This an update. We have worked with Dragan for so many years. He is upscale and honest. Anyone looking for a good place - this is it.

After seeing such great reviews, I decided to check out the Diamond shoppe. I came in with an idea of what I wanted and Dragan went above and beyond to create a beautiful engagement ring. Im so thankful he was able to get it done in time. My fiancé has gotten stopped for compliments from women and men! Dragan was very professional and has a great vibe so anyone looking for his services won't be disappointed. Thank you again! read more

The Diamond Shoppe - Engagement ring - Jewelry Near Me - Cardiff, California

Diamonds are a girl's best friend! Thanks to Marilyn Monroe for all her contributions to the diamond industry. Lol. We were hanging out at seaside market next-door to get a quick bite to eat, I decided to wander over to the shop to check out their jewelry. they had a very nice selection, and the prices were extremely reasonable, which was extremely surprising to me, considering the location of this store. I had done some online shopping and knew what the prices were supposed to be, after speaking with Dragan, his pricing was comparable to the online prices. Service was extremely attentive, he was very knowledgeable and gave us a lot of suggestions. overall, it was a very nice shopping experience. read more

Very helpful! They clarified what was Gold, Silver & Diamonds with ease. They made an offer on some of our products but we decided to keep them. read more

Dragan went above and beyond for my husband's second proposal to me after 30 years being married.. he wanted it to be special as our 1st engagement proposal went a little awry.. To help him Dragan even brought the ring to the downtown area so he could make it on time to our special date he had set up after work on a Friday no less.. Thank you for all of your help!! I love my engagement ring and now the wedding band! If you want someone who will take care of you and treat you like family this is the guy! read more

Dragan custom designed a ring to Heather's exact desires. It is beautiful and exactly what she wanted. He was so nice in dealing with us and the timelines were as promised. He has great prices and I would highly recommend this business. read more

The Diamond Shoppe - The perfect ring for us. Thank you Dragan - Jewelry Near Me - Cardiff, California

Dragon helped me with buying my wife's engagement ring. It could not be more perfect. He also helped us with creating our wedding bands. We are so happy with his work. I would not go anywhere else. Thanks Dragon Much love from Joy and J.B. read more

The Diamond Shoppe - We made infinity wedding bands and the engagement ring is a 2.1c princess cut solitaire. - Jewelry Near Me - Cardiff, California

An absolutely terrific place to buy an engagement or wedding ring. This review of The Diamond Shoppe comes in as my wife and I are celebrating our first anniversary. After one year of wearing our rings, we couldn't be more satisfied with our experience here, start to finish. Dragan is ultra-talented in his arena. His ability to walk me through the process (as a first-time diamond buyer), coupled with his attention to product detail based around our wishes, feels like a rare characteristic of a jeweler. He made all the difference in the world at my purchase time, and he has followed through on his commitment to take care of us with numerous, casual appointments, for ring-shines throughout the year. We have shared screen-shots of his business card with a handful of friend and family potential buyers, who did not know where to begin. (I'm currently twisting the arm of my east-coast brother, who is making his exciting plans, to book a trip to come see my guy, Dragan). We tell them that when you step into this small & luxurious shoppe, it's immediately apparent that Dragan is going to take care of whatever your needs are, openly and transparently. We're very comfortable leaving him and the DS team a five-star review and recommendation for your situation. Matt & Laura read more

The Diamond Shoppe - Jewelry Near Me - Cardiff, California

I've known Dragon for years. When I heard he moved up here I followed him. He's helped me with many beautiful jewelry pieces over the years. He has a fantastic artist eye and the pieces always come out absolutely gorgeous. He's an honest and trustworthy person and I think that's important to look for in a jeweler as well as a person! Go and meet him and you'll see! read more

Dragn and Tina helped me look at rings over a year ago and guided me over the styles I liked the most! Fast forward a year later, I got my dream ring! It's so beautiful and we received such good customer service every time! We will definitely be back! read more

I'm so glad I came across The Diamond Shoppe on Yelp before my boyfriend and I starting actually shopping for engagement rings. We were originally expecting to go to some of the more 'chain' retail shops to look around but the appointments were booked out, so we came here and I am so grateful! Dragan is so down to earth, realistic, and honest. He explained to me why I was having a hard time finding exactly what I was looking for, that he COULD make it for me, but explained to me some reasons why he wouldn't recommend the certain style. We were educated so much in one brief meeting! And when he gave us a quote, we were shocked (in a GOOD way!!!). He never made us feel pressured to purchase or spend more, even when we said we were originally planning to spend more. He made us feel so comfortable with the process. It is a no brainer that this is where the ring will ultimately be purchased and I expect we'll be back for the wedding bands and probably other jewelry in the future as well. I can't wait to update my review with pictures of the final product, eventually! ;) Highly recommend coming here for high quality, appropriately priced jewelry with zero hassle. read more

Bought my now fiancés engagement ring here. Dragan was incredibly patient with me and showed me nearly every ring/stone combination in the store. I ended up with a custom setting which turned out better than I could have imagined! Best of all, my fiancé is in love with it. read more

The Diamond Shoppe - Engagement ring - Jewelry Near Me - Cardiff, California

I can't thank Dragan enough for the engagement ring I recently purchased. I proposed this past weekend and the ring was everything my fiancé could've dreamed of and more. She absolutely loves it! Dragan was very helpful in helping me to understand what can be a difficult and overwhelming process. I never felt pressured by Dragan and he answered every question I had to make sure I was comfortable before buying the ring. Not to mention, he had the best pricing I could find anywhere in the San Diego area. What is even more impressive is that my now fiancé did not have any part in picking/designing the ring. I showed Dragan a few pictures of rings I knew she liked and he made a ring that was even better than what I had shown him. I can't say enough great things about Dragan and the ring he made for my fiancé. I highly recommend talking to Dragan before purchasing elsewhere. read more

The Diamond Shoppe - She said yes! Thank you so much Dragan! - Jewelry Near Me - Cardiff, California

Dragan is one of the most professional, informative, and kind individuals I have had the pleasure to meet. I was referred to him by a fellow Navy veteran friend of mine who said I had to use his jeweler. I was impressed by his story of Dragan's customer service of being able to help him find a gift for his wife all through email while he was deployed in Afghanistan. Dragan didn't disappoint. I have never bought an expensive piece of jewelry in my life and had no idea the complexity of buying an engagement ring. Dragan educated me on quality, color, weight, shape, settings, pricing, difference between wholesalers and online purchases, etc. I was also excited to see how his prices were very fair and kept me from the uneasy process of buying from wholesaler jewelers in the back alleys of downtown Los Angeles or online which I wasn't too much a fan of. He was a breath of fresh air and made the nerve racking process of finding, purchasing, insuring, transporting, hiding, and revealing it during a surprise proposal in Paris an amazing and fun process. I'm glad to have Dragan as my jeweler and will happily refer all my friends to him and his store. read more

The Diamond Shoppe - She had no idea! - Jewelry Near Me - Cardiff, California

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My fiancé and I came to get our wedding bands. We were 100% sure we were coming back to see Dragan because of all the compliments I get on my engagement ring. His designs are perfect. I fell In love with so many rings and he helped me find "the one". Not only was I in love with my ring but my fiancé was in love with the price. If you're looking for high quality diamonds and honest service than come to the Diamond Shoppe. read more

The Diamond Shoppe - I'm obsessed - Jewelry Near Me - Cardiff, California

Amazing experience, quality, and service through their Etsy shop. Dragan was incredibly helpful, even intercepting my package to assure it reaches my new address in time for our event. What a beautiful gold cross he sold to us! read more

When I started looking into engagement rings, a family friend highly recommended Dragan at The Diamond Shoppe. I cannot thank that friend enough for the recommendation! Dragan was very patient and knowledgeable while we crafted the perfect ring for my fiancé. We made numerous design tweaks but I never felt pressured or rushed to decide. Dragan came up with several diamond options that fit my budget and that would be best showcased by the design of the ring (low and widespread). The end product was a custom, one-of-a-kind ring for a one-of-a-kind person. She loves the final product and always gets complements on the sparkling beauty of the ring. Thank you Dragan! read more

The Diamond Shoppe - Jewelry Near Me - Cardiff, California

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I have to rave about how amazing Dragon is as a Jeweler and as a person. Dragon at the Diamond Shoppe is the best in this universe!! I know I sound crazy but honestly I am in love with my diamonds and the care, presentation and education we have gained with him. We will be growing old with Dragon and so thankful that we were sent to him from my husbands cousin because he truly is a diamond in the rocks!! My husband went to Dragon for my wedding ring and designed the perfect ring several years ago. I continued to build a relationship with Dragon over those years because I would bring my ring in for cleanings and just love catching up on our lives and getting educated about diamonds. Now fast forward to now and we have a little boy, a gorgeous wedding ring, a pair of diamond earrings with Rose gold backings that my husband just bought me yesterday and a great friend and jeweler that we will be growing old with. read more

The Diamond Shoppe - Jewelry Near Me - Cardiff, California

Dragan from the Diamond Shoppe provided my wife and I with an amazing experience in customizing the engagement ring and wedding bands beyond the expectations that we were thinking. Photo: https://www.yelp.com/biz_photos/the-diamond-shoppe-cardiff?select=Wk_7rK-SyCvd4EV38_ZLvA&userid=RC8NJlX3X2Eo240PU5zJWA We came in through a referral from 5 of my friends who have got married in the last several years that have worked with him and I highly recommend Dragan from the Diamond Shoppe. Give Dragan and Nick a chance at the Diamond Shoppe and you'll see for yourself the great level of detail that take in doing their work. Reasonable priced as well which helps considering all the expenses of a wedding. read more

The Diamond Shoppe - DiamondShoppe Customized Engagement Ring & Wedding Bands that Dragan did for my wife and I! - Jewelry Near Me - Cardiff, California

Planning a proposal and shopping for a ring can be super stressful for a man! Luckily, the shopping for the ring part of the plan went smoother than expected and I can thank Dragan and The Diamond Shoppe for that! I already had a design in mind for an engagement ring and presented it to Dragan and his team. He was quick to respond and very helpful. The thing that made the experience stand out for me was the patience and no pressure vibe. I must have asked for adjustments the design at least 5 times and he was super patient and helpful. It really came out perfect.The turnaround time was fairly quick and the price was very fair. The craftsman ship and quality were amazing. Best part, was seeing my fiancé's reaction when she saw it. I'd highly recommend this place! Ring was a 1.4 ct diamond F color vvs2 oval halo with matching eternity band set in platinum. read more

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Dragan and his team have been apart of some of the most amazing moments in my life. Designing our custom wedding ring, refurbishing my grandmother's 100 year old pieces, setting my birth stone given to me from my in-laws with a stone that was brought back from Brazil 35 years ago, and picking out each diamond with my husband for my right hand ring when our daughter was born. Each piece is truly incredible. Dragan's customer service goes above and beyond anything anyone would expect from a Jeweler. He has become a true friend and someone I trust with my most prized possessions. Just recently I came in with an idea for a stackable ring and he knew exactly what I was looking for within 10 minutes of talking. In no time at all he produced exactly what I was looking for at a fraction of the cost from other jewelers. (Pick included). I would recommend him and the team at the Diamond Shoppe 100 times over! read more

The Diamond Shoppe - Jewelry Near Me - Cardiff, California

Was recommended to Dragan and the Diamond Shoppe by a good friend and for good reason. Honest, straight forward and totally professional. It was my first time going through the engagement ring shopping process and walked me through it all. Looked at a couple diamonds, told him what I was looking for, he told me he'd find what I wanted and to also look at other shops and do my research. Looked at several shops and so called diamond brokers, got a call from Dragan saying he found exactly what I was looking for. He was spot on! Not only did he find what I was looking for, he had several others beat on pricing by a mile. Don't hesitate to go through Dragan and the Diamond Shoppe team! read more

The Diamond Shoppe - Jewelry Near Me - Cardiff, California

Dragan is amazing! He helped me design a pair of beautiful stud diamond earrings for my push present. He happily worked with us on the price and fixed some post production things to make them a perfect fit for me. I couldn't recommend this jeweler enough! You won't be disappointed! read more

The Diamond Shoppe - Custom made diamond stud earrings - Jewelry Near Me - Cardiff, California

Had a ring resized for $75. Dragon was very helpful and showed me how to look for the inscription in my diamond. Getting it back took a bit longer than expected but still very happy with the service I received. read more

This new store has big selection of pretty rings and quality diamonds! Great personal service and intimate atmosphere that I felt very comfortable and no pressure like the stores in the mall. Customer service is out standing. They really pay attention to what my needs and understand what I'm looking for. They offer me the option to custom design ring but at the end up I found what I really love. I'm absolutely happy and appreciate their knowledge and helpful service. I hope to go back there soon to make custom ring! read more

The Diamond Shoppe - Jewelry Near Me - Cardiff, California

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My partner got my engagement ring here and I LOVE it. He spent a lot of time educating her and making sure he got my style just right. It is a show stopper. I get comments all the time on my ring. The appraisal also came in double what she paid!! He provides great quality rings at such a great price. I will be coming here for all my jewelry and recommending him to all family and friends. read more

Dragan does exceptional work! He designed my engagement and wedding band that are just so beautiful! Not only is he talented, he is gracious and honest. He brings your vision to life, and gives genuine feedback and/or suggestions that align with your budget. The shop alone has the ambiance of a mini Tiffany's. I will only buy jewelry from him if ever needed. Can't recommend enough. read more

I was looking for the perfect ring to propose to my girlfriend. Dragan (the owner) was very personable and spent 30 minutes on the phone with me determining what my best options were given my budget and her preferences. We setup and appointment at his luxury shop a few days later. He made sure to bring multiple diamonds in my price range, explained all about how the diamonds are rated and offered a relaxed no pressure sales environment. I ended up with a beautiful solitaire ring that appraised for double what Dragan charged me. If you are looking for a talented jeweler who is truly passionate and extremely knowledgeable, look no further. He even finished the ring early for me since I needed it for a specific proposal date. Thank you Dragan for making this experience memorable and fun! I will be back for future purchases, and recommend The Diamond Shoppe to all. read more

The Diamond Shoppe - .80 ct SI1, G color solitaire - Jewelry Near Me - Cardiff, California

Dragon did a amazing job building my engagement ring! My fiancé had his grandmas first wedding ring and took it into the Diamond Shoppe to get reset. This stunning setting holds the diamond up so beautifully. Thank you Diamond Shoppe for creating my dream engagement ring! read more

The Diamond Shoppe - Jewelry Near Me - Cardiff, California

Honesty. Value. Service. Authenticity. Style. These are the words that came to mind when I think of Dragan. We've bought expensive items and some that were not so. We've asked him for help on both small and large repairs. In each and every case, he makes you feel like you are his only customer and that this would be his only job until its complete (when in fact, it can't be true!). Dragan will shoot you straight. He won't ask you to spend money where he wouldn't. He has great taste and a practical mind. I can't recommend him and the team enough. If you want to find a graceful, low stress, experienced jeweler... look no further. read more

It took us weeks of finding the right jeweler for our wedding rings and we are so happy to find this shop. Dragan is not a salesman, he's a businessman! He will make sure that you'll have your dream ring. He's very easy to work with and a very nice person too. Dragan - You deserve more business than what you already have and thank you for making me and my husband very happy. We'll never go to any other jeweler. read more

The Diamond Shoppe - My engagement and wedding bands - Jewelry Near Me - Cardiff, California

If I could give The Diamond Shoppe more than 5 stars I would! Dragan has taken care of my jewelry for close to 10 years and he is the absolute best! He re-desinged my engagement ring a few years ago from a solitaire to a gorgeous 3 stone ring. He kept us in the loop every step of the way and the ring is stunning. Recently, my original wedding band had some chipped stones and the setting was a little outdated. After coming up with some ideas, we trusted Dragan to make me a new ring and he did not disappoint! My rings are beyond spectacular! He will always strive to make sure you are happy with your purchase and will always take care of you. We have sent many people his way and he is a very kind, understanding and wonderful person to work with. We are lifelong clients! read more

The Diamond Shoppe - Jewelry Near Me - Cardiff, California

If you are looking for a personal jeweler that will do the the following for you, look no further, you have found the right place. 1. Listening to your wants and needs. 2. Knowledgeable and professional. 3. Creative meets practical design. 4. Trustworthy. 5. Delivers beautiful timeless pieces consistently. Being in the design and service industry myself, I recognize how special Dragan and The Diamond Shoppe is, our family and friends go see Dragan to create memorable rings for special occasions. It's one of those secret shops you only want to share with nice people :-). read more

The Diamond Shoppe is the unicorn of their industry. Hard to find, but when you do... Anyone who has ever known someone who has worked with Dragan is probably sick of hearing the great service he and his team provides. This is for the rest of you. The purchase of jewelry, especially engagement rings (why I met with him to begin with) can be a somewhat stressful endeavor. It's something you want to get right the first time. Dragan made the process for me very easy and incredibly comfortable. I showed him pictures of what we were looking for and he was able to create a masterpiece. You'd be hard pressed to find a better team to go to in terms of quality, value and customer service. You can shop all you want online / at the mall / at a chain, or save the headache and just go to The Diamond Shoppe first! read more

I wanted to let everyone know what an awesome experience I had at THE DIAMOND SHOPPE in Cardiff by the Sea!!! Definitely worthy of 5 Stars!!!!! I was completely overwhelmed with all of Dragan's unique & beautiful creations!!! But, when I walked in & Dragan Cvetkovic was there to help me, one on one & assist me in any way he could - which was great, because I didn't really know what I wanted!!! Well, I kinda did - it was my 25th Wedding Anniversary & I wanted an additional band to compliment what I already had.....but I didn't know where to start or what would look best! Dragan was so informative & helpful & PATIENT with me (I had lots of questions!!!). Dragan helped me design my perfect Anniversary band & I couldn't be happier! I love it so much! Thank you Dragan! YOU ARE THE MAN FOR ALL MY DIAMOND NEEDS!!!! read more

I needed someone to repair some prongs on my wedding ring and keep it from falling off. I interviewed a few jewelers. I went with "The Diamond Shoppe" because Dragan just "outshined" (pun intended) all the others. I went with a custom band. My original ring was unique with a heart shaped diamond. He helped me through the whole process in picking the proper style and size of the additional ring. It turned out STUNNING. I love it. read more

The Diamond Shoppe - rose gold diamond band - Jewelry Near Me - Cardiff, California

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Dragan is amazing! He did both mine and my fiancé's ring custom and the workmanship is one of a kind. Both him and Nick are friendly and professional. Cannot say enough how satisfied we are with our rings! Definitely recommend The Diamond Shoppe for any of your jewelry needs. read more

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Best selection and customer service!!! I love my engagement and wedding bands we have gotten from them!!! Highly recommend coming in and talking with Dragan and his team!! read more

The Diamond Shoppe - Jewelry Near Me - Cardiff, California

The Diamond Shoppe in the Cardiff Marketplace is the best in North County. Dragan (owner/jeweler) explained what was necessary for a ring resize and it was done in 48 hours for a more than reasonable price. Additionally this Shoppe will create any type of jewelry - bring a pic / sample of what you're looking for and Dragan will get it done. Never mind commercial jewelry and big box stores when you have Dragan and the Diamond Shoppe. read more

Dragan's understanding, expertise, and old-fashioned integrity is very rare these days. No wonder I insisted my son talk to him when he told me he wanted to find an engagement ring. A few years ago Dragan set a family diamond for me. He was the third jeweler I visited, and I was on my guard after the other two. He put me at ease, calmly steered me through the process, and delivered the ring quickly, beautifully, and at the perfect price. Today my son picked up his engagement ring, and Dragan has done it again. My son is thrilled with the result of all the details he threw at Dragan, down to the height of the prongs and the font of the engraved initials! It was truly an artisanal, ring-of-a-lifetime experience-- within my son's budget. Cardiff has a treasure! read more

The Diamond Shoppe - Solitaire with family diamond set in 18K gold with platinum basket. - Jewelry Near Me - Cardiff, California