy gave a fish fun board & insight for how the wind & tide directions work for certain spots. They know their stuff. Cool people

Outstanding! We rented two skimboards for kids who have never skimmed before. Sean dropped off the…read moreboards at our place and made sure the kids knew how to use and take care of the gear. The boards are excellent quality. We also booked a lesson. It was amazing! The kids learned so much so fast. Ed, our instructor, is truly excellent working with the kids. They had a blast and were so proud of their new skills. We took fun pictures and everyone loved it!

You won't find a cooler instructor. Sean gave clear instructions prior to hitting the water. My…read more11yr old had never surf'd before and he rode every wave possible. He also got my 5yr old-who doesn't know how to fully swim, up on waves. Boys had the biggest smile and said, "best day ever!" Sean had all the gear necessary. We just showed up! Complete your island vacation with a surf lesson of a lifetime! Mahalo Sean!!

Great business. Had a good experience with them . Eco tours is the way to go here in mauiread more

This was definitely the highlight of our honeymoon. Jason is very free-spirited and we can tell how…read morepassionately he cares about his business and the nature around him. He was very flexible and accommodating to our changing schedule and he brought us to some of the best spots on the island to go snorkeling and kayaking. Unlike other tours where the guide stays in the kayak, Jason actually went into the water with us to show us around the coral reefs and its inhabitants including many sea turtles, sharks, an eel and octopus. Always Ohana Eco-tours is incredibly awesome and highly recommend anyone visiting Maui.

We did a first time lesson with them the day we left and it was such a great experience and way to…read moreend the trip! They were patient, kind, and very skilled! I highly recommend and would book with them again!

Chad and Dante were amazing. Easy to work with and really made our experience memorable. Our kids…read moreare 10 and 11 who surfed today. Chad actually took them surfing in 2020 pre covid when they were 7 and 8. He is so amazing with kids. I highly recommend it

I got a late start for paddle boarding and some places weren't open on a Sunday or didn't have…read moreboards to rent. This place was referred to me WOM (word of mouth), so I walked over from 505 Front to their shop and was able to rent a board for $40 for the day. I don't know if that was reasonable, but nonetheless I had great use of the board for about 3 hours. I mentioned that I hadn't boarded in a couple of years and the guy assured me that it'll be fine--it's just like riding a bike. He was right, once I got the board in the water it was great. The shop is great and the staff was helpful. The only down side is the location to The Breakwall--you have to carry your board to the beach and it's about a 2 block hike. If you don't mind the hike, I recommend renting your equipment here.

As a novice surfer from LA/OC, Maui and Maui Surf Culture was a welcome respite from the cold…read morewaters and more expensive rentals of Cali. Came to Hawaii during the first week of April and the conditions were terrible! 2-3 ft barely in Waikiki and 2-3 ft in Lahaina, while everywhere else was a lake or blown out. Fortunately the lady and I found MSC who offered a great selection of rentals, storage, and outdoor shower! Lolo and a lovely woman (sorry I lost your name!) with an adorable pup set us up with a premium rental ($45) and a softie ($30). This came with rash guards, booties because of the coral, and a locker and a bin to leave our stuff. The shop is big and cozy with a bunch of items from snorkeling to SUP. Nice incense and Hawaiian/Tropical music playing around. Really set up the Aloha spirit and mood. Lolo gave us the lowdown and really explained everything about Lahaina Harbor (bunch of schools and long boards) and the Breakwall (consistent left and shortie friendly). Since I ride a 5'7" at home I wanted a board with maneuverability, but float - and given the sm0l waves I opted for a 6'10" 48L thruster. The lady was just learning so she got a 9'0" softie. Lahaina Harbor was perfect for the lady - especially with the sneak lessons she got from all the instructors. And Breakwall was a dream considering LA/OC has been terrible with the rain and storms (but thankful Cali has rain finally). Really enjoyed the long lefts and exploring the faces. And seeing my lady finally standing up on a board! Just be wary of the long paddle out! Came back to MSC and just had to place everything on the lawn outside. And the staff allowed us to leave our stuff in their bins while we explore. One of the best places we've visited so far and can't wait to come back when Lahaina is pumping.

Phoenix was awesome, he was my mom's instructor and funny as flip. unfortunately he was too old for…read moreme, but its okay theres a lot of fish in the sea i just need to look on the other side of the beach or something‍‍ (shouldve got lessons as well)

These guys were amazing and knowledgeable. They make the students feel safe and comfortable on the…read moreboard. I can't say enough of what a great experience my granddaughter had on Kaanapali beach with them

Really good instructor. Was my best surfing experience so far. Instructor is really good with kids…read moreand his tips are of great help. They took amazing fotos and videos so I would definitely recommend. We surfed at Kīhei beach

M A H A L O! We had an awesome experience with Paia surf! I called when we arrived Maui and spoke…read morewith a guy who was very helpful. Told him we had a retreat to go to first and that when we got back I'd hit him up. After a week on the island we shot him a text, and they facilitated the entire thing via cell/texts!! Dropped a location, paid via Venmo! It was easy and convenien! Ryan was our surf guide, he was AWESOME! So embodied, relaxed, and tuned in! They provided rash guards and shoes which was helpful! great location and experienc! FIVE STARS! Highly recommend!

If I could give more than five stars for our surf lesson with Ryan from Maui Surf, I absolutely…read morewould! Hands down, Ryan is the BEST instructor I have ever had, and I've had previous beginner lessons. This experience was on another level--one of those rare, unforgettable moments that stay with you forever. I've surfed a bit before, so I went in thinking this would just be a refresher for me. My husband (age 64) had never surfed and was a bit apprehensive. But Ryan's skill, patience, and unparalleled ability to connect with his students completely transformed the experience for both of us. He took the time to understand our individual needs and tailored the lesson perfectly, blending just the right amount of technical guidance with encouragement and humor. Before we even touched the water, Ryan gave us the most thorough and engaging on-land lesson I've ever experienced. He didn't just teach us how to pop up on the board--he explained the mechanics of surfing, wave dynamics, and safety tips in a way that was clear, detailed, and easy to absorb. By the time we hit the waves, Mark (and I!) felt more confident than ever. But Ryan didn't stop there. He wove the spirit of Aloha into every moment of the lesson, teaching us about the Hawaiian language, culture, and the deep connection Hawaiians have with their land and ocean. His stories about the islands, the meanings of Hawaiian place names, care for the ocean, and his insights into the natural beauty around us elevated the experience to something truly profound. It wasn't just a surf lesson; it was a cultural and ecological immersion. And then came the magic. Not only did Mark manage to get up on the board (on his first try, no less!), but we were treated to the most breathtaking sights while surfing. Whales were breaching in the distance, and turtles swam gracefully by as if they were cheering us on. Ryan's excitement and genuine joy made it all the more special--he celebrated every moment with us, making us feel like pros out there! Ryan also had mounted GoPros on our boards (included in the price) and captured the most incredible action shots of us riding the waves! These weren't your typical blurry or off-center photos--they were absolutely magazine-worthy. Ryan has an amazing eye for timing and composition, selecting those exhilarating moments when we were standing tall on the board, surrounded by the sparkling ocean. The photos were so vibrant and professional-looking that they'll forever be a cherished keepsake of this unforgettable day. He truly went above and beyond to make sure every detail of our experience was exceptional! Ryan's energy and passion are infectious, and his dedication to his craft is unmatched. Whether you're a complete beginner like Mark or someone who's surfed before, like me, he has a way of making you feel like you can conquer anything. I've had good instructors in the past, but Ryan blew them all out of the water (pun intended!). If you're on Maui and even thinking about trying surfing, do yourself a favor and book a lesson with Ryan at Maui Surf. You'll walk away not only with new skills but also with a heart full of Aloha and memories that will last a lifetime. Mahalo, Ryan--you've truly set the bar sky-high! ‍

We booked with Maui Surf Lessons for the 7:30 am couples private surf lesson and couldn't have been…read morehappier with our experience. Our coach/guide/ instructor or whatever you want to call it was a native of Lahaina and knew his stuff! His strength was impressive as he had to "toe" us into some choppy waters to get to where we could get into the waves. I'm not a small guy and he hauled me around with ease! I've gone out a few times before but never with formal lessons and this experience beat them all! They guaranteed us we would get up on a wave and my wife and I both did on multiple waves! It was an amazing feeling! We were the only ones on the water when we started and it was so serene and peaceful! Ryan was a great instructor and really showed care for us. We loved our time and hope many others will choose his company for their surfing experience in Maui! Mahalo Ryan!