Caring, passionate, and personalized. Marco and his daughter did a phenomenal job in helping our ring come to fruition. His superior knowledge of the diamond trade and willingness to work with the individual is immediately known when you get there. An uncommon virtue not found with other jewelers who are just looking for a sale or pushing low quality lab diamonds. A repeat customer for life, my fiancé and I could not be more pleased with the result and the experience at Diamond Source. A cut above. read more

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My husband purchased my engagement and wedding band here. My wedding band has 12 purple sapphire stones on it. Not even 24 hours after being married, a stone already came out. They said they would fix it and to give them a week. ONE MONTH LATER, after calling several times, it was ready for pick up. Fanny presented me the ring and it was MISSING A COMPLETELY DIFFERENT STONE. Again, Fanny said they would fix it. About a week later, it was ready for pick up. I wore my engagement ring for not even an hour and ANOTHER DIFFERENT STONE JUST CAME OUT. I'm in tears now because I got married at the end of August and haven't gotten more than 24 hours with my wedding band. At this point, I want my money back and I'll take my business elsewhere. DO NOT RECCOMMEND THIS PLACE! Fanny- work on your customer service as well. You're passive aggressive, rude, and lack compassion. read more

The Diamond Source - 3rd time a stone fell out! - Jewelry Near Me - San Diego, California

I've bought a few pieces of jewelry here over the years and Love them. Recently my wife hit her hand on something and bent her wedding ring so I took it back in to see if it could be repaired. They said to leave it with them for an hour. I walked around Old Town and when I came back they handed me the Ring and it looked like new! I asked what I owed them and they said nothing. After 30+ years they repaired it for free! That's great customer service! read more

The Diamond Source - My wife's ring after it was repaired. - Jewelry Near Me - San Diego, California

Marco, helped us pick out our diamond for my engagement ring 23 years ago. The setting we picked out was particularly meaningful to me since it reminded me of my mother. We had an amazing experience here and are very happy with the quality and service! My ring is not extravagant but people still ask me where I got it. I tell them The Diamond Source in Old Town, check it out for quality you won't regret. read more

Marco and Fannie are awesome! They helped me to select my dream sapphire ring with a reasonable price. The picture cannot justify how beautiful and sparkly the ring is! I am forever grateful to both of them and the diamond source store. read more

The Diamond Source - Mom's sapphire ring - Jewelry Near Me - San Diego, California

No return calls. Poor customer service. Numeeous messages left for item purchased and not received.

My husband and I found both my Platinum and Diamond engagement and wedding rings at the Diamond Source. The brilliance at the Diamond Source is beyond any other place we have looked! Each Diamond is so special to us and very splendid. Their entire inventory is unparalleled to any other " source". Now my eyes have turned towards their unique emerald pieces- there is a velvety feeling of romance and hope evoked from their quality of emeralds. There is a warmth at Diamond Source , I look forward to my next piece. An expression of me! My husband and I truly appreciate the stellar customer service from a local family run business. read more

Customer service is sincerely lacking. I brought in a piece for cleaning and repair; a gold bracelet that belonged to my late grandmother. They've had it for 3 months, and I haven't received a single call about the status. I've stopped in four times, and there's always been an excuse. Today I was told that they don't have it, don't know where it is, and they've been having some issues with the jeweler they work with. 'But I'm sure it's not lost!' I don't have confidence that I will ever see it again. This has happened before with jewelry I've bought there and needed re-sized, as well. I won't be returning there. read more

Owners of the store did not have an honest return policy. We returned an expensive engagement ring that was not used ( returned quickly) and instead of giving full cash back they just gave store credit. The next day the ring was put back on display. Not a great experience at all would not buy jewlery from here they rip you off. read more

We have enjoyed working with Marco and Fannie for many years. When it comes to attention, care and familiarity with our pieces no one comes close. Marco helped us take old pieces and bring new life to them. Fannie has guided us to new pieces that complimented our collection. Marco gave me a great deal on some stunning diamond earrings that my wife absolutely loves! I highly recommend The Diamond Source. read more

We have purchased earrings and our engagement and wedding bands here in 2005. I still visit 1-2 times a year to have them cleaned and it's one of my favorite things about our purchase from Mar. The quality is extraordinary and my pieces from the diamond source still shine like they are brand new! read more

The Diamond Source - Jewelry Near Me - San Diego, California

I don't know what happened to The Diamond Source. I have been shopping here for 25 years and have always loved it. However, the last few time i have shopped here the customer service has been terrible. Once the sale is done, they never call you back - even if you're getting a resize or other work. This isn't a one off. It's been the last few times. read more

If I could give zero stars I would .... we have been waiting 6 months for a refund which Fanny promised would happen this past Saturday. Once again, she did not come through. We ordered our ring last January and never received it - it is nearly September, and we have no resolution aside from Fanny's promise to refund. For MONTHS she has agreed to the refund - she simply wont follow through with her promises. Dont trust a word she says ... dont buy from the Diamond Source. read more

In 1997 my fiancé and I went to the Diamond source to select our wedding rings. 26 years later we had my anniversary band made for our 25 years. I couldn't be happier with the end product. My ring is beautiful and like brand new. I highly recommend the skill and talent of the Diamond Source! Thank you Marco read more

The Diamond Source - Wedding ring - Jewelry Near Me - San Diego, California

I was looking for a spectacular ring to celebrate a milestone birthday. While waiting for a dinner reservation, my husband and I wandered into The Diamond Source in Old Town San Diego. I remembered the store from decades ago and was impressed that it was still there and thriving. When I told them what I was looking for, Marco brought out the most remarkable ring I'd ever seen. To my surprise, my husband gave it the green light and I got my dream ring! They were so kind, gracious, knowledgeable and accommodating every step of the way. This is not your ordinary jewelry store. Marco is a master gemologist and jeweler. I cannot wait to return. read more

We've been customers 20 years ago when we upgraded our original wedding ring. Marco Levi and company is fantastic and are know for their quality work. If you want jewelry that will last a lifetime, please consider The Diamond Source in Old Town San Diego. read more

The Diamond Source - Thank you Marco Levi! We Love your work! - Jewelry Near Me - San Diego, California

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Absolutely LOVE this jewelry store. They are family owned and such nice people. They make this shopping experience so memorable and are willing to create any diamond ring you have in mind. However, they have beautiful and extremely unique rings to choose from already!! It's a quality diamond ring and was a beautiful experience picking it out with my fiancé. Will definitely be back for my wedding band as well :) read more

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Never buy anything here! Spent almost 5k here diamonds fell off right away and I took it back multiple times and the last time I took it there it took over a month and a half to even hear back from them. I called them multiple times and they would always tell me that they would get back to me. I never heard back from . This store is a scam! The old lady running it is stealing! Hung up on me multiple times pretended to be someone else wouldn't let me talk to the owner! This place should be shut down!! Worst service ever!! read more

We have been happy customers of The Diamond Source for almost 30 years. Marco, Fannie & Dave are the best in the business & treat every single person with respect. I think there is a misconception that you have to be a high roller for this store & there could be nothing further from the truth. When my husband bought my 1st diamond engagement ring from The Diamond Source he did not have a lot of money to spend. He bought a beautiful but small ring for me & years later when we had a little more income we were able to trade that 1st diamond in for something with a little more sparkle. I had custom earrings made from here & numerous ring repairs over the years ( I'm hard on my jewelry) & the guys are just great!! I recommend The Diamond Source to ever single person I know!! I'll never buy fine jewelry anywhere but here! You won't be disappointed!! read more

The Diamond Source - My beautiful wedding ring still sparkling after almost 30 years! - Jewelry Near Me - San Diego, California

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I've bought from Diamond Source and was very impressed by the final product. I would suggest for anyone to use this establishment for fine jewelry. read more

There isn't a rating HIGH enough to describe our wonderful experience with Marko at the Diamond Source in Old Town. We were referred for our engagement ring. This wasn't our first rodeo. So, of course we were skeptical. What we ended up getting was not only an INCREDIBLE value, but a fabulous education as well. The things that separate this shop from others are TIME and QUALITY. Whether it be diamonds or gems, you'll find everything from regular, to museum and investment quality stones. BUT you'll also get the time and attention from an absolute expert on what the differences are, and what is the best value for your budget, no matter what it is. Oh my goodness, did we have FUN learning! Spend some time with Marko. You'll have fun too!!!!!!! read more

The Diamond Source - Our awesome 2 plus carat Sapphire and platinum engagement ring! - Jewelry Near Me - San Diego, California

David has fulfilled all our ring needs since I bought the engagement ring 16 years ago! Then my wedding band and her diamond wedding ring. Whenever we need them cleaned and polished for a special occasion, or when it's just that time, we drop off the rings, head next door for margaritas and nachos, and pick up within an hour. He also checks for loose settings and fixes them. No extra cost or hassle. Just call ahead to make sure the jeweler will be in. I recently needed my 35-yr-old Art Carved class ring resized and repaired. The Diamond Source took care of that, too, at a reasonable price! read more

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Went with my husband to design my wedding ring nearly 3yrs ago now. The ring was valued at around $25,000 and the band was an additional $5,000. In the same purchase I also got a near $15,000 round brilliant cut 2.5ct diamond necklace. During the process of designing my ring and choosing the stone Marko (the jeweler) began literally yelling at me because I asked to see the stones paperwork, stating I had accused him of being a fraud and a liar. My husbands a big guy, with a few calm but choice words Marko calmed down and offered a discount on the necklace and to put my birthstone in my old band as a kind gesture. But already just WTF? 1-We're spending an additional $20,000 and had already spent $30,000 here and that's how he treats his customers? 2- As a jeweler in the high end jewelry game it's COMMON SENSE- you're supposed to give the stones paperwork to the customer. 3- I had my sleeping newborn with me and he's yelling at me. If I hadn't been trading in my original ring (it was purchased here unfortunately) there's no way in hell I would have continued to do business with this place. Unfortunately the sh*t show saga doesn't end with a bad attitude. I'll start with my wedding ring. The ring took two weeks longer than expected so if you want a ring for a special occasion don't count on this place to have it done in time. The diamond is unevenly set and hugs to the left. The pear micro-pave setting is also uneven so none of the diamonds sit flush and the prongs are lazily done, so much so, that on the upper right side one of the diamonds is pushed way down so it looks like there isn't one there and after a year of having the ring this exact diamond fell out. I'd say it was good business that he replaced it within a day but it once again was lazily done and still looks sunken. For nearly 3yrs I have been asking for my diamond rings paperwork. I can't even remember how many times I've called now asking for it, just to get the lady who answers ( if anyone answers) telling me one of these three things- she'll send it to me (she's even taken my information a few times with this promise and guess what's never come), I can come get it or she'll call me right back and NEVER DOES. When my husband took my ring to be fixed she said she'd give him the paperwork and nope she forgot! I finally went and had the ring appraised and low and behold- it's worth about less than I was charged. No wonder they won't give me the paperwork. Next my old band that he said he'd put my birthstone in. My birthstone is citrine; he told me it would be ready in about two weeks to a month same time as my wedding ring. It took well over a year until it was ready and he tried to blame it on COVID. Fair enough right? COVID didn't come around till nearly 5 months after this transaction. Then literally THE DAY AFTER I received the ring- a huge chip fell out of the upper left corner of the gem. Citrine is known for being pretty dang durable as well and my day to day doesn't involve anything that would cause this to happen; I even take my rings off when I do the dishes. Last but not least is my 2.5ct round brilliant cut diamond necklace. After just two years of having it- THANK GOD some weird random instinct had me look at the necklace to see that one of the prongs holding the diamond in place had snapped off and the diamond was about to fall out. Took it to another shop and they re-set it. It's a necklace. There's zero wear and tear and it's on a short chain that sits above a shirts neckline; one more thing that just should not have happened especially at these prices. In conclusion- I'd say I've been MORE THAN patient waiting for the paperwork for this ring and for him to prove the value for what I paid. Ive been polite while I've been screamed at. I've given this place a sh*t load of money just to literally buy junk and be treated like crap. The next call they're getting now is going to be from my attorney. This man just saw a young couple who was going to spend some money and decided to take complete advantage. Do NOT spend your hard earned money at this place. It may have been a hit back in the day but now it's just a rip off with the rudest staff you'll ever meet. Getting your ring or any kind of expensive jewelry for that matter should be a great experience and the jewelry should most importantly, LAST for a very long time and BE what it is claimed to be. Do yourself a favor and go anywhere else and if you have purchased from here get your jewelry appraised else where to make sure you weren't scammed. read more

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This is by far the best place in San Diego to buy a diamond. My fiancé and I were overwhelmed by the amazing service of Marco and Fannie. We got the most amazing diamond for the best price. We've had random people just stop and ask us because it shines so brightly! Thank you Marco and Fannie! read more

The Diamond Source - Jewelry Near Me - San Diego, California

Look, I'm not the kind of girl that's had their wedding planned since I was five. I'm not a princess or a diva, and I've never in my life thrown a tea party for anyone. So when The Boy and I started talking marriage, I was all-business...until we went ring shopping. I thought that I'd have no problem finding the right ring at the right price. I have simple, classical tastes, and I'm not a spendthrift by any means. I thought, heck, this'll be easy. EIGHT STORES LATER...we had all but given up. Everything I loved was ridiculously out of our price range. All I wanted was a solitaire, not too big, but I was determined to have a superior quality diamond. I did my research so I wouldn't fall prey to the smoke and mirrors that a lot of engagement ring stores hide behind. I knew about the color grades, about "MSID" versus "ideal." I knew the differences between pear, emerald, princess, and round-brilliant. Platinum? White gold? Yellow gold? Nailed it. We were strolling through Old Town one day and happened upon The Diamond Source purely by accident. After literally weeks of shopping to no avail, I certainly wasn't expecting to find "the one" here. David greeted us and offered immediately to show me different settings and a multitude of loose diamonds to choose from. This was of MAJOR importance to me--I knew all along that I wouldn't be able to pick one off the shelves. David showed us different diamonds through the magnifying glass ("loop") to check for carbons or other imperfections, and placed my favorite loose diamond in my favorite platinum setting. He then encouraged us to TAKE IT OUTSIDE. I thought he was crazy, but having it outside in the natural sunlight made an enormous difference. I knew this ring was special, but we left the store without it. At dinner that night, across the street from The Diamond Source, I suddenly started crying. The Boy thought (and still thinks) that I had lost my mind. He asked me what on earth was wrong, and I confessed that, without realizing it till just that second, my ring was waiting for me just across the street. We went back for it the next day. David promised it would be ready in about two weeks. Six days later, it was on my finger. I haven't taken it off since--he hadn't even officially proposed yet! It's the ring of the dreams I wasn't even aware I was having. We bought his wedding ring (because he wanted to wear it during our engagement!) the following week. Our rings are so beautiful, we had incredible service, my diamond is flawless (really!) and I cannot WAIT to go wedding band shopping! read more

The Diamond Source - My ring, purchased from The Diamond Source! - Jewelry Near Me - San Diego, California

My fiance, Thomas, and I lived in South Orange County when we were planning to get engaged. My parents sent him to see Marco at the Diamond Source in Old Town San Diego. Despite their direction, Thomas did his own research and visited several jewelers before going with the Diamond Source. He found that the other jewelers were trying to sell lower quality diamonds at a higher price point. The Diamond Source is different. They pride themselves on the quality of their diamonds and jewelry. Marco and his staff helped Thomas design the perfect ring within his budget. It is a simple 3 stone engagement ring. But it was important to visit Marco for the quality of his diamonds. And, boy, do they have fire!!!! We moved to Denver, CO later in the year when it was time to purchase our wedding bands. We knew the quality, customer service, attention to our wants/needs would be unmatched at the Diamond Source, so we made a special trip back to San Diego from Denver. Both Marco and David spent time with us to figure out the perfect size and cut of diamonds. I wanted to make sure my wedding band would complement my engagement ring while at the same time be special as its own piece. Our wedding bands came in the mail today and I couldn't be more happy! Thank you to Marco and the Diamond Source team! You will be our forever jewelers. read more

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Wow! Never do business with this jewelry store! Thinking that because they had been at their location for over 40 years , they could be trustworthy. On December 26, 2019 my son deposited a solitaire diamond to propose to his girlfriend but she really desired an oval diamond. Fanny at Diamond Source was notified and she never returned the call. On Feb 26, 2020 a receipt was presented to diamond Source and a refund was requested in person after so many unreturned calls. Today is March 23, 2020 and there has been no credit given and my son does not have a diamond. Diamond Source is a family run business and Marco sold the diamond to us however Fanny and April their bookkeeper keep deflecting the issue on each other by claiming taxes and bills had to be paid therefore they cannot get to this refund at this time. The Diamond Source does not know how to run their business. read more

This is a VERY long overdue review but the toughest part of this will be keeping it short as my fiancé and I have NOTHING but outstanding things to say about The Diamond Source and everything they've done for us :) Truly, from moment one when we walked through the door they were nothing but compassionate and helpful. They didn't push or were overbearing at all, it felt like walking into a family environment and you could tell that they were trustworthy and were dedicated to giving you not only the best product but the best service as well. They did a great job of educating us about diamonds and how everything works, but that's not even the best part! They hands down were instrumental in helping me in my proposal by working with me and being patient with my crazy schedule. Even when everything happened last minute, they didn't hesitate in doing everything they could to get me the ring (literally the night before the proposal) and making sure that it was perfect. Oh... did I mention they killed it on the price too? Well now I did :) All in all there is no other place my fiancé and I would've entrusted all this too, and we aren't even from San Diego. If you're looking for engagement rings and wedding bands... look no further. read more

WOW~ I'M SOLD: What an amazing day: David listened to our need and Marco DELIVERED within 24 hours and I will never shop for diamonds or jewelry anywhere else ever again. Thank you, Diamond Source!!! read more

We were first referred to The Diamond Source 16 years ago when we were shopping for an engagement ring, and we've continued to give them our business ever since. Not only is the quality of their jewelry exquisite, but their customer service can not be matched. They set the bar so high, and truly care about your experience with them and want you to walk away happy. I love that this is a family owned business and when we walk in, they ask about our kids and remember the last time we spoke. I refer friends and family to The Diamond Source and they've always had equally positive experiences. I promise they're worth the visit! read more

The Diamond Source - Jewelry Near Me - San Diego, California

If you want a truly amazing experience finding the perfect engagement ring you have to stop by The Diamond Source. In order to appreciate the quality and brilliance you have to do what I did. First, go to any chain store like Kay jewelers or Ben Bridge and look at row after row of the same "meh" jewelry. Only after going there first and seeing the "quality" can you appreciate what they do at the diamond source. I called Marco up and he invited me to come see what they have so he could take care of me. I worked with Fanny and she showed me several different settings based on what I showed her I was looking for. Every diamond I saw shocked me. They were of such better quality than the ones I had seen the day before. I couldn't believe my eyes. The clarity and overall quality was well beyond anything I had seen previously. We picked a stone the same day and arranged for financing which was easy and convenient. Any questions I had through out the process I could just pick up the phone or shoot her an email and she was there with an answer. Truly individualized service at it's best. I felt like I was being helped to make the perfect decision and not that I was being sold or pushed at anything like the other places I visited, where they were eager to get me into financing right away or put down a deposit before I left the store. One store even told me that I couldn't look at a bigger stone for a particular setting that I had my eye on. because it wouldn't look right... I wasn't aware that getting a larger stone was an issue? At the end of the day if you want the highest possible quality and the most knowledge people at your service go see the folks at the diamond source. If you want a dull, discolored ring in a rush with a salesperson breathing down your neck go ahead and go to mall. I really can't thank Marco and everyone at The Diamond Source enough! Hope this helps! read more

The Diamond Source - Jewelry Near Me - San Diego, California

My husband bought my engagement ring and wedding band from the Diamond Source. It has always been stunning and loved it! I never even liked to take it off. Well, over the years my finger must have grown and I couldn't get my rings off. I went into the Diamond Source and David was able to cut them off without damaging the diamonds in my eternity band. I decided to upgrade my wedding band and Marco turned my old wedding band into gorgeous ear rings. Do yourself a favor, just go to the Diamond Source. The quality, professionalism, choice will make any wife or future wife know you cared enough to go to the best jeweler in San Diego. read more

The Diamond Source - Cheers to beautiful rings! - Jewelry Near Me - San Diego, California

The whole team is so friendly and helpful. Marco's knowledge and expertise with Diamonds is tremendous. We definitely recommend to shop at the Diamond Source. read more

The Diamond Source - Jewelry Near Me - San Diego, California

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10 years ago we got our wedding rings here.We came back and added my wife's 2nd wedding band to make it a complete set. The staff is nothing but professional! We received amazing customer service and expertise! Thank you David, Fanny, and the entire team!! See the Diamond Source for all your jewelry needs you won't be disappointed!! read more

The Diamond Source - Jewelry Near Me - San Diego, California

My wife had a engagement and wedding ring from her previous husband that Marco made that's been sitting in her safe since 2004. She brought it in to get the paperwork so she could sell it someplace and to get the rings I bought her checked and cleaned (they ask you to do that to check on the prongs from wear & tear + clean it). Luckily Marco was there for her to talk to him. He asked instead if she'd like to trade it for something in the store and he'd repurpose the metal and diamonds. He showed her several pieces that were worth the same and she choose a very unique & rare large green tourmaline & diamond necklace and was happy as hec getting rid of her ex's rings and getting a stunning new piece of jewelry. (And I was equally happy we didn't have to put out a cent - $ for $ LOL.) Marco's jewelry is not your run of the mill factory produced type jewelry, everything is unique and even on a cloudy day, sparkles. Plus, I'll mention again, it is better quality and cheaper than corporate or other jewelry stores I shopped around in. read more

My husband and I worked with Marco who designed our wedding rings with my husband's input. I am so pleased that we worked with Marco and his team on the design. The quality is unparalleled. I am pleased that our rings are unique and a beautiful symbol of our undying love for each other. We will be clients at The Diamond Source for many years to come. Every piece of jewelry is unique and special. read more

The Diamond Source - Our custom wedding rings - Jewelry Near Me - San Diego, California

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I'm so impressed with Diamond Source. Fourteen years ago my husband purchased my engagement ring and wedding band here. Unfortunately, I started having a reaction to my ring and would have to take it off to let my finger heal. After the years my allergy to white gold got worst. My husband and I visited Diamond Source to ask what they think the solution would be. They were so bummed out that I had been experiencing this problem for so long that they wanted to solve it right away. They took all of my diamonds and created the same custom setting but in Platinum so that my allergic reaction would stop. My husband upgraded my diamond and Diamond Source allowed us to trade in our diamond for what he paid so we could upgrade. The setting and upgraded diamond cost ways less than a brand new ring and I feel like I still have my custom original ring, only now with no allergies. Thank you Diamond Source!!! It's also important to point out that the weight and quality of the setting and the Diamonds are way better than any ring we saw somewhere else. I looked elsewhere cause I was afraid it would be too expensive for them to reset my ring in platinum. Nothing I saw compared to this!!! So glad I just went directly to them for the solution!!!! read more

The Diamond Source - Jewelry Near Me - San Diego, California

I called ahead because its Christmas eve, a lady answered the phone and said that they were going to be open for another hour or so. We decided to stop in, no more than 10 minutes later. Wanted to check out ring sizes for me and my fiancé to get a feel for things. The gentlemen asked us if we had any questions so we told him what we intended to do. He said that he couldn't help us and that they were closing right now and prompted us to leave, then continued to help another customer. Seemed to me like he assumed how much money we had and what we were willing to spend. Lost our business wont be returning. read more

Marco, Fanny, and David are second to none. My family has been customers of "The Diamond Source" for over 20 years. I just purchased an engagement ring and could not be happier. Marco's professional eye made sure no detail was overlooked. He has a true passion for his job and is an expert in every sense of the word. Update: Now that we are married we can finally share my wife's beautiful wedding band. Once again this great team did a fantastic incorporating some very special family diamonds into the most beautiful wedding band we could ask for read more

The Diamond Source - My new fiancée said "the ring could not have been more perfect if she designed it herself!" - Jewelry Near Me - San Diego, California

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Thank you Marco and Staff for making me this beautiful engagement ring. My fiance and I were thrilled with the attention to detail and quality of inventory. read more