Specialties
The Nanny Tribe is a premium nanny agency serving San Francisco and the Bay Area, offering concierge-level placement services tailored to your family's nanny search.
Since 2016, we have helped families across San Francisco, Marin, Atherton, Lafayette, the East Bay, South Bay, and Santa Barbara find experienced, fully vetted full-time nannies, part-time nannies, newborn care specialists, family assistants, and rota
nannies, each placement thoughtfully matched to fit your home, your children, and the way your family lives.
We do not send stacks of resumes. We take the time to understand your household, your priorities, and what long-term success looks like for your family. Every candidate we represent has been personally interviewed, reference-checked, and background-screened by our team. We then introduce you to a small, carefully selected group of candidates we would trust with our own children.
Whether you need full-time nanny care, a newborn care specialist for those early weeks, a live-in or rota nanny, or a family assistant to help run your household, we guide you through every step of the search so you can focus on what matters most.
BBB Accredited. Women-owned. Trusted since 2016.
History
Established in 2016.
The Nanny Tribe was founded in 2016 with one clear purpose:
to raise the standard of nanny placement in the Bay Area.
We built this agency on the belief that every family raises their children
differently, and finding the right caregiver means understanding how a household
actually lives, not just matching a resume to a job description. Every candidate
we represent is personally vetted, CPR certified, and selected with your family's
specific needs in mind.
Child safety is the foundation of everything we do. It is not a checkbox. It is a standard we hold without exception.
Meet the Business Owner: Nicole G.
Nicole Grossmann is the founder of The Nanny Tribe and the person behind every
placement. Originally from Santa Barbara, she now lives in the East Bay with her
husband and her very busy five-year-old.
Nicole has been working in childcare her entire life, starting as a nanny at 15,
growing up in the daycare industry, and becoming a mother herself. She understands
this work from every angle.
What drives her is something she believes is increasingly rare: genuine human
connection. In a world that defaults to apps and automation, Nicole takes the time
to truly understand every family she works with, every nanny she represents, and
even the children being cared for. She is compassionate about how hard parenting
really is, overcommunicates by design, and builds trust as a foundation, not an
afterthought.
For Nicole, this is not a transaction. It is a relationship. And that is what
The Nanny Tribe was built on.