Amy Sullivan is the Best I been coming to her since my lifetime hairdresser decided to retire and left me orphaned It's been a while and I like the fact that she helps me keep my scalp healthy and my hair looking natural. Amy keeps herself up-to-date with the latest trends and certifications and she is also very oriented to detail, professional and friendly During covid 19 everyone is wearing a mask and they're practicing social distancing Appointment is preferred to get an available hairstylist at this full service salon Cash, check, credit card welcome read more

Love Amanda! She does my cuts and colors and always does me right!! Pricing is reasonable and the atmosphere is real laid back! I couldn't be happier that I found Sweet 1017! I bring my kids here now, too, for all of their needs! read more

Ive been Going to Jill for about 4 years now. She does great root touch up, and highlights. I also love her haircuts. She's a real professional. Welcoming,Sweet, and friendly. I love seeing her. Her prices are fair and she always does a great job. There is a great vibe in the Salon. Music, friendly people. I Highly recommend Jill. Wouldnt want to go anywhere else. read more

Haley is nothing short of amazing! She is an artist at what she does and makes sure I'm happy! I trust her with all my salon needs! She is the best and tailors to my curly crazy hair! She is also great at color! I highly recommend her for all your hair needs! read more

Haley is amazing. Best color job I've ever had. Not to mention she is so sweet. She is very honest. I have finally found a great hair dresser. read more

Hayley just gave me what my wife called "the best haircut of my life." That's a bold statement, but I think she's right!

Thank you Haley!! I've had some bad experiences at other salons over the past year, so I took extra effort to find the right stylist for me. I am very happy with my experience at Sweet 1017 Hairdressing with Haley! She listened to what I wanted and understood my vision. She customized the cut to work with my hair type /low-maintenance style, and she gave me exactly what I asked for! Looking forward to my next cut with her! read more

Sweet 1017 Hairdressing - My haircut and my reference photo. Haley gave me exactly what I asked for and I am happy with the cut and service! - Makeup Artists Near Me - Seal Beach, California

Just recently came here for the first time. I got a cut and full highlight with Ashley. She was attentive, on time, and listened to what I wanted. She provided helpful feedback and was really nice. I plan to come back here again! read more

I love coming to this saloon, it's clean, friendly service, and very accommodating. When I moved up here almost 4 years ago, I was overwhelmed at the vast amount of saloons up here and didn't know where to go. I asked a friend at work for advice and she pointed me to Sweet 1017 and recommended Ashley Zarember. Ashley was quick to respond to my questions and a quote of what I wanted to have done. After my first visit with her and the saloon, I have never had to look for any further. They are very good at calling me to remind me of my appointment, which I am always grateful for with my busy schedule. As for Ashley Zarember, it was love at first highlight! I won't let anyone else touch my hair and I always leave even more inlove with my hair then the last. She is considerate in asking me what I want, but to be honest, I trust her so much I just let her do what she thinks is best. If she thinks it needs a treatment, then we do that, if she thinks it doesn't need to much of a cut, then we wait till the next appointment. I trust her entirely, she does an amazing job and is very knowledgeable about hair. I can't speak any higher of this place and of my hair dresser, both are amazing and so glad they were recommended to me. read more

Sweet 1017 Hairdressing - Last couple of visits - Makeup Artists Near Me - Seal Beach, California

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Do not go to this place unless you want a horrible experience, haircut took one hour and was a total butchery job....despite requests and repeated comments the haircut was a totally different than what I wanted, if you are a man go far away from this rotten place at every level...Amanda=no good read more

I've had a miracle worked on my hair once every 4 (ok sometimes 6) months for the last several years at Sweet 1017. Amy Sullivan is seriously magical. I always go in feeling like a hot frumpy mess and leave feeling like royalty. I don't even have to tell her exactly what I want, she has always just known what will look best on me. She also always knows what type of treatment my hair needs to feel it's healthiest. One issue I've always had with hair dressers is they can make my hair look cute for a day but as soon as I try it myself it's back to blah, but not Amy. She's always taken the time to show me tips and tricks and fill me in on the latest trends. She's so aware of styles and is always learning or picking up new techniques. I usually go in for a full weave and cut. She always makes my hair better than I could even ask for. I would recommend Amy to anyone anywhere. She's amazing. You would be lucky to have her bless your hair! read more

Sweet 1017 Hairdressing - Makeup Artists Near Me - Seal Beach, California

The owner is a snobbish rude you know what! I came here a few years ago and had a consultation w a nice young girl. Came in day of the appointment and the owner was SUPER rude and hostile to me for no reason and told me the hair stylist didn't feel comfortable doing my hair. DO NOT COME HERE! Owner is the worst woman I have ever met! She's disgustingly rude and her staff is unprofessional. Would give -10 stars if I could! read more

I have been seeing Melissa for my cuts and color for the last year. I always loved what she does! I have sent many friends to her who are impressed with her talent after they see my hair and I now have 4 friends and myself who don't want to use anyone other than Melissa! We are addicted and so thankful for a skilled and friendly hairstylist! She is amazing and knows how to work with curly/frizzy/dry/damaged hair and make you look like a million bucks! Even my husband is willing to let me go regularly because even he loves my hair after Melissa saved it! Melissa is amazing with color and gives current styles and is NOT pushy. She takes the time to do your hair with careful attention to detail and I hope I never have to find another stylist because she is that good! Also a major plus for the salon...there is ample parking available unlike a few places I tried in Long Beach and Belmont Shore before finding Sweet 1017 and Melissa. Sweet 1017 is a salon experience--- NOT just a haircut. read more

I have had 2 Brazilian blowouts done by Lauren. She does an amazing job! She takes her time and is a blast to chat with during the whole process! I walk out with shiny, frizz free hair that lasts for about 8 months. My hair is normally frizzy with an awkward wavy/straight look to it. The experience and outcome are completely worth the money. read more

Sweet 1017 Hairdressing - Waking up with a Brazilian Blowout by Lauren! All I had to do was brush my hair :) - Makeup Artists Near Me - Seal Beach, California

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It's been almost a year since I starting going to Jodi, and guess what?! She has NEVER disappointed me. She always delivers and gives me exactly what I envision my hair to be, every time I come see her. I have always been conservative with highlights and going lighter because of previous bad experiences (with multiple hairdressers), so I just stuck with the same color. But for this visit, I wanted to do the super hyped up "ecaille." She did this for me and it turned out so pretty. Maybe next time I'll go crazier with color haha, since I now know that she won't let me down! read more

Sweet 1017 Hairdressing - Makeup Artists Near Me - Seal Beach, California

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Can't say enough about Carolyn and her crew! I always leave out of there feeling and looking like a million bucks!

I've been getting my hair cut from Amy for about 6 or 7 years and I'm never disappointed or unhappy with my cut and style. She cuts long, thick hair beautifully! She's warm and friendly and can carry on a decent conversation. I always leave feeling good and looking fabulous! Before Amy, Lana was my hairdresser. She was very talented and gave the best scalp messages I've ever had! When she left after her children were born, Lana left me in the capable hands of Amy. If I'm not mistaken, Amy and Lana were trained by my first hairdresser, Laura, who seemed to think Austin, Texas was the right place for her husband, kids and herself. Seems she was right as she's still there and thriving! What I want to say is I've had a couple of hairdressers leave for other pursuits, but, they have always left me in capable hands! read more

Update- Thanks for your response just to clear up a few facts. 1.) No, my hair was not in "poor condition" prior to entering the salon. The 3 bands of color you showed me (which jumped to 6 in your text and now your saying is 7) wasn't a concern to me as I told you I normally wear my hair down. Another reason why I booked only a partial highlight and root touch up. Not the additional services you used to up-sale me on. You doing a balayage to the ends of my hair did nothing but make it more uneven. 2.) I have our entire text conversation saved (I would be happy to show Carolyn). You said in your text you typically charge $100 an hour for a color correction. Never in that entire conversation did I say anything about wanting "free services". I just wanted it fixed. 3.) You did damage my hair, I know this for a fact as I had to pay to have it fixed a week later, while on my vacation! When I paid to have my hair fixed at another salon, there was no talk of a "process" "goals" "journey" she got it right the first time! 4.) If you were not confident in being able to do my hair that should have been communicated, as I would have walked out then and saved myself the 4+hours in your chair not to mention the wasted money. I am honestly shocked at the level of unprofessionalism. No customer should walk away unhappy with their hair and have to defend themselves. The owner should have taken care of this long ago as she said she would in our first phone call. read more

Mark Booth -- there is no one like him. I lost a lot of hair through radiation. Mark was the first person I thought of when it was time to attempt to have my hair cut. Mark made is a non-issue. Not a problem. Unfortunately it didn't come back so Mark has been cutting around it for 10 years. Mark is simply the best. And his shampoos. Better than a full body massage. Not only is he the best at hairdressing, he is a wonderful man. Good husband, good father and has become a great friend. read more

$75 haircut? My hair is short and I'm growing out the top but needed to have the back trimmed and thinned etc. The stylist Jill Jolliff charged $75 which seemed kind of steep. This is not a swanky salon - I would say my first and last time going to this establishment. read more

Jodi is the best stylist! She is amazing with color cut and styles!! She is so patient and listens to your wants!! read more

Sweet 1017 Hairdressing - Makeup Artists Near Me - Seal Beach, California

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Katlyn got my hair back to the normal!!! During my pregnancy she cut it perfectly and now that I've had the baby went in and got me back to my blonde. And IT LOOKS AMAZING!!! Def recommend coming to her!!!! read more

Sweet 1017 Hairdressing - Makeup Artists Near Me - Seal Beach, California

I just got my hair colored today. I ask to have it colored blonde, It came out barley blonde and the stylist said it would take more sessions to get it blonde. I have colored my hair many times and know different. Cloe Amanda Smith is the stylist, she made a mistake on my hair and she should have admitted it and offered to re-color my hair Not Happy and going to speak with management posting on my Dad's account read more

Got my hair balayaged and cut by Chloe Smith and I can easily say no one will ever be touching my hair again besides her. I have found my life long hair stylist. Her consultation was so smooth she delivered exactly what I asked for and it looks SO gorgeous. I already pre booked my next apt and can't wait. Thanks so much Chloe! read more

I see below that some people had a great experience with Traci. I wish I had the same experience. Honestly, it was terrible. When I first booked my appointment and went in, she was super understanding and cool. She had a great idea, and the color looked nice. After a couple weeks, I decided it was just a little too out of my comfort zone, and I contacted her to let her know and see if she wanted to fix it. I figured it would be best to let her try and give me what I was looking for than to go find someone knew. I went back, and she seemed pissed that I wanted it fixed. I was trying to be flexible (I am super easy going) and I wanted to be a long term client of hers. I also didn't waste her time. I got a hair cut from her so she wouldn't feel like she was loosing money by fixing my hair for free. Long story short, she rushed through the job as fast as she could, and because of that...MISSED an entire section of my hair. She told me she was going to fix the color by giving me a partial highlight, which is exactly what I wanted, and instead I got a highlighted crown (around my part only). When I tried to wear my hair half up, I had 4 inches of a different color underneath. She acted pissed and stressed the entire time, and f-ed up my hair. Needless to say, I was really dissapointed, and I will not go back to her again. read more

I was first introduced to the salon by Jamie, who I first began seeing to make my wildest hair dreams come true 7 years ago!! She is the best stylist I've ever seen and a truly wonderful person! The 45 minute drive out to the salon from the IE is always worth it. In 7 years I have never had a bad experience with her or her work. She is always 1000% honest and up front about whether my hair goals are obtainable/ safe/ worth it and would never sacrifice client satisfaction for the sake of making a quick buck. A few years back she took me from brown to the most beautiful copper I've ever seen, I constantly was asked if my hair color was natural! She's just that good folks. Every time I go to see her, my experience is always excellent. Can't go wrong!! read more

Sweet 1017 Hairdressing - Before - Makeup Artists Near Me - Seal Beach, California

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I used to frequent this salon every six weeks to get my hair cut and colored by Scott. He's a really nice guy, and a great stylist I'm sure but I always had something that left me a little unhappy so I decided he wasn't right for me. Once he cut my hair a few inches shorter than I wanted because he said my hair kept splitting at the ends. I appreciate that he was trying to help improve my hair, but I didnt really want to go that short so suddenly. The last time I went, I had to return the next day to have him correct the color. He had completely missed the roots and it looked as if I hadn't colored it in weeks. He blamed the lighting (huh??). I decided that was the last time I'd return because I felt that for what I had paid ($180) it should've been done correctly the first time. read more

This review is overdue. I came to this salon out of desperation and on accident, but now I will never ever stray. I had just returned from Hawaii and my ombré had sun bleached it's way to the horrid shade of brass. Needless to say, I was frantic and needed toner at the very least. I called around to the nearest salons to my house.. And alas, Krista was miraculously able to work me in within the hour. After she asked me a series of intelligent and insightful questions, she went to work on my greenish brass mop. The outcome was stunning. I was happier with her gloss and two different toner combo than I ever was with my previous stylist. I ended up coming back in a month or so thereafter. I trusted her enough to do an all over color, balayage highlights, cut and toner and WOW. She not only met my expectations but she far exceeded my dreams. She recommended a different warm shade over my usual Ashy preference and I truly have never been happier with my hair. She has resurrected the integrity of my hair, as well as the texture.. And the color goes with my complexion perfectly. My hair has never been softer and I get more compliments now than ever before. AND, she gives a stellar blowout! read more

This review is about Jenna and only her. HAIRCUT: When I moved to Southern California, I new I would have to begin the process of finding someone new to cute my hair. I tried a few people (who were all fine, but I was not wowed by any of them). I judge a hair stylist in 2 parts. Part 1: the initial haircut. This one is obvious. Part 2: a few weeks later when the hair has grown out. Why a few weeks later? Because for me the sign of a good stylist is whether the hair still looks good once the hair has grown out. If my hair still feel light and the doesn't get heavy again after a cut, then I'm happy. Enter Jenna. I made my appointment, sat down in the chair, and after about 30 seconds I knew that I had finally found an amazing stylist. She asked me questions for about 15 minutes before she even washed my hair. She asked me what kind of haircut I was looking for. Then she followed up with a ton of questions to make sure that she really understood what I wanted and that we were on the same page. She was very thorough and I appreciated her taking the time to clarify my words to ensure that she was going to give me the haircut I was looking for. The result of all the questions was the best haircut I have had since moving to California. I was so happy with the results. But I knew the real test of the haircut was going to be how it grew out. 4 weeks later, I was still happy with the haircut. Jenna cut my hair perfectly so that as it grew out, it still kept its shape and still felt light. COLOR: After my 3 visit to Jenna I decided I wanted a little color in my hair. Again, she asked me lots of questions, gave some suggestions, and the result was exactly what I had been looking for. STYLE: After another haircut with Jenna, she styled my hair a little differently. I normally wear my hair straight, but this time she did some wavy wind blown curls. loved the look she gave me so much so that I scheduled an appointment with her to have her replicate the look before a wedding I was going to. The best part was that she also explained and demonstrated how I could do the curls at home. Jenna is amazing!! read more

I stopped by the salon and took a chance with someone new when I was given an appointment with Ashlyn. She seriously blew me away and I've been to her a couple of times since then. She is a color mastermind! She has given me dark brown hair with red undertones, as well as lightened by hair from super dark brown to almost blonde in one sitting, and my hair didn't fry or fall off. She seems to know how color works and what will be best for your hair type. I also trusted her to chop off about 8 inches of my hair when I went from a long style to super short, and she did great work. Despite the change, it didn't take much getting used to, and I didn't question my decision, which I think is a testament to how great of a job she did with the cut. Hope this helps. :) read more

I received the best cut, weave and conditioning treatment I've ever had from Jamie Friess at Sweet 1017 Salon! My hair looks better than it's ever looked and I've received a lot of positive comments about my new look. If you're looking for a new stylist, I would definitely recommend making an appointment with Jamie! Aside from her great work, she also has a very positive energy and makes your appointment really enjoyable! Thanks, Jamie!! read more

Sweet 1017 Hairdressing - Fantastic cut, weave, conditioning treatment and style by Jamie Friess! - Makeup Artists Near Me - Seal Beach, California

TRACI is my hair God, I've been going to her for over 2 years now and have complete trust and faith in whatever she does. If you are looking for a life long hair stylist you've found her right here in Seal Beach. She's pure talent and has many celebrities in her hair portfolio. Sweet 1017 has some amazing artists who always make me feel welcome. Traci has taken me through every style so far from long to short back to long, gave me bangs which I thought was impossible because of my cowlick to platinum to my current golden blond. I've even got my mom going to her now as well ;-) read more

I went to this salon strictly off of the Yelp reviews, and scheduled a cut / highlights with Scott. The place is nicely nestled inside a strip mall and easy to find. It has a modern/industrial feel to it and there's about 16 hairdressers total (including a make-up / hair-removal gal). I gave Scott a picture of what style cut I wanted and he matched it to a "T." He even offered suggestions and explained to me what cut would be best so as to not thin out my hair any more than it already is! Love, love LOVE the cut! As far as the color goes, my hair was a darkish brown color and I wanted lighter highlights for the summer. He did a mixture of light brown and darker blonde highlights and blended just the top portion of my hair, leaving the underneath darker. Blending those two colors is not easy and Scott did a great job. He made sure to hit the roots and not take "chunks" of hair - very well blended, super nice light color for summer. Prices were moderate....a bit more than I normally spent on hair since I had two colors put in, but not crazy. I would definitely go back...the place is cute - they offer drinks, coffee and cookies (bonus!). Looking forward to my next cut there! read more

I called to make an appointment with Ashley Zarember on Wednesday and was told she didn't have anything for a few days. I wanted to get a hair cut before Saturday since it has been 7 months and we had a party that afternoon. Ashley took the phone and was able to squeeze me in early Saturday. When I got to the salon it was very nice, clean, professional. Ashley really make a point to get to know me and understand what my wants were. She really helped me to make a good decision about my hair and there was no up selling. Which I think is very important. You can tell that Ashley Zarember is a great person, she's very talented and sincere. I am so excited that I found a new friend and hair stylist. The really cool thing is that she also does Bridal makeup. She got this really new air bursh tool that she showed me and it was awesome. She's also done fashion runway shows, with some famous models. She's so humble you'd never know that she has been around and done some really fantastic things. Glad she's in Seal Beach! Glad my friend recommended her!!! read more

I have been going to get my haircut with Mark Booth for almost a decade. The only time I've strayed was when I've moved, but it wasn't the same. All of my favorite cuts over the years have been from him. I send all my friends and no one has been disappointed. Oh yes, and Sweet 1017 carries all of my favorite products. I can't live without Kerastase! The conditioning treatments make me feel like a hair model in a Pantene commercial and my hair smell divine! read more

Rachel is an absolutely amazing hairdresser! I know when I go to see Rachel that I am in good hands. I can trust her to listen to exactly what I am looking to achieve in my hair color & cut. Recently, I decided to go for more of a natural blonde highlight for spring & summer to try something new. (instead of my usual full platinum beach blonde hair) I told her what I was thinking about doing & she was ready to work with me to achieve that! We decided to do more of a natural blonde highlight while still keeping the highlights bright around my face, and finish my hair with a nice toner all over. I walked out of her salon extremely happy & I get so many compliments on my hair color this natural blonde. (more then my brighter blonde!) The tone of my blonde & the highlights look like they were sun kissed! Rachel is so kind, gracious & she is so easy to communicate with. If you are looking for a new hairdresser I would definitely say go see Rachel. read more

LOVE this salon! It's super convenient, clean, bright and the staff is so friendly and welcoming! Traci is AMAZING!!! She is super friendly and funny! She's the best when it comes to interpreting your needs and doing what will look best on you. I love that I can tell her my idea for cut and color and she always seems to give me what i'm looking for and then some. My highlights, color placement and layers are always rocking! I get compliments everywhere i go when I get my hair done by Traci! Her portfolio and previous clients showcase her skill level which is off the charts and not limited to one style. I always feel amazing after she does my hair! I'm for sure going to be a lifetime client! You will not be disappointed if you ask for Traci! read more

Stacey here is the perfect description of her for the past decade. I saw her regularly for years, believing on a reference from trompe l'oliel in the oc that she was good. But never at any point did she do brows i wanted. and at 45 a pop, with fees if you are late, that is just unacceptable. On all levels. read more

I had Amy Sullivan do my hair last weekend and she was wonderful! My hair color came out perfect and the cut is just what I wanted and asked for. She is sweet, likeable and fun to talk to, and my hair experience was still very relaxing. The salon is lovely. Coffee as soon as I arrived and a wonderful scalp massage with my hair wash, which is always a bonus. I would definitely recommend Amy to do my hair, my kids hair, my moms hair to anyone. Thanks Amy! read more

This is for Natalie Binder at Sweet 1017- She is amazing! Always does exactly what I ask for- excellent color, excellent cuts! I get compliments all the time! Thank you! Highly Recommend her! read more